Executive Program in Managing

Business Decisions: A Quantitative

Approach ( EPMBD -01)
Calcutta
 Salient Features

Program Directors : Prof. Sahadeb Sarkar & Prof. Sanjeet Singh

Duration : One Year

Eligibility : Graduation with min. 50% marks and 3 years of exp.

Schedule : Saturday ( 5.30 PM to 10 PM) – Once a Week

Fees : Rs 1,48,000. (This does not include campus visit expenses)

 Unique Features
• Participants can choose specialization in any area from
• Sales & Marketing
• Accounting and Finance
Specialization • Operations

• 3-day IIM Calcutta Campus Module at the start for Program Orientation
• 5-day IIM Calcutta Campus Module at the end for Project Presentation, Discussion & Improvement with interactive
Campus visit inputs from IIMC Faculty Guides.

• Practical Orientation with Project work under faculty guidance.

• The projects to be presented during visit to IIM Calcutta Campus towards end of program resulting in strong peer
Project Work learning.

• Certificate of Successful Completion from IIM Calcutta

Certification
 Coverage
• Statistical Tools for Managers
• Business Environment
• Financial Statements Analysis
• Operations Research & Strategy
• Quantitative Applications in Marketing
• Quantitative Applications in Finance
• Quantitative Applications in Strategic Operations &
Services
• Business Forecasting & Other Decision Making
Tools
• Qualitative Aspects in Decision Making
Statistical Tools for Managers
• Summarizing Data through Tables, Charts and Graphs;
– Summarizing Data Numerically,
– Use of Excel in Performing Basic Operations with Multivariate
Data
• Regression Based Forecasting Methodology:
– Correlation Analysis, Simple Linear Regression, Multiple Linear
Regression, (Polynomial Regression and Dummy Variable
Regression);
• Time Series Methods Based Forecasting Methodology:
– Exponential Smoothing, Double Exponential Smoothing, Auto-
regression, Time-Trend Model, Exponential Time-Trend Model
• Concepts of Random Variables & Probability Distributions;
– Binomial distribution, Normal distribution, Uniform distribution
• Interval Estimation and Hypothesis Testing: Concepts and
Applications in Business
Business Environment
• Basic concepts and analytical tools.
• Understanding Markets - Supply and Demand
• Notion of elasticity: theoretical concepts and managerial
applications.
• Productivity measurements, profit maximization,
constrained cost minimization and output maximization.
• Market Structures and Organization, pricing theory and
techniques under different market forms.
• Aggregate Demand and Supply
• Business Cycles and Growth
• Unemployment and Inflation
• The Financial System
• International Trade: why trade happens, how countries
benefit
• The Global Marketplace
Financial Statements Analysis
• Concepts of Financial Reporting; Financial Statements; Balance
Sheet; Profit and Loss Statement; Cash Flow Statement
• Accounting Policies and Financial Reporting
• Financial Statements Analysis; Financial Ratios
• Performance Metrics; Cost Fundamentals
• Managing Business Decisions with Cost Information

Operations Research & Strategy

• Allocation of Scarce Resources
• Performance Assessment & Benchmarking Techniques
• Decision Making under Uncertainty
• Financial Applications of OR: Option Pricing, Auctions,
Portfolio Selection, Cash-flow Matching
• Project Management
 Quantitative Applications in Marketing
• Marketing Research and Decision Making: Challenges and
Prospects;
• Qualitative Tools for Marketing Decisions: Ethnography,
Phenomenology and Focus Group;
• Quantitative Tools for Marketing Decisions: Analysis of Variance &
Covariance;
• Quantitative Tools for Marketing Decisions: Discriminant & Logit
Analysis;
• Quantitative Tools for Marketing Decisions: Factor Analysis, Cluster
Analysis;
• Quantitative Tools for Marketing Decisions: Multi-dimensional
Scaling; Conjoint analysis;
 Quantitative Applications in Finance
• Distributional Properties of Returns; Stylized Properties of Financial
Time Series
• Asset Return Volatility Models: Conditional Heteroskedastic models
Modeling Volatility of stock returns, Efficient Market Hypotheses,
Tests
• Value-at-risk (VaR): Concept and Various Measures
• Modeling Non-normal Returns: Extreme Value Distributions,
Normal Mixtures Distributions
• Time Series Models for Financial Markets: AR models, MA models,
ARMA models; Testing for Stationarity, Application of ARMA models
in analyzing stock returns
• Cointegration: Tests & Applications in Financial Markets
Quantitative Applications in Strategic Operations & Services
• Queuing Theory Applications
• Inventory Control Applications
• Supply Chain Applications

Business Forecasting & Other Decision Making

Tools
• Scenario Analysis for Assessing Market Potential
• Judgmental Forecasting & Forecast Adjustments: The Delphi
Method
• Nonlinear Models
• Choosing a Forecasting Technique
• Data Analysis by Pivot Tables and Filters
• Markov Models: Estimating Market Share,
• Monte Carlo Simulation: Optimal Bidding, Option Pricing, Asset
Allocation Modeling,
• Resampling to Analyze Data, etc.