HRM 360 Section 1

HUMAN RESOURCE PLANNING OF

Submitted to:

Mr. Shafquat Rafiul Alam (Sqt)

Lecturer, Department of Management
School of Business & Economics
North South University

Submitted by:

Group name: The Connectors

Name ID

Nushrat Jahan Chowdhury 1330088030

Zarka Binte Rahman 1430318030
Masab Murtaza Bin Ahad 1110278030
Anushay Sunehra Islam 1811973030
Shahriar Sakib 1430890630
MD.Mesba-ur-Rahman 1511140030

Date of Submission: April 18th, 2018

 Introduction
Over the past number of years, it is prominent that our communities from across the country
are continuously getting more intertwined with the usage of social media every single day.
The exposure that this particular media has is vast and along with it, the usage of internet or
the World Wide Web has also increased drastically. Due to this new approach of
engagement, a new industry has emerged in order to capitalize on this exposure and cater to
both businesses as well as consumers as a mode of marketing. Noticing this enormous
growth, we decided to launch a company, Hawk Advertising, and such an entity is generally
known as a Digital Marketing Agency.

In Bangladesh, the introduction of digital marketing took place a couple of years ago when
organisations such as Clickbd entered in the realm of Bangladeshi consumerism over the
internet. But this trend was not as commendable until the big fishes such as Grey, Asiatic and
Bitopi, acquired a diverted and interesting turn over the approach. Over the past several
years, digital media has gained significant prominence and become a mainstream
phenomenon. An increasing number of brands are now investing in digital platforms ranging
from Facebook, Instagram, local ad networks to YouTube to other platforms.
(https://futurestartup.com/2018/02/20/the-future-of-digital-marketing-in-bangladesh-with-
azim-hossain-head-of-digital-and-e-commerce-pran-rfl-group) There have been several other
companies that have stepped into this industry with some becoming leaders while others
flushed away due to their incapability of fully understanding and delivering of the market
needs.
Hawk Advertising aims to learn from these market leaders and secure all the existing
loopholes that currently exist in the online marketing scene. From providing ad works in
different websites to promoting a product, cause or even an entity in different social media
sites. We intend on building trust besides creating value as our core targets, as we feel this
aspect is still a little weak in the industry. With a creative team that has both anticipation and
hunger for excellence, we intend to ensure sheer quality to all our clients.
Entrepreneur’s Background
ZARKA BINTE RAHMAN

I am a final year student of North South University majoring in Finance and Human
Resource Management. Currently, I am a Senior Member of my university’s Finance Club
and have participated in organizing several events. From the experience I have gained from
the active participation in club-related activities and the group projects during my academic
years in NSU, it gives me the confidence to say that interpersonal communication, time
management and coordinating work are a few of my strengths. I have also worked as an
intern under the Finance Department of a Digital Marketing Agency named Boomerang
Digital in Fall 2017, which allowed me to understand the work environment and practices of
an organisation which is similar to ours. I will be operating as the Finance and Accounting
Executive of our company.

ANUSHAY SUNEHRA ISLAM

I am currently a student of BBA at North South University and doing my major in Human
Resource Management and completed my schooling from Maple Leaf International School,
where is was involved in different club activities. I did volunteering in a non-profit
organization called Jaago. I am one of the founders and currently the HR head of Hawk
Advertising. Though I have no prior experience in business, I find this start up to be
tremendously exciting. I believe that my hard work will play an important role in expanding
the business

NUSHRAT JAHAN CHOWDHURY

This is 2nd last semester in North South University. I have done my major both in marketing
and human resource management. I completed my HSC from Dhaka City College and SSC
from Viqarunissa Noon School. I was a Sub- Executive Body member in North South
Athletics Club (2016-2017). I also worked for “Blitz” (an event management firm) for 6
months. I used to run a small business through facebook “Pretty Bees” before which I had in
partnership with my sister. Having little past experience, I am excited and also confident that
I will be able to do this job as Digital Marketing Manager. So, I am looking forward to this
exciting experience.

MD.MESBA-UR-RAHMAN

I’m currently studying BBA at North South University. This is my 10th semester. I’m doing
my major in Human resource management and marketing. I completed my SSC from Junior
Laboratory High School and HSC from Bir Sreshtha Munshi Abdur Rauf Public College ,
where I was involved in a lot of club activities. I was a previous employee of Nimbus
telecom and Vista Tours & Travels. There I used to manage their web sites and that’s how I
first entered the field of web developing. So now I’m very excited for my role as Head Web
Developer in this company because I can put all my experience into use and lead this
department my way.

SHAHRIAR SAKIB

I am currently a student of BBA at North South University and doing my major in Human
Resource Management and completed my schooling from Junior Laboratory School,
Completed my HSC from Dhaka City College. I am one of the founders and currently
playing the role of client operation manager of Hawk Advertising. Though I have no prior
experience in business, I find this start up to be exciting. I believe that my hard work will
play an important role in expanding the business.
Industry Background

Advertising is a media of communication, which has gone through many developments to

reach its present state. In today’s world Advertisement is no longer just a marketing tool, it is
an expression and blend of many creative work combined to show different viewpoints of
many companies and their products.
An advertising agency is a company, which provides services related with creating, planning
and managing advertising campaigns. They also handle other form of promotion and
marketing for its clients.

Digital marketing is nothing but managing customer relationship for promotional porous.
This type of marketing happens digitally and the branches of digital marketing work virally
all over the web. (https://en.wikipedia.org/wiki/Digital_marketing) They have copywriters,
art directors and media planners, who will create the ads and place them in the appropriate
media. Ad agencies gather information and form their campaign ideas followed by the
creative process of actually making & distributing the ads. It is often referred to as creative
agency. The basic purpose and function of advertising is to persuade people to buy something
or to trigger buying decisions. In Bangladesh Digital marketing is creating its own place in
the field of marketing.

