Star City

Location: Barangay 1 Vicente Sotto St, Pasay, Metro Manila

Features: Is a 35,000 m2 (380,000 sq ft) amusement park in Pasay, Philippines. Star City has an annual
attendance of about 1.5 million people. Star City is the Philippines' only all-weather, air-conditioned
amusement park. It has more than 30 different rides and attractions.

Products & Services:

Rides (kiddie, family, adult)

1. Toy Chest – Step into a magical world where Toys are larger than kids. A gigantic doll, a huge crayon
box, a humongous radio player and a jumbo teddy bear welcome you at the entrance. Even more surprises
await inside! - 30 to 42 inches with Responsible Mature Person
2. Art Alive Museum – Not included in Ride All You Can and requires separate fee. Star City's Art Alive
Museum has over 30 paintings guests can interact with through artistic, fun, and wacky poses. Using the
free Art Alive AR app available on playstore and app store, some paintings at the Art Alive Museum
literally come alive!- 34 to 42 inches with Responsible Mature Person
3. Tornado – An all-time favorite in theme parks all over the world, the riders rotate in capsules that rise
and fall. The riders can even control the level of thrill since each capsule can be independently spun! - 48
inches and above
4. Music Express – This is not your ordinary Caterpillar ride. The Italian made Music Express can reach a
maximum speed of 12 revolutions per minute going both forward and backward. The operator/ DJ will
not hesitate to crank up the volume while the ride gathers speed!
5. Bump Car Smash – Traffic rules are suspended in this classic theme park ride! - 48 inches and above
6. Bump Car Rave – Drive to the RAVE beat on a lit up floor. A party bumper car experience not to be missed!
- 48 inches and above
7. Bumper Boat – Steer your own independently powered boat in an indoor pond. Bumper cars on water! - 48
inches and above
8. Jumping Star – After a slow ascend to the top, you know what comes next... Whoosh! Down you come
falling in a heart pounding drop! - 48 inches and above
9. Little Tykes – A showcase of playground favorites on a padded surface. Kids can release all that energy
and have hours of great indoor fun. - 34 to 48 inches ONLY
10. Quack Quack – This seven-meter revolving kiddie ride has six duck tubs each with seating up to four. -
34 to 42 inches ONLY
11. Rodeo – Let your kids sit behind the wheel of a variety of vehicles, from fire trucks to medical emergency
cars, that travel up and down in a convoy along a loop track. - 34 to 48 inches ONLY
12. Ball Pool – Kids will love exploring a maze of tubes ending up in a slide to a sea of balls - 42 to 48 Inches
only
13. Tea Cup – Little kids will enjoy gently spinning in giant sized tea cups. - 42 - 48 Inches only
14. Kiddie Wheel – STAR CITY’s ferris wheel for kids. Your little angel can enjoy the feel of a ferris wheel
minus the daunting height. - 34 to 42 inches only
15. Kiddie Bump Car – Let your kids experience the fun and excitement of driving without the hassle of the
city’s heavy traffic. - 42 to 48 Inches only
16. Frosty Train – No little kid can resist riding a choochoo train. This one has a special winter theme. - 34
to 42 inches ONLY
17. Mini Pirate Ship – For your adventurous kid who can’t ride the Viking just yet, this is the ride to try! It
swings up to a 60 degrees angle. - 42 to 48 Inches only
18. Road Race - Car shaped vehicles rotate clockwise popping up and down capturing the thrill of a car chase!
- 34 to 42 inches ONLY
19. Giant Star Wheel – The Philippines’ Tallest Ferris wheel offers a majestic view of Roxas Boulevard and
the Manila Bay as well as the expanse of the reclaimed landscape. It stands 60 meters high with 32 air-
conditioned gondolas that can accommodate 6 passengers each. - 34 to 48 inches with Responsible
Mature Person
20. Grand Carousel – The first double decked carousel in the country is a sight to behold. It has a capacity
of 72 people, and is a truly worthy center piece all-family ride in the park - 30 to 42 inches with
Responsible Mature Person
21. Telecombat – Zoom through the universe on space ships that circle, dip and climb - 36 to 48 inches with
Responsible Mature Person
