Persuasive

Techniques
Persuasion
Persuasion is a means of convincing people to:

- Buy a certain product

- Believe something or act a certain way
- Agree with a point of view
Persuasive Techniques
● Emotional Appeal
● Expert Opinion
● Testimonial
● Product Comparison
● Bandwagon
● Rewards
● Humor
● Repetition
Emotional Appeal
This is a technique used to make a person have a strong
feeling about a product.
Expert Opinion
This is a technique used to show that experts approve of a
product.
Testimonial
This is a persuasive technique that uses a well known
person to support a product.
Product Comparison
This is a technique that shows how one product is better
than another product by comparing them.
Bandwagon
This is a technique that suggests everyone uses the product,
so you should use it too.

It is also used to imply that you might feel left out if you
don’t use the product.
Rewards
This is a technique that promises emotional, physical,
financial, or psychological benefits for a particular product.
Humor
This is a technique that uses a comedic (or funny) message to
help the buyer associate good feelings with the product.
Repetition
This is a technique that repeats words or phrases to add
emphasis.
Advertisement Project
The activity:
- Work together with your group to create a radio
advertisement for an object. This object will be assigned to
you.
- Use at least 4 persuasive techniques in your writing.
- (You can challenge yourselves and try to all that we learned about!)
- Make sure your sentences flow well together. You want your
audience to be engaged!
- Fulfill the duties of your individual role.
Group Roles
Writer (green post-it): This student will record the ideas their group comes up
with. It is their job to write down the advertisement so the presenter can read
from it when we have group-share.

Editor (light blue post-it): This student will read over what the writer creates to
ensure there are no spelling, grammar, or punctuation mistakes. They will be
looking to make sure sentences flow well.

Illustrator (dark blue post-it). This student’s job is to create an illustration of

their group’s product. They want to make it look as attractive as possible in order
convince people to buy it.
Group Roles
Presenter (pink post-it): This student will present the advertisement their group
writes to the class.

Wildcard (star post-it): This student’s job will be to fill in as necessary. They
could be a questioner, they could help the editor, or they could help write some
of the advertisement. It’s up to them to decide where their services are needed.