Before independence there was very little practice of advertising in Bangladesh. The term
Digital marketing is not a common term in Bangladesh yet. Until 1990s, there were no big
organizations or industries and the scope for advertising agencies were very limited. This
new form of marketing is grabbing people’s attention day by day. So in recent years
Bangladesh has collaborated & started business with international organization, which
increased the opportunity for advertising agencies to flourish here. In the year 1967 Bitopi,
East Asiatic (now Asiatic) entered the market.
https://en.wikipedia.org/wiki/Advertising_agency ) Other companies like Adcomm, Unitrend,
Grey, Interspeed, Popular, Madona & Matra started operating after independence.
(http://grey.com/bangladesh)
Digital marketing is growing globally and it will help to reach out the maximum people with
the minimum cost. From the traditional marketing to e-mail marketing, e-commerce to social
media do everything to promote brand. For promoting the brand the companies should know
more about digital marketing. It was during this time when the internet and social media
users in Bangladesh were increasing at a high scale and marketing agencies started
capitalizing on these as well as promoting companies online through medias such as
Facebook. That’s why people from all over the world are welcoming this new form of
marketing. This sector is increasing rapidly in Bangladesh as there are 45.677 million internet
users in Bangladesh. However this field still needs improvement and people still have limited
knowledge about it.
PESTEL Analysis
TECHNOLOGICAL FACTORS
Digital revolution offers technological channels for both advertisers and consumers in this
industry to interact using all modern technologies available in this country. A transformation
of marketing is underway as we spend more time on our mobiles, tablets and laptops. The
real-time conversations brands have with people as they interact with websites and mobile
apps has changed the nature of marketing. The internet usage rate has been constantly rising
for the last few years. So this creates a big platform for the marketing agencies because a
majority of the youth is connected to the internet, even our internet consumption rate is
higher than India. This is helping us reach a huge number of people at an significant cost.
This creates an opportunity for the marketing agencies to advertise on the social media.
Marketing agencies can also advertise their product on popular apps used on the smart phone
such as Pathao, Foodpanda etc. They can also use frequently used sites by a large audience
other than social media to promote a product such as Prothom alo jobs or Bikroy.com.

ENVIRONMENTAL FACTORS
The location of a country influences on the trades that businesses do. Adding to that, many
climatic changes alter the trade of industries and the way consumers react towards a certain
offering or advertisement that is launched in the market. The environmental factors include
geographical location, the climate, weather and other such factors that are not just limited to
climatic conditions. These in particular affect the agri-businesses, farming sectors etc. but this
doesn’t really have much influence on a digital marketing agency.

LEGAL FACTORS
There are a few legal factors affecting marketing agencies. General factors influencing
marketing agencies are given below.

 Consumer law
 Discrimination law
 Copyright law
 Health and Safety law
 Employment law
 Fraud law
Human Resource Policy
RECRUITMENT POLICIES

As a startup advertising agency, we strongly feel that is is necessary to put extra emphasis on
our recruitment and selection process. Our recruitment process begins with executing the job
analysis, which includes defining the job, writing its description as well as the specifications.
Regarding the source of recruiting, we intend to put more focus on external recruitment,
during the initial years as we are a new business. After at least a couple of years of successful
operation, we will start encouraging internal recruitment, particularly for promoting lower
level employees to higher-level positions in the future. We will also use a combination of
recruitment methods, such as employee referrals and walk-ins, along with other methods of
recruiting.
While preparing the job analysis, we set requirements based on the various positions and the
job needs. For higher level employees, we require a minimum qualification of a Masters
Degree in the related field, and a job experience of at least 2-4 years in the relevant field. For
mid level employees, we ask for a minimum Undergraduate degree, specific abilities and at
least 1 year of experience in the necessary field. For opening/junior positions, we encourage
fresh graduates to apply and any sort of experience is preferred but not mandatory.
Once we are done with the job analysis, we approach towards the job posting through posting
advertisements on popular online websites such as the bdjobs website, LinkedIn, etcetera. As
we are still new, we opt to go for E-recruitment since it is cost effective and also enables the
option of attracting a wide range of potential candidates. We also try to recruit via Career
Counseling Centers at different well reputed universities around Dhaka city, to inform people
about the vacancies. The advantage of this method is that it not only allows us to reach a
number of qualified, dynamic candidates, but also helps us inform and educate a young,
enthusiastic group of people about our agency.

SELECTION POLICIES

After trying to attract potential employees for applying, and receiving a number of applications from
them, the screening and selection phase starts. Based on the specific criteria and requirements of the
job positions, the HR department performs the initial screening phase and also investigates applicants’
background (previous jobs, educational qualifications). Next, to shortlist the pool of candidates
further, a written examination is taken and whoever happens to pass the test makes it to the next round
where an interview is taken by the Department Head and Managers. The interview for Mid and Junior
level can situational or team work based assessments, to test their potentials and also to check whether
they how well they perform in groups. The applicants who are opting for the Senior and Mid level
positions will also have to surpass EQ tests as they must have a minimum level of empathy, and team
player attitude and adaptability in order to hold such major positions.
https://theundercoverrecruiter.com/how-to-use-emotional-intelligence-in-recruitment/ Candidates
chosen for the creative team will have to attend a practical test before the interview. The candidates
who qualify as potential applicants for the agency will have further discussions with the interview
panel. The interview panel will be responsible for ensuring that all applicants are given an opportunity
to ask questions in respect of the job requirements, the conditions of employment associated with the
job, and career prospects that may stem from employment with the municipality. The candidates will
be given a realistic preview of the job. Interviewers will base their final decision on behavioral
evidence that fits with the job requirement. They must make sure that no personal questions are asked
during the interview and candidates are selected solely based on their knowledge, skills and abilities
and there is no form of discrimination based on age, gender, race etcetera. They also must make sure
that the decision has not been based on any prior knowledge or order of the interview. Next, the
company will provide the job offer letter to the qualified candidates. Furthermore, the employment
contract and other procedures are will be completed. Unsuccessful candidates will be notified with E-
mails.

