Section 01: Executive Summary

A newspaper is one of the most important reading materials in the life of a literate
people. In the modern age, without a newspaper a person cannot think of his/her
daily routine life. The need for a proper marketing of the newspaper marketing has
arisen because of the rapid change in the communication process. An effective
marketing strategy is required to retain the current customers as well as to attract
potential ones. A newspaper as a product can satisfy the need for getting the
information that helps in decision-making process of the social and family life.

In Bangladesh, Bengali is widely used in every class of families. People read Bengali
newspapers to obtain information about national and international affairs. As people
of Bangladesh are getting conscious about the need information, the number of
readers of the national dailies is rising. At present, many national and international
organizations are operating their offices in Bangladesh. Foreigners working in these
organizations also read both Bengali and English newspapers by using the help of
interpreters. The number of readers of Bengali newspapers is increasing day by day.

Description of Business:
In today’s age “Daily Newspaper” has become very important part of people life. The
name of our newspaper is The Daily “Bijoy”. The reason we choose this business is
because the market of newspaper is spread all around the country and this is a very
profitable business. There will be 12 sections in the 16 pages of the newspaper. Each
section will contain different information for every customer.

Technology:
The location for our company office is at Karwan Bazar, Our office space is 6000 sqft.
And our press will be at Tejgaon, the space for the press is 12000sqft. For the press we are
going to buy Indian printing machine of RONALD for the printing of newspaper. The
printing equipment is capable of printing 40,000 pieces per hour.
There will be 10 servers for people to access the newspaper form the World Wide
Web. The server will be IBM-System x3200 M3 Server which is quite high configured.
The office will have 10 of Videocon: VKS53.CVE1-CR AC’s.
There will be 2 generators one for office and the other one will be for the press. For office
we will get WLD Cummins electric diesel Generator and for the press will be Turbocharged
Diesel Silent generator set 8-kw-800kw.

1
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
For internal works in office we will get 104 PC’s from the “Dell’s” personal computer pack,
which is quite high performance and is equipped with all the latest hardware and it is
affordable.

Marketing Activities:
The target market for the newspaper is all the general people. People from all classes and
ages fall into our target market. Business man, service holders, student, house wife’s all this
people fall in the target market of a newspaper.
For the marketing strategy different types of advertising program, quiz, special releases for
occasions. For the Advertising we have chosen all this mediums FM radio, Television,
Magazine, Internet, Outdoor advertising, Transportation advertising, fair, Special events and
Promotions.

Operating Procedures:
The operating procedures will be the reporters will bring the news then the news will be
sent to the Editors. After the editors have done their job the news will be sent to the press
for printing.
When the printing is done the printed papers will be sent to the distributers for delivering
the papers to the customers.

Personnel:
For the personal we will recruit some reputed journalists by offering them attractive salary.
We will also hire talented reporters from reputed reporter’s training institute.

Regulatory Requirements:
A newspaper publication falls into this legislation:
 The Printing Presses and Publication Act (PPPA) 1973
 The Penal Code, 1860 (Modified up to the December 31, 1983)
 The Code of Criminal Procedure, 1898
 Official Secrets Act, 1923
 The Newsprint Control Order of 1974

Environmental Impact Assessment:

For the environment impact assessment we have to follow certain steps so that we do not
harm the environment in any way. The steps are:
 We buy paper from Bashundhara Company.
 Recycling the paper.
 Don’t throw the dust in our press road.

2
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
And also do a camping for save our environment and tell people to plant trees.

Market Information:
In our country, about 1.2 million people read daily newspaper. From newspapers readers’
survey 2010.So, we can take standard size of market size, its 1.2 million people.

The competitors in the market are 5 major daily newspapers Prothom Alo, Kaler kontho,
Jugantor, Bangladesh Protidin, Ittefaq.

3
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
 Section 02: The Business

2.1: Description of Business:

2.1.1: Business: In market there sustain many kinds of business. We choose

“Newspaper Business” and our product are “Daily Newspaper”. Name of our Daily
newspaper is, the daily “Bijoy”. Reason of choosing this business is, day by day this field is
more profitable and newspaper’s markets are already created at all over the country. Now
newspaper is very profitable business. In today’s people is very much desire for “Daily
Newspaper” and every people are realize importance of newspaper.

 Vision:
 Provide true, real and honest news.
 Speak for the people.
 Put up real Bangladesh internationally.
 Helping to improve financial condition of our country, as per from daily
newspaper position.

 Mission:
 Creating leading newspaper company in Bangladesh within 3 years.
 In 2nd year rise up selling 100% from 1st year.
 Create strong network all over Bangladesh.
 Influence to reading newspaper daily all literate people.

2.1.2: Feature of Product: In our newspaper we featuring it for readers want. Our
newspapers have 16 pages. We decorated it 12 sections. That’s:

1. Shara Desh.
2. Bishal Bangla.
3. Rajdhani.
4. Bondor Nogor.
5. Shara Bishwa.
6. Lekha Pora.
7. Shompadokio.
8. Unmmukto Vabna.

4
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
 9. Ortho o Banijjo.
10. Toththo o Projukti.
11. Binodon.
12. Kheladhula.

This divisions description are write down briefly:

1. Shara Desh: Shara Desh means whole country. In this department, there have
flashing news about whole country.
2. Bishal Bangla: In Bishal Bangla page there have 64 districts news.
3. Rajdhani: In rajdhani page there have only Dhaka’s news. In capital city Dhaka’s
whole news are reported here.
4. Bondor Nogor: Bondor nogor is port city of Bangladesh. It means Chittagong.
Chittagong is second largest economical place of Bangladesh. Every day we bring
2 pages for Chittagong.
5. Shara Bishwa: This page is bringing for World News. In this page there have news
about whole world and international political news.
6. Lekha Pora: In this page there have educational information. Renowned school,
college’s teacher’s advices are printing there.
7. Shompadokio: That is an editorial page. In this page there have Editors article.
8. Unmmukto Vabna: In this page there are print peoples letter, renowned
people’s article and etc.
9. Ortho o Banijjo: Countries economical news is printed in this page. Dhaka and
Chittagong Stock exchange’s news and financial rate are bringing with this page.
10. Toththo o Projukti: That is a technological page. Latest technological information
news is printed this page.
11. Binodon: Inside and outside of countries entertainment news is getting here.
And special news of showbiz are bringing with this page. Local television and
radio program schedule are also printed in this page.
12. Kheladhula: In the page local and international sports news are printed in this
page.

5
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
2.1.3: Sponsors: In our company we are 5 sponsors. We are:

 MD. SAIDUZZAMAN EVAN

 SHAFIN UDDIN
 RASHEDA KHANAM
 MAHIN HOSSAIN
 JANNATUL FERDOUS

We this 5 people are invest on our company. 1st year we are invested BDT. 10,000,000 each
sponsors.

