ADCON 2019 Case Competition

BRILLIANT MINDS, BRAVE HEARTS, BOLD ACTIONS:

Creating Experiences and Cultivating Relationships for the
iGeneration

Mamusa Art Bistro

Case Brief
(First Release: March 25, 2019)

COMPANY BACKGROUND

MAMUSA Art Bistro is the first integrated Bistro with an Art Gallery in Iloilo City owned
by Anj Enriquez, Krys Balmaceda, Shiela Molato, and Joana Pajarillo. Just like any
other bistro, it is a modest restaurant that offers moderately priced meals and also
serves alcohol. However, Mamusa also created the establishment in order to cater all
forms of art and not just food.

This newly-opened art bistro in Iloilo City is located beside the Iloilo Museum of
Contemporary Art in Iloilo Business Park, Megaworld, Iloilo City. The establishment is
also located near famous hotels, businesses, and attractions such as Richmonde Hotel
Iloilo, Smallville Complex, SM City Iloilo, and Atria.
Although the idea for the business initially came about in 2017, it was officially opened
to the public just last September 21, 2018. Owned by three artists, the idea for the art
bistro came from their own personal interests for art. The second level of the place is a
full on art gallery which features artworks such as sculptures (made from metal, clay,
and wood), paintings (made with mixed media) and the like, from many of Iloilo’s most-
recognized visual artists.

The art gallery provides a creative space for the artistic Ilonggos to showcase their
talents. All throughout the bistro people can see various artworks all open for interested
buyers. The artworks from established, emerging artists converge in one space creating
a summary of the current local art scene. The light and pastel colors of the furniture
coupled with the colorful artworks create a vibrant and enjoyable atmosphere for
Mamusa. Additionally, this playful ambiance during daytime changes in the later part of
the evening. The lighting is adjusted to create a cooler tone suitable for drinking. The
varying ambiance was made in order to cater to their coffee-lovers in the morning and
cocktail-drinkers in the evening.

Mamusa is a flexible space for people who have a strong sense of appreciation for
different art forms. It acts as a supportive avenue for local artists to showcase their
talents and passion in visual arts, music, performing arts, and the like. The Art Bistro
features different artists during their exhibits which runs for around 20 days. Aside from
their art exhibits, they also hold music events and celebrate the holidays in creative
ways; for example, during halloween, all the staff dress-up in their most creative and
terrifying halloween costumes. Mamusa strives to provide each and every individual
with a unique and enjoyable experience because it wants to be known as a tourist hub
for locals and non-locals that have a strong appreciation for art.

The art bistro specializes in Western cuisine with an Ilonggo twist. Aside from having
unique tastes, each dish is plated with fine details to look appealing. Its specialty drinks
are also carefully curated and locally sourced to provide a unique experience for people
who have different alcohol preferences. Similarly, it offers products unique to Mamusa
like dishes such as KBL, Crispy Pata, and some coffee-based beverages such as
Flavored Coffee Frappe. Overall, it wants to be known as a place not just for its art or
for its food and beverages but a place that integrates all these elements together to
create the ambience of an art bistro.
VISION
● To be an inviting picturesque space in Iloilo that people will associate with great
food, service, and coffee.
● To be a creative space that will foster an even greater sense of community
among the creatives in Iloilo.

GOALS
Mamusa Art Bistro aims:
● To provide an aesthetically pleasing venue with food and beverages that are not
only meticulously styled but are also scrumptious and with a good value for
money.
● To showcase the local talents from Iloilo, Negros and Manila.
● To provide an avenue for gallery exhibits, poetry readings, live music,
performance art, etc.
● To kindle creativity by providing short workshops on painting, craft making,
ukulele playing, etc.

EXISTING PROMOTIONAL EFFORTS

Social Media
● It has accounts on social media platforms such as Facebook and Instagram
● To date, its Facebook page gained 3,160 likes and 3,170 followers
● Intensified social media presence/boosting

Word-of-Mouth Marketing
● Mamusa utilizes word-of-mouth marketing to get their customers to advertise
their business

Event Marketing and Sponsorship

● Organize in-house events for different holidays (e.g. Valentines, Halloween)
● Sponsored Advertisements

