Professional Documents
Culture Documents
KADAYIRUPPU
CERTIFICATE
Prof.(Dr).C.K.Madhusoodhanan
Academic Guide
DECLERATION
I hereby declare that the project entitled “AN ORGANIZATION STUDY ON EASTERN
CONDIMENTS PVT LTD,ADIMALI” submitted to APJ Abdul Kalam Technological
Universityin partial fulfilment of the requirement for the degree of Master of Business
Administration, is a bonafide work carried out by me during the period of my study 2017-2019
at,SREE NARAYANA GURUKULAM COLLEGE OF ENGINEERING Kadayrippu, Under the
guidance of
Prof.(Dr).C.K.Madhusoodhanan
ACKNOWLEDGEMENT
I would like to take this opportunity to express my sincere gratitude to all those who have helped
me throughout this the completion of my Internship at Eastern Condiments Pvt. Ltd from
21.04.2018 to 20.05.2018 It gives me immense pleasure to acknowledge all those who have
rendered encouragement and support for the successful completion of this work. I like to express
heartfelt gratitude to my guide Dr.C.K.Madhusoodhanan, SREE NARAYANA
GURUKULAM COLLEGE OF ENGINEERINGKadayrippu, whose advice and guidance helped
me.
I ardently thank god all mighty for supporting me to complete this internship.
I express my thanks to Mr.Jijo Kuriakose ,HR MANAGER, Mrs. Jincy Sojan, SENIOR
OFFICER and all other staff at EASTERN CONDIMENTS PVT LTD who provided
information and resources. I would not otherwise have had access to and gave me insights,
recommendations and suggestions and generally helped to make this better document. I extend
my token of love to all my friends for their support and encouragement for the successful
completion of this organization study.
Place: Adimali
Date:
ANANDU SHABU
TABLE OF CONTENT
S.
CHAPTER CONTENT PAGE. NO.
NO.
1 Chapter-I INTRODUCTION 8-10
Objective of the study 10
Methods of Data Collection 10-11
Limitations of study 12
Industry Profile 12-13
Global Scenario 13-15
National Scenario 15-16
Regional Scenario 17-19
5 Chapter-V ANALYSIS 66
SWOT Analysis 67
Strength 67
Weakness 67
Opportunity 67
Threat 68
Financial Ratio Analysis 68-71
BIBLIOGAPHY 76
1.INTRODUCTION
The internship program is designed to provide students engaged in a field experience with an
opportunity to share their insights, to explore the links between students' academic preparation
and their field work, and to assist participants in developing and carrying out the major research
project which will serve to culminate their internship experience. Internships are individualized
and tailored to the needs and interests of each student in the program. As part of the internship
experience, students are expected to take an active role in finding an appropriate internship for
themselves.The Internship Programme aims to provide our students the opportunity to
consolidate their theoretical foundation through practical experience. A major component of this
experience is the formation of a professional attitude. The students are expected to develop their
personality and capacity to adapt to, and handle, challenging situations in the real business
world. Through the internship program, the students should be able to acquire transferable skills
such as communications skills, interpersonal skills, technical skills, teamwork skills,
management skills and problem-solving skills. Last but not least, the students can explore their
interest in future career development
The system can be open to exploitation by unscrupulous employers. Internships for professional
careers are similar in some ways, but not as rigorous as apprenticeships for professions, trade,
and vocational jobs. The lack of standardization and oversight leaves the term "internship" open
to broad interpretation. Interns may be high school students, college and university students, or
post-graduate adults. These positions may be paid or unpaid and are temporary.
1.1 OBJECTIVES OF STUDY
Primary Objective
The main objective of the study is to analyse the organization function of Eastern Condiments PVT Ltd,
Adimali
Secondary Objectives
STUDY PLAN
The total time of organizational study was 45 days. The study starts by collecting data from the
organization. Two consecutive days were spending in each department to observe the
functioning and data collection. The data were collected for the head of each department and
other personnel.
The success of a study largely depends on the kind of methodologies which was followed for
collecting data. The validity of the study can be improved to a great extent if proper
methodologies are followed. Since this organizational study was descriptive in nature, data was
collected by both primary and secondary sources in the organization.