2.1.4: Location:

Office: Our company office is on Karwan Bazar. Because of Karwan Bazar is very
beneficial place for official work. There has easiest of transport facility all over the Dhaka
city. In this area’s security procedure are too good for any kinds of business. In Karwan
Bazar there have another newspaper company’s office. So, that is very suitable place for us.

That is our mercenary office. Our office space is 6000 sqft. And rent is BDT.20 per sqft.

Press: Our press location on Tejgaon. It is perfect place for our press. Because this
place is industrial area, for that reason we get advantage for loading newspaper and
unloading raw material. Not only that our main advantage are in day or night we get proper
working facilities.

Our press also space on mercenary. Press space is 12000sqft. And rent is BDT.35 per sqft.

2.1.5: Size of Company: Size of our company is BDT.800,000,000. Which’s

BDT.100,000,000 bears on by sponsors, BDT.350,000,000 bearded long term loan,
BDT.150,000,000 bearded short term loan, BDT.200,000,000 comes from other sources.

6
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
2.2: Technology:

2.2.1: Printing Equipment: For build our Newspaper Company we have to need a
press and printing equipments. We choose an Indian printing machine of RONALD.

Descriptions are written down:

 Company Detail: Internationally recognized, K.K. PRINTING MACHINES MFG.

CO. (P) LTD, the manufacturer of the Ronald Line of Printing Presses, was
established in 1983. The Ronald Press has evolved over the past two decades
and emerged as a leading player in the field of Printing Press. Each of the last
twenty years has been marked by milestones in product development,
technological enhancement and a growing international customer base. Over
the past two decades they have invested enormously in factory upgrades and
also developed a world-class customer service support team.
The infrastructure at Ronald includes state-of-the-art CNC machines, CAD/CAM
technology, latest testing facilities etc. etc. Every inch of this space is bristling
with purposeful, coordinated activity that enables us to manufacture world class
printing press month after month, year after year.
Today, from the heart of India, the Ronald Press stands shoulder-to-shoulder
with the best of the non-heatset web-offset presses in the world. There are one
of the leading manufacturer and suppliers of printing presses from not only
India but most of the developed and developing countries also.

 Product Detail: For our company we choose Ronald’s “A3c+ stacks” printing
machine.

Price BDT. 65,000,000

Speed 40,000 pieces per hour

This is the ideal machine for adding colours and pages to the existing newspaper
setup. It can print 4+1 on one web. It can be easily integrated and it is best
suited for the printers looking for adding additional colours and pages. To
witness all these unbelievable advantages engineers and print experts of
Thomson Press visited various Akiyama customers of Japan and to their factory
twice during last two years. To their utter surprise they found that J Prints used

7
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
 by various printers produces saleable copy from 3rd printed sheets. Thus
minimizing printed waste to the lowest level, when compared to all other
machines available in the market.
There are various unique advantageous features loaded in J Print Machines. One
of the unique features is its super fast make ready An 8 Colour J Print Press can
be made ready for printing only in 4 minutes with its semi automatic plate
loading facility with the induction of new J Print Perfection Press. Thomson
Press has armed themselves for short run high quality jobs which can accept
long range of paper stock starting from 28 gsm to more than 380 gsm. boards.

A3c+ stacks

Double
Cut- Quarter fold Parallel Or
Products Broadsheet Tabloid
off (Magazine) Digest ( 2-
on )
368mm to 254mm x 184mm to 127mm x
508
444mm x 368mm to 222mm x 368mm to
mm
508mm 444mm 254mm 444mm
368mm to 273mm x 184mm to 136.5mm x
Signature Size 546
444mm x 368mm to 222mm x 368mm to
(Untrimmed) mm
546mm 444mm 273mm 444mm
sizes
368mm to 280mm x 184mm to 140mm x
Depending on 560
444mm x 368mm to 222mm x 368mm to
web width used mm
560mm 444mm 280mm 444mm
368mm to 289mm x 184mm to 144.5mm x
578
444mm x 368mm to 222mm x 368mm to
mm
578mm 444mm 289mm 444mm

8
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
Technical Specifications

PARTICULARS 546mm CUT OFF 578mm CUT OFF

36,000 cph / 40,000 36,000 cph / 40,000
Ronald Super Speed
cph cph
Cut Off 546 mm 21-1/2" 578 mm 22-3/4"
Plate & Blanket Width 889 mm 35" 889 mm 35"
Plate Length (unbent) Slit 577 mm 22.71" 609 mm 23.97"
Plate Thickness 0.28mm 0.011" 0.28 mm 0.011"
Blanket Length including bars 594 mm 23.38" 626 mm 24.64"
Blanket Thickness 1.65 mm 0.065" 1.65 mm 0.065"
Paper width full reel 690-889mm 27"-35" 690-889mm 27"-35"
Max. reel dia 1070 mm 42" 1070 mm 42"
Printing Length 520 mm 20.47" 552 mm 21.73"
Blanket thickness with under
2.1 mm 0.082" 2.1mm 0.082"
packing

4 High Tower : Height - 4500 mm ; Width - 1200 mm

MONO Unit : Height - 2100 mm ; Width - 1200 mm
Folder : Height - 3800 mm ; Width - 1350 mm

508mm CUT 546mm CUT 560mm CUT 578mm CUT

PARTICULARS
OFF OFF OFF OFF
Ronald Super
30,000 cph 30,000 cph 30,000 cph 30,000 cph
Speed
21- ½ 22- ¾
Cut Off 508mm 20” 546mm 560mm 22” 578mm
“ “
Plate & Blanket
889mm 35” 889mm 35” 889mm 35” 889mm 35”
Width
Plate Gripper 516mm 20.31” 568mm 21.81” 568mm 22.36” 586mm 23.07”
Length
Slit 539mm 21.22” 591mm 22.71” 591mm 23.26” 609mm 23.97”
(unbent)
Plate Thickness 0.28mm 0.011” 0.28mm 0.011” 0.28mm 0.011” 0.28mm 0.011”
Blanket Length
556mm 21.88” 608mm 23.38” 608mm 23.93” 626mm 24.64”
including bars
Blanket
1.65mm 0.065” 1.65mm 0.065” 1.65mm 0.065” 1.65mm 0.065”
Thickness
Paper width full 690- 27”- 690- 27”- 690- 27”- 690- 27”-
reel 889mm 35” 889mm 35” 889mm 35” 889mm 35”
Max.reel dia. 1070mm 42” 1070mm 42” 1070mm 42” 1070mm 42”
Printing Length 482mm 18.97” 520mm 20.47” 534mm 21.02” 552mm 21.73
Blanket
thickness with 2.1mm 0.082” 2.1mm 0.082” 2.1mm 0.882" 2.1mm 0.082”
under packing

9
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
4 Hi Tower - 4 Color Printing Machine

 Continuous feed inking system in 4 color printing machine ensures quality at all speeds.
 Dual ink form rollers.
 Swing down ink fountains (optional) for easy and quick cleaning.
 Fountain keys for accurate ink control across the web (optional lever & style ink keys). ·
Gear driven ink train.
 Manually operated lever to rotate ink fountain roller for quick setting of ink and easy
cleaning.
 Continuous feed dampening system with micrometric control of fountain roller for
variable speed to achieve reliable & quick results.

