www.exammain.

com

VALLIAMMAI ENGINEERING COLLEGE

SRM Nagar, Kattankulathur – 603 203

DEPARTMENT OF
INFORMATION TECHNOLOGY

QUESTION BANK

VIII SEMESTER

IT6010-Business Intelligence

Regulation – 2013

Academic Year 2017 – 18

Prepared by

Mr. E.Prabhakarraj, Assistant Professor (O.G)/IT

Visit : www.exammain.com
 www.exammain.com

VALLIAMMAI ENGINEERING COLLEGE

SRM Nagar, Kattankulathur – 603 203.

DEPARTMENT OF INFORMATION TECHNOLOGY

QUESTION BANK

Academic Year 2017-2018

SUBJECT : IT6010-BUSINESS INTELLIGENCE

SEM / YEAR: VIIISEM / IVYEAR

UNIT-1 BUSINESS INTELLIGENCE

Effective and timely decisions Data, information and knowledge, Role of mathematical models, Business
intelligence architectures: Cycle of a business intelligence analysis Enabling factors in business
intelligence projects Development of a business intelligence system Ethics and business intelligence.

PART - A

Q.No. Question BT Level Competence

1 Define Business intelligence BTL-1 Remembering

2 What are the benefits of BI? BTL-1 Remembering

3 What is the role of mathematical models in BI BTL-1 Remembering
4 Write short notes on effective and timely decisions. BTL-1 Remembering
5 Define data and information. BTL-1 Remembering
6 Define data mining. BTL-1 Remembering
Differentiate data, information and knowledge with suitable BTL-2 Understanding
7
example.
8 sketch and summarize the main components in BI architecture BTL-2 Understanding
Discuss about enabling factors in business intelligence BTL-2 Understanding
9 projects.
10 Discuss the development of BI system. BTL-2 Understanding
11 Illustrate the role of mathematical models with an example BTL-3 Applying
12 Illustrate the importance of ethics in BI BTL-3 Applying
13 Show the importance of business intelligence system. BTL-3 Applying
14 Explain the cycle of BI analysis BTL-4 Analyzing
15 Point out the enabling factors in BI projects BTL-4 Analyzing

Visit : www.exammain.com
 www.exammain.com
Point out the components in business intelligence BTL-4 Analyzing
16
architectures.
17 Compare data, information and knowledge. BTL-5 Evaluating
18 Summarize the importance of business intelligence system. BTL-5 Evaluating

19 Generalize the benefits of business intelligence system. BTL-6 Creating

Write a steps involved in developing a business intelligence BTL-6 Creating
20 system.

PART – B

Q.No
Question BT Level Competence
.
Describe in detail about business intelligence and emphasis on BTL-1 Remembering
1 making effective and timely decisions.

2 Describe in detail about data, information and knowledge in BTL-1 Remembering

detail with an example.
Describe about the business intelligence architecture with a BTL-1 Remembering
3 neat sketch.
List the components of business intelligence systems and also BTL-1 Remembering
4 explain in detail about the working of various components in
detail.
5 Discuss the role of mathematical models in business BTL-2 Understanding
intelligence

6 Summarize the cycles involved in BI analysis. BTL-2 Understanding

Discuss about the enabling factors in business intelligence BTL-2 Understanding
7 projects.
Demonstrate the development of business intelligent system in BTL-3 Applying
8 detail
Demonstrate with an example the ethics followed in business BTL-3 Applying
9
intelligence
10 Explain the architecture of business intelligence. BTL-4 Analyzing

i.Explan in detail about cycle in a BI analysis.(8) BTL-4 Analyzing

11. ii.explain in detail about effective and timely decisions.(8)
Analyze and explain about the development of business BTL-4 Analyzing
12. intelligence system.
Compare data, information and knowledge and synthesize the BTL-5 Evaluating
13.
valid point from that.

