PROJECT IN PROM 05

CASE STUDY

Submitted by:

Mark Neil Cababag

Merlinda Gonzales
Diana Marie Narciso
Celine Charmagne Panaga
Mansor Tuankali Pinagayao
Girlie Yangao Machete

Submitted to:
John Julius Luna
PADILLA REFEERVAN CORPORATION

POINT OF VIEW

PRC believes in short times fast deliveries, and safety handling

to ensure the quality of their service. Through this, no doubt
that PRC logistics is the leading cold chain warehouse and
Logistics provider in the Philippines.

“We aim for the most advance and flexible operation that will
satisfy our clients and submit ourselves for continouos grow”.
TIME CONTEXT
11 years in the business. Built in 2007. PRC has the proven track record by major companies in the
Philippines with stringent quality needs. Cargo movement is our specialty catering to the needs of Food
Giant Jollibee group of companies, Aboitiz Transport System – 2GO and the United Nations- World Food
Program.

SHORT HISTORICAL BACKGROUND

PRC (Padilla Reefervan Corporation) Logistics, an Award Winning freight service provider built
by Danillo Padilla in 2007 that delivers the most cost effective solutions in cargo movement
operations -And deliver on tight schedules round the clock. PRC owns every fleet, and we take
good care of them so it takes good care of your cargo. PRC has cross docking sites and cold
chain facilities including numerous reefer trucks with a 24/7 operation across the nation.

PRC has the proven track record by major companies in the Philippines with stringent quality
needs. Cargo movement is our specialty catering to the needs of Food Giant Jollibee group of
companies, Aboitiz Transport System – 2GO. and the United Nations- World Food Program.

We are an Award Winning freight service provider that delivers cost efficient cargo movements.
Moreover, we provide the most cost effective solutions in cargo movement operations -And
deliver on tight schedules round the clock. PRC owns every fleet, and we take good care of them
so it takes good care of your cargo.

PRC thrives on one culture that drive a nationwide work force of highly skilled and dedicated
people built around our thrust of quality service.

Thus, our dedication in this business makes us the trusted partner of big companies with huge
transfers requirements, tight deadlines, fast turnover and cost efficient movement.

STATEMENT OF THE PROBLEM (PRC LOGISTICS)

PRC believes in short times fast deliveries, and safety handling to ensure the quality of their
service. Through this, no doubt that PRC logistics is the leading cold chain warehouse and
Logistics provider in the Philippines. As it caters to the needs of Food Giant Jollibee group of
companies, and 2GO. And relation to this, we cannot deny the fact that there are other logistics
company in the Philippines who is offering the same service as PRC provided in their customer.

How will PRC logistics be able to maintain its service so their existing customer will not be able
to transfer or make business to other logistics Companies. One of the most challenging part is
 the fast changing environment calls for the Flexibility of operation and strategy. Effectivity of
management and strategy is only the effect.

AREAS OF CONSIDERATION (SWOT ANALYSIS)

Strengths
 Medium to large scale operation.
 Established and reputable in his field.
 Advance technologies, new machineries and flexible to fast-growing needs of
society..
 Compliance and professionalism towards work.
 We offers the most cost-efficient cargo movements amongst our competitors,
yet safe and advanced material handling system to ensure clients and customer
satisfaction.
 Expertise in emerging economies
 End to end logistics services
 Strong workforce

Weaknesses
 Strong Competition in the field.
 Truck bans and Municipal Ordinances that affect its major operation.
 Inflation and deflation rate.
 Different locations and large scale operation needs tremendous and advanced
management system and material-handling system.
 Huge capital outlay
 Poor customer contact
 preowned equipments might be subject to early deterioration

Opportunities
 Strong societal demand for the best logistic Company.
 Focus on urban migration
 Digitization will present a huge opportunity for logistics companies in terms
of saving of costs.
 Food logistic has higher demand
 demand is rising for advanced logistics capabilities and industry focused solutions
 freight forwarding and Logistics market witnessed growth in recent years

Threats
 Changing competitive landscape
  Customer satisfaction
 Environmental issues and concern
 Entrance of new potential competitors
 Continued global economic stability
 rising oil prices/ fuel price risks
 New regulations imposed on transporting goods to different destinations
 Traffic situation in the Philippines

ALTERNATIVE COURSES OF ACTION

1. CONTINUE ADOPTING AUTOMATION
Advantage:
Meet distribution goals. With the help of cloud base system like JDE, oracle.
Organization can automate their logistics process processes.
Disadvantage:
Unpredictable Cost. Aside from the initial cost of the system it also requires for an
upgrade probably every year or month which we cannot predict how much is the cost.
2. Offer as many option as your customer needs true survey
Advantage:
Customer Satisfaction. Many customer nowadays have different opinion some wants
their product or service delivered and others want to pick up.
Disadvantage:
Sending survey often to customer can irritate customers and lead to customer burnout.
3. Improve return policy.
Advantage.
Customer Loyalty. customer will avail gain the service of the company after a positive
returns experience.
Disadvantage:
A return of large item can crush the company cash flow.

RECOMMENDATION
To maintain fast deliveries of the PRC logistics in its customer I will recommend AC#1 because if the
company will continue adopting automation they will be able to monitor deliveries and the process with
easy and with less manpower. And to maintain its service to the customer and to increase the loyalty of
the customer to the company I suggest AC#2 and AC#3, because customer satisfaction is the key in
loyalty of the customer of the company. If the customer feels they are valuable to the company, they
will increase they trust to the company which leads to higher profit. In this event it will also increase the
value of the company in the eye of the customer.