ORGANIZATIONAL BEHAVIOUR

Credits: 3 Lecture Hours: 48

Course Objective: The purpose of the course is to help students develop an understanding of the
basic behavioural concepts and organizational processes in organizations. Furthermore, to
sensitize students with the Human side of the organization, present Organizational Behavior as
one of the approaches towards Organizational Effectiveness. Additionally, enhance the
awareness of the students to dynamics of Individual, Group and Organizations. Prepare students
to enhance their personal effectiveness and improve their contribution to group and
organizational processes.

Course Description: This is an introductory course organized to BBS students around three
major course contents: 1) the individual level analysis in OB, 2) the group level analysis in OB,
and 3) the organizational level analysis in OB. The course content comprises: introduction,
personality, perception, attitudes, learning and behavior modification, interpersonal behavior,
group dynamics, organizational change and organizational development.

Course Contents

Unit 1: Introduction to Organizational Behaviour LH 7

Organization Behaviour– Definition, Scope and Application in Management; Contributions of

other disciplines to OB; OB model (including motivation models) and levels of OB model;
Emerging issues in Organizational Behaviour.

Unit 2: Personality, Perception and Attitudes LH 10

Personality: Meaning; Determinants of Personality - Biological factors, Cultural factors, Family

and Social Factors, Situational factors; The Big Five Traits; Personality attributes influencing
OB; Interactive Behaviour and Interpersonal Conflict.

Perception: Meaning; Need; Perceptual Process; Perceptual Mechanism; Factors influencing

perception.

Attitude: Meaning of Attitude; Characteristics of Attitude; Components of Attitude; Attitude and

Behaviour-Attitude formation, change in attitude and barriers to attitude.

Unit 3: Learning and Behaviour Modification LH 7

Principles of Learning & Reinforcement; Learning Theories-Classical, Operant, Cognitive and

Social; Attribution Theory and Errors; Organizational Behaviour Modification; Steps in
Organizational Behaviour Modification process; Organizational Reward Systems
Unit 4: Interpersonal Behaviour LH 6

Interpersonal Behaviour, Johari Window, Transactional Analysis– ego states, types of

transactions, life positions, applications of T.A., managerial interpersonal styles.

Unit 4: Group Dynamics LH 6

Meaning; Types of Groups; Functions of small groups; Group Size Status; Managerial
Implications; Group Behaviour; Group Norms; Cohesiveness; Group Think

Unit 6: Organizational Change and Development LH 12

Organizational Change: Meaning; Nature of work change; Pressure for change; Change
process; Types of change; Approaches to managing change; Factors influencing change;
Resistance to change; Overcoming resistance

Organizational Development: Meaning; OD characteristics; OD values; OD process; different

types of OD interventions.

Books for Reference

1. Robbins, S. P., Judge, T. A., & Vohra, N. (2013). Organizational behavior (15th Ed.).
New Delhi: Pearson Education.
2. Asathappa, K (2016). Organizational Behavior (12th Ed.). New Delhi: Himalayan
Publishing House.
3. Appannaiah, H.R., Reddy, P.N. & Kavitha, B. (2014). Organizational Behaviour. New
Delhi: Himalayan Publishing House.

4. Arnold, H.J. & Fieldman, D.C. (2004). Organizational Behavior. New York: McGraw
Hill Book Company.
5. Dwivedi, R.S. (2010). Human Relations and Organizational Behavior: A Global
Perspective. New Delhi: Macmillan India Limited.
6. Moorhead, G. & Griffin, R.W. (2000).Organizational Behavior. New Delhi: AITBS
Publishers.
7. Luthans, F. (2013). Organizational Behaviour: An Evidence-Based Approach (12th
Ed.). New Delhi: McGraw Hill Education.
 TOURISM AND DESTINATION MANAGEMENT
Credits: 3 Lecture Hours: 48

Course Objectives:

The objective of the course is to make students know about different aspects in tourism and
destination management. Similarly, the course aims to help students understand the legal
framework within which tourism activities can be undertaken. Furthermore, the course is
designed to provide students opportunity to explore various tourism and destination business
prospects in Nepal.

Course Description:
This course provides an introduction to the study of tourism and destination management. The
course content comprises: introduction to tourism management, tourism development and
marketing, different aspects of tourism i.e. conceptual and legal, introduction to destination
management, destination competitiveness, destination marketing management and organizing for
destination management.

Unit 1: Introduction to Tourism Management LH 6

Introduction, Type and Categories of Tourism; Forms of Tourism; Travel and Tourism; Different
Dimensions of Tourism-Adventure Tourism, MICE (Meetings, Incentives, Conferences &
Exhibitions), Tourism, Eco-tourism, Cultural Tourism, Rural Tourism and Home Stay;
Sustainable Tourism; Tourism in South Asian Region.

Unit 2: Tourism Development and Marketing LH 8

History of Tourism in Nepal; Tourism Promotion and Tourism Marketing in Nepal; Digital
Marketing ;Concept of Product Development; New Trends of Tourism in Nepal; Tourism
Related International Organizations-United Nations World Tourism Organization (UNWTO),
Pacific Asia Travel Association (PATA), International Air Transport Association (IATA); World
Heritage Sites of Nepal.

Unit 3: Different Aspects of Tourism LH 12

Conceptual Aspects: Ethical Aspects (Code of Conduct) for Tourism Management; Concept of
Hotel Management and Hospitality; Infrastructure Development for Tourism Promotion; The
Role of Nepal Tourism Board in Tourism Promotion of Nepal; Foreign Investment in Tourism
Sector.

Legal Aspects: Tourism Act and Regulations, Tourism Board Act and Regulations, Nepal
Tourism Strategy Plan (2016-2025), Tourism Policy and Aviation Policy of Nepal.
Unit 4: Introduction to Destination Management LH 10

Meaning and concept of tourism destination; the basic elements of the tourist destination;
Concept of destination management; purpose of destination management; tourism destination
management: similar but different from other industries; issues of sustainable destination
development; stages of destination life cycle; types of tourism; the customer journey;
maximizing visitor satisfaction: a value chain approach; a framework for developing a
destination management Strategy.

Unit 5: Destination Competitiveness LH 5

Meaning and concept of destination competitiveness; destination situational analysis; competitor

analysis; vision, goals, objectives and core strategies for destination development (based on
situational analysis)

Unit 6: Destination Marketing Management

Assessment of market trends; market segmentation; market research; destination products

development; developing marketing strategies; competitive positioning of destinations
destination branding; market analysis; planning promotion strategies for destination; creating the
promotion program; the promotion mix for destination; destination sales distribution system.

Unit 7: Organizing for Destination Management LH 7

Meaning, role and importance of Destination Management (Marketing) Organizations’ (DMOs);

vertical and horizontal linkages: the coordinating role of the regional DMO; corporate
governance; delivering the strategy and the destination management plan; business planning and
budgeting; standards for governance; monitoring and evaluation.

Books for Reference

1. World Tourism Organization (2007). A Practical Guide to Tourism Destination

Management. Spain: WTO
2. Wang, Y. and Pizam, A. (eds.) (2011).Destination Marketing and Management:
Theories and Applications. Wallingford: CAB International
3. Howie, F. (2003). Managing the Tourist Destination. Thompson Learning.
4. Kozak, M. (2004). Destination Benchmarking: Concepts, Practices and Operations.
Wallingford: CAB International
5. Ritchie, J. R. B. and Crouch, G. I. (2003). The Competitive Destination: A Sustainable
Tourism Perspective. Wallingford: CAB International
6. World Tourism Organization (2004). Indicators of Sustainable Development for
Tourism Destinations: A Guidebook. Spain: WTO