LEAVE POLICIES

1. Annual Leave

Employees who have completed a period of one year in our organisation can avail this leave.
It will be calculated on the basis of 1 day for every 18 days of work.
2. Festival Holidays

All employees shall be allowed 11 days festival holidays with full wages in a year. An
employee may be required to work on a festival holiday but s/he will be entitled to 2 (two)
days additional compensatory holidays with full wages and a substitute holiday.
Note: Holidays shall be adjusted to accommodate people belonging to different cultures and
religion.
3. Absence through Sickness
All employees are entitled to sick leave with full wages for a total of 14 days in a year. (It
will not be accumulated and carried forward to the succeeding year.)
4. Special Leave

In case of urgent family affairs or issues related with special affairs the following leaves are
granted:
Employee’s marriage 3 days
Child’s marriage 2 days
Death of immediate family member (spouse, child, parent) 4 days
Death of close family members 1 day
Any employee continuing his/her education with prior approval is provided with an additional leave
with full pay for 7 days a year based on valid evidence.

5. Parental leave

Hawk advertising would offer paid maternity leave of 16 weeks (8 weeks before and 8 weeks
after the delivery) to their female employees who have served the company for a minimum
period of 6-months prior to the notice of the probability of the delivery. Male employees can
take up to 10 days of paid paternity leave. This benefit can be availed by all employees,
irrespective of their positions.

BENEFITS & COMPENSATION POLICIES

The company provides both financial and non financial benefits to its employees. Employees of the
advertising agency will get direct, indirect and supplementary benefits. Compensations which will be
available to the employees of the company are planned below:

 Salary

Based on the requirement and experience of the job positions, we have decided upon a basic
salary range for each of the positions. The CEO of the company will be paid a salary of Tk
90,000-100,000 per month. Managers (Senior Level in the organogram) for each department
will be paid around TK 55,000-65,000, the Executives working under them will be earning
Tk 35,000- 45,000 (Mid Level) and the assistant positions will be paid around Tk 20,000-
30,000 (Junior Level) per month. The amount is likely to vary based on the skills, experience
and requirements of each job.
 Recognition Scheme
The company will recognize extra efforts of employees and celebrate the success to maintain
the performance driven culture within the organization. Every quarter, the performance of
the employees will be evaluated, and the employees who perform outstandingly will be
appreciated with awards, such as Best Speed to Execution, Best Cost Savings Initiative, Best
Teamwork, Best Innovation, Long Service Award and Instant Recognition. This is applicable
for all employees.
 Mobile Phone Benefits

This benefit is provided to all permanent employees of our organisation. The employees of
the company are provided with a SIM card considering the specific business needs and to
ensure better communication for official duties. However, the monthly allowance will vary
according to the job positions, which is
Senior level Tk 2,000/month
Mid level Tk 1,000/month
Junior level Tk 500/month
 Flexible Workplace

The company will provide flexible work schedules for the employees, for instance, if any
employee wants to work either from 10am to 7 pm in a particular day instead of the
traditional 9 am to 6pm, he/she will be allowed to do so. Employees will also be able to avail
the option of carpooling with their colleagues. This benefit is applicable for all employees.

 Festive Allowances

This is the bonus all employees that have served the company for more 6 months receive on
festive occasions such as Eid. They will be paid a bonus of the whole month’s salary meaning
the company will pay two month’s salaries on the month of the festival as a gift. The
company will also provide 30% bonus on special occasions like Bengali New Year, Durga
Pujas, etc.

 Challenge Orientated Performance based Payment

The employees will be rewarded if they are able to find suitable solutions and suggestions to
tackle critical problems that occur in the company. However, when referring to problems it
means only major problems such as being able to retain or deal with an unsatisfied client.
Junior and Mid level employees will be rewarded for this, in order to reinforce their
motivation and appreciate their efforts.
  Executive Health Check up

This is applicable for all permanent employees of the company. The employees are required
to maintain good health at all times. Therefore, employees are entitled to avail a yearly
medical checkup and the company will bear the expenses.
 Pension Benefits

For the senior level positions, the company deducts 5% of each permanent employee’s
monthly salary as pension and another 5% is given by the company itself. It is kept as
provident fund, and the employees can collect the accumulated amount after they have
retired.

 Marriage Gift

We plan to gift our employees with a token of TK 10,000 as appreciation on his/her wedding.
The marriage gift will be given to all Mid and Junior level employees of the company.

GRIEVANCE POLICY

Every company needs policies that are a legal necessity for all employers. These policies
cover legal aspects of employment wrong steps and unfair done by any of the person in the
workplace. Harassment, absenteeism, workplace wrong communication, and anti-
discrimination these are also considered as grievance of a company. Grievance policies are
also a way for employers to implement disciplinary action of employees who display
inappropriate workplace behavior. As a condition of employment and confirmation
employees must sign that they have received, understood and accepted workplace policies.