Visit : www.exammain.com
 www.exammain.com
14. Propose the importance of ethics in BI system BTL-6 Creating

UNIT 2- KNOWLEDGE DELIVERY

The business intelligence user types, Standard reports, Interactive Analysis and Ad Hoc Querying,
Parameterized Reports and Self-Service Reporting, dimensional analysis, Alerts/Notifications,
Visualization: Charts, Graphs, Widgets, Scorecards and Dashboards, Geographic Visualization, Integrated
Analytics, Considerations: Optimizing the Presentation for the Right Message.

PART – A

Q.No. Question BT Level Competence

1 List the types of BI users Remembering

BTL-1
2 What are standard reports? Give example. BTL-1 Remembering
3 What is dimensional analysis? BTL-1 Remembering
4 Define visualization and list out the techniques used BTL-1 Remembering
5 What is interactive analysis and adhoc query? BTL-1 Remembering
6 What is parameterized and self-service reporting? BTL-1 Remembering
Discuss some of the caveats when allowing users to formulate BTL-2 Understanding
7
and execute adhoc queries.
8 Discuss about the purpose of DEA? BTL-2 Understanding
9 Differentiate between scorecards and dashboards BTL-2 Understanding
10 Give the various types of BI users BTL-2 Understanding
11 Illustrate the working of a standard reports. BTL-3 Applying
Demonstrate the working of dimensional analysis with an BTL-3 Applying
12
example.
13 Classify the different types of charts. BTL-3 Applying
Point out the considerations in optimizing the presentation for BTL-4 Analyzing
14 the right message.
15 Compare charts and graphs. BTL-4 Analyzing
16 Point out some applications of geographic visualization BTL-4 Analyzing

17 Compare the working of scoreboards and dashboards. BTL-5 Evaluating

18 Explain about data analytics. BTL-5 Evaluating

19 Propose the importance/use of alerts and notifications BTL-6 Creating

Prepare a things that are to be considered for optimizing the BTL-6 Creating
20
presentations for the right message.

Visit : www.exammain.com
 www.exammain.com
PART-B

Q.No. Question BT Level Competence

1 Describe about the various BI user types with an example BTL-1 Remembering
Describe in detail about geographical visualization with an BTL-1 Remembering
2 example.
3 Illustrate the use of dimensional analysis with example BTL-1 Remembering
4 Analyze parameterized and self-service reporting BTL-1 Remembering
5 Discuss about interactive analysis and adhoc querying in detail BTL-2 Understanding
Summarize the considerations in optimizing the presentation BTL-2 Understanding
6 for the right message
Describe about the parameterized reports and self-service BTL-2 Understanding
7 reporting
8 Illustrate with an example alerts/noitifications. BTL-3 Applying

9 Demonstrate visualization techniques with suitable examples BTL-3 Applying

10 Compare the working of various visualization tools. BTL-4 Analyzing

11 Explain the working of widgets BTL-4 Analyzing
Point out and explain in detail about the importance of BTL-4 Analyzing
12 scoreboards and dashboards.
i.summarize about integrated analytics.(8) BTL-5 Evaluating
13. ii.summarize the benefits of geographical visualization(8)
Generalize the working of geographical information system. BTL-6 Creating
14.

UNIT 3-EFFICIENCY

Efficiency measures, The CCR model: Definition of target objectives- Peer groups, Identification of good
operating practices; cross efficiency analysis, virtual inputs and outputs, Other models. Pattern matching
,cluster analysis, outlier analysis
VPART – A

Q.No. Question BT Level Competence

1 Define virtual inputs and virtual outputs Remembering

BTL-1
2 What do you mean by constant returns to scale? BTL-1 Remembering
3 What do you mean by outliers? BTL-1 Remembering

Visit : www.exammain.com
 www.exammain.com
What do you mean by clustering? What are the methods used BTL-1 Remembering
4 for clustering?
5 Write notes on data envelopment analysis. BTL-1 Remembering
6 Define a peer group with an example BTL-1 Remembering
7 Discuss the different methods used to detect the efficient units BTL-2 Understanding