Partnerships
● X-deals with other businesses
EXISTING MENU PRICING for MAMUSA ART BISTRO
ENTREES
CREAMY LENGUA – PHP 385
SALMON TERIYAKI – PHP 395
BLUE MARLIN W/ SAUTEED SINIGANG
VEGETABLES AND BATWAN SAUCE –
PHP 360
CHICKEN FRANCAIS – PHP 350
KBL CRISPY PATA – PHP 265
BAGNET KARE-KARE – PHP 265, PHP
350, PHP 510
SHRIMP CON MAYONESA – PHP 495
SOUTHERN FRIED CHICKKEN – PHP
265/ PHP 395/ PHP 695
PORK RIBS W/ HERBY BBQ SAUCE –
PHP 270
PORK AND CHICKEN BBQ – PHP 350
US RIB EYE – PHP 1,200
SOUP AND SALAD
TOMATO SOUP – PHP 230
PUMPKIN SOUP – PHP 160
VEGETABLE SOUP – PHP 170
CREAM OF MUSHROOM – PHP 125
ARUGULA SALAD – PHP 285
EGGPLANT W/ ANCHOVIES SALAD –
PHP 285
BONELESS CHICKEN SALAD – PHP 110
WALDORF SALAD – PHP 110
PRAWNS WITH TROPICAL SALAD – PHP
110
APPETIZERS AND BAR CHOWS
GABI CHIPS – PHP 115
BEEF SISIG NACHOS – PHP 250
CHICKEN WINGS PLATTER – PHP 255
KRISPY LASWA – PHP 200
HAND CUT FRIES – PHP 115
FISH CAKES WITH CILANTRO DIP – PHP
230
PASTA
PUTANESCA – PHP 375
BOLOGNESE – PHP 350
GARLIC PARMESAN – PHP 235
CHEF’S CARBONARA – PHP 245
SEAFOOD PASTA – PHP 420
SPICY SHRIMP PASTA – PHP 415
SANDWICHES AND BURGERS
CLASSIC CLUB HOUSE – PHP 375
BLT BURGER – PHP 310
CHICKEN GYROS – PHP 270
DESSERT
NEW YORK GRAPE CHEESECAKE – PHP
195
CRÈME BRULEE BAR – PHP 120
SHAKES & HOUSE MOCKTAILS
LYCHEE W/ CHIA SEEDS – PHP 75
VIRGIN CUIJITO – PHP 90
BLUETERNATE FIZZ – PHP 145
MAMUSA MOCKTAIL – PHP 150
POMELO LEMONADE – PHP 90
CUCUMBER LEMONADE – PHP 90
SPICY LEMONADE – PHP 125
MANGO LEMONADE – PHP 160
APPLE SHAKE – PHP 125
PINEAPPLE SHAKE – PHP 160
MANGO SHAKE – PHP 180
ORANGE SHAKE – PHP 190
BEERS & CLASSIC COCKTAILS
MARGARITA – PHP 180
MARTINI – PHP 190
JACK & COKE – PHP 125
PINA COLADA – PHP 160
MOJITO – PHP 195
SMIRNOFF MULE – PHP 80
HEINEKEN – PHP 75
TIGER – PHP 85
ASAHI – PHP 100
RED HORSE – PHP 60
SAN MIGUEL LIGHT – PHP 65
SAN MIGUEL PILSEN – PHP 60
SAN MIGUEL DRY – PHP 70
SAN MIGUEL APPLE/LEMON – PHP 60
SPECIALTY COCO COCKTAILS
BLUE COCO COCKTAIL – PHP 140
AMARETTO SOUR – PHP 190
GINGERED DAIQUIRI – PHP 145
BIRDS PARADISE – PHP 165
OLD FASHIONED MAMUSA – PHP 260
BUCO DE YERMA BUENA – PHP 160
THE RED STAR – PHP 195
COFFEE & REFRESHERS (HOT) | (COLD)
ESPRESSO – PHP 85 |
CAFÉ AMERICANO – PHP 90 | PHP 110
CAFÉ LATTE – PHP 100 | PHP 110
CAFÉ MOCHA – PHP 125 | PHP 130
MATCHA – PHP 135 |
FLAVORED COFFEE – PHP 125 | PHP
135
FLAVORED COFFEE FRAPPE – | PHP
165
MILK BASED FRAPPE – |PHP 185
BOTTLED WATER – |PHP 35
CANADA DRY – | PHP 85
BUNDABERG – | PHP 195
PERRIER – | PHP 180
SAN PELLEGRINO – | PHP 220
PLACE - INTERIOR
PLACE - EXTERIOR
SAMPLE PUBLICATIONS