However, for justice to be served there are some principles and policies Hawk Advertising
likes to follow:

 The company follows equal employment opportunity for everyone. It promotes a friendly
environment for its employees, which helps employees address any kind of work related
problems better, even if that means complaining about your own supervisor, coworkers,
subordinate, etc. They have a transparent framework for dealing with employee concerns
and try to provide justice for everyone.

 There will be zero tolerance for any kind of sexual harassments or assaults. The company
follows the laws of Bangladesh to deal with such issues.
  The complaints should be of relevant matter so that the company can help solve the matter.
Employees must use their own reasoning to understand that petty issues and personal
matters would not be sorted by the company. Suppose, if they come up with problems like
the employees no longer want to work with each other due to their personal break-up, the
company should not be liable to solve this issue.
http://123.49.46.157/bitstream/handle/10361/4349/COVER%20PAGE.pdf?sequence=1

 The company will easily be able to find proof against the employees if try to engage in any
kind of suspicious or unethical activities such as stealing or theft as they have installed CCTV
cameras in every corner of the office. If employees are found guilty actions will be taken
according to the laws of Bangladesh.

All these policies will apply to everyone under their contract of employment for the
organization. Employees should avoid conflicts and rather build each other up as this
improves the performance level of the company. Ultimately, the goal is to achieve fair
grounds to for work all the employees. Those expectations of ethical standards are also
outlined in our Code of Conduct.

The methods http://www.assignmentpoint.com/business/management/grievance-handling-procedure-

of-marico-bangladesh-limited.html usually adopted for identifying grievances are:

 Open-door Policy:

In this method, employees are requested to submit their grievances to their

superiors and the problems are discussed and sorted out.

 Opinion Surveys:

In this method, the employees express their grievances to persons who are not
their superiors. The identity of the employee is not disclosed.

 Gripe Box System:

The employees can drop their complaints in the complaint box. The employee
need not disclose his identity if he so desires.

 Exit Interview:

An employee may leave an organization due to dissatisfaction or on getting better

employment. The information collected in an exit interview will be more reliable
 as the employee can express his opinion more freely and frankly which normally
an employee may not do.

Employees should know how to file a grievance:

1. Communicate informally with their direct supervisor. The supervisor will try to resolve the
problem. When employees want to complain about their supervisor, they should first try to
discuss the matter and resolve it between themselves. In that case, they are advised to
request an informal meeting. Supervisors should try to resolve any grievance as quickly as
possible. When they are unable to do so, they should refer to the HR department and
cooperate with all other procedures.

2. If the grievance relates to a supervisor behavior that can bring disciplinary action (e.g. sexual
harassment or violence), employees should refer directly to the HR department or the next
level supervisor.

PROMOTION POLICY

If Hawk Advertising wants to promote the most capable and experienced employees based on
their demonstrated ability to assume greater responsibility and perform essential job tasks, the
HR manager is responsible to select the most qualified applicant for the position.
http://www.assignmentpoint.com/business/management/employment-policy-in-
grameenphone.html In evaluating current employees for promotion, the following factors will
be considered:

1. Attendance
Necessary to have a good attendance and track record in order to be promoted.

2. Length of Service

Employee has to complete at least a minimum of 1 year prior to being eligible for
any kind of promotion.
3. On Basis of performance appraisal scores

Actual achievements against key responsibilities, objectives (action plans), and

measurement of performance factors leads to the performance appraisal scores
and therefore the higher the score more like to get promoted.
Code of Conduct
The code of conduct is used to set basic guiding rules and principles for ethical decision
making in an organization. It helps to outline the behavior we must follow to uphold our
company’s standards. Hawk’s employees need to be ethical and follow the law in the best
interests of the company. Employees who are unsure the Code of Conduct complies to their
conduct or of their coworkers need to contact their manager.

1. BASIC CODE OF CONDUCT

 Use of abusive language is strictly prohibited.
 Employees who are full time are required to report at the office by 9.00 am.
 Probation period of the company lasts for 6 months. After that performance
appraisal is done and decision is made.
 Sniffers are installed in our computers to monitor and note any usage of
social media, playing games or doing anything other than office work.
 If illegal objects such as gun, drugs etc are found with the employees then
they will be under strict observation or even detained at times.
 Employees are not allowed to smoke inside the office premises. No unethical
behavior will be tolerated.
 Intellectual property needs to be protected
 Sexual harassment will not be tolerated at any cost and will lead to
consequences.
 Employees have to give at least a month of notice before leaving the job.

2. PAYMENT PROCEDURE
 At the start every month employees will be given the paychecks. They are
then required to go to the finance and accounts department to collect it.
 Employees are allowed to take 35% salaries in advance but only in case of
emergencies.
 Employees will be compensated heavily when they might have to work on
holidays or even overtime, especially in case of big projects.
 Employees can avail 15% discount at those companies/ restaurants for which
advertisements have been made by our company. This agreement was made
with clients beforehand.
 If the employees are guilty of any damage and is verified then they need to
pay for it.

3. HEALTH, SAFETY AND DRESS CODE

 Any kind of accidents must be reported immediately to the manager
  Fire drills must be executed at least twice every three months.
 A fully stocked first aid is available at all times in the work place. The
manager’s responsibility is to make sure that the employees are received
immediate attention if they are injured or ill for any reason.
 Any kind of substance abuse is strictly prohibited.

Employees need to wear clean and ironed clothes. It is mandatory for them to wear formals
only in certain occasions when needed. They will be informed beforehand.

