Dominating Markets with Value updated by Six Sigma Marketing Institute

eBook available on the Business901 Website

Fort Wayne, IN - October 29, 2010 -- The eBook Dominating Markets(http://busines
s901.com/lean/dominating-markets-with-value-ebook/) with Value has just been rel
eased on the Business901 website. This book will show you how value driven, nati
onally known organizations have harnessed the power of customer value analysis t
hrough a systematic and logical process of customer value management. The book p
rovides a long needed approach to measuring customer value that can actually dri
ve your Six Sigma initiatives to increase market share and top line revenues. Re
aders will be treated to a comprehensive case describing how one of the American
Productivity and Quality Centerâ s Best Practice Partners has used customer value ma
nagement to greatly increase their market share and their profitability.
Benefits of this eBook:
* Create a powerful planning process designed to take advantage of your competit
orsâ vulnerabilities.
* Redesign your value stream to maximize value delivery at the lowest possible c
ost.
* Unleash the power of your sales force and increase customer loyalty.
This book is designed to lay out a comprehensive customer value management frame
work and is divided into five sections.
* Section I: Provides an overview of Customer Value Management.
* Section 2: Addresses the Market Value Information component of CVM.
* Section 3: Dives into the strategic planning component of the Customer Value M
anagement System.
* Section 4: Is devoted to the significant targeted improvement process. We will
focus on issues of customer recovery, Value Stream Analysis, failure analysis,
and the deployment process.
* Section 5: The book concludes with a case study of a company identified by the
American Productivity and Quality Center (APQC) as representing best practices
in Customer Value Management.
Co-author Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institu
te the leading organizations and authority of Six Sigma Marketing. The Six Sigma
Marketing Institute is dedicated to the advancement and deployment of Six Sigma
Marketing.
Six Sigma Marketing is a fact-based, disciplined approach for growing market sha
re in targeted product/markets by providing superior value. At the heart of SSM
is a modified DMAIC process that provides the architecture for growing top line
revenues and market share. Dr. Reidenbach has developed a number of unique appro
aches for measuring and managing value, the best leading indicator of market sha
re growth. The institute latest program is the 5 Cs of Driving Market share(htt
p://drivingmarketshare.com/).
Business901(http://business901.com/)is a PR Marketing Firm that specializes in a
reas such as Lean Six Sigma Marketing and Achieving Expert Status. You can purch
ase Dominating Markets with Value on the Business901 website or on the Business9
01 Amazon Store at a substantial savings.
Business901 has designed their services and product offerings so that they are i
mplementable systems that work in the real, not enough time, not enough people w
orld we operate in. We provide tools that simplify the marketing process, not co
mplicate it. Joe Dager is President of Business901 and a Lean Six Sigma Black Be
lt. If you visit the Business901.com website, you can download the Value Stream
Marketing eBook.
Contact :
Joseph T. Dager
Business901
Lean Sigma Marketing
Achieving Expert Status
Fort Wayne, IN
260-438-0411
http://business901.com
http://business901.com/lean/dominating-markets-with-value-ebook/
http://drivingmarketshare.com/