8 Summarize cross-efficiency analysis BTL-2 Understanding

9 Differentiate virtual inputs and virtual outputs. BTL-2 Understanding

10 Summarize the working of clustering methods. BTL-2 Understanding

11 Illustrate outlier analysis with a suitable example BTL-3 Applying

12 Illustrate Banker–Charnes–Cooper model BTL-3 Applying

13 Illustrate CCR model BTL-3 Applying
14 Explain the taxonomy of clustering methods. BTL-4 Analyzing
15 Point out the advantages of good operating practices. BTL-4 Analyzing
16 Analyze and list out the applications of outliers. BTL-4 Analyzing
17 Summarize about the efficiency measures BTL-5 Evaluating
18 Summarize in detail about distance based outliers. BTL-5 Evaluating
19 Write notes on developing a CCR model. BTL-6 Evaluating
Develop a formula for calculating a target value for input and BTL-6 Evaluating
20
output.

PART-B

Q.No. Question BT Level Competence

1 Describe in detail about the virtual input and virtual output. BTL-1 Remembering

2 Describe outlier analysis BTL-1 Remembering

3 Describe about the various clustering methods in detail BTL-1 Remembering
Describe in detail about K-means algorithm and K-mediods BTL-1 Remembering
4 algorithm
Summarize the working of various hierarchical clustering BTL-2 Understanding
5 methods.
Discuss in detail about the cluster analysis BTL-2 Understanding
6

Visit : www.exammain.com
 www.exammain.com
Summarize the identification of good operating practices with BTL-2 Understanding
7 an example.
Illustrate the working of various Agglomerative hierarchical BTL-3 Applying
8
clustering methods with an example.
9 Illustrate a working of outlier analysis with a neat example. BTL-3 Applying
10 Explain CCR Model BTL-4 Analyzing
11 Analyze peer groups in detail BTL-4 Analyzing
Analyze and write in detail about the various efficiency BTL-4 Analyzing
12 measures
Explain and evaluate the various pattern matching cluster BTL-5 Evaluating
13 methods.
Propose the ideas behind the efficiency measures BTL-6 Creating
14

Ununi4- UNIT 4- BUSINESS INTELLIGENCE APPLICATIONS

Marketing models, Logistic and Production models, Case studies.

VPART – A

Q.No. Question BT Level Competence

1 What is the goal of relational marketing? BTL-1 Remembering

2 What is relational marketing? BTL-1 Remembering
3 What are the Components of a relational marketing strategy? BTL-1 Remembering
What are the Network of relationships involved in a relational BTL-1 Remembering
4 marketing strategy
5 What is Revenue management? BTL-1 Remembering
6 Sketch and describe the Cycle of relational marketing analysis BTL-1 Remembering
7 Summarize the need for lifetime value of a customer. BTL-2 Understanding

8 Summarize the working of ERP BTL-2 Understanding

9 Discuss in detail about Sales force management BTL-2 Understanding

Give the various problems connected with managing a mobile BTL-2 Understanding
10 sales force management
Demonstrate and explain the categories of decision-making BTL-3 Applying
11 processes relative to sales force management.
12 Illustrate with example the working of supply chain. BTL-3 Applying

Visit : www.exammain.com
 www.exammain.com
Illustrate in detail about various Optimization models used for BTL-3 Applying
13
logistics planning
14 Compare cross-selling & up-selling BTL-4 Analyzing
15 Point out the need for backlogging. BTL-4 Analyzing
16 Explain about the bill of materials. BTL-4 Analyzing
17 Summarize the working of supply chain optimization BTL-5 Evaluating
18 Summarize the need for relational marketing analysis BTL-5 Evaluating
Develop and Sketch the Components of an environment for BTL-6 Creating
19
relational marketing analysis.
Develop and Sketch the decision processes in revenue BTL-6 Creating
20
management