 Server Information: We need server for creating archive. We stored news

there day by day. Servers description are:

Model Price
IBM-System x3200 M3 Server BDT.67,400.00

IBM-System x3200 M3 Server

Quick Glance:

 Installed Memory:
2 GB

 Processor Type:
1 x Intel Xeon X3430 Quad-core 2.40 GHz
 Max # of Processors:
1

10
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
  Description:
System x3200 M3 Server
 Manufacturer:
IBM
 User Reviews:
Not Rated

Processor
 Processor Class:
1 x Intel Xeon X3430 Quad-core 2.40 GHz
 Maximum Number of Processors:
1

Memory
 Installed Memory:
2 GB
 Max System Memory:
24 GB
 Memory Technology:
DDR3 SDRAM
 Number of Memory Slots:
6 Totals

System
 Cache Size:
8 MB
 Drive Controllers:
Serial ATA
 Interface Connection:
1 x Display,
2 x RJ-45 Network,
2 x 9-pin DB-9 Serial,
1 x 25-pin DB-25 IEEE 1284 Parallel,
4 x 4-pin Type A USB 2.0 - USB Rear,
2 x 4-pin Type A USB 2.0 - USB Front

Storage
 Included Drives:
DVD-Reader - DVD-ROM
 Hard Drive Capacity:
Not Included

Modem / Networking
 Included Network Card:
2 x Gigabit Ethernet IEEE 802.3ab

11
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
Case
 Chassis Style:
Tower
 Height:
17.25"
 Width:
8.50"
 Depth:
21.25"
 Weight:
46 lbs

Warranty
 Warranty Information:
3 Year Limited

General
 Expansion Bays:
6 x Drive Bay Free,
1 x Drive Bay Populated
 Slots:
2 x 32-bit/ 33MHz PCI Total,
1 x PCI Express x1 Total,
2 x PCI Express x8 Total
 Power Supply:
1 x 401 W

12
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
2.2.2: Official Equipment:

 Air-conditioner: For our company and our press we need air-conditioner. We

choose “Videocon” air-conditioner for both of our company and press. We
bought all of this air-conditioner from “Videocon’s” only one sold distributor
“Destiny-2000Ltd.”
Descriptions of air-conditioner are writing down:

Model Weight Price

VKS53.CVE1-CR 1.5 tons BDT. 25,000.00

Videocon: VKS53.CVE1-CR

Features:

 Vitamin C Filter
 Gold Fin Evaporator
 Designer (IMD) Panel
 Adjustable Louvers(6 Level)
 100% Copper Pipes.

13
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
  Generator: For proper and commercial work we need generator. We
imported generator from China, which is Category-A generator.
Briefly are written down:

For Press

Model Price
Turbocharged Diesel Silent generator BDT. 1,764,000.00
set 8-kw-800kw

Turbocharged Diesel Silent generator set 8-kw-800kw

Place of Origin Guangdong, China (Mainland)

Brand Name WLD soundproof
Model Number Sound proof series
Output Type AC Three Phase
Speed 1500
Frequency 50Hz
Rated Power 10-2000KVA
Rated Voltage 230V/400V
Rated Current A
Configuration Cummins engine & Stamford alternator
Alternator Stamford, Simen, Marathon, Faraday at option
Control Panel Deepsea, Smartgen or GU320
Quality Control ISO9001-2000, ISO9001-2008
Standards JB/T 1403-1999, GB/T 12501-1990
Warranty 1 Year or 1500 running hours
Brand Cummins
Power 1-20000kva
Voltage 230V / 400V
Aspiration Natural aspirate

14
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
 For Office

Model Price
WLD Cummins electric diesel Generator BDT. 47,500.00

WLD Cummins electric diesel Generator

Place of Origin Guangdong, China (Mainland)

Brand Name Cummins
Model Number CUMMINS
Output Type AC Three Phase
Speed 1500/1800 rpm
Frequency 50/60 Hz
Rated Power 20-1375KVA
Rated Voltage 230V/400V
Rated Current A
Engine Cummins
Alternator Stamford, Simen, Marathon, Faraday at option
Control Panel Deepsea, Smartgen or GU320
Quality Control ISO9001-2000, ISO9001-2008
Standards JB/T 1403-1999, GB/T 12501-1990
Warranty 1 Year or 1500 running hours
Brand Cummins
power factor 0.8
Voltage 230V / 400V
Phases Three phases, four wires

15
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
  Computers and Accessories: For internal works our employee’s have to need
computer. We use “Dell’s” personal computer pack.
In down written its description:

OptiPlex 780 Desktop Intel Core 2 Duo Processor E7500 2.93GHz

Operating System(s) Windows® 7 Professional
Memory 2.0GB DDR3 Non-ECC SDRAM (1 DIMM)
Video Card Integrated Video, Intel GMA 4500
Keyboard Dell USB Entry Keyboard
Mouse Dell MS111 USB Optical Mouse
Hard Drive 250GB SATA 3.0Gb/s
Media Card Reader Dell 19 in 1 Media Card Reader
16X DVD+/-RW w/ Roxio Creator & Cyberlink
Removable Media
PowerDVD
Audio Solutions SoundMAX Integrated Digital High Def Audio
Intel® 82567LM-3 Gigabit Network
Network Adapters (NICs)
Connection
Speakers None
Monitor Dell Professional 2009W 20" Wide Monitor
5 Year Limited Warranty plus 5 year NBD On-
Hardware Support Services
Site service
Factory Installed Software None
Price BDT. 35,000.00

16
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
2.3: Marketing Activities:

2.3.1: Target market:

Now day’s newspaper is not only popular in urban areas but also in sub-urban and rural
areas. People of mature ages read newspaper. A news paper has different sections for
different person. The target market for a newspaper is quite large.

The general people who fall into our target market are:

 Business man: Our main targets are businessman. Because they want to know about
country and market news. So, mainly we targeted them.
 Service holders: Service holders are bought newspaper for gather local and
international news. We have strong network for gathering collect local and
international news.
 Student: Students bought newspaper for collecting interesting news, job news and
flashing news.
 Other: In general people for various purposes they bought newspaper. We targeted
them with our strong news.

2.3.2: Market strategy:

For market strategy different sorts of ads and promotional program will be done. The
different sorts of strategy which we will follow are:

 More advertising program.

 Sponsorship on renown places (shopping mall, University).
 Special copies for the business man.
 Special releases for different occasions (National mother language day, National day,
Independence day )
 Others (Cartoon, Drawing contest, Sudoku, Quiz).

17
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
 SWOT Analysis:

Strength:

 Highly talented Editor.

 A dedicated team of employees.
 Authenticated published news.
 Advertisement is relatively high.
 Cater to the demand of the widest spectrum of readers.
 Different sorts of marketing campaigns.

Weaknesses:

 Promotional campaigns are not attractive.

