E – CAMPAIGN:

LINN PYI THAR

& KAUNG MYAT HTUT

Presented by Linn Pyi Thar

 What is e-campaign ?

An e-campaign is an organized effort which seeks to
influence the decision making process within a specific group
with the help of ICT

In today's highly competitive campaigns, it is more
important than ever for office seekers to enhance voter service,
maximize voter contact, and control costs.

Voters are demanding better information, and competitors
are continually raising the bar with new solutions to meet voters'
needs.

Within the last two years, the e-Campaign has emerged as a
critical tool for successful campaigns willing and able to leverage
this new communication technology. An e-Campaign can solve
problems and boost voter turnout.
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 Role of e-Campaign
 An Increasingly Valuable Campaign Tool
 e-Campaign Solutions Shape the Campaign of the
21st Century
 Empowerment for voters
 Collaboration with Supporters and Campaign
Partners
 Productivity Tools for Chairmen & Volunteers
 Are e-Campaign Solutions Right for You?
 Taking the Next Step

e-Campaign Presented by Linn Pyi Thar

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e-Campaign Solutions Shape the
Campaign of the 21st Century

Providing new ways to ensure voter loyalty through on-
demand information.

Building and maintaining relationship with supporters and

voters use real-time campaign program and new campaign
applications.

Improving campaign efficiency through collaborative work

arrangements and easy access to information

e-Campaign Presented by Linn Pyi Thar 4

 Empowerment for voters

Improve access to information

Enhance voter service

Simplify campaign transactions

Reach a broader voter base

COLLABORATION WITH SUPPORTERS AND

CAMPAIGN PARTNERS

 Reduce travel and communications overhead

 collapse time-to-voters
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Productivity Tools for Chairmen &
Volunteers

Improve voter relationships

Raise the standards for excellence

Enhance e-Campaign performance

e-Campaign Intranet Shared Knowledge

e-Campaign Presented by Linn Pyi Thar 6

COLLABORATION WITH SUPPORTERS AND
CAMPAIGN PARTNERS CONTD.

 Information within the campaign

 Expectations within the minds of Campaign Managers and

volunteers

 Changes that occur when new e-campaign solutions and

processes are implement

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 Readiness for e-campaign

Strategic plans:
 As growing campaigns increase their use of networked applications across a
greater number of geographic locations, the capacity of your organization
network begins to have a significant impact on the voting population.

Technology:
 If your organization has been postponing the adoption of these technologies, you
could be putting yourself at a competitive disadvantage. It may be time to begin
evaluating how to put technology to work for your campaign.

Your Competition:
 Proliferation and deployment of an e-Campaign and e-Contribution technologies
throughout your organization makes them a wise choice. If your opponents are on
the Web, then you probably need to be there too.

e-Campaign Voter Relations:
 e-Campaign solutions and an e-Campaign will help you acquire and retain valued
voters by making supporter information readily available regardless of the voter
point of contact.

Productivity:
 e-Campaign solutions and e-Campaign technologies offer significant new ways to
control campaign costs thereby blocking contributions for more worthy causes.
e-Campaign Presented by Linn Pyi Thar 8
Taking the Next Step

Plan your technology infrastructure

Anticipate your networking upgrade needs

Purchase integrated solutions

Take the next step

e-Campaign Presented by Linn Pyi Thar 9

Developing e-Campaign System

Calendar / Scheduling

Volunteer Manager

Voter Manager

Issues Manager

Events Manager

News & Media Manager

Multi User Access Levels

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Supporting Tools

Personal Calendar for Each Volunteer

Secure SQL Database

Verified Secure Server

e-Campaign Presented by Linn Pyi Thar 11

 Notes of e-Campaign
World first campaign using internet

In U.S

August 1996, Reform Party become first political party

use internet voting with telephone and postal mail

select a presidential candidate

over 2000 people vote via the internet.

