A

PROJECT REPORT

ON

“AN ANALYSIS OF EMPLOYEE MOTIVATION TECHNIQUES”

AT

“ABHAY NUTRITION PRIVATE LIMITED DHULE, MAHARASHTRA”

SUBMITTED IN THE PARTIAL FULLFILLENT OF THE

REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION

TO

SAVITRIBAI PHULE PUNE UNIVERSITY

BY

“MR. UMESH SUBHASH PATIL”

UNDER THE GUIDANCE OF

PROF. RADHIKA PORWAL

“DR. B V HIRAY COLLEGE OF MANAGEMENT AND RESEARCH

CENTRE, MALEGAON”- 423105

2018-2019
EXECUTIVE SUMMARY
 EXECUTIVE SUMMARY
The term ‘motivation’ has been derived from the word ‘motive’. Motive may be
defined as an inner state of our mind that activates and directs our behavior. It makes us
move to act. It is always internal to us and is externalized via our behavior. Motivation is
one’s willingness to exert efforts towards the accomplishment of his/her goal. Let us
consider a few important definitions on motivation that will help us understand the meaning
of motivation more clearly.
“Fred Luthans” defined motivation as a “process that starts with a physiological or
psychological deficiency or need that activates behavior or a drive that is aimed at a goal or
incentive”.

IMPORTANCE OF EMPLOYEE MOTIVATION

 Improves level of efficiency of employees.
 Builds friendly relationship.
 Leads to stability of work force.

TYPES OF MOTIVATION
 Achievement Socialization.
 Incentive Motivation.
 Fear Motivation.
 Change Motivation.
 Natural Motivations.
 Booster Motivations.

TECHNIQUES OF EMPLOYEE MOTIVATION

 Treat Employees as Individuals
 Treat Employees with Respect
 Provide Opportunities for Employee Learning and Development
 Make the Workplace a Fun Place
 Motivation by Compensation
BENEFITS FROM MOTIVATED EMPLOYEES
 Return on investment
 Reduced absenteeism
 Increased productivity
 Promoting an open and honest culture
 Reputation and recruitment –

CONCLUSION

Employee motivation is very important for a successful organization, so the company should
focus on it in order to stay competitive in the market and avoid some problems such as
employee high turnover that will affect the business. Thus, effective motivational techniques
should be practiced at the workplace. Through this study, companies will be able to
understand better ways to motivate employees and the importance of employee motivation at
the workplace. As a result, the job satisfaction of employees will increase then they will get
motivated at the workplace. The result from this study had shown that motivator factors
such as achievement, recognition, responsibilities and advancement play an important role in
motivating employees at the work place.

Through this study, we can conclude that different research gave rise to different results for
the most influential intrinsic factors. On the other hand, some research gaps are worth to be
highlighted too. There is one motivator that is not mentioned in this study which is the growth
of employees such as training program provided by the company. Employees feel valued
when the company provides training programs to strengthen their skills, they will be
motivated to exert effort in attaining organizational goals.
 K.B.H.S.S.T’s
DR .B.V. HIRAY COLLEGE OF MANAGEMENT AND
RESEARCH CENTER, MALEGAON

Date: - 05/10 /2018

CERTIFICATE

This is to certify that Mr. UMESH SUBHASH PATIL has

undertaken and completed the Summer Internship project tilted “AN
ANALYSIS OF EMPLOYEE MOTIVATION TECHNIQUES” as
prescribed by Savitribai Phule Pune University for the partial
fulfillment of MBA Course during the year 2018-19.

__________ __________ __________

Internal Guide External Director

KRUSHI NAGAR, BEHIND CHURCH, MALEGAON CAMP, MALEGAON-423105

Phone: 02554-250115 Email: hiraymba@gmail.com
www.dbhcmr.org
 ACKNOWLEDGEMENT

I am really grateful to Mr. D W Hiwale (HR Manager – Group HR)

for all the guidance, support rendered by them during my Project work, without
which it would have been impossible for me to complete this report.
All the concerned members of “Abhay Nutrition Private Limited,”
who had given me all the required support and the information during this
project. I am obliged for the helping hands & a congenial environment.
I would like to thank them for the reason that made this project report
very exciting and enjoyable. They made me familiar not only with the Human
Resource Management but also with the other basics of Finance of Marketing
Management.
My sincere Thanks’ to our Director Dr. S. J. Jadhav, for his all supports and
inspiration for completing the project.
I am also grateful to our Academic coordinator Dr. Kamran Rahmani
and all the faculty members of DR. B V HIRAY COLLEGE OF
MANAGEMENT AND RESEARCH CENTRE, Malegaon for helping me
in completion of this project successfully.

Date: Umesh S. Patil

Place: Malegaon MBA (HRM)
 DECLARATION

I Mr. Umesh Patil S/o Shri Subhash Patil, declare that the Project
entitled “An Analysis Of Employee Motivation Techniques” at “Abhay
Nutrition Private Limited” submitted by me for the partial fulfillment of the
degree of Master of Business Administration (MBA) under Savitribai Phule
Pune University is the record of summer internship work carried out by me
under the guidance of Prof. Radhika Porwal, and Mr. Sandeep Bhosale
“HR Officer – HR” at Abhay Nutrition Pvt. Ltd.

I further declare that the material obtained from other sources has been
duly acknowledged in the project report.

Date: - Mr. Umesh S. Patil

Place: - Malegaon. MBA (HRM)
 INDEX

Sr. No Title Page No

Executive Summary
Introduction 1
1.1 Introduction 2
1.2 Definition Of Motivation 3
1.3 Importance Of Motivation 4
1 1.4 What Motivates Employees? 5
1.5 Types Of Motivation 7
1.6 Methods Of Motivation 8
1.7 Factors For Lack Of Motivation In The Workplace 10
1.8 Techniques Of Employee Motivation 11
Project Profile 13
2.1 Objectives Of The Study 14
2
2.2 Scope Of The Study 14
2.3 Limitation Of The Study 14
Company Profile 15
3.1 Summary 17
3.2 ANPL Process Technology 19
3.3 ANPL Strength 19
3.4 Abhay Protein 21
3
3.5 Awards And Achievements 22
3.5 Consumer Packs 24
3.6 Key Persons 25
3.8 Management Structure 26
3.9 Contact Details 26
Research Methodology 27
4.1 Research Methodology 28
4
4.2 Sampling 29
4.3 Data Collection 30
5 Data Analysis And Interpretation 31
6 Findings And Observation 46
7 Suggestion & Recommendation 48
8 Conclusions 50
9 Bibliography 53
10 Appendix 54
 GRAPH INDEX
PAGE
SR. NO. GRAPH TITLE
NO
Pie chart shows respondent of present increment
1 32
satisfaction.
Pie chart shows satisfaction of employee about their
2 33
welfare facilities provided to them.
Pie chart shows results on the statement “Top
3 34
Management is interested in motivating the employees”
Pie chart shows respondent agree with motivation affects
4 35
on their performance of employee.
5 Pie chart shows kinds of incentives motivate them. 36
Pie chart shows satisfaction level of employees with
6 37
incentives.
7 Pie chart shows for factors which motivates them most 38
Pie chart shows respondent performance of employee
8 39
influenced by incentives and other benefits.
Pie chart shows respondent getting maximum pleasure
9 40
from their work
Pie chart shows respondent that employee influenced by
10 41
their leadership.
Pie chart show employee motivated by the help of their
11 42
co-workers.
Pie chart show respondent with Career development
12 43
opportunities are helpful to get motivated
Pie chart shows respondent getting support from HR
13 44
Department.
Pie chart shows respondent for management take feedback
14 45
or not.