 Silence to attract poor people who don't have purchasing power.
 Buying clientele is a particular section of the society.
 Lack of attraction among housewives and doctors.
 Numbers of readers of Bengali Newspapers of the country are generally very low.
 Distribution channel for overseas readers is not very effective.

Opportunities:

 Diversification in the other areas of the media.

 Possibility of creating new dimension among the current and prospective readers.
 Future possibility of competition with the electronic media.

Threats:

 Effective campaigning of other dailies.

 Absence of strong promotional campaign.
 Future possibility of competition with the electronic media.
 Chance of losing competitive advantage and position in market among the Bengali
dailies in the country.

18
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
2.3.3: Advertising Program:

We choose some sectors for advertisement that’s:

 FM Radio: Now FM radio is one of the popular entertainment sources. So, we can
use this field for our advertisement.
 Television: Television is one of the greatest entertainment sources of our country. In
our countries often 80% people are watching television. For increasing our
companies popularity television is one of the greatest sources for us.
 Magazine: In our countries more peoples are bought and read magazine. So, it will
be another fruitful advertisement sources for us. Because magazines are collect
many days from publishing period.
 Direct Mail: We send mail our newspaper and gratings card to renowned
businessman, selected companies top service holders and many honorable peoples.
 Internet: That is period of internet. So, we have to give advertise at internet
 Outdoor Advertising (Billboards): Billboard is the one of the popular advertising
system of Bangladesh. So, we use it and give most priority all of advertising way.
 Outdoor Advertising (Shopping mall & populous place): Shopping mall and
populous place is our target. Because its helps us to getting popularity.
 Transport Advertising: At this section we use bus and train. In buses outside and
train’s inside we using our newspapers advertise. We believe its helps increasing our
market popularity.
 Fair: In book fair is the great opportunity to put up our newspapers feature from
peoples. In meantime it can able to enrich our market popularity.
 Special events and Promotions: In a year we get some special event, such as; 21
February (International Mother Language Day), 26 March (Independence Day), 16
December (Victory Day). We organize some special event with honorable people. It
is another great way of promotion for us.

19
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
2.4: Operating Procedures:

The Business we have chosen is a news paper company which is a service oriented
company. The operating procedures for the company are given bellow:

The first step is bringing in the news which will be published in the news paper. Reporters
will be responsible for bringing in the news. After the reporters bring in the news the news
will be send to the editors for editing the news for publishing. After the editors had finished
editing the news the edited news will be send to the press for the printing.

In the press the following steps will be done for the publishing the news:

 The press will buy the required paper and ink. The paper will be newsprint (72000 tk.
Per Ton). And the ink (400-500 Tk.)
 The first edition will be finished printing.
 The published work will go through a process of error/mistake checking in order to
find any printing mistake. If there is any mistake they will be corrected and re
printed.
 After that the second edition of the paper will be printed which will be the final
version of the paper.

After the work of the press the printed papers will be sent to the distributers for delivering
the papers to the customers. The customers will be able to buy the paper for any newspaper
stand, or the appointed hackers will deliver them to the designated address.

20
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
 Reporter
s

News

Buy paper
and ink
Editors

Press
1st Edition

Client
Prof Check (outside of Dhaka)

2nd Edition

Client

Chart of operating procedure

21
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
 2.5: Personnel: For recruiting process we follow some rules or process. That’s:

 We recruited some reputed journalists to paying attractive salary.

 We search talented reporter from reputed reporter’s training institute.
 We gives circular in top news daily’s.

And our recruitment process charts are written down:

Managing Editor

Circulation Manager Assistant Managing Editor Information Officer

Chief Printing Officer Chief Financial Officer News Editor Chief Marketing &
Sales Officer

Production Finance Manager Assistant Editor Marketing Sales

Manager Manager Manager

Assistant Editorial
Production
Marketing Assistant
Worker Officer Sales
Manager
Special
Correspondent

Distributors
Chief Reporter

Staff Reporter Reporter

22
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
2.6: Regulatory Requirements:

Regulatory requirements are discuss briefly in down:

Introduction
Bangladesh is a pre-dominantly Muslim country in Southeast Asia. It gained Independence
on December 16th, 1971 after a long and bitter liberation war waged Against Pakistan.
Shortly thereafter, a democratic government and a liberal constitution were adopted and a
general election was held the following year. However, democratic Progress was quickly
curtailed when a trend towards authoritarianism began with one party Rule in 1975 and
endured for 16 years. Eventually this regime was toppled in 1991, but the road to
democracy and media freedom has been long and hard fought.
The 1990’s marked a new era of media freedom as granted in the Constitution. Despite
these freedoms, the media face many challenges in performing their functions. Thus, while
the media are a large sector and free in Bangladesh, members of the press and media
routinely face violence or restrictions making it difficult to practice journalism or carry out
media activities in a free manner. However, trends towards privatization of Broadcasting
and advertising have given the media greater independence than ever before.

Brief History of the Media Laws and Regulations

Prior to independence, Bangladeshi media history began under the authority of External
governments. In 1931, the India Press (Emergency Power) Act was passed giving the local
Government authority to forfeit the press. Another landmark measure Took effect in 1965
under the Pakistani Government, the Defiance of Pakistan Ordinance, Which restricted the
freedom of the press altogether. The Daily Ittefaq and the New Nation Press was penalized
for criticizing the Government. Just before independence in 1972, four daily newspapers
and a periodical were found abandoned and their ownership was vested with the
government. In 1972, the constitution of the People’s Republic of Bangladesh was formally
endorsed. In this new constitution, the right of every citizen of freedom of speech and
Expression and freedom of the press was guaranteed. In 1973, the Printing Presses and
Publication (Declaration and Registration) Act was introduced. In 2001, the Dramatic
Performance Act of 1876 was repealed and the copyright ordinance of 1962 was revised and
became law in 2000. On September 16th, the Information Minister said that future
legislation will include an act titled ‘Television Network (Management and Control) Act
2002. The law may provide the commercial activities of Cable operators and distributors.

Constitution
Freedom of the press is a fundamental right of all citizens as guaranteed in the constitution
of the People’s Republic of Bangladesh. Article 39 of the Constitution is the most important
Article for this study as it provides provision for press freedoms:

23
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
 39 (1) Freedom of thought and conscience is guaranteed. (2) Subject to any reasonable
restrictions imposed by law in the interest of the Society of the State, friendly relations with
foreign States, public order, decency or Morality, or in relation to contempt of court,
defamation or incitement to an offence-

(a) The right of every citizen to freedom of speech and expression; and (b) Freedom of the
press is guaranteed.
Article 39 clearly states that freedom of thought and conscience is unlimited, but other
freedoms such as speech and expression and freedom of the press are not without
restrictions. The restrictions referred to in Article 39 assume action only by law. Without
legislative authority, the executive cannot place any restriction or limitations on these
freedoms. To impose a restriction, the legislature must make a law only for that purpose.
While a citizen may exercise such rights in normal situations, extenuating circumstances
may create compelling reasons to depart from the normal functions of the state.