22. Wacky Worm – If a caterpillar could run as fast as a roller coaster, this is definitely how it would feel
like riding one! - 34 to 42 inches with Responsible Mature Person
23. Red Baron - Be a World War 1 Ace flyer chasing enemy planes in the sky! - 34 to 48 inches with
Responsible Mature Person
24. Magic Forest – Allow the family to be transported to a mystical forest while riding on a vintage car train.
- 30 to 42 inches with Responsible Mature Person
25. Dragon Express - Whizz through the wonders of China on a roller coaster designed to fit all sizes of the
members of the family. - 34 to 42 inches with Responsible Mature Person
26. Annex Carousel – This classic theme park serves as a beautiful fitting center piece to Star City’s open air
annex with trees and foliage as its back drop - 30 to 42 inches with Responsible Mature Person
27. Happy Swing – Experience this classic childhood thrill in a mechanical swing complete with safety
feature - 36 to 70 inches ONLY
28. Star Frisbee - Direct from Italy, the rider is swung to dizzying heights while the outward facing seats
spin around. No other thrill like this in the Philippines! - 54 to 74 inches ONLY
29. Viking - The classic Viking ride guarantees shrieks of delight. It has a seating of 50 adults and swings
forward and backward; as close as it gets to rocking the stormy seas on the way to a Viking raid! - 48
inches and above
30. Star Flyer – The only inverted roller coaster in the Philippines makes the rider know how it feels like to
fly with your feet dangling in every loop and turn at great speed. - 54 to 74 inches ONLY
31. Jungle Splash – Take a log boat ride on a white water river that snakes through the heart of the Jungle
and climaxes in a thrilling drop. Not for those afraid to get a little wet! - 54 inches and above
32. Surf Dance – This platform thrill ride captures the tumult of riding the waves with every twist and turn
and lift and drop! - 48 inches and above
33. Adventure Zone – Not included in Ride all you can; requires separate fee. Mini golf, paint ball, wall
climbing, ropes course, zip lines–ideal for team building, simply unwinding or pushing one’s self to the
limit. A unique collection of adrenaline pumping facilities in the heart of the city!
34. Star Dome – At the Stardome, you will see the dragon, and other mystical creatures come alive.
Characters that you only see in books and in movies can now be seen as they come alive before your eyes
in three dimensions. - 30 to 42 inches with Responsible Mature Person
35. Scream Avenue 5D Rider - Choose your thrill or scare in a rider that not only has 3D and movement
technology but wind and smoke as well - 42 inches and above
36. Snow World – Not included in the Ride All You Can ticket. Requires a separate fee. Who says we can’t
have a White Christmas in the Philippines? Experience real snow and the biggest snow slide in the
country! - 34 to 48 inches with Responsible Mature Person. 48 inches ABOVE to SLIDE.
37. Lazer Blaster – REQUIRES SEPARATE FEE Experience the ultimate laser adventure fight! Lazer
Blaster is team combat with infra-red guns, and adrenaline-pumping action. -48 inches and above
38. Time Tunnel - Travel through time from the age of the dinosaurs to the day man reached outer space. A
walk through the pages of history! *Some scenes might be frightening to young children. - 34 to 42 inches
with Responsible Mature Person
39. Gabi ng Lagim - Newly refurbished park attraction Gabi ng Lagim reopens with all-new hair-raising
thrills based on local folklore. Haunted houses, zombies, disembodied spirits, witches, goblins, exorcisms,
levitation, and other terrifying sights will greet Pinoy fans who crave for an adventure. - 48 inches and
above
40. Pirate Adventure - Pirate Adventure is a boat ride that takes you into the swashbuckling world of the
most adventurous of seafarers! Experience the adventure with life like "Pirates" as you will sail with them
on a one-of-a-kind journey! - 36 to 48 inches with Responsible Mature Person
41. Dungeon of Terror - What can be more terrifying than to be lost in a maze of dungeons when the ghosts
of prisoners prowl in the darkness! - 48 inches and above.

