Articles On Social Aspects of Advertising

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1. ADVERTISING
CREATIVITY IN KOREA.
By: Kim, Byoung Hee; Han,

Sangpil; Yoon, Sukki. Journal of
Advertising, Summer2010, Vol.
39 Issue 2, p93-108, 16p, 2 Black
and White Photographs, 2
Diagrams, 4 Charts
Subjects: CREATIVITY in
advertising; ADVERTISING --
Research; ADVERTISING --
Psychological aspects;
ADVERTISING -- Social aspects;
MARKETING research;
MATHEMATICAL models;
MARKETING -- Mathematical
models; MARKETING --
Management; RESEARCH;
KOREA; Marketing Research and
Public Opinion Polling; SOCIAL
psychology; CONFUCIANISM;
CREATIVE ability
http://ehis.ebscohost.com/ehost/resultsadvanced?vid=2&hid=12... 10/29/2010
Database: Business Source

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Notes: This title is not held locally
2. MEANING MATTERS.
By: Puntoni, Stefano; Schroeder,
Jonathan E.; Ritson, Mark.
Journal of Advertising,
Summer2010, Vol. 39 Issue 2,
p51-64, 14p, 1 Diagram, 2 Charts
Subjects: RESEARCH;
ADVERTISING -- Research;
ADVERTISING -- Psychological
aspects; ADVERTISING -- Social
Page Options Alert / Save
aspects; MARKETING -- / Share
Management; Relevance Sort
COMPREHENSION;
AMBIGUITY; POLYSEMY;
HERMENEUTICS; SEMANTICS;
LANGUAGE & languages --
Cognitive processing;
LEARNING, Psychology of;
LANGUAGE & logic

Complete

Full Text (444KB)
3. Determining Influential
Users in Internet Social
Networks.
By: Trusov, Michael; Bodapati,
Anand V; Bucklin, Randolph E.
Journal of Marketing Research
(JMR), Aug2010, Vol. 47 Issue 4,
p643-658, 16p, 1 Color
Photograph, 1 Diagram, 5 Charts,
5 Graphs; DOI:
10.1509/jmkr.47.4.643
Subjects: RESEARCH;
BAYESIAN statistical decision
theory; INTERNET advertising;
WEB sites; TARGET marketing;
VIRAL marketing; BUSINESS
models; ONLINE social networks;
INTERNET users; INFLUENCE
(Psychology); MODEL-based
reasoning; SOCIAL aspects; USE
studies; FRIENDSHIP --
Sociological aspects

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4.
A Global Investigation
into the Cultural and
Individual Antecedents of
Banner Advertising
Effectiveness.
By: Möller, Jana; Eisend, Martin.
Journal of International Marketing,
2010, Vol. 18 Issue 2, p80-98,
19p, 2 Diagrams, 3 Charts; DOI:
10.1509/jimk.18.2.80
Subjects: INTERNET advertising;
RESEARCH; CLICK through rate;
INTERNET marketing;
ADVERTISING effectiveness;
CONSUMERS -- Attitudes --
Mathematical models;
ADVERTISING effects theory
(Communication); CONSUMERS
-- Research; CONSUMER
behavior; CONSUMERS --
Attitudes; ADVERTISING -- Social
aspects; INTERACTIVE
marketing

Complete
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5. "REGULATING SIN"
ACROSS CULTURES.
By: Wolburg, Joyce M.; Venger,

Olesya. Journal of Advertising,
Winter2009, Vol. 38 Issue 4, p15-
36, 22p, 9 Black and White
Photographs, 4 Charts
Subjects: ADVERTISING;
ADVERTISING laws;
ADVERTISING, Magazine;
CONSUMPTION (Economics);
CAPITALISM; ADVERTISING --
Self-regulation; UNITED States;
UKRAINE; ALCOHOLIC
beverages; UKRAINE --
Economic conditions -- 1991-;
UNITED States -- Economic
conditions; CROSS-cultural
studies; IDEOLOGY; DRINKING
of alcoholic beverages -- Social
aspects

