BUSINESS STRATEGY

2018/2019

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WELCOME

Teacher
Honório João dos Reis Campante

honorio.campante@uc.pt
www.linkedin.com/in/hcampante

 Office Hours:
 Monday: 10h30-12h30m
 Office: 213

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PRESENTATION
SYLLABUS
1. INTRODUCTION
2. STRATEGIC ANALYSIS
 MISSION, VISION AND STRATEGY
 EXTERNAL STRATEGIC ANALYSIS
 DIVERSIFICATION STRATEGY
 INTERNAL STRATEGIC ANALYSIS
THE DIVERSIFICATION STRATEGIES, PORTFOLIO
 SWOT, BUSINESS COMPETITIVENESS PLANNING
3. STRATEGIC FORMULATION  DEVELOPMENT STRATEGIES
 COMPETITIVE STRATEGIES DEVELOPMENT STRATEGIES AND STRATEGIC
COMPETITIVE STRATEGIES, COMPETITIVE ADVANTAGE, MANAGEMENT, MERGERS AND ACQUISITIONS
STRATEGIC ALLIANCES
GENERIC STRATEGIES AND SOURCES OF ADVANTAGES
 INTEGRATION STRATEGIES
4. STRATEGIC IMPLEMENTATION
 INTERNATIONALIZATION STRATEGIES  EVALUATING AND SELECTING STRATEGIES
MOTIVATIONS TO INTERNATIONALIZATION,  ORGANISATIONAL STRUCTURE AND STRATEGY
INTERNATIONALIZATION MODELS
INTERNATIONALIZATION STRATEGIES  MANAGEMENT POLICY AND STRATEGIC CONTROL

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PRESENTATION
 BIBLIOGRAPHY
 NAVAS LÓPEZ, José Emilio. ; GUERRAS MARTÍN, Luis Ángel - Fundamentals of strategic
management. Cizur Menor: Civitas/Thomson Reuteurs, 2013. [BP 658 NAV]

 Main DESS, Gregory G. ; LUMPKIN, G. T. ; EISNER, Alan B. - Strategic management: text and
cases. 4th ed.. Boston : McGraw-Hill/Irwin, 2008. [BP 658 DES]

 EXPLORING strategy. Gerry Johnson [et al.]. 10th ed.. Harlow: Pearson Education, 2013.

 GRANT, Robert M. - Contemporary strategy analysis: text and cases. 7th ed.. Chichester : John
Wiley & Sons, 2010 [BP 658 GRA]

 PORTER, Michael E. - Competitive Strategy. The Free Press, 1980

 PORTER, Michael E. – Competitive Advantage. The Free Press, 1985

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PRESENTATION
 ASSESSMENT
 Continuous assessment
 Theoretical/practical strategic analysis work (40%) +
 Individual evolvement during the sessions (10%) +
 Test during “Época Normal" (50%) [minimum grade: 4 out of 10]

 Alternative assessment
 Final Exam “Época de Recurso" (100%)

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PRESENTATION
 CASE STUDY Guidelines
 Objectives:
 Learn and consolidate theoretical base
concepts: practical perspective on business
strategy
 Understand the strategic management cycle
with an hands-on approach
 Work with real case studies / real
organizations: build your own case
 Consist on:  Evaluation Criteria:
 Analysis/diagnose of the strategy and/or  Adequacy of the analysis to the conceptual
formulation of a strategy framework
 Research carried out in the company within  Analytical capacity
the theme planned for each class
 Critical spirit
 Presentation of the group's analysis and critical
reflection  Presentation skills
 Open discussion of the main conclusions

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PRESENTATION
 CASE STUDY Suggested Structure
I. Executive Summary V. Internal Analysis
II. Strategic Thinking 1. Analysis of the company’s resources and
competences
1. The story of the businessman
2. SWOT Analysis
2. The history of the company
VI. Strategic Formulation
III. Mission, Objectives and Strategy
1. Products - Markets
1. Vision and mission
2. Vertical Integration
2. Strategic objectives
3. Internationalization / Globalization
IV. Environmental Analysis
4. Diversification
1. Analysis of the environment
5. Business Development
2. Porter’s model analysis
6. Organizational Structure

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PRESENTATION
 CASE STUDY Deliverables Planning
Class Date Theme Work Proposal
Establishment of working groups
1/2 04 Feb and 11 Feb Choice of case studies (proposed by the students
and validated by the teacher)
The story of the “entrepreneur”
3/4 18 Feb and 25 Feb 1. Strategic Thinking
The history of the company
The mission of the company
5/6 04 Mar and 11 Mar 2. Mission, Objectives and Strategy
The strategic objectives of the company
Analysis of the environment
7/8 18 Mar and 1 Apr 3. Environmental Analysis
Porter’s model analysis
Analysis of company’s resources and competences
9/10 8 Apr and 29 Apr 4. Analysis of the Company
SWOT Analysis

5. Products – Markets ; 6. Vertical

Integration; 7. Internationalization / (To be adjusted according to the characteristics of
11/12 13 May and 20 May
Globalization; 8. Diversification; 9. Business the case study)
Development; 10. Organizational Structure
13 27 May Final Presentations

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PRESENTATION
 CASE STUDY Deliverables Requirements
 1st deliverable?
 Group information.
• Up to 5 members; Name and number of each member; Email; Photo with names; Target Company.

 Intermediate Deliverables
 Word document: up to 1000 words
 All supporting documents or files in digital format (Prezi=pdf)
 File name: Class_Group_Company_Theme: e.g. P2_G3_XPTO_Mission
 Final Deliverables
 Final Word Document
 Presentation Support Document
 All supporting documents or files in digital format (Prezi=pdf)

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