5 Major Problems that Marketing Managers Face

As the marketing field continues to change and develop, keeping up with the times
can be a difficult task. Marketing managers are faced with the challenge of
managing and organizing their marketing teams and strategies to perform
successfully on every available marketing front — and there are a lot. With so
many facets to think about and so many steps involved, there is an ever increasing
number of areas in which things begin to crumble and marketing strategies go from
potential success to obvious failure.

Here are 5 Common Problems that Marketing Managers Face, along with 5
solutions to combat these nagging issues.

Problem 1: Inexperience or Understaffed

As the marketing field grows and becomes more complex, there is more to know,
more to do, and more to track. While you may start out with what looks like the
perfect marketing team, holes can begin to appear where there is a lack of
knowledge or capability. This results in sub-par marketing strategies and poor
performance. Thoroughly consider the possibility that your team may need to see
some changes before valuable marketing results can start to appear.

Solution:

Take a close look at your current team and see what improvements can be made. A
general lack of understanding regarding inbound marketing practices might be
indicative of a need to partner with an inbound marketing agency. There are
specialized teams that partner with marketing managers to create content, track
results, and generate traffic, leads, and sales, such as our team here at Fannit.
Problem 2: New Marketing Trends

As new trends appear on the market, it can be difficult for marketing managers to
keep track of the changes and implement them in their own strategies. While
embracing these changes would be to their benefit, keeping up with all things new
regarding social media, web design, user interface, and much more, can be quite
overwhelming.

Solution:

Inbound marketing agencies exist to do the research and detailed work involved in
deciding which new inbound marketing trends to embrace, as well as how to go
about implementing them into business’ marketing. The process of figuring out
which target audience matches the social media and target audience you should
focus on can be left in an inbound marketing agency’s hands. They will produce
the information for you, saving you whole lot of energy and time.

Problem 3: Interpreting marketing report data

Some marketing managers lack the knowledge necessary to interpret marketing

report data. Without this information, they are not able to know which marketing
strategies to pursue. This can decrease their ROI as they continue to utilize too
many strategies, not knowing which one is performing best, or can drastically
damage their campaign if they are not using the correct strategies to their full
potential.
Solution:

And inbound marketing agency’s role is to help interpret and translate the data
received back from marketing happenings for marketing managers. Utilizing
analytic software, they are able to configure reports and provide advice to
managers on how to modify their marketing strategies to get the best results.

Problem 4: Lack of Communication

While there is a swirl of things going on (blogs are posted, websites are updated
and the marketing strategy progresses) it is important that all results and
happenings are communicated to the rest of the team. Marketing managers that do
not have a working system for collecting, organizing, interpreting, and
communicating their campaign data to the rest of the team are ill equipped to
analyze and improve their marketing strategy.

In addition to this, poorly collected data or a lack of data can cause poor and
uncomfortable communication between marketing managers and their superiors.
Solution:

When searching for better communication between team memebers, many have
found that the best results have been achieved by looking at 3 specific areas of a
marketing strategy. First, consider how your marketing strategy is driving traffic
and if it is working. Second, see how well your strategy is converting that traffic
into leads, and finally, analyze how effective your sales funnel is at turning leads
into customers and generating sales revenue.

To have better communication with management, work to gather and translate site
data, implement call tracking software, report on successful content, and provide
reports on marketing results. Don’t be afraid to show where problems are most
likely occurring, and build a strategy to solve those problems.

Problem 5: Closing the Sales Loop

Putting in the effort without seeing results can be one of the most discouraging
things a marketing team will experience. You could have laid out a strategy that
seems to be working well, and your traffic and lead count has gone up, but your
customer count will not budge. Here are two possible areas where things are
slipping through.

Disconnect in Handing Leads to Sales Team

It could be that your marketing team and sales team are not quite in sync. Your
sales team may not have access to the leads you marketing team is creating, or they
may not have an understanding as to how to best approach the leads they are
getting.
Inadequate Handling

It may be that there is no system in place for approaching potential customers, or

the system that your sales team has for contacting and encouraging leads isn’t
working.

Solution:

Some investigation into these possibilities can help managers know whether to
increase more communication between the teams, seek advice on approaching
leads, or restructure their entire sales strategy. This will help you to close the sales
loop and enjoy the increased revenue you have been working for.If you would like
the assistance of an inbound marketing agency to help your business embrace
modern day marketing strategies and reach its greatest marketing potential, our
team at Fannit would be excited to help you reach your marketing goals.