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6. EXPLICIT DONATIONS
AND INFERRED
ENDORSEMENTS.
By: Bower, Amanda B.; Grau,
Stacy Landreth. Journal of
Advertising, Fall2009, Vol. 38
Issue 3, p113-126, 14p, 1 Black
and White Photograph, 4 Charts
Subjects: SOCIAL responsibility

of business; BRAND name
products; ENDORSEMENTS in
advertising; NONPROFIT
organizations; MOTIVATION
research (Marketing);
CORPORATE image;
INDUSTRIES -- Social aspects;
CORPORATIONS -- Charitable
contributions; CONSUMERS --
Attitudes; CONSUMER behavior;
ADVERTISING effectiveness

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7. Effects of Indirectly and

Directly Competing
Reference Group
Messages and
Persuasion Knowledge:
Implications for
Educational Placements.
By: Pechmann, Cornelia; Wang,

Liangyan. Journal of Marketing
Research (JMR), Feb2010, Vol.
47 Issue 1, p134-145, 12p, 1
Diagram, 5 Charts; DOI:
10.1509/jmkr.47.1.134
Subjects: RESEARCH;
ADVERTISING, Public service;
ADVERTISING effectiveness;
ADVERTISING; TELEVISION
advertising; ADVERTISING media
planning; Media Representatives;
ANTISMOKING movement on
television; TEENAGERS;
HEALTH education;
REFERENCE groups;
TOBACCO; PREVENTION;
CIGARETTE smokers --
Psychology; TRUTHFULNESS &
falsehood -- Social aspects;
CLUELESS (TV program)

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8. TEMPORAL
CONSTRUAL IN
ADVERTISING.
By: Martin, Brett A. S.; Gnoth,

Juergen; Strong, Carolyn. Journal
of Advertising, Fall2009, Vol. 38
Issue 3, p5-19, 15p, 2 Charts
Subjects: CONSUMERS --
Attitudes; CONSUMER behavior;
PRODUCT attributes;
aspects; ADVERTISING; NEW
products; CONSUMERS --
Research; RESEARCH;
INDIVIDUAL differences; TIME
perspective; TIME -- Social
aspects; TIME perception;
COGNITIVE consistency;
UNDERGRADUATES

Complete

Full Text (938KB)
9. Cost Per Second The

Relative Effectiveness of
15- and 30-Second
Television
Advertisements.
By: Newstead, Kate; Romaniuk,
Jenni. Journal of Advertising
Research, Mar2010, Vol. 50 Issue
1, p68-76, 9p, 3 Charts; DOI:
10.2501/S0021849910091191
Subjects: ADVERTISING
effectiveness; BRAND
identification; BRANDING
(Marketing); COST effectiveness;
BENCHMARKING
(Management); ADVERTISING --
Research; ADVERTISING media
planning; GREAT Britain; UNITED
States; AUSTRALIA; Media
Representatives; TIME
perception; RECOLLECTION
(Psychology); SOCIAL aspects

Complete
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(881KB)
10. Impact of Mad Money

Stock Recommendations:
Merging Financial and
Marketing Perspectives.
By: Karniouchina, Ekaterina V;

Moore, William L; Cooney, Kevin
J. Journal of Marketing, Nov2009,
Vol. 73 Issue 6, p244-266, 23p, 2
Diagrams, 11 Charts, 2 Graphs;
DOI: 10.1509/jmkg.73.6.244
MARKETING theory;
CAPITALISTS & financiers;
INVESTMENT advisors;
FINANCIAL market reaction;
TELEVISION programs; TARGET
marketing; STOCK price
forecasting; REGRESSION
analysis; Display Advertising;
Other Services Related to
Advertising; Portfolio
Management; Investment Advice;
PERSUASION (Psychology);
PSYCHOLOGY;
PSYCHOLOGICAL aspects;
SOCIAL aspects;
TRUTHFULNESS & falsehood;
MAD Money With Jim Cramer (TV
program); CRAMER, Jim

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11. Attitudes Towards

Gender Portrayal in
Advertising: An
Australian Perspective.
By: Harker, Michael; Harker,