PRIMARY DATA
Primary data refers to those data that was collected first hand directly from the sources by means
of:
Observations
Structured or Semi Structured interviews with department heads
Discussing with employees of various levels of the organization.
SECONDARY DATA
Secondary data refers to the data that was collected by others for some other purposes .They
were collected by means of
The data collected by means of both primary and secondary sources were thoroughly analysed
and evaluated to enhance its quality and clarity. This will help in making proper interpretations
which will act as a guide throughout the study
Some of the limitations that I had come across while pursuing the organizational study at
EASTERN CONDIMENTS PVT LTD are:
2.2HISTORY OF ORGANIZATION
Established in 1983, today Eastern has the finest grip on the Indian spice market,( a feat achieved
with the hard work of Mr. M. E. Meeran). Take a moment and dive into the history of being
India’s No.1 Spice Exporter. Mr. M. E. Meeran laid foundation to Eastern Trading Company,
popularly known as ETC.Mr.Meeran entered the distribution business, which is reputed for the
most disciplined and profitable distribution system. Eastern set up its full-fledged spice factory
and Coffee powder manufacturing facility in Adimali, the leading spice producing district in
Kerala. With the expansion of business to neighboring districts and a steady increase in demand
of Eastern spices, the range of ‘Blended Spices’ were introduced. These were instant hits among
the Malayali population. The Eastern Chicken Masala, Eastern Meat Masala and Eastern
Sambhar Masala marked the beginning of Eastern’s innovative food products. Eastern
Condiments Private Limited was incorporated in 1989.
Company expands its business in the line of treads. From the
very beginning, product quality has been Eastern’s prime agenda, making no compromise with
its taste, texture and aroma. To make it 100% sure, Eastern set up its own indigenous lab- being
the only such lab in Asia- which now has been upgraded to international standards. From the
very beginning, product quality has been Eastern’s prime agenda, making no compromise with
its taste, texture and aroma. To make it 100% sure, Eastern set up its own indigenous lab- being
the only such lab in Asia- which now has been upgraded to international standards.
The purity and freshness of Eastern Curry Powders made “Eastern” a house hold name in India
and abroad. Bringing high quality products every day at affordable prices to the common man for
his daily use is the ultimate goal of Eastern group of companies. Treating the customers with
commitment for quality at the right price in all products is their formula for success.The
company hold 70% of the market share in Kerala and is the second most popularized brand in
India. The company plans to attain Rs.1000 Cr by 2019.
2.3ADIMALI PLANT
Eastern condiments PVT. Ltd was established as a fully-fledged operating company in 1991.In
Adimali the company has 2 plants they are main company plant and masala powder division
plant .In Adimali main plant which is located in the main factory .It has packing of Chilly,
Turmeric and Coriander, production of rice powder s, production of pickle both vegetarian and
non-vegetarian etc. is taking place. In masala powder division plant various masalas like Meet
masala, Chicken masala, Chana masala, Gram masala, Sambar powder, Rasam powder etc takes
place. The production of coffee and chukku coffee is also taking place in the main factory.
Chilly, Turmeric, Coriander production takes place at Eastern unit situated in Thani, Tamil
nadu.Eastern has 10 depots spread across different places namely
Vision
“Expand exclusive distributor network in India to over 5000 that is renowned for selling our
premium food products by 2020”
Mission
“Unleashing potential and enabling tomorrow’s entrepreneurs”
OBJECTIVES
To provide good quality goods to the present and prospective customer so that company
can proper more
To have continuous availability of product of eastern so that there shall not be any
shortage of goods in the market
To give the customers delight that is giving more than what is expected by the customer
2.5 MAJOR PRODUCTS OF COMPANY [Figure 2.1]
The company has provided their consumers with consistently high quality powders and blends.
Eastern Condiments operates from two modern factories situated in the Western Ghats of South
India
Sunidra mattresses Pvt.Ltd. was set up in 1999 to manufacture rubberized coir mattresses with a
state of the art factory in Thodupuzha. The popular brand of rubberized coir mattress
manufactured by Sunidra Mattresses Pvt.Ltd.is slowly growing to be a market leader in the
country.Sunidra has own the ISO 9001-2000 certificate.
