FACULTY OF BUSINESS AND MANAGEMENT

UNIVERSITI TEKNOLOGI MARA, MALAYSIA

RUBRIC
FUNDAMENTALS OF ENTREPRENEURSHIP
ENT300

BY
LAILA BT MOHAMMAD KAMARUDDIN
RESOURCE PERSON
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

CASE STUDY RUBRICS

Course Name: Fundamentals of Entrepreneurship Student’s Name: Lecturer’s Name:

Course Code: ENT300 Student’s ID: Group:

Marks Weighted Marks

Criteria
Allocated
Poor Moderate Satisfactory Good Excellent C P A
Obtained (%)
0 – 5 marks 6 – 10 marks 11 – 15 marks 16 – 20 marks 21 – 25 marks
Able to Able to identify
Identification Able to slightly Able to identify
Unable to identify identify and and understand
of Main identify and and understand
25 and understand understand most of the A3
Issues understand the all of the main
the issues in case some of the issues in the
Problems issues in the issues in the
study issues in the case
case study case study
case study study
0 – 5 marks 6 – 10 marks 11 – 15 marks 16 – 20 marks 21 – 25 marks
Satisfactory Good analysis Excellent analysis of
No analysis of Moderate analysis analysis of the
Analysis of of the issues. the issues.
the issues. of the issues. issues .
the Key elements Excellent
Issues
25 No tools Key elements of Key elements of A3
of presentation on key
(SWOT/BMC) SWOT/BMC are SWOT/BMC are SWOT/BMC elements of
is being moderately satisfactory
employed are well SWOT/BMC
presented presented presented.
0 – 4 marks 5 – 8 marks 9 – 12 marks 13 – 16 marks 17 – 20 marks
Little
Provide Adequate Relevant Well
suggestions and
suggestions No suggestions suggestions and suggestions and documented
slightly
on 20 for solutions to appropriate appropriate and appropriate A3
appropriate
appropriate the issues in the solutions to solutions to the solutions to the
solutions to the
solutions case study the issues in issues in the issues in the
issues in the
the case study case study case study
case study
0 – 4 marks 5 – 8 marks 9 – 12 marks 13 – 16 marks 17 – 20 marks
Relate to Inadequate Adequate Significant Exceptional
No effort to
theories / 20 efforts to relate adaptation to adaptation to adaptation to A3
relate to theories
concepts to theories / theories / relate to theories relate to
/ concepts
concepts concepts / concepts theories / concepts
 Marks Poor Moderate Satisfactory Good Excellent Weighted Marks
Criteria C P A
Allocated Obtained (%)
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Routinely
Occasionally Usually contribute
Rarely
Teamwork Never contribute contribute contribute ideas, constructive
10 ideas and
contribute ideas
ideas and ideas, perform
A3
perform tasks,
and perform
perform tasks perform tolerant and fair all tasks, high
tasks
tasks decision tolerance and
outstanding decision

Total: 100 /100x20%

 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

GROUP WORK (ASSIGNMENT) RUBRICS

Course Name: Fundamentals of Entrepreneurship Student’s Name: Lecturer’s Name:

Course Code: ENT300 Student’s ID: Group:

Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Allocated Obtained
(%)
0-3 marks 4-6 marks 7-9 marks 10-12 marks 13-15 marks
No vision to solve Minimal vision to solve Satisfactory vision Good vision to Excellent vision to
problem problem to solve problem solve problem solve problem
15 A3
Vision

0-5 marks 6-10 marks 11-15 marks 16-20 marks 21-25 marks
Poor in identifying Moderate in identifying Satisfactory in Good in Excellent in
Identification of
25 business business opportunities identifying identifying identifying business A3
business opportunities
opportunities business business opportunities
opportunities opportunities
0-5 marks 6-10 marks 11-15 marks 16-20 marks 21-25 marks
Evaluation of Poor in evaluation Moderate in evaluation Satisfactory in Good in Excellent in
business 25 of business of business opportunities evaluation of evaluation of evaluation of A3
opportunities opportunities business business business
opportunities opportunities opportunities
0-5 marks 6-10 marks 11-15 marks 16-20 marks 21-25 marks
Poor in selecting a Moderate in selecting a Satisfactory in Good in Excellent in
Selection of business
25 business business opportunity selecting a selecting a selecting a business A3
opportunity
opportunity business business opportunity
opportunity opportunity
0-2 marks 3-4 marks 5-6 marks 7-8 marks 9-10 marks
Never contribute Rarely Occasionally Usually Routinely
ideas and contribute ideas contribute contribute ideas, contribute
Teamwork
(Group Work)
10 perform tasks and perform ideas and perform tasks, constructive ideas, A3
tasks perform tolerant and fair perform all tasks,
tasks decision high tolerance and
outstanding decision
Total: 100 /100x20%
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

