Professional Documents
Culture Documents
RCL journey started in February2011 and since then till now it has managed to
build a positive reputation in advertising industry and also a solid foundation
where it has a secured a client base which keep the company busy for work all
throughout the year, a dedicated team which plays the key role to get the RCL
rolling, developed relevant technical skills among the team members, strong
relationship with vendors which support as part of the backward linkage,
efficient leadership and management skill which plays the most vital role to run
the company’s overall administration. However there are some key factors that
help to uphold this foundation and also the main reason behind RCL growth and
success which are briefly discussed below:
The RCL employees are given the opportunity from the management to
develop the capacity to carry on and take over management instructions
efficiently with proper focus and sincerity to do a task successfully. Success
comes with united effort of the members of team where creative and multi-
dimensional skill is required. Moreover, positive attitude, pro-activeness and
openness to criticism of the RCL employees reflect greatly in their perfection of
work. All the employees are expected to maintain the regulations and work
related compliance of the firm. The performance of the employees are
evaluated and marked with specific criteria. Out of 100 marks employees’
performance is evaluated where 80% or more marks gain is appreciated and
rewarded. On the other hand, less than 70% marks are judged unsatisfactory
and this may act as premier reason for discontinuation of job if it occurs in a
regular basis. Although employees having low score are closely supervised and
trained so that they can overcome the situation. The template of this RCL
employee Score Card is attached below:
RCL Functional Framework
RCL Functional Framework
Strategic Planning
Balanced Act
REDRW Skills
Client relationship
Proposal writing
RCL Leadership
Rectangle leadership is possibly the most important key factor that helped to
bring the company this level it is today. Since feb2011 RCL faced many hard
challenges but the directors were always sure about its success and managed
to overcome those. This leadership builds the administration in such a balanced
way on which the entire company is based on and steering ahead to the right
direction.
Research & Development
The core strength of RCL is its integrated focus on providing superior customer
service which ultimately helps to differentiate it from the competitors. RCL seems
to care as much as about its customers’ project as their precious brands. Taking
care of customers has paid off handsomely for RCL. Within minimum possible
time it has managed to maintain consistent growth in the advertising industry of
Bangladesh. All the personnel work here knows the magnitude of client’s
expectation about the effectiveness of each project. Besides, RCL tries its heart
and soul to ensure that the money clients expend to promote their brand is
justified.
Client Feedback Form
This facility has truly raised the transparency & accountability between clients &
Rectangle and substituted the conventional business communication process to
the extent where all different level of officials from an organization has access to
accurate information simultaneously without making a single phone call.
Figure: 24/7 Online Project Update Facility (User Login page)
Figure: 24/7 Online Project Update Facility (User Interface)