The Eastern group entered in the area of education with the getting up of the Eastern Public
School. Mrs.NabeezaMeeran has been the Principal of Eastern Public School. This school
ensures a high quality education from kindergarden to primary levels with C.B.S.E syllabus
providing all the residential facility residing at the heart of Idukki District.
Eastern Aqua Mineral, a recently launched company was set up in the year 2002.Eastern Aqua
Mineral entered in the area of packaged drinking water with the state of plant located at
Eranakulam district. Eastern packaged drinking water is of highest purity standard, high quality
with control, 1286 testing facilities and quality product with international standards. It is
available in convenient sizes. Eastern packed drinking water is also priced attractively in keeping
with Eastern’s view of bringing high quality products to the common man at the right price.
Eastern Treads Ltd. Is a public company engaged in the manufacturing of quality procured tread,
cushion, bonding gum and black vulcanizing cement. Its branches all over India have been
showing consistent high performance and growth. The factory has annual turnover of 12 crore
and it is located at Oonnukal, Kothamangalam. The company has a processing capacity of 12
tonnes of cold rubber per day with nation-wide market network.
6. EASTEA In recent the company launched a new product ‘EASTEA’ from its
product line “Taste and Strength in every sip”. Eastea, Premium blended tea from Eastern has just
entered the market with its significant premium of taste and strength.
EASTERN GROUP
companycompanyccCOM
PuuttututttututututrANI
ES
This marks the record tenth consecutive quarter of uninterrupted quarter on quarter
revenue growth, said FirozMeeran, managing director of Eastern Group, in a statement. The
company is aiming at a target of 30 lakh retailers by 2020. In order to make available sufficient
quantity of quality spices for export, the Government is implementing programmes for post-
harvest improvement and organic cultivation of spices .It undertakes export promotion activities
for all 52 spices which include marketing as well as removing hindrance and barricades to
export. The Indian spice industry is booming with a substantial increase in exports over the past
few years. India accounts for nearly 45% and 30% in terms of volume and value in the world
spice trade. The booming global spice market also poses good opportunities for the Indian spice
industry to provide quality spices at competitive prices. India faces stiff competition from China,
Malaysia and Pakistan in terms of pricing of the products. Manufacturers should therefore ensure
consistency in supply, product quality, pricing and marketing strategy to increase the share in
exports.
2.7 QUALITY CERTIFICATIONS AND ACCREDITATIONS
Eastern has got several quality certifications and accreditations including the HACCP (Hazard
Analysis and Critical Control Point) and ISO 22000.
ISO: 22000: 2005 – In India Eastern was the first company to get ISO 22000 certification issued
by Food Cert BV Netherlands and accredited by RVA, it was the first body in the world for food
safety accreditation.
HACCP- This was the certificate issued by food cert BV Netherlands accredited by RVA.
Even though the company holds more than 70% of the market shares in the market, it faces
competition from different companies, but they try to maintain their market value. Eastern
condiments treat the competitors as an opportunity for future growth. It mainly faces completion
from Kitchen Treasures, Saras, Melam, Kaula, Nirapara, Double Horse, Priyam, Brahmins and
Ruchi.
2.10 MANAGEMENT
The group is managed by a team of professional and family members. Late Mr. M.E.
Meeran is the founder of Eastern group. Mr. NAVAS MEERAN is the chairman and the
managing director is Mr.FirozMeeran. In addition to that Mr. M.E Muhammed, Mr. S.M.
Muhammad holds the Board of directors. For administration there is corporate office at
Ernakulum.
The company started functioning only with few workers. Now it is grown to more than
2900 employees, they are working with one heart and soul for the achievement of the goals of
the organization. The company started functioning only with 25 employees. Now it is grown to
more than 2900 employees, they are working with one heart and soul for the achievement of the
goals of the organization. Mrs. NabeesaMeeran playing a key role behind the success of the
Eastern Group; she has been the principal of the Eastern Public School Adimali.