While Article 39 addresses freedom of the press, Article 43 provides protection of Privacy to
the citizen. Every citizen shall have the right, subject to any reasonable restrictions imposed
by law in the interests of the security of the State, public order, public morality or Public
health-
(a) To be secured in his home against entry, search and seizure; and
(b) To the privacy of his correspondence and other means of communication.

As interpreted, this provision limits the right of the press to invade private homes to obtain
confidential information, interfere in a citizen's secrets, or record private political
discussions. 2Besides the proclamation of emergency, other restrictions relating to the
security of the state can be found in Article 39(2). It states the right of every citizen to
freedom of speech and expression and freedom of the press, but renders such freedoms
subject to the security of the state, friendly relations with foreign states, public order,
decency or morality, contempt of court, defamation or incitement to an offence. The Penal
Code, Special Powers Act and the Contempt of Courts Act prescribe the punishment for
violations that offend these press limits. Reference should also be drawn to Article 33, which
empowers the Government to detain anyone, including journalists, in prison, without trial
for six months initially. This Article provides immunity to the Government against illegal
confinement of a citizen. Under the Special Powers Act of 1974, the Government may detain
any journalist for six months without trial in prison. Article 78 also deserves reference
because it describes the privileges and immunities of parliament and its members. For
example, members of the press may enter parliament, but only with permission. The
Speaker alone has the power to authorize the publication of papers, documents and reports
placed or submitted in Parliament. No member of the press has a right to take any
document out of Parliament without the permission of the Speaker. Contempt of Parliament
is a punishable offence. In fact, members of the press are not allowed to attend any
parliamentary committee meetings

24
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
Press Legislation:

The Printing Presses and Publication Act (PPPA) 1973:

The Act outlines the system for the operation of printing presses and the printing and
publication of newspapers and registration of books. To become a newspaper or Magazine
owner or publisher, permission, declaration and registration from the Government is
required. A proper trade license from Municipal Corporation is a further Requirement.

The Penal Code, 1860 (Modified up to the December 31, 1983):

It provides that words or writing that incites hatred, contempt, or provokes Disaffection
towards the government is a publishable offense. Public disapproval of Government policies
with an aim towards reform through lawful means without creating Disaffection is not an
offense. In this law, Sections 153-A and B provide punishment for promoting or attempting
to promote feelings of enmity or hatred between different classes. Sections 292 and 293
provide punishment for obscene publication. Section 295-A provides: whoever, with
deliberate and malicious intention of outraging the religious feelings of any class of citizens
of Bangladesh by words, either spoken or written, or visible representations insults, or
attempts to insult the religion or the religious beliefs of that class, shall be punished with
imprisonment of either description for a term which may extend to two years, or with fine,
or with both. Section 499 says that defamation is a punishable offense under civil law as a
tort and a criminal liability under section 499 of the penal code.

The Code of Criminal Procedure, 1898:

Section 99-A of the Code of Criminal Procedure empowers the government to Close or
suspend newspapers containing seditious matters that promote feelings of hatred Between
classes or outrage the religious feelings of hatred between classes or outrage the Religious
feelings of the citizens and to issue search warrants for seizing them. The Offences for these
measures are provided for in the penal code.

Official Secrets Act, 1923:

According to the Act, a citizen must prove why he or she needs information Before the
Government will provide it. By placing the burden of proof on the citizen, the Official Secrets
Act protects corrupt government officials from public scrutiny, hindering Transparency and
accountability of government at all levels. Section 3 of the Official Secrets Act, 1923 makes it
an offence if any person acts against the safety or interest of the state. As applied to the
media, no information can be imparted to a state enemy through reporting, publications,
research or other means of Imparting information that would affect the integrity and
sovereignty of the state and its Allies.

The Newsprint Control Order of 1974:

The Act was invoked by the Ministry of Information to exercise control over the Production
and consumption of newsprint. In 1975, the government closed down all the Newspapers
other than two Bengali and two English dailies the journalist community With the exception
of a few had to pledge their loyalty to the ruling party. The majority of the suspended

25
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
newspapers were subsequently allowed to publish, but many restrictive Laws continued
even after changes following the recent democratic movement.

Official Directives:
From time to time, government agencies send official directives to press Organizations
informing them of new restrictions on writing. Often times, these Restrictions already exist
in the PPPA, but are clearly redefined to emphasize the Importance of abiding by these
rules. One example is the frequent ‘press advice’ given to Press organizations and
international correspondents stating that reporting of certain Opposition activities are
prohibited. Occasionally the ‘press advice’ requests special Treatment of government news.
In the 1980’s, President Ershad requested priority Treatment in ensuring front page
newspaper coverage of his poetry per ‘press advice’. At the same time, in 1985 renowned
Bangladesh poet Begun Sufia Kamal spoke before an Important gathering at a press club to
protest repression against women. The protest was reported on and sent to the newspapers
by BSS, the government news agency, but the PID (Press Information Department) press
advice ordered the poet’s speech unpublishable.

Application of Press Legislation:

The application of media legislation is basically the implementation of the PPPA by the
Ministry of Information, which is the government agency accountable for communicating
with the press and implementing the PPPA. Other government organizations are also
involved in the implementation process as well. The Ministry of Home Affairs is one such
body that becomes involved in the process when the issue in question deals with activities
related to unrest. The Department of Film and Publication (DFP), a directorate under the
Ministry of Information monitors the activities of newspapers and their overall progress.
DFP also distributes government advertisements to the media

In 1993, the Bangladesh Press Council, a government appointed press council, declared a
code of conduct for Newspapers, News Agencies and Journalists. While many Codes deal
with ensuring accuracy and integrity of the news and members of the press, a Few of these
articles are potentially troublesome for the press. They are as follows:

The war of Liberation and its spirit and ideals must be sustained and upheld, and anything
repugnant to the war of Liberation and its spirit and ideals must not be printed, published or
disseminated in any manner in the press.
Reports based on rumors and not supported by facts shall be verified before Publication
and if these are considered not suitable for publication, one should refrain from publication
of such news.
Sensational and pulpy news shall not be published to augment the circulation of a Paper if
such news is deemed vulgar, improper and against public interest.
The publication of malicious news is far more immoral than that of wrong news without
malicious intent. In November 2002, the Bangladesh Press Council amended the code of
conduct. The approved amendments state that any news item or commentary contrary to
national Interest, the country's independence and sovereignty, integrity of the state and
Constitution should not be published. Chairman, Justice Muhammad Mozammel Haque MP,
said, in a press release, “[that] journalists will uphold the ethos of the liberation war, its

26
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
ideals and achievements, and refrain from carrying out any campaign that goes against its
spirit. It is a duty of a newsman to keep the people informed on matters that attract and
influence them and write and publish news and news articles showing full respect to
personal rights and sensitivity of the newspaper readers, according to the code of conduct.”
Local journalists fear that the new amendments may endanger their ability to report freely.
The Press Code has been largely ineffective in keeping members of the press in Check. In
fact, few members of the press even abide by the code. It is seen by many as a Vehicle of
censorship and control by the state.

