Professional Documents
Culture Documents
About
Datalicious
Datalicious
was
founded
in
November
2007
Strong
web
analy;cs
background
&
experience
360
data
agency
with
team
of
data
specialists
Combina;on
of
analysts
and
developers
Blue
chip
clients
across
all
industry
ver;cals
Carefully
selected
best
of
breed
technology
Lobbying
&
dening
data
best
prac;ce
ADMA
Execu;ng
smart
data
driven
campaigns
Turning
data
into
ac;onable
insights
Datalicious
Pty
Ltd
2
May 2013
Boos9ng
ROMI
May
2013
Datalicious
Pty
Ltd
3
Insights
Analy9cs
Data
mining
and
modelling
Tableau,
Splunk,
SPSS,
R,
etc
Customised
dashboards
Media
a7ribu9on
analysis
Marke9ng
mix
modelling
Social
media
monitoring
Customer
segmenta9on
Ac9on
Data collec9on and processing Adobe, Google Analy9cs, etc Web and mobile analy9cs Tag-less online data capture Retail and call center analy9cs Big data & data warehousing Single customer view
Campaigns
Data usage and applica9on SiteCore, ExactTarget, etc Targe9ng and merchandising Marke9ng automa9on CRM strategy and execu9on Data driven websites Tes9ng programs
May 2013
Chris;an
Bartens
Founder
&
Director
Bachelor
of
Business
Management
with
marke;ng
focus
Web
analy;cs
and
digital
marke;ng
work
experience
Space2go,
E-LoT,
Tourism
Australia
SuperTag
founder,
ADMA
Analy;cs
Chair,
I-COM
EMR
Board
LinkedIn
prole
May
2013
Elly Gillis
General Manager Bachelor of Communica;ons with print and digital focus Digital marke;ng and project management work experience M&C Saatchi, Mark, Holler, Tequila, IAG, OneDigital, Telstra Australian gold medal in surf boat rowing LinkedIn prole
Michael Savio
Head of Insights Bachelor of Arts & Science with applied mathema;cs focus CRM and marke;ng research and analy;cs work experience ANZ Bank, Australian Bureau of Sta;s;c, DBM Consultants ADMA lecturer on marke;ng tes;ng LinkedIn prole
Juan Delard
Head of Data Engineering Diploma & Bachelor of Science in Electrical Engineering IT architecure, ERP, web analy;cs, big data, telecommunica;ons work experience Quo;fy, Binaria, Codelco Mathema;cs fan and avid scuba diver LinkedIn prole 5
May 2013
May 2013
Report
MIS1
SCV2
Analyse
Surveys Display ads Internal ads Social media Mobile push eDMs/DMs
Measure
Demographics
Transac;ons
Campaigns
Engage
May 2013
May 2013
May 2013
18
Brand strength>
May 2013
19
May 2013
20
May 2013
23
May 2013
24
May 2013
27
>
Segmenta9on
E*Trade
RDA
geo-segmenta;on
based
on
address
and
transac;on
data
of
exis;ng
customers
to
iden;fy
&
prole
the
most
protable
segments
in
order
to
op;mise
media
planning.
May 2013
28
High priority customer segments Low priority Low priority customer segments
May 2013
>
Merchandising
Luxojca
analy;cs
and
modelling
based
on
historic
transac;on
data
has
changed
the
way
OPSM
is
customising
its
store
merchandise
based
on
store
loca;on
in
order
to
maximise
revenue
from
each
store
loca;on.
May
2013
Datalicious
Pty
Ltd
30
Before
Removal
of
distrac;ons
such
as
naviga;on
and
search
op;ons
resulted
in
increased
response
rates
with
ROI
of
492%
May
2013
ATer
Datalicious
Pty
Ltd
32
The
small
things
count:
Simplica;on
down
to
1
set
of
bunons
resulted
in
increased
response
rate
and
project
ROI
of
547%
May
2013
Datalicious
Pty
Ltd
33
Telstra
bundles
page
op;misa;on
combined
call
center
data
(each
page
had
a
unique
phone
number)
with
Adobe
Test&Target
online
data
and
delivered
a
cross-channel
conversion
rate
increase
with
an
ROI
of
647%
May
2013
Datalicious
Pty
Ltd
34
Contact us
May 2013
36