 Visible to Customers all the time:

An average individual spends more than two hours daily surfing apps on his mobile
with respect to the fact that, only a handful of applications make up the bulk of this total
usage but the presence over the device is a future lead, as the human brain doesn't keep
things unnoticed.

 Create a Direct Marketing Channel

Through the mobile app you can reach your customers directly, all the information
you’d like to provide to your customers – including special sales and promotions – is
right at their fingertips. Through push notifications you get even closer to a direct
interaction, and can easily remind customers about your products and services whenever
it makes sense.

 Build Brand and Recognition

A mobile app can greatly contribute to your brand awareness. A mobile app is like a
blank billboard sign you can use it to market your content in the manner you want.. The
more often you can get customers involved with your app, the sooner they will be
inclined to buy your product and/or service.

 It Can Be a Social Platform

With the rise of people's obsession with social media. Integrating social features such as
comments, likes, in-app messaging and so forth in your app can help your business
improve its social standing. This can be, users are able to review, share or discuss
products or developing a customer community.

 Better Service and Sales

Mobile app changing the way people buy and sell products and services. It has also
changed the way customers view and an ways to analyse a product before purchasing.
Mobile apps are perfect for service and support.

 Real-Time Rich Data Capture

Mobile apps make it easy to capture information about customer preferences and actions
on your app. This information can be used to deliver personalized content that is relevant
to the individual consumer as well as for making decisions on how to improve your app
based on consumer behavior.

 Mobile Apps Are Very Convenient For Customers

Apps are usually designed with primary focus on usability. In fact, apps were for the
most part designed to offer the next level of usability. The professionalism you show in
the design will reflect building trust and recognition in your targeted audience through
your app.
  Accessibility

Mobile apps flexible accessibility is one of the major reasons of its popular use. you can
access a mobile app 24*7 on your device from any corner of the world.

 Increase Customer Engagement

The customers can be kept engaged via mobile app via various means like: Having
a messaging (or help desk) feature within your app can really make a difference in the
way you communicate with your customers. Or having an innovative & attractive
animation can keep the customer coming to your app again and again.