Debra; Svensen, Stuart. Journal
of Marketing Management,
Feb2005, Vol. 21 Issue 1/2, p251-
264, 14p, 1 Diagram, 4 Charts
Subjects: SEX role in advertising;
CONSUMERS -- Attitudes;
WOMEN in advertising;
STEREOTYPES (Social
psychology) in advertising;
RESEARCH; ADVERTISING
campaigns; AUSTRALIA; SOCIAL
aspects; FEMINISM --
Psychological aspects; SOCIAL
consciousness; MESSAGE
design logic theory
(Communication)

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12. Social influence model

and electronic word of
mouth.
By: Okazaki, Shintaro.
International Journal of
Advertising, 2009, Vol. 28 Issue
3, p439-472, 34p, 3 Diagrams, 6
Charts
Subjects: WORD-of-mouth
advertising;
MICROCOMPUTERS;
WIRELESS Internet;
CONSUMERS -- Research;
aspects; INTERNET marketing;
GUERRILLA marketing; JAPAN;
Wireless Telecommunications
Carriers (except Satellite);
Internet Publishing and
Broadcasting and Web Search
Portals; SOCIAL aspects;
SOCIAL influence; SOCIAL
informatics; VIRTUAL
communities; COMMUNICATION,
Word-of-mouth

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13. A Content Analysis of

Music Placement in
Prime-Time Television
Advertising.
By: Allan, David. Journal of
Advertising Research, Sep2008,
Vol. 48 Issue 3, p404-417, 14p, 8
Charts; DOI:
10.2501/S0021849908080434
Subjects: MUSIC in advertising;

TELEVISION advertising;
RESEARCH; BROADCAST
advertising; TELEVISION
broadcasting; ADVERTISING
effectiveness; CONSUMERS --
Attitudes; JINGLES (Advertising
songs); CONSUMERS -- Attitudes
-- Research; Radio and Television
Broadcasting and Wireless
Communications Equipment
Manufacturing; Television
Broadcasting; PRIME time
broadcasting; MUSIC --
Psychological aspects; MUSIC --
Social aspects; MASS media &
music; ATTITUDE (Psychology)

Complete

(1.1MB)
14. A meta-analysis of
gender roles in
advertising.
By: Eisend, Martin. Journal of the
Academy of Marketing Science,
Fall2010, Vol. 38 Issue 4, p418-
440, 23p, 1 Diagram, 6 Charts;
DOI: 10.1007/s11747-009-0181-x
Subjects: ADVERTISING -- Social
aspects; TELEVISION
advertising; RADIO advertising;
GENDER; SEX role;
STEREOTYPES (Social
psychology); META-analysis

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15. Alcohol Advertising on

Boston's Massachusetts
Bay Transportation
Authority Transit System:
An Assessment of
Youths' and Adults'
Exposure.
By: Nyborn, Justin A.; Wukitsch,
Kimberly; Nhean, Siphannay;
Siegel, Michael. American Journal
of Public Health, Nov2009
Supplement, Vol. 99 Issue S3,
pS644-S648, 5p, 2 Color
Photographs, 3 Charts
ADVERTISING, Transit;
MASSACHUSETTS; Display
Advertising; ALCOHOLIC
beverages; SOCIAL aspects;
ADVERTISING & youth; YOUNG
adults -- Social aspects;
MASSACHUSETTS. Bay
Transportation Authority

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Notes: This title is held locally
16. UNDERSTANTDING
ATTITUDES TOWARD
AND BEHAVIORS IN
RESPONSE TO
PRODUCT
PLACEMENT.
By: de Gregorio, Federico; Sung,
Yongjun. Journal of Advertising,
Spring2010, Vol. 39 Issue 1, p83-
96, 14p, 1 Diagram, 4 Charts
Subjects: PRODUCT placement;
PRODUCT placement in mass
media; ADVERTISING --
Research; MARKETING
research; CONSUMERS --
Attitudes -- Research;
CONSUMER behavior --
Research; RESEARCH;
PRODUCT management --
Research; CONSUMER
socialization; MARKETING;
Marketing Research and Public
Opinion Polling; ATTITUDE
(Psychology); SOCIALIZATION;
SOCIAL aspects; PEER
communication

