“A STUDY

ON
COMPARATIVE ANALYSIS BETWEEN YAMAHA &
BAJAJ TWO WHEELERS”
(With reference to “VARALAXMI MOTORS , SRIKAKULAM”)

A project report submitted to Dr.B.R.Ambedkar University, Etcherla

in partial fulfillment of the requirement for the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted by

ARJI. GEETHANJALI
(Regd.No: S1603671002)

Under the guidance of

Sri. J.PRABHAKARA RAO MBA,M.COM. (Ph.D)

Asst. Professor

Degree & PG College

Department of Commerce & Management Studies

SUN DEGREE & PG COLLEGE

(Affiliated to Dr. B.R. Ambedkar University, srikakulam)
Vishaka – A colony :: SRIKAKULAM
2016-19
 SUN DEGREE & PG COLLEGE
CERTIFICATE

This is to certify that the Project Work entitled “A STUDY ON

COMPARATIVE ANALYSIS BETWEEN YAMAHA AND BAJAJ
TWO WHEELERS” with reference to VARALAXMI MOTORS,
SRIKAKULAM VISHAKAPATNAM submitted by ARJI.GEETHANJALI in
partial fulfillment for the award of the degree of BACHELOUR OF
BUSINESS ADMINISTRATIONinSUN DEGREE & PG
COLLEGE,Srikakulam is a record of bonafide work carried out by
her under my guidance and supervision.

Date: Project Guide

Place: Srikakulam Mr. J. PRABHAKARA RAO

 DECLARATION

I do here declare that the Project report titled“A STUDY ON

COMPARATIVE ANALYSIS BETWEEN YAMAHA AND BAJAJ
TWO WHEELERS” with reference VARALAXMI MOTORS,
SRIKAKULAM submitted by me to DR. B.R. AMBEDKAR UNIVERSITY,
SRIKAKULAM is the original work of mine has not been copied from
any other Report or submitted to any other Institute or University for
the award of any degree or diploma.

Srikakulam.

Date: (Geethanjali)
 ACKNOWLEDGEMENT
I feel to render my thankful acknowledgement to the following
distinguished personalities who stretched their helping hand to me in
completing my project work successfully.

I express my sincere thanks and gratitude to my Project Guide

Sri J.PRABHAKARA RAO for the great interest he has shown on me
and for his valuable guidance throughout my Project Work.

I am thankful to my company guide MR. DILEEP. G,

SRIKAKULAM for provided me the valuable suggestion & tips for
conducting the survey in my project.

I am thankful to VARALAXMI MOTORS , SRIKAKULAMfor

accepting my request of doing project work in this esteemed
organization.

I owe my gratitude and appreciation to the entire faculty

of SUN DEGREE & PG COLLEGE. I am thankful to friends and
especially to my parents for co operating and encouraging me during
the course of the project.

I take this opportunity to express my sincere gratitude to the

above people without whose help & guidance to me for the successful
completion of my project work would have remained a dream.

GEETHANJALI
 CONTENTS
CHAPTER - 1

 INTRODUCTION 2-3
 NEED FOR THE STUDY 4
 OBJECTIVES OF THE STUDY 5
 METHODOLOGY OF THE STUDY 6
 LIMITATIONS OF STUDY 7

CHAPTER - 2

 INDUSTRIAL PROFILE 9-21

 COMPANY PROFILE 22-33

CHAPTER – 3

 THEORITICAL FRAMEWORK 35-51

CHAPTER- 4

 DATA ANALYSIS & INTERPRETATION 53-67

CHAPTER - 5

 SUMMARY 69
 FINDINGS 70
 SUGGESTIONS 71
 CONCLUSION 72

BIBLOGRAPHY 74

ANNEXURE 76-78