Reference :

https://en.wikipedia.org/wiki/Digital_marketing

http://grey.com/bangladesh

https://en.wikipedia.org/wiki/Advertising_agency
 Organogram
Senior Level
Mid Level
Junior Level

Every work has a procedure so does an agency. It is important to follow a set of structure
through an organization work.
Brief

CEO
Head Web Developer Digital Marketing Manager HR Manager
C
Finance and
Accounting Ope
Manager Ma
Project Promotion and Social Media HR Executive
Creative Manager Content Head
Manager Executive
research
exeutive
Accounts
Graphic Office Executive
UI Designer Managment
Designer
Copy Writer
Account
Back End assistant
Developer Photographer/CInematographer

Front End Creative

Developer Technologists
 The first step of our agency is the brief.
http://www.businessdictionary.com/definition/advertising-brief.html It is the document
confirming understanding between the client and the advertising agency on objectives of the
advertising campaign, identification of the targeted audience, strategies to be adopted in
researching those audience, and it’s total estimated cost.

PROBLEM IDENTIFICATION

This is the first critical step to our agency. In this step the agency tries to find out the
problem facing by the client for the product.

CONSUMER INSIGHT

The next process of our agency is the identification of consumer insight.

http://www.businessdictionary.com/definition/advertising-brief.html It is an interpretation of
trends in human behaviors which aims to increase effectiveness of a product or service for the
consumer, as well as increase sales for mutual benefit. We get multiple insights in different
dimensions. It is important to identify a single insight in which we are able to satisfy our
consumer as well as band will get ban edge over the competition. So, we also do evaluate
problems against consumer insight in this step.

SOLUTION

In this process, we identify and create communication solution and material. After narrowed
down the insight we identify the proposition or what I want to communicate with a vessel
through which I am going to reach my consumer. This vessel often we called touch point. It
is important to come up with a good communication mix so that the message the agency
wanted to communicate is well communicated to the consumer. And later on after creating
the communication message we select the suitable communication medium so that we can
give the right message in the right way. (TVC, RDC, Scripts, Print, Layout)

EXECUTION

After everything is ready we do execute according to our plan which was taken earlier.

EVALUATION

It is also a part of our work process. It is done to know how well our communication worked
or did not work.
Working Process
Input
Process
Output

Brief

Problem
Identification

Consumer Insight

Solution

Execution

Evaluation
Job Analysis

Job Analysis 1: Finance and Accounting Manager (Upper Level Employee)

Reports to: CEO

Number of Employees: 1
Job Duration: 9 am to 6 pm
Job Nature: Full time
Job Location: Main Office, Uttara

Job Summary

The job requires producing financial reports, direct investment activities, and develop
strategies and plans for the long-term financial goals of the organization

Job Requirement
 Master’s Degree in Finance and Accounting from any recognized Public or Private University.

 Preference will be given to professional accountant qualifications such as CFA, ACCA, CIMA,
CA etc.

 Job Experience: 2 to 4 year(s) in related field.

 Dynamic, honest and sincere.

Tasks
 Reviewing of financial accounts
 Financial forecast
 Analyze market for business opportunities
 Oversee the flow of cash and financial instruments
 Monitoring and interpreting cash flows and predicting future trends and provides
recommendations.

Duties
 Establish Procedures for control of assets, records, loan collateral and securities
 Develop and analyze information to assess the current and future financial status of the firm
 Evaluate and analyze network within communities to find and attract new business
 Review collection reports to determine the status of collections and the amounts of
outstanding balances

Responsibilities
 Plan, direct and coordinate the activities of workers
 Prepare operational and risk reports for management analysis
  Analyze and classify risks and investments to determine their potential impacts on the
firm
 Direct insurance negotiations, select insurance brokers and carriers, and place insurance
 Plan, direct and coordinate risk and insurance programs of establishment to control risks
and loses

Knowledge
 Expertise on how to use the soft ware’s MS Office, MS Excel and MS Access.

 Proper understanding of accounting principles and practices, the financial markets, the
financial policies, banking and the study and reporting of financial data.

 Knowledge of laws, legal codes, court procedures, government rules and regulations,
executive orders, and the democratic political process governing working requirements.

Skills
 Effective financial management skill and ability to meet deadlines.

 Excellent organizational skills with the ability to coordinate activities.

 Willingness to undertake routine administrative tasks.

 Excellent communication and presentation skills.

Abilities
 The ability to negotiate and influence others.

 The ability to give strong attention to details and an investigative nature.

 The ability to balance the demands of work with study commitments.

 The ability to make quick but rational decisions.

Job Analysis 2: Human Resource Manager (Upper Level Employee)

Reports to: CEO
Number of Employees: 1
Job Duration: 9 am to 6 pm
Job Nature: Full time
Job Location: Hawk advertising, main office Uttara
Job Summary
Maintains and enhances the organizations’ human resources by planning, implementing and
evaluating employee relations and human resources policies, programs and practices.
Job Description
The basic objective of a manager is getting results, i.e. making profits for the company.
• Plans, organizes and controls all the activities of the department.
 • Decisions have to be strategic, meaning they must give the firm a significant competitive
advantage over rivals.
• Have to ensure and maintain good relationship between the workers and management
• Maintains the work structure by updating job requirements and job descriptions for all
positions
• Keeping past and current records by filing and retrieval system to maintain historical human
resource record
• Conduct employee orientation, on-the-job training and management development
• Need to be strict while conducting and following the organizational policy matters regarding
equal employment opportunity, sexual harassment and other policies
• Conduct additional duties as requested by the CEO.

Job Requirements
• Masters Degree in HR from any reputed Private or Public University.
• Experience of 5 to 7 years.
• Expertise in General HR, Recruitment and Selection, Performance Appraisal and Training and
development.
• Hard working, punctual, polite and enthusiastic.
• Able to solve problems and multitask.

