Information Resources Inc.

Company information:
Headquarters – Chicago, Illinois (USA)
Founded – 1979
Leadership – Andrew Appel, President and CEO
Richard Lenny, Chairman
Susan Bennett, CHRO

Global turnover – $ 1.149 Billion

Services offered –
IRI delivers market, consumer and media exposure information, prescriptive analytics,
technology platforms, and the foresight that leads to action.
As one of the original innovators in big data, IRI integrates the world’s largest set of
otherwise disconnected purchase, media, social, causal and loyalty data to help CPG, retail,
over-the-counter health care and media companies grow their businesses.

Specialization –
IRi delivers growth to our clients through six key areas of expertise:
• Market Performance and Strategy – IRi answers critical market questions
focused on issues such as achieving growth in a mature market and what clients
should con side are when launching a product.
• Consumer Shopping Intelligence – IRi solutions focus on deep shopper insights,
segment planning, opportunity sizing and activation strategies that empower
companies to “win” the sale and the shopper.
• Media – IRi media solutions enable clients to measure the efficiency and
effectiveness of their media spending.
• Analytics and in-Market Execution – IRi helps clients analyze data to pinpoint
new opportunities to optimize pricing, promotions and assortments.
• Big Data Technology – Big Data, Private Cloud, Applications, Visualization. IRi
data management, cloud and advanced software solutions help their clients better
 leverage all data for faster insights and action. The IRI Liquid Data® platform,
offering insights at the touch of a button, is the industry’s most advanced, most
used and most imitated data engine.
• Retail - The world of retail is evolving quickly, from experimentation with new
brick-and-mortar store formats to the rising impact of e-commerce. Consumer
preferences and expectations are also changing, including where they shop and
what they buy. To win, retailers and their supplier partners need faster access to
integrated insights which are supported by technology that enables faster decision-
making and better collaboration.

Important Projects undertaken

1. Adobe:
The partnership between Adobe and IRI helps CPG advertisers measure the impact of
their campaigns by connecting Adobe’s DMP with IRI’s Lift™ platform. The
combination of Adobe and IRI brings to bear significant scale for CPG advertisers
looking to drive more meaningful results from their digital advertising.

2. Pinterest:
IRI and Pinterest have partnered on a joint measurement solution, IRI Lift™ for
Pinterest®. This real-time, advertising measurement solution will seamlessly integrate
Pinterest’s advertising exposure data with IRI’s big data assets to link advertising
exposure on Pinterest to actual offline purchases, both on Pinterest itself and on other
platforms, down to the specific product and household level.

3. BCG:
IRI’s partnership with BCG includes thought leadership initiatives around the trends
and insights that are shaping the CPG industry. This includes the companies’ annual
Growth Leaders study, which identifies the CPG companies that are growing and the
specific strategies they are using to win against the competition.

Core Strengths:
Leveraging Artificial Intelligence, Machine Learning, & Augmented Decision Making

Company information:
Headquarters – Rockville, Md (USA)
Founded – 1963
Leadership – James Smith, CEO
Scott Royal, President
Susan Bennett, CHRO

Global 2017 annual turnover – $ 557 Million

Services offered –
Westat conducts studies on health conditions and expenditures, academic achievement and
literacy medical treatments and outcomes, exposure assessments, program evaluation,
information management and communications solutions, and respondent knowledge,
attitudes, and behaviours

Specialization –
The company’s focus areas and capabilities include:
• Statistical analysis and methodological research in survey design, experiments and testing,
data science and analytics, statistical disclosure control, and qualitative research
• Program, process, and outcome evaluation using diverse methodologies from design to
implementation to guide each program to success
• Health research, including behavioural and mental health, clinical studies and clinical trials,
public and international health, health care delivery, patient safety and health
communications campaigns
• Social policy research and technical assistance for creating innovative evaluation, quality
improvement and service delivery systems
• Education programs for supporting teachers, conducting evaluations, and providing
technical assistance
• Transportation studies of travel behaviours, safety, and human factors using advanced
technologies such as instrumented vehicles and simulators, field observational studies, and
online and mobile device-based surveys

Important Projects undertaken

Westat majorly works with government and its agencies like Metropolitan councils, US
department of justice, Centre for disease control, etc. Some of its major clients and their
respective projects include:

• Baltimore Metropolitan Council (BMC)

 • Maryland residents’ travel patterns have changed over the past decade. The causes of
those changes are quickly evolving due to the rise of navigation apps, on-demand
ride-hailing services, telecommuting, and more. The Baltimore Metropolitan Council
(BMC) and Maryland Department of Transportation (MDOT) needed to understand
how these technologies have changed residents’ travel behaviours. Westat’s survey
support system provided real-time geocoding, an interactive smartphone app, a
multimodal reminder system and machine learning-enhanced survey questions

• Centres for Disease Control and Prevention (CDC)

The Emergency Risk Communication Branch at the Centres for Disease Control and
Prevention (CDC) tapped Westat to determine whether its emergency risk
communication approaches are effective. Westat is developing, operationalizing and
evaluating an evidence-informed set of quantifiable measures to assess the quality and
impact of CDC’s emergency risk communication messages on various target
audiences.

• National Institute of Environmental Health Sciences’ (NIEHS’)

Breast Cancer and the Environment Communication Research
Initiative (BCERP)
Project: Leveraging social networks to spread breast cancer risk information
Westat developed an innovative community-based participative research project to
evaluate the effectiveness of social networks in reaching and engaging with health
risk messages.
Westat identified a group of online influencers to disseminate breast cancer
environmental risk information to women and at-risk family members. Westat also
conducted research with a culturally diverse group of mothers to refine existing
BCERP prevention messages and disseminated those messages through influencer
networks.

Company information:
Headquarters – London (UK)
Founded – 2001
Leadership – Guillaume Bacuvier, CEO
Joanne Wilson, CFO
Denise Sefton, Chief People Officer

Global Annual 2017 turnover – $ 458 Million

Services offered –
Dunnhumby’s integrated set of consulting, software, and technology solutions is designed to
empower businesses through a broad range of capabilities. From strategy to execution, its
capabilities span the entire customer lifecycle to help the clients make better business
decisions and improve customer lifetime value.

Specialization –
The primary services offered include:
• Data consultancy –Data Strategy Healthcheck, a specific framework to help the
clients define and implement a robust data strategy. IT basically helps the clients
make the most efficient use of their customer data

• Retail Essentials – dunnhumby provides Customer insight, operations and

merchandising teams benefit from this solution, as it facilitates data analysis and
interpretation to make informed decisions and deliver up to 5% like-for-like
annualised sales growth.

Important Projects undertaken

TESCO –
Technology has transformed how customers & retailers interact with each other. Yet for
Tesco, a leading omni-channel grocery retailer, most of the shopping was still happening in-
store, but data was not connected to online IDs.
Tesco identified the need to combine data from multiple touch points (online/offline) to
understand customer behaviour and to deliver an exceptional customer experience. By
tackling this challenge, they also positioned themselves in the right track to optimise digital
budgets, personalisation and measurement.