information

packet
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Team EntreFest’19
Institute of Management Sciences
1-A, Sector E-5, Phase VII
Hayatabad, Peshawar

Invitation for EntreFest’19

Respected Sir/Madam,
Institute of Management Sciences proudly announces its very first entrepreneurial competition by
name of EntreFest’19. Tentative dates for this event are 19th – 21st April, 2019. Being the pioneer of the
event. IM|Sciences would be hosting delegations from all over Pakistan, where each institute is to send a
minimum of one and maximum of two teams to participate. Theme for the inaugural event is set to be
‘Start-up Revolution’ – focusing on entrepreneurial startups. Each team will go through several innova-
tive rounds which will challenge them to think like an entrepreneur. The crux of the event would be to
equip the participants with salient skills such as leadership, professionalism, public speaking and diver-
gent thinking.
We feel that participation from your esteemed institution will amplify the success of the event. We
are, Therefore, pleased to formally extend an invitation to you for the representation of your institution.
For your assistance, the complete sketch of the event is enclosed. The registration deadline is 8th April.
We suggest that you register your students at the earliest possible convenience, to ensure a spot in the
most anticipated event of KPK.
The details of the event are given in the annexure-1.

For queries, please contact us at: Entrefestims@gmail.com

Registeration Head: Usama Khursheed Liaison Head: Ali Imam

Contact Number: 03065186330 Contact Number: 03108801797

We look forward to your timely response and active participation at EntreFest’19.

Regards,
Mr. Abdul Ghaffar
Head Start Up Society
Institute of Management Sciences

Institute of Management Sciences, Peshawar

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registration
registrationpackages
packages
• Registration Fee (Delegation fee): PKR 3,500
• Per Delegate Fee: PKR 1,800
• Accommodation Fee (3 days): PKR 3,000
• Max # of Delegates in a team: 5
• Min # of Delegates in a team: 3

event plan
event plan
day 1
Round 1: Pitch It – One member from the team will be required to come up and pitch a startup idea in 90
seconds. It should be enough to make the judges interested in the idea and want to know the details.
Teams will earn points based on the practicality and feasibility of their idea as well as on how well they
pitch it.
Round 2: The Crash Down - Participants will have to solve a crisis related to the firm that they would have
been allotted. Participants will earn points based on how viable their solutions are for the proposed crisis.

day 2
Round 3: Sell me this pen! - Named after one of the most generic line in sales history, all teams will be
provided with the relevant stationery, posters, charts etc. in this round and they will be given a specific
amount of time to create a “Point of Sales” display stall for the brand/product they have earlier bid on.
They will then be required to sell the respective product to executives and the judges. Participants will be
judged based on aesthetic presence, creativity, teamwork, and most importantly, persuasive skills. At the
end, they will be rewarded with points.

Round 4: Corporate Social Responsibility – All teams will have to film a short but unique advertisement
to highlight the social issue that is usually tabooed in Pakistani culture and looked down upon e.g. child
marriage, honor killings, women empowerment, etc. Points will be given based on creativity, teamwork,
punctuality, their approach to this round and their end result. (Additional points may be awarded for using
innovative taglines, hash tags, creative props). The topic will be given to the participants a week prior to
the event. The participants will once again be judged on standardized criterions and will be awarded
points.

Institute of Management Sciences, Peshawar

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day 3
Round 5: Lights, Camera, Action - Participants would be required to present the advertisements that
they
would have made the previous day. Each team will come up onstage – their ad will be played, followed by
a Question and Answer session by the judges, regarding the ad displayed. The participants’ ability to
answer the judges’ questions and justify their selection of the props used/sequence of events displayed
in the ad, will earn them points.

Round 6: Scandalous - The company allotted to each team for this round will have to be defended by
them in this round, acting as representatives of that company. Each team will prepare different tactics to
deal with the press (judges). Based on the participants’ responses, they will be awarded points.
Auction: In this auction teams will be required to use their total points so far to bid on a defunct
company/failed product.

Round 7: Revival of the dead - Each team will be required to give a presentation on the failed
product/brand chosen by them in the auction. The teams will be required to explain what caused the
product/brand to fail, that is, its shortcomings; they will also be required to explain how they plan on
reviving the given product if it is to re- enter the market, how they will market and operate it, and avoid
causing its failure through the same way it was caused the last time (in real life).

closing ceremony
After all the points have been added up, winner and runner
up teams will be decided. An award ceremony will be held,
and the winners will be announced cash prize of PKR
40,000/- will be awarded to the team that emerges
victorious. However, several honorable mentions will also
be awarded, for example, “Best business strategy”, “Best
Entrepreneur”, “Best Teamwork”, etc. The Director, Guest
of honor and other notable alumni of IMSciences will mark
the completion of the event with their closing speeches.

Institute of Management Sciences, Peshawar

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hourly timeline

08:00am – 10:00am Registrations/Cards Distribution

day one

10:30am – 11:30am Opening Ceremony/Chief Guest Speech

12:00pm – 02:00pm Round 1 -Pitch It
02:00pm – 03:00pm Prayers/Lunch break
03:15pm – 04:15pm Round 2 - The Crash Down
06:00pm - 08:00pm Carnival

09:00am – 09:15am Round 3 - Sell me this pen

day two

09:15am - 09:45am Round 3 - Stall setup

09:45am – 10:45am Round 3 - Judging
11:15am – 01:15pm Round 4 - CSR
01:15pm – 02:15pm Lunch Break
07:00pm – 09:30pm Qawwali Night

09:00am – 10:00am Round 5 - Lights, Camera, Action

day three

10:30am – 12:30pm Round 6 - Scandalous

12:45pm Auction
12:45pm – 02:00pm Lunch Break
02:15pm – 03:30pm Round 7 - Revival Of the Dead
05:00pm – 07:00pm Closing Ceremony
07:15pm Hi-Tea/ Formal Dinner

Institute of Management Sciences, Peshawar