WHAT IS STRATEGIC DESIGN?

Strategic design is the fusion of your organizational goals with every aspect of your design process. You
aren’t simply designing a user interface that looks good and is usable and accessible. You’re designing an
interface that will help you accomplish your organization’s objectives.

1. ESTABLISH YOUR GOALS

One of the first things you need to do before starting work on a Web design project is to be clear about
your client or organization’s goals. What are you trying to achieve with the new website or redesign?
What is the website’s main purpose? Ask your client, your manager or yourself what those are.

2. IDENTIFY YOUR AUDIENCE

Who your audience is will play a big role in how your website should look and function. There are many
demographics here that can influence your design, ones like age, gender, profession and technical
competency. A computer game website for a younger audience needs a different style than that of a
serious business journal. Usability should play a bigger role for older and less technically savvy
audiences.

3. DETERMINE YOUR BRAND IMAGE

A lot of designers tend to get a little too inspired by the latest trends and then implement them without
thinking first about what sort of image they really should be conveying. Glossy buttons, gradients and
reflective floors may work for some websites, but they may not be right for your brand.

Think about color. Think about the feel you want to achieve and emotions you wish to elicit.

6. KAIZEN

There is a Japanese philosophy called “Kaizen,” which focuses on continuous improvement using small
steps. When you work on your website, you should be thinking of Kaizen because the version you’ve just
published is not the final version. There doesn’t even have to be a final version.
Welcome to my world, “if you can dream it you can do it.”
Walt Disney

Welcome section, an introduction to the site.

Work:
Is a recopilatory gallery of all my work that would be in constant actualizations of new work and trends.
It’s divided in Motion that is basically motion graphics, 3d animations and videos; and Graphic that
consists in graphic design, 3d design, Ux, and illustrations.

Skills:
Knowledge and abilities acquire through life

Contact and Social:

Personal info, and where to find me in social media.

All is about connecting with people through design, I love people interact with my creation and be
identified with colors, shapes, concepts.

Objectives:

Promote and market the brand through the web platform, interacting with the audience and engaging
by the art made.

Goals
1. Be a leader in graphic and motion creation content in the web.
2. Show a collection of curated Design and Motion graphics

Audience:

25 to 35 years old that knows about motion graphics and design.

Brand:

Kaizen:
Constantly uploading new projects, be in vanguard of new trends in the world to implement in the site.