LITERATURE MATRIX

Delineating
Bibliography Objective Factors/ Methods Major Findings Recommendation
Variables
Su, J., & The purpose of Fashion Design- Results reveal that for Future studies could
Chang, A. this paper is to industry, brand quantitative analysis the US college students, investigate retail
(2018). Factors empirically loyalty, brand brand awareness, brand equity by
affecting investigate the equity, fast Data collection- form perceived value, including retail store
college factors fashion, College of structured organizational physical environment
students’ brand affecting students questionnaire associations, and brand and service quality
loyalty toward consumer’s uniqueness are the dimensions in the
fast fashion: A fast fashion Respondents and contributing factors to luxury fashion retail
consumer- brand loyalty locale- 419 US generating consumer’s context.
based brand by examining college students in loyalty toward fast
equity US college Northeastern USA fashion brands.
approach. students’ University.
international perceptions
Journal of and loyalty Procedure
Retail & toward fast • respondents
Distribution fashion. were first
Management,4 asked to
6(1), 90-107. select one fast
fashion brand
they where
most familiar
with;then the
participants
were asked to
evaluate the
survey items
using a five-
point Likert
Scale. A total
of 468
FACTORS AFFECTING THE CUSTOMER'S LOYALTY: INFLUENCE OF BRAND IMAGE OR PRODUCT
CHARACTERISTICS/ATTRIBUTES 1
 surveys were
returned and
419
responses
were found
usable for this
study.

FACTORS AFFECTING THE CUSTOMER'S LOYALTY: INFLUENCE OF BRAND IMAGE OR PRODUCT

CHARACTERISTICS/ATTRIBUTES 2
 Zikienė, K. The paper Switching Research method- Research findings have Future research could
(2012). Research presents the behavior, logical analysis, been processed and further study the
of factors analysis of factors affecting generalization, obtained data have been occurrence of
influencing loyal
switching customer interpretation of analyzed using statistics switching behavior
customer
switching behavior and switching scientific literature processing software among loyal
behavior: factors involve behavior, SPSS. Empirical customers may be
updated and in the factors Data collection- research findings sufficiently high.
revised in the formation of supporting The instrument for showed that numerical
context of customers switching the research is a values of 3 and higher
economical switching behavior,factors questionnaire survey. been acquired by 10
crisis. Managem behavior in the repressing factors affecting
ent of
Organizations:
context of switching Design- customer switching
Systematic economical behavior. descriptive statistics behavior.
Research, 61, crisis.
143-154. Locale-
private limited liability
company JSC
Omnitel operating in
the Republic of
Lithuania.
Procedure
• Firstly,
readers are
introduced
with the
theoretical
attitude of
customer
switching
behavior.
Then the
methodologic
al principles of
the research
on factors
FACTORS AFFECTING THE CUSTOMER'S LOYALTY: INFLUENCE OF BRAND IMAGE OR PRODUCT
CHARACTERISTICS/ATTRIBUTES 3
 affecting
potential
switching
behavior of
loyal
customers are
defined.

FACTORS AFFECTING THE CUSTOMER'S LOYALTY: INFLUENCE OF BRAND IMAGE OR PRODUCT

CHARACTERISTICS/ATTRIBUTES 4