Six Sigma Marketing introduces 5 Cs of Driving Market Share Webinar Series

Lean Marketing advocate makes special offer on Website for program.

Fort Wayne, IN - October 31, 2010 -- The Six Sigma Marketing Institute in conjun
ction with Business901 has developed a 6 part webinar series committed to showin
g a Value Centered approach to creating and driving market share. We will outlin
e the principle of the 5Cs of Driving Market Share and discuss several case stud
ies to include how a wireless telecom provider used the principles of Six Sigma
Marketing to discover and implement a reduction of customer retention by 50% and
a twenty times more effective increase in service response. We will also cite s
everal other examples.
Business901 a Lean Marketing Advocate has made a special offer which is availabl
e at 5 Cs of Driving Market Share Webinar Series(http://business901.com/blog1/si
x-sigma-marketing-introduces-5-cs-of-driving-market-share-webinar-series). Space
is limited to 15 people. The program includes:
1. 5 Cs of Driving Market Share Program Download – $299.00
2. 6 Part Webinar Series -€ if you cannot make the times you will have access to r
ecordings. – $449.00
3. Best in Market eBook – $14.95
4. Dominating Markets with Value eBook – $14.95
5. December’s Value Stream Marketing(http://business901.com/implementation/vsm-reg
istration)28 Day Program Webinar Series – if you cannot make the times you will ha
ve access to recordings. – $299.00
5 Cs of Driving Market Share(http://drivingmarketshare.com/?page_id=83)is a resp
onse to this ineffectiveness and inefficiencies of current marketing practices.
It has been deployed in a number of Fortune 100 and Fortune 500 companies and ha
s produced positive market share growth. 5 Cs of Driving Market Share is a compr
ehensive program. It is not a project-by-project approach for reducing the costs
of marketing activities, but rather an approach that seeks to enhance marketing’s
effectiveness and efficiency. The program is available on the Driving Market Sh
are Website for $299.00 as a download.
1st Webinar: Six Sigma Marketing Outline and Case Analysis Study
* Outline of the Six Sigma Marketing DMAIC approach to Marketing
* Case Analysis of a Wireless Telecom Provider
* Step by Step outline of the process using DMAIC
* Findings, Actions and Results for the Wireless Telecom Provider
* Applying the Customer Value Model in your organization.
2nd Webinar: Customer Identification: The first step in the 5 Cs of Driving Mark
et Share is identifying specific products or markets that offer the organization
its best options for growth. You will learn how to evaluate products and market
s using metrics such as current market share, market growth rate and competitive
intensity to assess the best targets for the organization. When completed, you
will eschew the notion that a company can be everything to everybody, and instea
d focuses on key market opportunities. This occurs in the Define/Identification
stage and differs from the more project-oriented approach that traditional Six S
igma uses.
3rd Webinar: Customer Value: In the Value (Measure) stage of Driving Market Shar
e, you will create a value model for each of your targeted product or markets. T
his value model is the voice of the market (VOM) that drives all operational and
strategic initiatives undertaken by the organization. The VOM replaces agendas,
hunches and strategic guessing as the guiding factor in growing market share. L
earn how to use superior value creation and delivery to propel growth within the
targeted product or markets.
4th Webinar: Customer Acquisition: In the Acquisition (Analyze) stage you will u
se primarily the Competitive Value Matrix to guide you through the delivery of v
alue delivery. An organization’s value is relative to that of its competitors. Thi
s is part of the buyers’ comparative calculus in assessing where to buy. The buyer
is asking a simple question: “Is this brand worth it?” By understanding your organi
zation’s competitive value proposition, leaders can make better decisions regardin
g market share growth.
5th Webinar: Customer Retention The Retention (Improve) stage could also be call
ed the Enhancement stage. For value leaders, the focus should be on enhancing va
lue to sustain their leadership position. Extending the gap between the values a
n organization provides and the value provided by the nearest competitor can lea
d to best in market status. Value followers will want to improve those elements
of the value creation and delivery system that will close the gap. This is when
organizations need to enhance or improve their competitive value proposition in
accordance to the directives of the market place.
6th Webinar: Customer Monitoring: The Monitoring (Control) stage is where you le
arn how to put monitoring systems into place to ensure that their competitive va
lue proposition accomplishes what is intended. This control effort focuses not o
nly on the more strategic value proposition, but also can be set up to monitor s
pecific transactions such as sales, repairs, inquires and other customer experie
nces. This monitoring process acts as a trip wire, providing information where t
here are potential people, product of process issues that require intervention.
Six Sigma Marketing is a fact-based, disciplined approach for growing market sha
re in targeted product/markets by providing superior value. At the heart of SSM
is a modified DMAIC process that provides the architecture for growing top line
revenues and market share.
Business901 is a marketing firm that specializes in areas such as Lean Six Sigma
Marketing and Achieving Expert Status. Business901 has designed their services
and product offerings so that they are implementable systems that work in the re
al, not enough time, not enough people world we operate in. We provide tools tha
t simplify the marketing process, not complicate it. Joe Dager is President of B
usiness901 and a Lean Six Sigma Black Belt. If you visit the Business901.com web
site, you can download the Value Stream Marketing eBook.
Contact:
Joseph T. Dager
Business901
Lean Sigma Marketing
Achieving Expert Status
Fort Wayne, IN
260-438-0411
http://business901.com
http://business901.com/blog1/six-sigma-marketing-introduces-5-cs-of-driving-mark
et-share-webinar-series/
http://business901.com/implementation/vsm-registration