GROUP PRESENTATION RUBRICS

(INDIVIDUAL ASSESSMENT)

Course Name: Fundamentals of Entrepreneurship Student’s Name: Lecturer’s Name:

Course Code: ENT300 Student’s ID: Group:

Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Allocated Obtained
(%)
0 – 3 marks 4 – 6 marks 7 – 9 marks 10 – 12 marks 13 – 15 marks
Introduction is
Introduction is not appropriately Interesting Very interesting
Introduction is less
Introduction 15 interesting, audience interesting,and introduction,and introduction and A3
interesting and audience
is not addressed and audience is audience is well excellent in
is moderately addressed
poor presentation satisfactorily addressed addressing audience
addressed
0 – 5 marks 6 – 10 marks 11 – 15 marks 16 – 20 marks 21 – 25 marks
Information and
Information and
Information and Information and examples are
Information and examples are
examples are examples are less appropriately organized
examples are lacking or appropriately
lacking or not well than adequate for systematically,
not well chosen for the organized
chosen for the topic. assignment. accurately, relevantly
Content 25 topic. Less complete and systematically, A3
Not systematic Slightly complete and completely.
systematic organization accurately,
organization and and systematic However the content is
and incomplete. relevantly and
incomplete. organization. just adequately for
Minimum summary is completely. Clear
Summary is not Average summary assignment. Summary
provided. summary is
provided. is provided. is provided.
provided.
0 – 3 marks 4 – 6 marks 7 – 9 marks 10 – 12 marks 13 – 15 marks
All group members
Few of the group
None of the group Most of the group are able to answer
Only one of the group members are able
member able to members are able to questions very well
Defence ability 15 member is able to answer to answer A3
answer question, not answer questions well and slightly
questions but not questions but with
prepared and and slightly confidence confidently. Very
prepared and confidence little preparation
confidence at all. and well prepared. well prepared
and confidence
 Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Obtained
Allocated
(%)
0 – 3 marks 4 – 6 marks 7 – 9 marks 10 – 12 marks 13 – 15 marks
Few of the group
All group members
None of the group Only one or two of the members are Most of the group
Fluency and are fluent and voices
15 member is fluent group is/are fluent and slightly not fluent members are fluent and A3
Clarity are easy to be heard
and voice is not voice is slightly not and voices are voices are slightly easy
clearly.
clear. clear. quite difficult to be to be heard clearly.
heard clearly.
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Visual are
adequate but do
Very little or poor
Very little or poor usage not inspire Visual aids are well Visual aids are well
usage of visual
of visual materials. engagement with usage and most of the used and all group
Effective materials. None of
10 However one of the the material and group members are able members are able to A3
Audio Visual the group member is
group members is only few of the group to make presentation make presentation
able to do
able to make interesting members are able interesting and more interesting and
interesting
presentation. to make the meaningful meaningful
presentation.
presentation
interesting.
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Few of the group
members makes an
One of the group acceptable body
None of the group All of the group
member makes minimum language Most of the group
member able to use members able to use
body language (appearance, eye members’ body
Non-verbal body language excellent body
10 (appearance, eye contact contact and language (appearance, A3
communication (appearance, eye language(appearance
and gestures) towards the gestures) may eye contact and
contact gestures) , eye contact and
audience but happens focus on only one gestures) may focus on
towards the gestures)
only a few times for a member of the audience.
audience. with everyone
short period of time. audience or a
select few
members.
0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
The group gets
many of the things The group starts the
done. Time is presentation slightly The group is able to
The group never get The group gets only a
Time appropriately used, before scheduled. Time start and complete
10 things done on time few things done within A3
Management but may run is appropriately used, the presentation
and time is not the time frame and time
slightly over or but may run slightly within the time
appropriately used. is not appropriately used.
under allocated over or under allocated frame.
time. time.