Meal (Restaurants & Food Court)

1. The Village Steakhouse 6. Pizza Pro

2. Country Village Catfish and Seafood 7. Sonic Drive-In
3. Los Toritos Mexican Restaurant 8. McDonald's
4. Village Steakhouse 9. Subway
5. Country Village Barbecue

Souvenirs

1. Gift booth

Rate
1. Star City Annual Pass – Php 1999 5. Senior Citizen Ride All You Can – Php 375
2. Snow World – Php 170 6. Ride All You Can – Php 490
3. 3 cheer ticket – Php 440 7. Senior Citizen Admission Pass – Php 64
4. Super VIP R-A-Y-C – Php 760 8. Admission Pass – Php 80
 SWOT Analysis of Star City:
“Where a world of excitement, entertainment and education awaits.”
Category: Amusement Park/Theme Park
Segment: People belonging to all age groups
Target Group: Kids, teenagers and families from the Philippines and tourists from all over
theworld
Strengths:
As a famous and affordable weekend get-away, Star City has many strong assets.
1. Situated right at the heart of the metropolis. Close enough to home than any other amusement
parks in the Philippines.
2. Located in the North Western part of Pasay where most of the tourist attractions are seen.
Visiting the place will not only give you a fun-filled day but also tour around the area and seethe
nearby tourist attractions such as Cultural Center of the Philippines, Coconut Palace, Philippine
International Convention Center, Manila Yacht Club and a lot more.
3. Focuses on providing families with maximum enjoyment through a stimulating array of indoor
and outdoor attractions to captivate both the young and the young at heart. Contains a variety of
rides and attractions meant for kids, adults and for the whole family.
Kiddie Rides:
“Kiddie bumper cars” that let kids enjoy the thrill of driving without the hassle of the city’s heavy
traffic, a “Ferris Wheel for Kids” wherein kids can enjoy the feel of a Ferris wheel minus the fear
of heights, a “Magic Tea Cup” that could serve as a kid’s resting nest after playing inside playpens
and/or ball pools, a “Quack Quack” seven-meter revolving kiddie ride that has six tubs/coaches
designed as ducks each with four seating capacity, a “Little Tyke” that serves as an indoor fun and
place to use their imagination while playing, and a “Rodeo” that let the kids enjoy a variety of
modes of transportation – from fire trucks to medics emergency vehicles.
Adult Rides:
“Jumping Star” and experience a slow ascend to the top and a heart pounding drop as you fall
weightlessly, come across playing with death for just a minute as you ride “Star Flyer” an inverted
rollercoaster that was imported from California, enjoy the “Wild River” a ride that consists of over
a dozen log boats (each with seating capacity of six adults) that travels down a channel propelled
by a strong current of water, run down memory lane and drive with the classics “Adult Bumper
Car” and “Adult Bumper Boat”, “Blizzard” is an adult roller coaster ride that will take you to an
exciting experience. Give a go to riding “Viking” a pirate ship-inspired adult ride that swings
forward and backward horizontally, and for a unique and exhilarating experience, try the “Zyklon
Loop” and “Surf Dance” a first and only of its kind in the Philippines – a gondola ride that is about
the height of a five-story building; the 44-seat rides wings upwards, downwards, and sideways.
Family Rides:
“Dragon Express” is a newly themed roller coaster ride for the whole family. Visiting the “Magic
Forest” offers a relaxing break from the tiring and exciting tour inside the park. “Balloon Wheel”
is a giant Ferris wheel that offers a panoramic view of the city from a height of 22 meters,
accommodating 56 people at a time. “Red Baron” makes your child imagine himself/herself as the
World War I ace flyer. An all- family coaster ride, “Wacky Worm” is themed as giant caterpillar
that carries 36 people the double level track. Composed of 16independently controlled units that