Mechanisms for Enforcing the Legislation

The Ministry of Information has been enforcing the PPPA in many ways. First of all, it uses
the PPPA as a means to receive and appraise all new newspaper applications. The Ministry
of Information uses it as the basis to punish any newspaper or journalist for writing articles
that do not conform to legal guidelines. Its purported function is to guarantee the right of
expression to national publications. However, the PPPA’s influence is mixed. On one hand, it
supposedly guarantees freedom of the press, but in practice it restricts such freedoms. Mass
media laws in Bangladesh tend to curtail press freedom, particularly so as far as the
continued use of the Special Powers Act is concerned. The PPPA also shows a trend in the
government’s limiting the publication of newspapers and periodicals.
For example, in item (a), section (9), the PPPA says if a newspaper is not published within
three months of the date on which such declaration is authenticated or deemed
authenticated, the declaration will become null and void. Item (3) of same Section says that
when an established daily newspaper is not published for three months and for other
newspapers six months, the publishing rights become null and void, requiring a new
declaration. These sorts of restrictions and limitations make it difficult for the press to
perform their jobs effectively.
Despite the many negative attributes of the PPPA, there are some positive aspects to it.
Journalists often use it to defend their rights to report freely. For better or worse, it serves
the journalist community as a basis for freedom of expression. It is the wall that journalists
lean against and depend on when they criticize government bodies and officers and defend
themselves against various allegations.

Issuing Licenses:

Print Media:
The licensing process can be summarized in the following way: An application form must be
submitted to the District Magistrate, who then forwards the application to the DFP for name
clearance of the publication. After that, the application is sent to the Special Branch of
Police for an inquiry about the applicant.

27
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
Then the District Magistrate can get the declaration of a Press, Newspaper or magazine, but
he cannot authenticate the declaration unless the proprietor, printer and publisher are
citizens of Bangladesh; the printer or the publisher was not convicted of an offence for five
years; The printer or the publisher is sane; the publisher has financial resources; and the
editor Possesses educational qualifications or adequate training or experience in journalism.
If these fields are not met; the District Magistrate can cancel the authentication.

Newspapers:
Approximately 1566 newspapers and periodicals are published from Bangladesh in Bengali
and English. The majority of newspapers and periodicals are published in Bengali. Since the
1990’s, the number of newspapers increased rapidly. Of the total newspapers, 346 are daily,
5 bi-weekly, 615 weekly, 171 fortnightly, 346 monthly, 7 bimonthly, 65 quarterly, 3 bi-
annual and 8 annual. In fact, only 20-22 daily newspapers and 10-12 magazines are being
published regularly. Of them, only 6-8 newspapers and magazines pay salary and wages to
their journalists and workers regularly. The remaining newspapers and magazines do not
pay journalists and workers according to wage board. Many old and influential newspapers
are facing financial constraint due to an underdeveloped advertising market. However, in
the last decade, the privatized Advertising market has grown which has assisted in
minimizing government interference in the print media.

About Bangladesh Code:

The Bangladesh Code was first published between the years of 1977 and 1988 in 11 volumes
and contained the laws from years 1836 to 1938. The current publication of the Bangladesh
Code contains all existing Acts of Parliament, Ordinances and President’s Orders in force in
Bangladesh, except Regulations and purely amending laws, in 38 volumes and an Index
book in chronological and alphabetical order, separately. It comprises the earlier codified
laws which are updated and relocated in volumes 1 to 8 and partly in volume 9 and the
codified laws made between the years of 1939 and 2006 in volumes 9 to 38. These laws
include enactments that have been inherited from the past, dating back to 1836,
promulgated by various authorities according to the Constitution in force at the relevant
time. By introducing the Bangle Vasha Procholon Ain, 1987, all laws enacted in Bangle are
shown in volumes 27 to 38.
Publication of laws in the Bangladesh Gazette is the first step to make the people know that
a particular law has been enacted. Further, according to section 6 and 6A of the Bangladesh
Laws (Revision and Declaration) Act, 1973 (Act No. VIII of 1973), it is a mandatory direction
to the Government that “All Acts of Parliament, Ordinances and President’s Order in force
in Bangladesh shall be printed in chronological order under the name and style of “the
Bangladesh Code” and may also be made available through website.

28
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
One of the primary assumptions of all legal systems is that citizens ought to have access to
laws and be in a position to access the laws. This assumption is made meaningful by
providing avenues for accessing the laws.

Conclusion:
More than ever, the people of Bangladesh are exposed to a wide array of Information and it
is impacting all strata of life in all regions of the country. The free flow of information has
not only empowered women and the underprivileged; it has also generated enthusiasm
among all segments of the populace to take part in development activities. However, the
democratization process resulting in greater access to information should not mask the fact
that the state still plays a large role in manipulating the media. There are a number of
obstacles standing in the way of effective media reforms such as the country’s large
illiteracy rate, 48 percent for men and 71 percent for women. However, democratization
and the gradual deregulation of the media are bound to have mixed effects, such as less
government interference, and with it less media Accountability.

29
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
2.7: Environmental Impact Assessment:

 Environmental impact:

 We buy paper from Bashundhara Company.

 Recycling the paper.
 Don’t throw the dust in our press road.

In details of recycling processing:

The process of recycling paper is really rather interesting and is surprisingly not overly
complicated. Once the paper arrives at the paper recycling plant, it begins a relatively short
process toward creating new paper products.

Recycled paper products are easily identified by the recycling symbols on their packages or
at times even embossed on themselves. Recycling paper is also great for the environment,
as it both cuts down on natural resources needed to create more paper, and cuts down the
disposal of waste paper. Recycled paper is just as high quality as regular paper and similarly
priced.

An explanation of the six steps of paper recycling:

1. Pick-up. Acceptable paper items to recycle are newspapers, magazines, corrugated

cardboard, boxboard (such as cereal boxes), office paper, mail, phone books, and catalogs.
Unacceptable items are metallic paper (such as gift-wrap), coated board (such as beer
boxes), and any paper that has gotten dirty, had food on it, or been wet. You must also be
sure to flatten any boxes.

At this point, it is important that the individual has already sorted the paper (separating
newspaper from magazines, for instance) because different kinds of paper end up serving
different functions. Magazines, especially, with their glossy pages and images, need to be
separated as they go through an entirely different process to remove the gloss and ink.

2. Sorting. The paper recycling is picked-up and taken to the recycling center, where it is
sorted either by hand or by machine (a large spinning, bladed cylinder).Once the paper has
been sorted, it is put in large bales and sent to the paper mill.

30
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
3. Pulping. The paper is soaked with water and chemicals and mixed around to break up the
fibers. Individual fibers of paper are called pulp, and this slushy mix is much easier to clean
and shape as desired.