Knowledge
• Knowledge of media production, communication and dissemination techniques and
methods.
• Knowledge of principles and processes for providing customer and personal services.
• Expert in employment laws and democratic political process to keep the company safe from
any kind of lawsuits.
• Knowledge about clients need assessment, meeting quality standards for services and
evaluation of client satisfaction

Skills
• Having the skill to motivate, develop and direct people as they work, identifying the best
people for the job.
• Good computer, management and leadership skills.
• Compassionate nature to be able to convey information and communicate effectively.
• Managing one’s own time and the time of others.
• Need to be able to determine how changes in conditions, operations and the environment
will affect the outcomes.
• Effective communicator in writing and interpersonal communications.

Abilities
• Able to work independently and also as a part of the team.
• The ability to build and maintain good relationship with and between personnel.
• Sensitive to others’ needs and feelings and being helpful on the job
 • Analyzing information and using logic to address problems and work-related issues.
• Being persistent in the face of obstacles.
• Able to lead an environment of constant change.

Job Analysis 3: Client Operation Manager (Upper Level Employee)

Reports To: CEO
Number of Employees: 1
Time duration: 9am to 5pm
Job Location: Uttara, Dhaka
Job Responsibilities
 Manage supervisors and account managers team based on client team’s performance
expectations
 Convey team needs and goals to management.
 Define precisely team methods and best practices for client operations.
 Lead regular meetings with team to discuss present and future issues resources daily and
weekly to adjust team focus towards goals attainment.
 Participate in client lifecycle initial stages to share ownership of key implementation
decisions.
 Influence decisions based on post-implementation operations and long-term client success.
 Develop and manage clear communication plans

Educational Qualification
 BBA/MBA with a major in marketing from any reputed university

Job experience
 Experience in the following areas: Communication planning, Management experience,
sales.

Skills
 Ability to meet/exceed goals and build relationships and teams
 Customer service, communication, presentation, and negotiation skills
 Ability to use computer software like Microsoft Office
 Capable of problem solving

Abilities
 Ability to understand and identify other’s speech.
 Ability to make most efficient decision based on costs and benefits of the company.

Job Analysis 4: Digital Marketing Manager (Upper Level Employee)

Reports to: CEO
Number of Employees: 1
Job Hours: 9 am to 6 pm
Job Nature: Full Time
Job Location: Main office, Uttara

Job Description
 Requires to manage Content, Account and Creative Managers
 Must handle all problems within the team
 Design work schedules for smooth operations
 Work with the Creative Lead in order to get all the contents ready
 Needs to work with Account Managers to ensure client satisfaction
 Accountable for entire Digital Marketing Team

Job Requirements

 BBA/MBA from any reputed private or public university

 Google AdWords and Facebook Blueprint Certified applicants will be preferred
 Needs to have strong concept for different social media platforms
 Technical understanding of design
 Substantial experience (at least 3) in Social Media Marketing and certified Social Media
Trainer will be preferred
 Experience with Adobe Photoshop and Adobe Illustrator will be preferred

Knowledge
 Knowledge regarding proper understanding of traditional and emerging marketing channels
and Knowledge regarding the new trends and developments in digital marketing, evaluating
new technologies and ensure our company is at the forefront of industry developments

Skills
 Leadership skills, with a positive and motivating attitude

 Excellent presentation skills

 Should be eager to accept challenges and be able to handle stressful situations

Abilities
 The ability to manage various projects at the same time, and to work under pressure

 The ability to think creatively and bring constant innovation in marketing campaigns

Job Analysis 5: Head Web Developer (Upper Level Employee)

Reports to: CEO
Number of Employees 1
Job Duration: 9am-6pm
Job Nature: Full Time
Job Location: Main Office, Uttara
Job Summary
This role requires extensive knowledge regarding technical knowledge and the ability to
work effectively with external and internal stakeholders and tailor the website according to
the particular needs of the business.
Job Description
 Managing the website development process for all corporate and product based websites.
 Setting benchmarks in website design.
 Creating new webpages and updating existing ones.
 Developing a sound website infrastructure.
 Utilizing applications to ensure satisfactory performance
 Performing navigation assessments and browser compatibility assessments and testing.
 Development of complex HTML documents with embedded graphics.

Job Requirements
 Possessing an undergraduate or graduate degree from a reputed public/private university in
CSE (Computer Science and Engineering).
 Need to have extensive and intuitive knowledge of website nuances that appeal to the
relevant audiences.
 Sound business acumen, marketing and management communication skills.
 Advanced computer skills such as HTML, ASP, Java, C+++ e.t.c.
 Able to respond swiftly and effectively to latest trends of website development.

Knowledge
 Sound knowledge of the latest fads and happenings in popular culture.
 Being accustomed to and aware of the personality, hobbies and demographics of relevant
audiences.
 Having vast knowledge of various marketing strategies deployed in websites and being
aware of strategies utilized by competitors.
 Extensive knowledge on advanced computer skills related to web development and
maintenance.

Skills
 Swift and intuitive ability to craft relevant web content
 Exceptional written communication skills
 Ability to be sensitive to the distinct web requirements of each group of customers.
 Adaptable and flexible to adjusting to changes in the requirements of the market and
customers
 Creativity and outside-the-box thinking.

Abilities
 Ability to meet deadlines on a short notice
 Knowing how to arrange content and graphics in an appealing manner.
 Mental alertness to respond to changing consumer preferences and market trends
 Ability to connect and persuade audiences through exceptional written skills.
Job Analysis 6: Account Executive (Mid Level Employee)
Reports to: Finance and Accounting Manager
Number of Employees: 1
Job Duration: 9 am to 6 pm
Job Nature: Full Time
Job Location: Main Office, Uttara

Job Summary
Establishing financial status by developing and implementing systems for collecting,
analyzing, verifying and reporting financial information.

