A J A .

with Russell Brand

Event Program
Our Purpose

● Our Purpose as a program is to travel the nation visiting schools and educating the
public on the dangers of the opioid crisis, including:
○ History of the crisis
○ Signs on an addict
○ The effects opioids and heroin have on your health.

Russell brand will be providing first hand experience with his struggles as a heroin addict.
As well as providing a comedic performance to gain a comfortable relationship with the
crowd.
Facts

● Over the past 16 years there have been over 183,000 deaths due to prescribed opioids in the US
alone
● Every day, over 1,000 people are treated in emergency departments for misusing prescription
opioids
● Opioids bind to receptors in the brain and the spinal cord that send disrupting signals to the brain
implying that there is pain
● Opioids come from opium poppy plants which are commonly found in Asia, Central America, and
South America
● People who become addicted to opioids may eventually switch to heroin because it is much
cheaper
● It is easier for addicts to get opioids than it is for them to get help
Press Release

● Washington Middle
School, December 19
● Gym at 4pm
● Required for student and
their parents to attend
● Open to the public for $10
● Facts, real life examples,
prizes and a comedy act
 Event Plan

● Lays out everything necessary to make sure

the event goes as smoothly as possible
● Allows us to be prepared for every situation
possible
● Hits on major but more importantly minor
details of the event that we have to have
covered
● Covers such details as:
-budget
-risk management
-traffic management
-after the event
 Social Media Calendar

“Up close and personal”- We thought it would be a great idea to have

Russell Brand give a personal message to the media by posting a
video of himself promoting our program. This allows his followers to
feel connected with the message he's sending.
Social Media Example

1k
Social Media Example

2k
Social Media Example

1,000,000 likes
Logos

● Pin idea

● Group Logo

https://aaos.org/uploadedImages/Periodical https://www.physiciansweekly.com/wp-content
_Content/AAOSNow/2017/Jul/cover/article_ /uploads/2016/03/Opioids-FutureUse-Adolesc
images/cover02_image02.jpg ents-Feature-1080x663.png
Radio Ad Rap
● For our radio ad we decided to create a jingle-rap.
● Memorable for children compared to a regular ad (Catchy beat/rhymes)
● Also reaches out to parents.

Here it is https://mail.google.com/mail/u/0/#inbox/1604ef81f5b9f0d9?projector=1