WOMEN EMPOWERMENT
LOVE PLASTIC
EFFLUENT TREATMENT
ORGAN DONATION
CHAPTER – III
FUNCTIONAL DEPARTMENTS
FUNCTIONAL DEPARTMENTS
Finance Department
Marketing Department
Human Resource and Administration Department
Purchase Department
Quality control Department
Production Planning and Control Department
Production Department
Engineering Department
Information Technology Department
Export Department
Taxation Department
3.1 FINANCE DEPARTMENT
Monitoring the process of budget achievement providing taxation and advisory service to
the company
Evolve an audit manual.
Advising management on funds, utilization and implementation
Preparation of corporate plans, annual plans and budget
Preparation of financial statements and thus identifying the financial strength and weakness
of the firm by properly analyzing and interpreting the financial statements. Finance and
cost functions are headed by the director of finance and accounts, IT-Internal auditing
section etc, are the major auditing gangs giving their upper hand for the smooth functioning
of finance dept.
Olden days Tally was used for the various financial operations but now Eastern have their
own software ORACLE specially made for the financial purpose and the banking partners
is FEDERAL BANK.
RECEIVABLES&PAYABLES A/C
The company also has credit sale and purchase. They give bills to their debtors and receive bills
from creditors for credit dealings. The bills are transferred to cash within short period. The main
success behind the effective financial management of eastern I that the very less bad debts they
are having. In case of bad debts it’s very rare one. That is somewhat because of the policies of
the firm and their assessment of the retailers as well as wholesalers. They are providing the credit
facility to those who are dealing with the firm from the starting period of the company.
INVESTMENTS
The company invests on FDI on the basis of IRR. The US based firm McCromick&
company is invested in the firm around 26% of the total investment of the company.
SOURCES OF FUND
The main source of fund is from sales and overdraft, from Federal banks Adimali
branch. There is a 3 crores loan for Eastern; the profit is reinvested in Eastern. Also company is
having some of the shares as per the memorandum of association and the prospectus issued by
the company.
TAX PAYMENT
A separate department under the finance department called TAX department. Tax
payment is through e-filling in 15th day of every month. The company pays a sales tax of 18
crore per year.
STRUCTURE OF FINANCE DEPARTMENT
MANAGING DIRECTOR
OFFICER OFFICER
Marketing is the core of all management functions. One of the important reasons behind the
success of the company is the marketing strategy compared to their rivals. The system followed
by Eastern is very unique and it has been very effective. They deal with the wholesalers and
retailers directly at their doorstep with the help of around 239 vehicles going through many
routes covering the entire state.
Average sale of Eastern is 20, 00,000 kg\month in normal season. During special season
like “Onam” its sales increases by 28,00,000 kg\month. Price rate of products changes according
to different season.
STRUCTURE OF MARKETING DEPARTMENT
MARKETING STAFF
ASSISTANT
MANAGERS
SALES OFFICER
SALES TEAM
FUNCTIONAL HEAD HR
SENIOR MANAGER
HR & ADMINISTRATION
ASSIATANT MANAGER
HR & ADMINISTRATION
SENIOR OFFICER
OFFICERS
WORKERS
S
3.4 PURCHASE DEPARTMENT
Managing Director
FH Procurement
Asst. Manager
Senior Officers
Officers
MANAGING DIRECTOR
FH TECHNICAL
MANAGER TECHNICAL
ASST.MANAGER
MANAGING DIRECTOR
FH MANUFACTURING
MANAGER PPC
ASSISTANT MANAGER
PPC
OFFICER PPC
Engineering department of Eastern are responsible for keeping the plant and
equipment’s in good condition. Engineering Department of Eastern has four
sections,
Electrical
Mechanical
Stores
Automobile
3.9 INFORMATION TECHNOLOGY DEPARTMENT
MANAGING
DIRECTOR
SENIOR MANAGER
EXPORTING
SR. OFFICERS
OFFICERS
It works under finance department, but it independently executes its works. From
the accounting department they collect data. For the export Eastern need not want to pay tax.
This is possible through H-form. Each product has its own tax. For example chilli-4%, rice-
1%.Monthly the tax is calculated.