can be turned, lifted and dropped, “Telecombat” is an all - family ride simulating a mini space
vehicle. Lastly is the “Grand Carousel” is the first double decked carousel in the country,
showcasing an excellent European craftsmanship. It has a capacity of 72 people, regarded as the
most popular all-family ride in the park.
Top Attractions:
The “4D Super Maxrider”, “Pirate adventure”, a boat ride that will take you to the world of the
most adventurous seafarers. You could see true-to-life Pirates sail throughout this
amazing journey. Experience the ultimate laser adventure fight only at “Lazer Blaster”. “Peter
Pan” is a walk-through spell binding fantasy attraction bringing to life the tale and adventures of
Peter Pan, Captain Hook and the rest of the kids. Travel through time with the walk-through
attraction from Dinosaur era to computer ages at “Time Tunnel”. “Snow World” is considered to
be one of the most favorite Star City attractions, come inside to meet Snowman and experience
winter without the hassle of going out of the country. Be thrilled with the realistic design of a walk
through attraction themed after the Egyptian legends and fabled stories of the mummy in “Kilabot
ng Mummy”. Similar to “Kilabot ng Mummy” is Dungeon and “Gabi ng Lagim” wherein you’ll
be horrified with ghostly legends of zombies, Filipino mythical creatures like aswang, tyanak,
kapre, dwende and others that will leave you in horror. Last is the “Land of Giants” where you
would see the physical world in a bigger picture.4. Does not only serve for your amusement, but
also fills in your food cravings. In terms of dining, people can also find several restaurants and fast
food chains inside.5. Features bazaars where people can purchase cheap clothes, faux jewelry,
toys, footwear and bags which prices are similar to other flea markets in Manila.
Weaknesses:
Star City’s main weakness comes in the way people perceived the amusement park.
1. Star City is old and has been operating since 1991. Most of the kiddie rides are old but functional.
The rides are not photogenic at all but they get the job done in entertaining the kids.
2. Adult rides placed indoors. (Blizzard)
3. Carnival Layout. In the effort to bring everything indoors, they sacrificed the zonings and
location of the rides.
4. Marketing is poor. The website is outdated with photos that are not updated. Their brochure is
only a map with outdated attractions.
5. There are accidents that already happened here that led to the death of girl who fell from Wild
River last 2006 and a man who fell from Star Flyer last 2009.
Opportunities:
There are some opportunities that the park should consider in order to boost their number
ofvisitors.1. Near Star City is the Star Theater and Aiw Theater. After every show itineraries in
the said theatres, people can go and spend time in Star City.2. Parking Space. There is no room
for hassle for people going to the said amusement park for there is an appropriate place and time
for their cars to be parked.
PARK LOCATION:
Star City is located at Star City, Sotto St., CCP Complex Roxas Blvd., Pasay City.
PARK SCHEDULE:
Monday – Thursday 4:00 PM – onwards |Friday, Saturday Sunday/Holiday 2:00 PM – onwards
3. Promo Packages. School Tours, Birthday Parties, or any Corporate Events. A school field trip
like no other, not just a memorable birthday celebration but an exciting one, a unique place for
organizing company events/outing would be peculiar if spent in Star City.4. Apart from the usual
rides, the annual events and shows have great crowd pulling potential.5. By introducing new
attractions/rides from time to time, the park can attract more and more visitors.
Threats:
1. Although Star City has proven to be a successful amusement park, it also has its competitors:
Enchanted Kingdom in Laguna and Gloria Fantasyland, housed inside Gloria de Dapitan in
Dapitan. Enchanted Kingdom is a theme park that boasts of rides and attractions within seven