4. Filtering. The pulp is then sifted through large screens that remove further contaminants
(such as waxy coatings, heavy inks, non wood-based fillers, etc.).This is the first stage of
cleaning the pulp, but it must get much cleaner"¦

5. De-inking. Called "floating," the pulp is put into a floatation device and mixed with several
different kinds of "soapy" chemicals. These chemicals separate the ink from the pulp. Air
bubbles are blown into the floatation device, and as they rise to the top, they take the ink
with them. The ink-filled bubbles are then skimmed off the top of the mixture, and the pulp
is left clean. It is now called "stuff."

6. Finishing. Different stuff goes through further processing depending on what outcome is
intended, but here we will just focus on papermaking. The stuff, still wet and sludgy, is often
mixed with "virgin" pulp; using 100% recycled paper is rare. This sludge is then pressed with
something like a large rolling pin to the desired paper width and cut to the desired size.

The papermaking process is the same no matter whether recycled or virgin pulp is used;
only the preparation of the pulp is different. In fact, recycled pulp takes up much less energy
in the process!

Recycling a ton of paper saves about 17 trees, and it is just as easy as putting your old paper
in one bin to recycle instead of another to throw away.

Every 1 year we arrange a camping for save our environment and we say people for tree
plant.

We decorated our office by little tree .

Our business thinks:

 Make money
 Save money
 Invest more money

Our slogan for all people is save environment and makes a green country/world.

31
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
 Section 03: Market Information

At market information there have consist of 5 events. That’s:

 Size of market.
 Major Competitors.
 Pricing of Products.
 Projected our market share.
 Growth rate of market.

In down this events are described briefly:

 Size of Market: In our country, often 1.2 million peoples are read daily newspaper.
From newspapers readers survey 2010.
So, we can take standard size of market size, its 1.2 million people.

 Major Competitors: In this market there have 5 major competitors. That’s are:

 Prothom Alo.
 Kaler kontho.
 Jugantor.
 Bangladesh Protidin.
 Ittefaq.

 Pricing of product:

Name of Newspaper Price

Prothom Alo BDT. 8.00
Kaler Kontho BDT. 8.00
Jugantor BDT. 8.00
Bangladesh Protidin BDT. 3.00
ittefaq BDT. 8.00

32
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
  Projected our Market Share:

Present Market Share:

 Prothom Alo – 27.5%
 Kaler Kontho – 18.6%
 Jugantor - 14.8%
 Bangladesh Protidin - 10%
 Ittefaq – 15.6%

Sales
Prothom Alo Kaler Kontho
Jugantor Bangladesh Protidin
Ittefaq
16%
40%
10%

15%

19%

In the latest news have 1.2million people are read newspaper. In our 1st years production
we provide 250,000 copies of newspapers.

So, as follow ratio we capturing often 21% market.

 Growth Rate of market:

 Prothom Alo – 18.65%

 Kaler kontho – 12%
 Jugantor – 14.8%
 Bangladesh Protidin – 10.6%
 Ittefaq – 6.2%

33
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
  Pricing of advertisement: Our one of the large scale of sales are comes from
advertisement. Our advertisement circular are:

Per Inch-Column Tk. 4,000 (Color) & Tk. 2,700 (B/W) for Display and Commercial Ad in Inner
General Pages.

Special Pages
Front Page (Color) (Min. 12 inch-col and Max. 40 inch-col) Tk. 14,000/=
Back Page (Color) (Min. 6 inch-col) Tk. 11,500/=
Third Page (Color) Tk. 9,500/=
Second Page (Color) Tk. 8,000/=
Back Inner Page (Color) Tk. 6,500/=
Fifth Page (Color) Tk. 7,500/=
Seventh Page (B/W) Tk. 4,500/=
Ninth Page (B/W) Tk. 3,400/=
Ninth Page (Color) Tk. 5,000/=
Business Page (B&W) Tk. 3,400/=
Business Page (Color) Tk. 5,000/=
Entertainment Page (B&W) Tk. 3,400/=
Entertainment Page (Color) Tk. 5,000/=
Sports Page (Color) Tk. 5,000/=
Center spread (Color)* Tk. 5,000/=
All rates are for per inch- column
Additional 25% will be charged for special positions

Spot Advertisements
Front Page per inch-column (Max. 2 inches) Tk. 30,000/=
Back Page per inch-column (Max. 4 inches) Tk. 20,000/=
Sports Page per inch-column (Max. 5 inches) Tk. 8,000/=

Classified Advertisement Rate:

Tk. 800 will be charged for the first 15 words and Tk. 40 will be applicable for the next each
word. Classified advertisement must be within 40 words. No special heading will be given
for classified advertisements. Additional Tk. 200 will be charged for the same advertisement
for online edition. Every advertisement will stay online for 07 (Seven) days. Tk. 300 will be
charged for the classified ad exclusively for online edition. Duration for this category ad is
also 07 (Seven) days.
Tk.1200 for Birthday Greetings Advertisement (2 inches-column).

34
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
Box Service:
Tk. 1500 is the rate for receiving letters from Prothom Alo Box Number. Each Box Service is
valid for 30 days only.

Weekly Magazine-Chutir Dine: On Saturday:

Front Strip (2 inch X 7.75 inch) (Color) Tk. 50,000/=
Back Cover (Color) Tk. 75,000/=
Second Cover (Color) Tk. 65,000/=
Third Cover (Color) Tk. 60,000/=
Inner Full Page (B/W) Tk. 35,000/=
Inner Full Page (Color) Tk. 45,000/=
Center Spread (Color) Tk. 85,000/=

Stadium: On Sunday:
Front Page per inch-column (Color) Tk. 2,500/=
Back Page per inch-column (Color) Tk. 2,000/=

Aine Odhikar: On Sunday

Per inch-column (B&W) Tk. 2,000/=

Biggyan Projonmo: On Sunday

Per inch-column (B&W) Tk. 2,000/=

Dhakai Thaki: On Sunday

Front Page per inch-column (Color) Tk. 2,400/=
Back Page per inch-column (Color) Tk. 2,000/=
Inner Page per inch-column (B/W) Tk. 1,500/=

Weekly Magazine (ROS+ALO): On Monday

Front Strip (2 inch X 7.75 inch) (Color) Tk. 60,000/=
Back Cover (Color) Tk. 80,000/=
Second Cover (Color) Tk. 70,000/=
Third Cover (Color) Tk. 65,000/=
Inner Full Page (B/W) Tk. 40,000/=
Inner Full Page (Color) Tk. 50,000/=
Center Spread (Color) Tk. 90,000/=

Naksha: On Tuesday
Front Page per inch-column (Color) Tk. 6,000/=
Back Page per inch-column (Color) Tk. 5,000/=
Inner Page per inch-column (Color) Tk. 4,000/=

35
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
Swapno Niye: On Wednesday
Front Page per inch-column (Color) Tk. 3,500/=
Back Page per inch-column (Color) Tk. 3,000/=
Inner Page per inch-column (B&W) Tk. 2,000/=