Total: 100 /100x30%

 FACULTY OF BUSINESS MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

BUSINESS PLAN RUBRICS

Course Name: FUNDAMENTALS OF
ENTREPRENEURSHIP Student’s Name: Lecturer’s Name:

Course Code: ENT300 Student’s ID: Group:

Weighted
Marks Poor Moderate Satisfactory Good Excellent
Criteria C P A Marks
Allocated
Obtained (%)
1 mark 2 marks 3 marks 4 marks 5 marks
Preliminary Materials:
 Cover & title page Satisfactory
Poor presentation on Good presentation Excellent presentation
 Cover letter 5 Moderate presentation on presentation on A3
the preliminary on the preliminary on the preliminary
 Executive summary the preliminary materials the preliminary
materials. materials. materials.
 Table of contents materials.

1 mark 2 marks 3 marks 4 marks 5 marks

Poor Satisfactory Good
Moderate presentation Excellent presentation
Business Background 5 presentation on presentation presentation on A3
on business on business
business on business business
background background
background background background
1 mark 2 marks 3 marks 4 marks 5 marks
Satisfactory
Poor Moderate presentation presentation Good Excellent presentation
Partners/Shareholders
5 presentation on on on presentation on on A3
Background
partners/sharehol partners/shareholders partners/share partners/sharehol partners/shareholders
ders background background holders ders background background
background
1 mark 2 marks 3 marks 4 marks 5 marks
Many key Fairly Good in Key elements are
Introduction 5 Few key elements are A3
elements are not highlight key highlighting key excellently
highlighted
highlighted elements elements highlighted.
1 mark 2 marks 3 marks 4 marks 5 marks
Purpose of Good in Excellent in
Purpose Purpose of the Purpose of the
5 the business highlighting the highlighting the A3
business plan is business plan is
plan is fairly purpose of the purpose of the
not highlighted moderately highlighted
highlighted business plan business plan
 Weighted
Marks Poor Moderate Satisfactory Good Excellent
Criteria C P A Marks
Allocated
Obtained (%)
3 marks 6 marks 9 marks 12 marks 15 marks
Marketing Plan Many key Fairly Good in Key elements are
15 Few key elements are A3
elements are not highlight key highlighting key excellently
highlighted
highlighted elements elements highlighted.
3 marks 6 marks 9 marks 12 marks 15 marks
Key elements are
Many key Fairly Good in
Operation Plan 15 Few key elements are excellently A3
elements are not highlight key highlighting key
highlighted highlighted
highlighted elements elements
3 marks 6 marks 9 marks 12 marks 15 marks
Many key Fairly Good in Key elements are
Administrative Plan 15 Few key elements are A3
elements are not highlight key highlighting key excellently
highlighted
highlighted elements elements highlighted
3 marks 6 marks 9 marks 12 marks 15 marks
Many key Fairly Good in Key elements are
Financial Plan 15 Few key elements are A3
elements are not highlight key highlighting key excellently
highlighted
highlighted elements elements highlighted
1 mark 2 marks 3 marks 4 marks 5 marks
Satisfactory
Poor conclusion Good conclusion
Conclusion 5 Moderate conclusion conclusion of Excellent conclusion A3
of the business of the
of the business plan the business of the business plan
plan business plan
plan
1 mark 2 marks 3 marks 4 marks 5 marks
Appendices 5 Satisfactory A3
Poor appendices Moderate appendices Good appendices Excellent appendices
appendices
1 mark 2 marks 3 marks 4 marks 5 marks
Sentences were
Writing Style, Spelling & Writing lacks Sentences were
somewhat varied, and Sentences were Sentences were
Grammar 5 sentence variety and correctly
some were inappropriate correctly well written and
few grammatical constructed and
with minimal constructed expressed
errors well-articulated
grammatical errors

Total: 100 /100X30%