meticulously themed zones interspersed with food and merchandise outlets and kiosks as well as
various game stands also added to the “enchanting experience”, away from the day-to-day realities
of life. Gloria’s Fantasyland is a world class theme park located in Dapitan City – it is the biggest
theme park outside of Metro Manila and is comparable to Luzon’s Enchanted Kingdom and Star
City, and maybe even Disneyland, an international theme park; the park does not look like a
“perya” as others may think it is – it has a land area of almost 4 hectares with several state of the
art rides that has colorful and attractive designs and lightings, and entertainment shows that both
kids and adults will surely enjoy the fun and thrilling experience.
2. Direct Competition. There are rides that are similar to those rides in Enchanted Kingdom such
as Wild River (aka Jungle Log Jam), Viking (aka Anchor’s Away) and Zyklon Loop (aka Space
Shuttle). A possibility that people might compare which park would give them a better experience
in riding these extreme rides.
3. Food price. There are a lot of food stalls inside the park but most of these offer more expensive
treats as compared to those in front or outside Star City. Star City’s extra income might be at
stake.4. The park operates in a very competitive environment, where lack of innovation can prove
to be a disaster.
COMPETITORS!
1. Enchanted Kingdom in Laguna
2. Gloria Fantasyland, housed inside Gloria de Dapitan in Dapitan.
 Enchanted Kingdom
Location: San Lorenzo Rd, Laguna, Santa Rosa, 4026 Laguna
Features: It has a land area of 25 hectares (62 acres). The initial design of the park, which was
presented to the Mamons by the consultants they brought in, was heavily inspired by Philippine
architecture. The concept was not chosen since the Mamons preferred a fantasy-oriented design.
Mario Mamon stated that if the initial design was used instead, it would result in visitors seeing
what they see "outside in their normal lives" which he remarks would "sort of break the magic".[2]
The rides and attractions of the park are scattered across seven themed zones. [5] The zones are
Victoria Park, Portabello, Boulderville, Midway Boardwalk, Brooklyn Place, Spaceport, and
Jungle Outpost. Victoria Park, which includes the main entrance, is patterned after the Victorian
era. Boulderville is a small ride area for children which is similar to the fictional town
of Bedrock from The Flintstones. Midway Boardwalk is based on 1930s Coney Island and
features the most rides. Jungle Outpost is based on the Amazon Jungle in South America.
Spaceport is dedicated to the Space Age. Brooklyn Place is based on 1940s New York and
the silent film era. Finally, Portabello is based on the Caribbean/West Indies.[2]
Future zones planned include a zone dedicated to the amusement park's mascot, Eldar, as well as
a zone focusing on Philippine culture, dubbed as the Cultural Zone, which recalls the initial
concept for the park.
Products Services:
Ride & Attractions
1. 7D INTERACTIVE MOTION 17. KINDERMAGIC
THEATER 18. LASER MISSION
2. AGILA THE EKSPERIENC 19. RIALTO
3. AIR PTERODACTYL 20. RIO GRANDE RAPIDS
4. AIR RACE 21. ROLLER SKATER
5. ANCHORS AWAY 22. SPACE SHUTTLE
6. BOULDERVILLE EXPRESS 23. STONE EGGS
7. BOUNCING BOULDER 24. SWAN LAKE
8. BUMBLING BOULDERS 25. THE GHOSTBUSTERS
9. BUMPNSPLASH ADVENTURE LIVE
10. DINO SOAR US 26. THE GRAND CAROUSEL
11. DISK-O-MAGIC 27. UP, UP AND AWAY
12. DODGEM 28. WHEEL OF FATE
13. KSTREME TOWER RIDE 29. XTREME PAINTBALL
14. FLYING FIESTA PHILIPPINES (XPP)
15. FUN KARTJUNGLE LOG JAM
16. JUNGLE LOG JAM
Show & Entertainment:
SPECIAL SHOWS DAILY ZONE SHOWS
1. ENCHANTÉ MUSICALE 1. ARABIAN DANCERS
2. VICTORIA'S WAY 2. BOLLYWOOD
3. KINGSMEN 3. BOULDERVILLE BUDDIES
4. ANIMAL ENCOUNTERS 4. BROOKLYN BEATS
5. SKY WIZARDRY 5. JUNGLE FIRE TRIBE
6. PORTABELLO DANCERS
7. ROWAN'S REVENGE
8. VICTORIAN NOBLES