PART-B

Q.No. Question BT Level Competence

Describe the retention in telecommunications with respect to BTL-1 Remembering

1 marketing
Describe and Elaborate on the acquisition in the automotive BTL-1 Remembering
2 industry
Describe and Explain the various marketing models with BTL-1 Remembering
3 suitable case study
4 Write a short note on revenue management systems BTL-1 Remembering
Summarize the logistics planning in the packaging industry BTL-2 Understanding
5 Discuss sales force management in detail
6 Discuss in detail about logistic and production models. BTL-2 Understanding

7 Discuss the optimization models for logistics planning BTL-2 Understanding

8 Demonstrate the logistics planning in the food industry BTL-3 Applying

Demonstrate relational marketing in detail BTL-3 Applying
9
Discuss the components of relational marketing strategy
explain in detail about the environment in relational BTL-4 Analyzing
10
marketing analysis
Explain the lifetime value of the customer with a clear BTL-4 Analyzing
11
example.
Explain in detail about the decision process in revenue BTL-4 Analyzing
12
management
Predict and explain a appropriate Case study for logistic and BTL-5 Evaluating
13
production models
14 Develop a Case study for logistic production in food industry. BTL-6 Creating

Visit : www.exammain.com
 www.exammain.com

UNIT 5- FUTURE OF BUSINESS INTELLIGENCE

Future of business intelligence, Emerging Technologies, Machine Learning, Predicting the Future, BI
Search & Text Analytics, Advanced Visualization, Rich Report, Future beyond Technology.
VPART – A

Q.No. Question BT Level Competence

1 What are the Top 5 Emerging Trends in BI? Remembering

BTL-1
2 What is machine learning? BTL-1 Remembering
3 What are the categories under machine learning? BTL-1 Remembering

4 What is meant by analytics? BTL-1 Remembering

What are the techniques that can be adopted under machine BTL-1 Remembering
5 learning?
6 What is clustering? BTL-1 Remembering
7 Summarize the working of regression BTL-2 Understanding
8 Differentiate clustering and classification. Give examples BTL-2 Understanding
9 Differentiate supervised and unsupervised learning. BTL-2 Understanding
10 Discuss about text analytics with an example. BTL-2 Understanding
Demonstrate the applications in which the text analytics can be BTL-3 Applying
11 employed.
12 Illustrate the typical steps in text analytics BTL-3 Applying

13 Demonstrate the need for machine learning. BTL-3 Applying

14 Point out the need of advanced visualization. Give examples. BTL-4 Analyzing
15 Explain in precise about rich reports with a simple example. BTL-4 Analyzing

16 Compare predictive and descriptive analytics. BTL-4 Analyzing

Justify the need of sophisticated business intelligence tools BTL-5 Evaluating
17

18 Explain in precise about advance visualization. BTL-5 Evaluating

19 Develop an example for BI search. BTL-6 Creating

20 Develop an example for rich report preparation. BTL-6 Creating

Visit : www.exammain.com
 www.exammain.com
PART-B

Q.No. Question BT Level Competence

1 Describe machine learning with suitable examples BTL-1 Remembering

2 Write short notes on advanced visualization BTL-1 Remembering

3 Write short notes on future beyond technology BTL-1 Remembering

4 Give an account on the emerging technologies BTL-1 Remembering

5 Interpret predicting the future using Business Intelligence BTL-2 Understanding

6 Summarize the emerging technologies in business intelligence BTL-2 Understanding

7 Summarize in detail about machine learning BTL-2 Understanding

Illustrate the working of advanced visualization concepts with BTL-3 Applying

8 an example.

9 Demonstrate the rich report with a clear cut example. BTL-3 Applying

10 Analyze rich report BTL-4 Analyzing

Explain about the working of BI search in detail. BTL-4 Analyzing
11

Explain about the predictive analytics and descriptive analytics BTL-4 Analyzing
12
in detail.
13 Speculate BI search & text analytics BTL-5 Evaluating
14 Develop an example case study for rich report generation. BTL-6 Creating

Visit : www.exammain.com