Job Description
 Maintaining Cash Book, Ledger and Voucher.
 Posting to software and taking approval from finance manager.
 Preparing debit and credit vouchers balance on a monthly basis.
 Preparing the company budgets and managing the budgets.
 Produces quarterly and yearly cash related decrees and extraordinarily named
financial reports.
 Ensuring and preparing necessary schedules and papers as per tax consultants.
 Any other task assigned by the concerned authority.
 Establish and maintain fiscal files and records to document transactions

Job Requirements
 Bachelors Degree in Accounting from any reputed Private or Public University.
 Experience for 1-3 year(s) in financial statement preparation, budgeting, payroll,
purchasing, accounts payable, and accounts receivable, or the equivalent.
 Being reliable, responsible and fulfilling obligations.

Skills
 Organizational and time management skills.
 Good literacy, numeracy and strong IT skills.
 Excellent business sense and the ability to work within budgets.

Abilities
 The ability to work under pressure and assimilate large quantities of information
quickly, while maintaining attention to detail.
 The ability to quickly make sense of, combine, and organize information into
meaningful patterns.
Job Analysis 7: Graphic Designer (Lower Level Employee)

Reports to: Creative Manager

Number of Employees: 1

Job Duration: 9 am to 6 pm

Job Nature: Full Time

Job Location: Main office, Uttara.

Job Summary

Responsible for the overall visual aspects of an advertising or media campaign as well as
coordinating the work of other artistic or design staff.

Job Description
 Talks to the creative manager to find out the clients objectives, budget, expectations,
preferences, background information and then develop an artistic approach.

 Work and collaborate with creative manager to develop designs.

 Formulate layout designs.

 Decide on material details, photographs, videos, sounds, arts, or other design to use.

 Review and approves designs, artwork, photography, cinematography developed by staff

and supervises design staff.

 Coordinate activities with creative technologist, copy writers or production artists.

 Develop detailed budgets and timelines.

 Carry out additional duties as requested by the Creative manager.

Job Requirements
 Bachelor’s Degree in Fine Arts from any public or private University
 Any special course taken in direction/ filming will get preference

 Experience – 2 to 3 year(s)

 Expertise in a variety of software such as Photoshop, In Design, Flash, etc.

 Being reliable, responsible, dependable, and fulfilling obligations.

 Creative, enthusiastic and hard working.

Knowledge
 Know about the principles and methods for showing, promoting, and selling products or
services on advertisements.
 Being fully aware of the culture, society and the audience when making advertisements.
  Proper understanding of media production, communication, and broadcasting techniques
and methods.

 Knowledge about the techniques required to compose, produce, and perform works of
music, dance, visual arts, drama, and movies.

Skills
 The skill to give full attention to what clients are saying and asking, taking time to fully
understand what they want.

 Must have a keen awareness of current trends in advertising.

 The skill to give full attention to what the creative manager is saying and asking, taking time
to fully understand the points being made and asking questions whenever necessary.
 Required to have excellent communication skills in order to explain the idea to the members
of the creative team and strong leadership skills are required to motivate and direct a team.

 Being capable of making quick decisions as well as solving complex problems.

 The skill to successfully co-ordinate activities with cameraman, designers, artists, etc.

Abilities
 The ability to come up with different ideas as well as unique ideas about a particular topic or
even a situation.

 The ability to conceptualize ideas and pay attention to small details.

 The ability to visualize and see the broader picture as well as picture how something might
look when it’s rearranged.

 The ability to read, understand or listen to ideas as well as take criticism.

 The ability to explain your ideas and concepts to your creative manager while talking in a
conversation.

Job Analysis 8: Photographer/Cinematographer (Lower Level Employee)

Reports to: Graphic Designer

Number of Employees: 1
Job Duration: 1 pm to 6 pm
Job Nature: Part-time
Job Location: Main Office, Uttara.

Job Summary
Using technical expertise, creativity and composition skills to produce and preserve images
and videos that visually tell a story to its clients and audience..
Job Description
 Discuss with art supervisors, sound and lighting technicians, electricians, and other crew
members to discuss assignments and determine filming sequences, desired effects, camera
movements, and lighting requirement.
 Manipulate and enhance scanned or digital images to create desired effects, using computers
and specialized software.
 Transfer photographs and the videos to computers for editing, archiving, and electronic
transmission.

Job Requirements
 Experience in photographic/cinematographic experience for at least 1-2 year(s) is necessary.

 Expertise in a variety of software such as Adobe Systems Photoshop, In Design, Flash, Adobe
Systems Adobe after Effects etc.

Knowledge
 Proper knowledge about cameras, lenses, lighting equipment, tripods and stands to take
pictures, and computers, scanners, photographic paper and darkroom chemicals for
processing.

 Knowledge on how to use specialized photographic and video editors to modify and
enhance the image/video.

Skills
 The artist needs to be creative, innovative and artistic.
 Giving full attention to what other people are saying, and taking time to understand.
 The skill to take proper pictures without moving too much, i.e. staying still.
 The skill to edit pictures and videos effectively and flawlessly.
 Good communication and intrapersonal skills and team working skills.
 An understanding of the latest trends and their role within a commercial environment.

Abilities
 The ability to think creatively and innovatively, trying to gain competitive advantage.

 The ability to come up with different ideas as well as unique ideas about a particular topic or
even a situation..

 The ability to read, understand or listen to ideas as well as take criticism.