In UK

Bristol City Council

Allow vote by phone, internet or post on the level of council tax for 2001/2,

over 3000 vote via the internet

In Japan

Centre for Political Public Relations

For experimented with poll site internet voting in 2001 gubernatorial election in Hiroshima.

e-Campaign Presented by Linn Pyi Thar 12

REFERENCES

http://www.thegateway.org/search?gemrecordkeywords:list=Election

http://news.bbc.co.uk/2/hi/uk_news/politics/8246073.stm

http://www.tshaonline.org/handbook/online/articles/EE/wde1.html

http://blog.conservatives.com/index.php/2009/12/08/do-you-want-to-join-our-
online-campaign-committee/

http://www.aspirationtech.org/downloads/training/eadvocacy/email/04_EmailC
ampaignRoles_v1_3.pdf

www.epoliticalcampaign.com

http://campaignsonline.typepad.com/campaigns_online/use_of_the_internet_in
_political_campaigns/

http://campaignsonline.typepad.com/campaigns_online/2006/11/the_new_pow
er_o.html

http://www.allacademic.com/meta/p_mla_apa_research_citation/0/9/1/7/9/p917
99_index.html

http://174.36.232.8/html/index.php?id=171

http://en.wikipedia.org/wiki/Political_campaign

http://www.nytimes.com/library/tech/reference/index-campaign.html
e-Campaign Presented by Linn Pyi Thar 13
 Thank you.

e-Campaign Presented by Linn Pyi Thar 14

e-Campaign Presented by Linn Pyi Thar 15
E-campaign modules

Building a web site is not an e-Campaign plan. It

is only one resource that should be woven into
the entire fabric of your e-Campaign e-
Organization.

e-Campaign starts after a site is completed and
can be extremely time consuming and costly if
not done with your target voters in mind.

To e-Campaign from the start by simply creating
your e-Campaign site will not generate much
traffic and will not cause them to be immediately
listed in all of the search engines.
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 E-campaign modules - 1

Put e-Campaign URL on absolutely everything.

Study additional e-Campaign Internet sites

Answering machine/voice mail.

Front door of business.

Business cards.

Mini e-Campaign CD-ROM interactive business cards.

Letterhead and envelopes.

Coffee mugs, pens, and other giveaways.

Brochures, flyers, and posters.

Ads - Classifieds, Magazines, Radio, TV, Newspaper, etc.

Vehicles.

All E-Campaign documents.

Clothing (hats/shirts).

e-Campaign Portfolios.

Contact other e-Campaign sites and offer link trades (tell them what's in
it for them and givee-Campaign
them a reason toPresented
help each other).
by Linn Pyi Thar 17
E-campaign modules - 2

Give incentive for others e-Campaign to link to you.

Sign.

Screensavers and wallpaper.

E-mail signature files.

Consider registering a new domain name.

Participate in related e-Campaign newsgroups (become a resident expert).

e-Campaign Manuals and books.

Create an on-line newsletter (use Mailloop, to send personalized bulk mailings to
your opt-in list).

Send automated press releases using a press release service. See the various
Internet marketing courses for in depth information on writing press releases.

Do not send unsolicited e-mail (i.e. SPAM or UCE). Only send e-mail to people
who expressly give you permission. Give them an easy way to unsubscribe and a
way to contact you directly including a real return e-mail address.

In addition to submitting to search engines use them to search for potential
votes.

On-line ad, printed e-Campaign coupons with URL.
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E-campaign modules - 3

Provide full contact information (name, address, e-mail, phone, fax).

Register URL with at least the top 10 search engines.

e-Campaign via an affiliate program.

Advertise in targeted E-Zines and opt-in mailing lists.

Find related sites e-Campaign and offer sponsorships or partnerships.

Consider purchasing keywords and phrases on search engines.

Write letters to the editors of major search engines requesting a review
and addition to their preferred listings.

Test your e-Campaign copy, newsletters and ads constantly, using what
works and change what does not work. Invest smaller amounts of
money on small tests before committing to more expensive
advertisements. Consider spreading your advertising budget over
multiple e-Campaigns rather than one quick and expensive shot.

Study the Internet e-Campaign marketing.

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