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TRANSLATION AND ITS IMPORTANCE

The significance of translation in our daily life is extensively multidimensional. Not only does
translation pave the way forward for global interaction, but allows nations to forge interactive
relationships when it comes to making advancements in technology, politics, etc.

Despite the fact that English has a far and wide reach today, the impact of local culture and
language remains as strong as ever. With the growth of Internet and communications
technology, it is relatively easier to reach audiences that are thousands of miles away purely on
the back of effective translation. This in turn has resulted in a need for translation in diverse fields
such as education, mass communication, science and technology, literature, tourism, religion,
trade and business, etc.
Rise of the Translation Industry
Today, the translation industry as we know it includes a multitude of companies providing
services such as -

 Translating written material and paper-based documents

 Interpreting services and Sign-language services

 Digital documentation translation

 Software translation and website translation (localization)

Although quite extensive, the translation industry remains quite fragmented. This is because the
top 100 translation firms make profits ranging from as high as $450M to as low as $4M. At the
same time, profits are on the rise, and it is estimated that the industry will grow to more than #37
billion by 2018, primarily on the back of military contractors and private translation outsourcing
agencies.

Significance of Translation
Quality language translation aims to bridge the communication gap by helping companies reach
a multivariate global audience by talking in a language their clients can understand and relate to.
Whether it is a traditional brick and mortar businesses or an emerging online venture, translation
services coupled with the rising online population offers a lucrative market that wasn't possible
20-30 years back. That's the reason why people have woken up to quality translation and its
importance in this era of globalization. Some of the places where translation plays an important
role include -
 Growth of Multinational Companies
Translation is exceptionally important for companies and businesses which operate in
multiple countries and often need to share and receive information from different global
offices and branches across the world. In such cases, the shared information needs to be
translated into a locally preferred language so that everyone involved is on the same page.
Translation is also useful when companies need to tie up with local businesses, or make
governmental proposals.
 Cultural Interchange
Music, literature, films, and various other art forms transcend global boundaries because of
the way they are effectively translated to reflect local languages and sentiments. Translated
and subtitled films today generate more revenue than ever for the global film industry, with
blockbuster movies looking at China as the next big market, where the success of translated
films have led production houses touch the $1bn mark more frequently than ever. And it's not
 only the film industry which has benefited from translation, as translated music and literature
allows artists to earn more royalties and international fame as an added bonus.
 A Nation's External Affairs
Today, international diplomacy is the most important aspect of a nation's external affairs. Be
it a global summit or new economic deal, diplomats and world leaders always present their
ideas and thoughts in a language they are comfortable in. It is very important that these
ideas are translated in an expressive, non-condoning, and accurate manner, barring which it
can lead to significant problems between diplomatic relations of two or more nations.
 Accurate Transfer of News
Unless transferred and translated properly, world news would be nothing more than gibberish
when received by news agencies. Whether it is news coming from local bodies, regional
centers, or even countries with strict news censorship, translation serves as an effective tool
without which news will remain ineffective and unreliable.
 Boost in Tourism
Translation can effectively help in solving one of the biggest tourist dilemmas, that of being
short-changed or fleeced by unfamiliar people in foreign destinations. At the same time,
translated tourism materials not only help tourists feel welcome in an unknown country, but
also boosts the country's popularity as a tourist friendly destination, thereby leading to
significant tourism-related revenues.

The Need for Outsourcing Quality Language Translation Services

As aforesaid, inaccurate translation can alter the intended message for your business as well,
and have negative effects on your operations, especially in a new country. If you are looking to
get a foothold in a foreign region or expand your business globally it is important to identify and
partner with a company which can provide you with accurate and worthwhile language translation
services.
The most important business destinations of today are the BRIC countries, i.e. Brazil, Russia,
India, and China. Anyone with proper business acumen will know that it is in these emerging
markets that new fortunes will be forged, as it is widely forecasted that the BRIC countries will
overtake the G7 countries within twenty years in the amount of business revenue earned.
For many businesses, the biggest question is how to outsource translation services, and what
they can outsource. Outsourcing not only offers a cheaper, more effective alternative to
traditional translation services, but also offers you access to the expertise and technical
resources that translation requires.
Some of the services that can be outsourced include -
 Foreign language translation services
 Document translation services
 Legal translation services
 Website translation services
 Business translation services
 Corporate translation services
 Financial translation services
 Audio translation services
 Video translation services
 Email translation services
 Marketing translation services
 Market translation services
 Technical translation services
 Direct Mailer services