Narimancha: On Wednesday
Per inch-column (Color) Tk. 3,000/=

Shasta Kushal: On Wednesday

Per inch-column (Color) Tk. 2,500/=

Bondhu Shobha: On Wednesday

Per inch-column (B/W) Tk. 2,000/=

Ananda: On Thursday
Front Page per inch-column (Color) Tk. 3,500/=
Back Page per inch-column (Color) Tk. 3,000/=
Inner Page per inch-column (B/W) Anno Alo: On Friday Tk. 2,000/=
Front Page per inch-column (Color) Tk. 3,000/=
Inner Page per inch-column (B/W) Tk. 2,000/=

Shahitto Shamoyeki: On Friday

Per inch-column (Color) Tk. 2,500/=
Per inch-column (B/W) Tk. 2,000/=

Golla Chut: On Friday

Per inch-column (Color) Tk. 2,300/=

Projonmo Dot Com: On Friday

Per inch-column (Color) Tk. 2,500/=

Special Supplement: On Special days

Front Page per inch-column (Color) Tk. 5,000/=
Back Page per inch-column (Color) Tk. 4,500/=
Inner Page per inch-column (B/W) Tk. 2,400/=
Inner Page per inch-column (Color) Tk. 3,600/=

36
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
  Sales Channel: Our sales channel chart are written down:

Chief Marketing & Sales

Officer

Sales
Manager

Assistant
Sales
Manager

Distributors Distributors Distributors Distributors Distributors

Client

37
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
 Section 04: Financial Data

 Project Cost: In project cost there have some asset and beginning working capital.

 Fixed asset- Equipment: We bought printing machine as a fixed asset. Its

price is BDT.65,000,000.00

 Computer & etc: In the starting of business we bought 104 personal

computers for our employee’s use.

104 personal computers bought at price BDT.35,000.00. And 104 UPS at price
BDT.2,000.00. This entire total is, BDT. 38,48,000.00.

 Furniture & fixture: At the first of business we need furniture.

In firstly we bought-
75 tables at price BDT. 2,000.00. Total= 1,50,000.00.
245 chairs at price BDT. 500.00. Total= 1,22,500.00.
90 officers chairs at price BDT.1,200. Total= 1,08,000.
1 conference table at price BDT.10,000.00.
15 file cabinet at price BDT. 5000.00. Total=75,000.
In total cost BDT. 4,65,500.00

 Electrical Materials & fixture:

 Air-conditioner: We bought 10 air-conditioner at price BDT.
25,000.00. Total= 2,50,000
 Generator: We bought 2 generators. One for office and another press.
For office generator price BDT.47,500.00. And for press generator
price BDT. 17,64,000.00.
 Fan, light & other accessories: At this event we spend BDT. 50,000.00.

38
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
  Automobile: We bought-
4 Microbuses at price BDT. 14,00,000. Total= 56,00,000.00
2 Cars at price BDT. 10,00,000. Total= 20,00,000.00
2 Delivery van at price BDT. 14,00,000. Total= 28,00,000.00
 Beginning working capital is 20% of sell. Its BDT.9,12,50,000.00

 Sources & Uses:

 Sponsors: In our companies have 5 sponsors. Every sponsors are sponsored

BDT.1,00,00,000.00. Total= BDT.5,00,00,000.00

 Bank loan:
 Long term Bank loan: We take long term bank loan
BDT.30,00,00,000.00
 Short term Bank loan: We take short term bank loan BDT.
BDT.15,00,00,000.00

 Income Statement:

 Sales: There have direct, advertise, occasional sells.

 1st Year:
o Direct: 2,50,000 copies X BDT.6 X 365 days = 54,75,00,000
o Advertise: BDT.10,00,000 X 365 = 36,50,00,000
o Occasional: BDT. 2,000,000

 2nd Year:
o Direct: 3,50,000 copies X BDT.6 X 365 days = 76,65,00,000
o Advertise: BDT.20,00,000 X 365 = 73,00,00,000
o Occasional: BDT. 2,500,000

39
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
  3rd Year:
Day:
o Direct: 4,50,000 copies X BDT.6 X 365 days = 98,55,00,000
o Advertise: BDT.40,00,000 X 365 = 146,00,00,000

Evening:

o Direct: 20,000 copies X BDT.3 X 365 days = 2,19,00,000

o Advertise: BDT.10,50,000 X 365 = 38,32,50,000
o Occasional: BDT. 3,000,000

 4th Year:
Day:
o Direct: 5,50,000 copies X BDT.8 X 365 days = 160,60,00,000
o Advertise: BDT.60,00,000 X 365 = 219,00,00,000

Evening:

o Direct: 30,000 copies X BDT.3 X 365 days = 21,90,00,000

o Advertise: BDT.25,00,000 X 365 = 91,25,00,000
o Occasional: BDT. 3,500,000

 5th Year:
Day:
o Direct: 6,00,000 copies X BDT.8 X 365 days = 175,20,00,000
o Advertise: BDT.85,00,000 X 365 = 310,25,00,000

Evening:

o Direct: 40,000 copies X BDT.3X 365 days = 4,38 ,00,000

o Advertise: BDT.42,00,000 X 365 = 153,30,00,000
o Occasional: BDT. 4,000,000

40
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
  Cost of Goods Sold: Cost of goods sold is Sales X 60%.

 Rent:
Office:
o 1st Year: BDT.20 per sqft X 6000 sqft X 12 month = 14,40,000
o 2nd Year: BDT.21 per sqft X 6000 sqft X 12 month = 15,12,000
o 3rd Year: BDT.22 per sqft X 8000 sqft X 12 month = 21,12,000
o 4th Year: BDT.24 per sqft X 8000 sqft X 12 month = 23,04,000
o 5th Year: BDT.24 per sqft X 8000 sqft X 12 month = 23,04,000

Press:
o 1st Year: BDT.35 per sqft X 12,000 sqft = 4,20,000
o 2nd Year: BDT.35 per sqft X 12,000 sqft = 4,20,000
o 3rd Year: BDT.38 per sqft X 20,000 sqft = 7,60,000
o 4th Year: BDT.38 per sqft X 20,000 sqft = 7,60,000
o 5th Year: BDT.38 per sqft X 20,000 sqft = 7,60,000

 Insurance, telephone, utilities: This cost are measured from Sales X 0.2%

 Balance Sheet:

 Account Receivable: Account receivable comes from Sales X 18.5%.

 Inventory: Inventory comes from Computer & etc, furniture & fixture,
electrical material & fixture and automobile. This all’s summation.
 Account Payable: Account payable comes from Sales X 10.5%.
 Accrued Expenses: An accrued expense comes from Sales X 8.5%.

 Cash Flow statement: It’s generated automatically.

 Statement of Retained Earnings: It’s generated automatically.

41
Business Plan of NEWSPAPER COMPANY The Daily BIJOY
 Section 05: Appendix

 Product View:

42
Business Plan of NEWSPAPER COMPANY The Daily BIJOY