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17. Ethical issues in pro-

social advertising: the
Australian 2006 White
Ribbon Day campaign.
By: Donovan, Robert John; Jalleh,
Geoffrey; Fielder, Lynda;
Ouschan, Robyn. Journal of
Public Affairs (14723891),
Feb2009, Vol. 9 Issue 1, p5-19,
15p
Subjects: ADVERTISING, Public
service; ADVERTISING; SOCIAL
marketing; RESEARCH;
AUSTRALIA; MORAL & ethical
aspects; SUICIDE in mass media;
SUICIDAL behavior -- Risk
factors; SELF-mutilation --
Psychological aspects; FATHERS
& daughters -- Social aspects;
AUSTRALIA -- Social conditions

Complete

Full Text (346KB)
18.
The social dimension of

multi-racial advertising:
Its impact on consumers'
attitude.
By: Johnson, G. D.. South African
Journal of Business Management,
Jun2009, Vol. 40 Issue 2, p45-52,
8p, 4 Charts
aspects; CONSUMERS --
Attitudes; BRAND choice;
SOCIAL responsibility of
business; ACTORS in the
advertising industry;
ADVERTISING agencies; SOUTH
Africa; Advertising Agencies;
ATTRIBUTION (Social
psychology); RACE

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19. Encoding
Advertisements: The
Creative Perspective.
By: Kelly, Aidan; Lawlor, Katrina;

O'Donohoe, Stephanie. Journal of
Marketing Management, Jul2005,
Vol. 21 Issue 5/6, p505-528, 24p
aspects; POPULAR culture;
MARKETING; CONSUMPTION
(Economics); SOCIAL structure;
CONSUMERISM; CONSUMERS'
preferences; CONSUMER
behavior; SOCIAL aspects;
PSYCHOLOGICAL aspects;
SOCIAL values -- Economic
aspects; CULTURAL values

Complete
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20. A Study of Perceptions in

Society Regarding
Unethical Practices in
Advertising.
By: Srivastava, Vibhava; Nandan,
Tanuj. South Asian Journal of
Management, Jan-Mar2010, Vol.
17 Issue 1, p61-69, 9p
aspects; BUSINESS ethics;
STAKEHOLDER theory;
DECEPTIVE advertising; SOCIAL
influence

Complete
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Full Text (512KB)
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EBSCOhost: Result List: advertising and social aspects Page 1 of 19

Rogers State University

Searching: Specific Databases, Show all Choose Databases by Subject »

advertising in Select a Field (optional) Search Clear

AND social aspects in Select a Field (optional)

AND in Select a Field (optional) Add Row

Basic Search Advanced Search Visual Search Search History

By: Kim, Byoung Hee; Han,

Database: Business Source

Show all 8 images

Relevancy: Cited References: (53) PDF

Database: Business Source

Relevancy: Cited References: (75) PDF

Database: Business Source

Show all 12 images

Relevancy: Cited References: (25) PDF

Database: Business Source

Show all 6 images

Relevancy: Cited References: (73) PDF

By: Wolburg, Joyce M.; Venger,

Database: Business Source

Show all 13 images

Relevancy: Cited References: (29) PDF

Subjects: SOCIAL responsibility

Database: Business Source

Show all 5 images

Relevancy: Cited References: (59) PDF

7. Effects of Indirectly and

By: Pechmann, Cornelia; Wang,

Database: Business Source

Show all 6 images

Relevancy: Cited References: (53) PDF

By: Martin, Brett A. S.; Gnoth,

Database: Business Source

Relevancy: Cited References: (45) PDF

9. Cost Per Second The

Database: Business Source

Relevancy: Cited References: (43) HTML

10. Impact of Mad Money

By: Karniouchina, Ekaterina V;

Database: Business Source

Show all 15 images

Relevancy: Cited References: (76) Times Cited in th

11. Attitudes Towards

By: Harker, Michael; Harker,

Database: Business Source

Show all 5 images

Relevancy: Cited References: (15) PDF

12. Social influence model

Database: Business Source

Show all 10 images

Relevancy: Cited References: (67) PDF

13. A Content Analysis of

Subjects: MUSIC in advertising;

Database: Business Source

Relevancy: Cited References: (63) HTML

Database: Business Source

Relevancy: Cited References: (90)

Check for possible full-

15. Alcohol Advertising on

Database: Business Source

Show all 5 images

Relevancy: Cited References: (13) HTML