e-Business Model – <OUR COMPANY>

Value Proposition

<OUR COMPANY> will provide an e-marketplace for various kinds of domestic services including painting,
plumbing, electrical work, flooring, gardening, baby-s Functions and so forth. Our solution will provide
online marketplace for technicians for these type of work. The customers registered in our website will
be able to search for technicians having adequate skills (confirmed by user rating), and nearest to the
locality of the customers. The value proposition is thus to provide an easy access to domestic service
market and ensuring quality service without getting harassed in the actual market. The payment will also
be wallet-based secured transaction and there will be hardly any chance of over-charging because he
payment will be made directly to <OUR COMPANY> and the rates will be fixed by <OUR COMPANY> with
the technicians during the contract. The customers can compare the hourly rates provided by the
technicians on the go in our website and can select a technician accordingly.

Customer Segment

Households will be our main customer base as we are providing with domestic services. Other than this,
we don’t find any need to further segmentation because the household needs are almost everywhere.
However, we will focus more on the Gen X and Gen Y customers because ours is a e-business model and
the preamble to our business in that the customers should at least be conversant with mobile phone,
computer, and internet. Within this group, people will be young, working, aspirant for their future and
will want to spend less time with domestic activities. Our solution will be meeting their expectation fully.

Channels

We will use the internet and television as the primary channel to reach out to our target segment. We will
especially attract this segment through social media. For example, we will have our own profiles in
Facebook and Twitter and a distinct channel in YouTube. We will be posting relevant ads and information
of our company in our posts and videos in these channels. Additionally, we will focus on TV based
attractive and unique advertisements and big-sized posters in the busiest streets of the cities.

Customer Relationships

As mentioned earlier as well, we will connect with the customers primarily through the social media. We
will encourage them to add or post comments on our posts and provide important suggestions in the
initial phase of our business. Later on, as the business grows, we will try to capture the individual needs
of different sub-segments and help them fulfill their special needs through the use of machine learning
and algorithm-based data analytics in our online platform. In this way, we will generate different sub-
segments and tailor our offerings (i.e. variety of service) based on individual needs.

Key Activities

Following are going to be the key activities to support the value we are going to offer

 Development of the online platform (collaborate with/ hire experts)

 Market research to know the current annual income of the technicians under different service
categories.
  Make contracts with the technicians to include them as independent contractors – will need to
frame an attractive offer for them which can give them a far more lucrative income than what it
is now. The rates for particular service will be decided in these contracts.
 Promoting the platform (i.e. the business as a whole) to reach out to the target customer segment.
 Setup a robust customer service center which can operate seamlessly 24x7

Key resources

Following are the key resources necessary for commencing the business.

 Highly skilled IT professional (a good mix of new enthusiasts and seasoned experts)
 Database storage (Prefer a cloud-based storage/ platform)
 Related hardware and software
 Payment gateway for secured payment
 Training academy
 Customer service centers and staffs there
 Experienced and intrinsically motivated people in the leadership positions
 Cash

Key partners

There can be a number of partnerships required to make this venture a success. However, some of these
partnerships will really be crucial for success. They are:

 The marketing/ industry research partners

 The financiers – banks or financial institutions
 The suppliers of the materials required in domestic service (we will provide our own warranty on
each of the parts used in service, this is going to be another value to the customers).
 Regulators and local authorities need to be taken into confidence because note that the
technicians will be independent contractors and so we will have limited access to their
background search.

Revenue streams

The primary revenue will come directly from the customers. The customers will directly pay <OUR
COMPANY> for the service received. <OUR COMPANY> will pay the technicians based on their hours
served at the customer’s place. The secondary source of revenue will be from advertisements on the
websites (such as through Google AdSense).

Cost Structure

The main cost involved are the Salary to the employees, payment to the technicians for their professional
services, IT infrastructure development and upgradation, rental payment to cloud service, fixed assets
such as land and building, R&D, Marketing and advertisements.