COMPANY SECRETARY
DEPUTY MANAGER
SENIOR OFFICERS
OFFICERS
MANAGING DIRECTOR
OFFICER OFFICER
Department allocated
FINANCE
Reporting authority
Deputy Manager, Finance
The finance department of this company is mainly dealing with 2 sections, accounts
receivables and accounts payables, where the payable section deals with purchase of raw
materials, and other miscellaneous goods for the production purpose, vehicle fuel expenses, etc
and the receivables section deals with the sale of finished goods. I have been working in the
payment section and the duties allotted were to verify the diesel bill with invoice statements,
accounting of the diesel bills and other expense invoices.
4.3 CONTRIBUTION OF THE INTERN TO THE ORGANISATION
The creation, approval, and implementation of an internship is a collaborative
experience among a student, faculty guide, industry guide. Each person is responsible for
contributing the overall success of the internship experience. The responsibilities I attained
through the internship.
I was placed as an intern in Eastern Condiments with the duties of the overall department
of the institution. My responsibilities were:
Maintains the work structure by updating work requirements and job description for all
positions.
Maintains a pay plan by conducting periodic plan surveys, scheduling and conducting
job evaluation preparing pay budgets, monitoring and scheduling individual pay actions,
Assisted the account section in the preparation of GRN & Payment advise
Assisted the purchase manger in filling the data of the purchased items.
Assisted the HR manager in sorting the employee details and updating he payrolls.
Assisted the Marketing Manager For Bill Checking And Item Record in the Excel Sheet
Assisted by finance manager in tally software for entering details about money
Obviously the main thing internships teach me are the skills I need to work in that field. Being
able to work together an help one another was vital to the departments success. Team work is
such an important aspect of running successful company and my internships have taught me how
to do this on a business level. Believing in our self is vital to our success and internships helped
to gain the experience that helps me feel competent and confident in what I do. Internship helps
me to contribute the concepts that I gained from my academic section in the areas of marketing,
Hr, finance etc.
CHAPTER – V
ANALYSIS
5.0 SWOT Analysis
SWOT Analysis is conducted to understand the firm’s external and internal
environment. A conscious identification of the relevant environment of an organisation enables it
to focus its attention on factors which are intimately associated with the vision, mission,
objectives and strategies of the organisation. SWOT analysis is a strategic planning method used
to evaluate the strength, weakness, opportunities and threats involved in a project and identifying
the external and internal factors that are favorable and unfavorable for achieving that objective.
5.1 Strengths: -
No trade unions
Almost 70% of market share in all its products in Kerala
The quality of the product is up to the International Standards
Eastern is the largest exporter of spice powders in consumer pack from India that export
mainly to Middle East, UK, Australi, Germany and Canada. Presently the company is
exporting 20% of its products.
Good brand name
ISO 22000-2005 for food safety management system
HACCP- hazardous analysis critical control point certificate issued by food cert BV
Netherlands
98% sale is ready cash sale
Well established quality control lab
The whole organization have a computerized network
Good customer relationship
Availability of skilled labours
Best Spices Exporter Award from spices board for last 11 years
Complaint handling is done on weekly basis
5.2 Weaknesses: -
5.3 Opportunities:-
FMCGs are gaining demand in market share. So products of Eastern can attain a good
level of demand in future
Food need is psychological ,so there is no delay in the market condition
Change in lifestyle of people is a good sign for ready make food industry.
Variety of ideas in food production.
Expanded group of companies.
Global penetration
Increases export opportunity and expansion of production capacity
5.4 Threats: -
High competition in the local market due to the low investment requirement for entering
in this industry
Availability of raw materials from the local market is less.
Appreciation in money value.
Changing food habit, consumers taste and preference.
Unfavourable government rules and regulations.
Fluctuation in price of raw materials.
CHAPTER VI
CONCLUSION
CONCLUSION
The accounts department deals with preparation of financial statements and thus identifying
the financial strength and weakness of the firm by properly analyzing and interpreting the
financial statements. Finance and cost functions are headed by the director of finance and
accounts, IT-Internal auditing section etc, are the major auditing gangs giving their upper hand
for the smooth functioning of finance dept.