Dining
1. AMAZON GRILL | LAUNCH 4. JUNGLE WRAPS
TIME RESTAURANT 5. PARKSIDE: FLAME GRILL
2. MAGNOLIA ICE CREAM BURGERS
FLAVOR SHOP 6. DISK-O-DINE
3. DIGGERS TREAT 7. SFR: STIR FRIED RICE

Shopping
1. ELDAR'S SPECIALTY SHOPPE
2. HARRY HOUDINI'S MAGIC
SHOP
3. PRINCESS VICTORIA'S DREAM
SHOP
Rate
WEEKDAY RATES
P800 - REGULAR DAY PASS
P500 - JUNIOR DAY PASS
P500 - SENIOR CITIZEN | PWD
P350 - JUNIOR PWD
4. PUGAD
5. STONE AGE
6. TOWER SOUVENIRS AND
PHOTOS
7. TREASURE ISLAND
TROPICS TRADING POST
WEEKEND /
HOLIDAY RATES
P900 - REGULAR DAY PASS
P600 - JUNIOR DAY PASS
P600 - SENIOR CITIZEN | PWD
P400 - JUNIOR PWD
SWOT Analysis of Enchanted Kingdom
Strengths
- Pioneer theme park- world-class themed leisure, recreation and entertainment
-Eight ‘fantastic’ theme zones (Agila Grounds, Boulderville, Brooklyn Place, Jungle Outpost,
Midway Boardwalk, Portabello, Spaceport &Victoria Park)
- Spacious land- Accessible to public (close to Metro Manila)- Rides imported from United Stat
es, Germany, and Japan.- With musical entertainment (popular guest bands and in-
house bands)- With fireworks display every weekend
- Accredited with the International Theme Park Inc. (complied to international safety standards)
- Highest standards in safety, services, and products, facilities, and attractions
- Crew members trained in Disney, USA
- Allowed to speak only fluent English at all times for their target market-AB class
- Conducts regular survey among customers making prior ticket purchases
- Park was open year-round from Mondays to Sundays except Maundy Thursday and Good
Friday during Holy Week.
- Unlimited use of rides and attractions
within the park- Park owned food stalls and souvenir stores
Weaknesses
- Almost four years since it last introduced a new major ride or attraction (novelty of the place
started to wear off)
- Plunged attendance by 1997
- Maintenance made up the bulk of its expenses
- Usually took 30-40 minutes for the visitor to wait (waiting lines) for a major ride during peak
seasons because of overcrowding
- The park had to continue incurring fixed overhead costs to serve a very thin crowd during lean
months
- Late and/or absence of any sales blitz in the form of posters and flyers to universities and
colleges
Opportunities
- Visitors coming in groups could be corporate (handling company anniversaries,parties, product
launches, company and family outings, sport fests, wedding receptions, birthday parties, concerts
and fund-raising activities), travel (handling tour groups), and school (handling educational field
trips, graduation balls, and prom nights)
- Majority of those who visited the park were young people between 13 to 29 years of age.
-A big chunk of the park’s revenues came from its admission fees and retail operations.
- Continuous demand for recreational activities- People celebrate different occasions all througho
ut the year- Increasing demand on semestral breaks and vacation of students- People are attracted
on buying group or corporate packages
Threats
- Precarious economic conditions (currency crisis) in late 1997- Competition from other recreatio
nal establishments- Fluctuating demand
- The Financial Crisis in Asia-
People began cutting “unnecessary expenses” including leisure expenses
- Fluctuating demands all throughout the year- Negative responses of the disappointed customers
- Competition from other recreational establishments such as malls.