 The ability to explain your ideas and concepts to your creative manager while talking in a
conversation.
Job Analysis 9: Creative Technologist (Lower Level Employee)
Reports to: Creative Manager
Number of Employees: 1
Job Duration: 9 am to 6 pm
Job Nature: Full Time
Job Location: Main office, Uttara.

Job Summary
Creative technologist is a developer who understands the creative process and the world of
advertising. It's the person who's responsible for actually making and coding. This person is
able to build web projects, mobile apps and other digital experiences.

Job Description
• Make our work better by leveraging the power of technology and development
• Oversight of creative technology staff
• Work closely with strategists, creative directors and the broader interactive team to
guide the interactive execution of projects from an interaction design, IA/UX,
usability and development perspective
• Work closely with director of IT to optimize our infrastructure and processes

Job Requirements

 Undergraduate degree in IT from any reputed public or private university.

 1+ years of ad agency or digital agency experience

 Mobile app and mobile web development experience

 Possess an understanding and appreciation for fully-integrated marketing

Skills
• Have excellent development experience
• Be able to create innovative and creative applications and programs
• Be able to design prototype models relatively quickly
• Have a good knowledge of social media and digital platforms
• Be interested in developing new hardware and building with existing and future
technologies, such as virtual reality and transparent health data
• Have a solid understanding of HTML5 and other web systems
Job Analysis 10: Social Media Executive (Lower Level Employee)
Reports to: Marketing Manager
Number of Employees: 1
Job Duration: 9 am to 6 pm
Job Nature: Full Time
Job Location: Main office, Uttara.

Job Summary
Social Media Executive manages all social media channels, campaigns, and team members to
sustain an engaging audience experience and to increase audience satisfaction.

Job Description
• Oversees all company social media accounts management.
• Develops engaging, creative, innovative content for regularly scheduled posts, which
enlighten audiences and promote brand-focused messages.
• Coordinates social media messaging with advertising departments, brand managers,
and quarterly or seasonal company goals.
• Manages social media team members, including copywriters and other content
creators, by overseeing their work and offering guidance or direction.
• Audits and analyses social media presences, including digital advertising costs and
returns.
• Analyses social media campaigns with tracking systems to gather visitor data and
determine efficacy and areas for social media campaign improvement.
• Interviews, hires, and trains social media team members.
• Works with other departments to develop social media timelines coinciding with new
product releases, ad campaigns, or other brand messages.
• Monitors and develops reports on competitor activity within social media spaces.

Job Requirements

 Undergraduate degree in Marketing from any reputed public or private university.

 Experience – 1 to 2 year(s) in related field..

 Confident and dynamic personality.

 Strong creative outlook.

Knowledge
 Knowledge of Intimate understanding of traditional and emerging marketing
channels.
  Knowledge of principles and methods for showing, promoting, and selling products or
services. This includes marketing strategy and tactics, product demonstration, sales
techniques, and sales control systems.
 Knowledge of principles and processes for providing customer and personal services,
i.e. customer need assessment.
Skills
 Relationship with national media is an added advantage.
 Understanding of ‘online reputation management’
 Understanding of how different platforms are used
 Excellent written English skills
 Tact and a good sense of humor
 IT skills—this one almost goes without saying, but there’s a big difference
between using a computer leisurely or for business, so it’s important that you can
do both.
Participation Summary
ZARKA BINTE RAHMAN
In order to prepare this report, I have contributed in a few areas. With the help of secondary
data collected from the internet and by contacting personal connections who have prior
experience in working in similar companies to ours, I have gathered relevant information for
the project. The core areas that I worked on are Company Introduction, Recruitment Policy,
Selection Policy, Benefits and Compensation Policy, Leave Policy, and Job Analysis for a
few positions. I have also assisted my team mates in deciding on the positions for the
Organogram, choosing the appropriate logo, and compilation of the project.

ANUSHAY SUNEHRA ISLAM

This paper describes about the interaction and contribution that I did with my group mates for
the project work of HRM360. As a member of the team ‘The Connectors’, I have contributed
starting from the first assignment where I was told to do the job analysis of the Human
Resource Manager. Then in the final part of the project the parts allocated to me were
industry background and code of conduct for Hawk Advertising. Being a part of this group I
have learnt significantly.

SHAHRIAR SAKIB

This paper describes about the interaction and contribution that I did with my group mates for
the project work of HRM360. As a member of the team ‘The Connectors’, I have contributed
starting from the first assignment where I was told to do the job analysis of the Human
Resource Manager and did the cover page and compilation. Then in the final part of the
project the parts allocated to me were industry background and code of conduct for Hawk
Advertising. Being a part of this group I have learnt significantly.

MD.Mesba-ur-Rahman

This report contains the HR planning of the HWAK Advertising which me and my group did.
I have contributed to both the first and the second part of the report. In the first part I did all
the graphic work such as creating the logo, cover and the graphic design of the pages. I also
did the compilation of all files and I also made the organogram. In the second part of the
report i did the PESTEL analysis with another group mate and did all graphic work and also
did the compilation.

NUSHRAT JAHAN CHOWDHURY

For the project work of HRM360, the contribution as a member of the team ‘The Connectors’
with my group mates has described here. Firstly we all sat together and discussed about all
the sections of our project. After that I have written grievience policy, promotion policy and 5
job analysis of Account Executive, Graphic Designer,Photographer/Cinematographer,
Creative Technologist, Social Media Executive of our company “Hawk Advertising“ . Not
only this i also contributed for correcting some parts like organogram. Lastly, i made slides
on grievience policy, promotion policy. It was a good experience to work with this group and
this project.