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for what is true, to fight against corruption and disinformation, and to choose leaders
The launch was hosted by GMA News and Public Affairs anchors Vicky Morales
and Mike Enriquez, who made his first public appearance after a heart bypass operation
in September.
Relative to this project, the team intends to launch a more localized version which
will be called “CHECK it out” wherein the scope is only within the vicinity of Intramuros.
Like what the name entails, it urges the voters to check out the necessary information
on voting procedures and even those who they must vote first before literally checking
their ballots. This campaign would be primarily comprised of lecture series on voter’s
education.
BIG IDEA
Key Insights: (1) Millennials are absorbed in their day to day activities, sometimes
dismissing far more important issues that involve the welfare of many, and; (2)
checking the background of the politicians running for position, checking the actual
According to the YouthVote Philippines toolkit, registering to vote is the first step
towards becoming an active and engaged voter. In the Philippines, this is the only way
that gives every Filipino the passport to elect the next leaders of the country. Voter’s
registration and voter’s capability to cast their own ballots and secure its correctness
are two major exercises of our right to suffrage as enshrined in Section 1, Article V of the
1987 Constitution to wit, “Suffrage may be exercised by all citizens of the Philippines not
otherwise disqualified by law, who are at least eighteen years of age, and who shall have
resided in the Philippines for at least one year, and in the place wherein they propose to
vote, for at least six months immediately preceding the election. No literacy, property, or
when citizens of different ages, backgrounds, sectors and groups participate thus is this
initiative to promote voter’s education. It is in the height of the election (from registration
to education to voting) shows the true meaning of people power – voting right and voting
The Big Idea: YOUR CHECK IS A BIG DEAL. Make the target audience walk in the shoes
of a decision maker. Make them feel involved in the process of voting. Make it a big deal
by informing them about the weight of the decision they will make. The campaign will
anchor on the 3 Checks Outs: politicians’ background, election process before checking
2. Gather thirty (30) volunteers who will serve as facilitators; five (5) for each barangay;
4. Ensure participation of at least thirty (30) youth voters per barangay every session;
5. Publish a Facebook page and gain 1,000 number of likes in one month;
7. Get above satisfactory rating with the evaluation form to be distributed after the whole
series.
COMMUNICATION TOOL
To promote Pusuan ang Totoo together with the Check it out campaign, the following
circulating online to be used by different social media platform users to promote not
only GMA’s advocacy, but also voter’s education. These hashtags would be used to
bring awareness and disseminate information online. With that, the campaign could
2. Facebook page about the campaign will also be created. That is where the
announcements, schedules, and other information would be posted to make the people
knowledgeable with regards to the campaign. Also, the said platform could be one of the
3 Snacks for 150 pcs (inclusions; bottled water 15 php bottled water-
Participants (30 bottled water & each (x150), 2,250php,
pax times 5 sandwich) sandwich 30 php sandwich-
days) each (x150) 4,500php
5 Snacks for the 150 pcs (inclusions; bottled water 15 php bottled water-
Committee (30 bottled water & each (x150), 2,250php,
pax times 5 sandwich) sandwich 30 php sandwich-
days) each (x150) 4,500php
6 Token for 5 pcs (inclusions; tote tote bag 75 php (x5), tote bag- 375php,
Speakers bag, Jacket, t-shirt, customized jacket Jacket- 1,500php,
tumbler and sodexo gc) 300php (x5), t-shirt t-shirt- 1,250,
250 php (x5), tumbler tumbler- 500php,
100 php (x5), sodexo sodexo GC-
gc 1000 each (x5) 5,000php
7 Notebook for Customized notebook 50 php each (x50) 2,500php
the Participants from Divisoria (50 pcs)
8 Pens for the Customized pen from 20 php each (x50) 1,000php
Participants Divisoria (50 pcs)
9 T-Shirt for the T-shirt and printing 250 php each (x40) 10,000php
Participants from divisoria (40 pcs)
10 T-Shirt for the T-shirt and printing 250 php each (x40) 10,000php
Committee from divisoria (40 pcs)
11 ID Card for the Customized ID Cards ID Card 10 php (x50), ID Card- 500php,
Participants from Divisoria (layout is ID holder 10 php ID holder- 500php,
from the creatives (x50), ID lace 15 php ID lace 750php
team, printing is from (x50)
divi) 50 pcs in case of
lost ID Cards, ID holder
plus 50 pcs customized
ID lace
12 ID Card for the Customized ID Cards ID Card 10 php (x50), ID Card- 500php,
Committee from Divisoria (layout is ID holder 10 php ID holder- 500php,
from the creatives (x50), ID lace 15 php ID lace 750php
team, printing is from (x50)
divi) 50 pcs in case of
lost ID Cards, ID holder
plus 50 pcs customized
ID lace
654, along San Juan de Letran St.; Brgy. 655 and 657, along Magallanes St.; Brgy. 656,
HOSTS
Marie Grace Michelle Umali-Tima or Mariz Umali is a Filipina television news anchor and
journalist. She is known for being the main newscaster of the weekend edition of GMA
News TV's Balitanghali (formerly Q since 2010 with co-anchor Jun Veneracion). She
started to work at GMA Network as a researcher and producer of news content for the
2001 Philippine general elections. Besides Balintanghali, she also appeared as host or
documentarian in other television shows such as I-Witness, Out of Control and Born to
Be Wild.
As she was about to turn 21, Umali started as a producer and researcher at GMA
Network, covering the 2001 general elections in the Philippines. Later on, she became a
news reporter. She had reported dangerous coverage such as Manila Peninsula siege
Ivan Ramesis Perez Mayrina is a Filipino broadcaster, journalist, reporter and news
He started his broadcasting career at GMA Network in 2000 with other known news
personalities like Pia Arcangel, Connie Sison and Raffy Tima. He is best known for being
a host of the GMA News and Public Affairs shows 100% Pinoy and Pinoy Abroad, and a
news anchor of QTV/Q's News on Q - all of which he was partnered with Rhea Santos
(from 2005 to 2010) and Connie Sison (2010-2011, followed by the second tandem On
Call: Serbisyong Totoo. Ngayon.; 2011-2012, aired by GMA News TV). Aside from being
a regular reporter of GMA News, he is currently a host and segment producer of the
morning show Unang Hirit, and a news anchor of GMA Flash Report and News TV Live.
GUEST SPEAKERS
Sarah Elago is an activist youth leader from the Makabayan bloc and at the same time,
she is a member of the House of Representatives. She was the poorest among the
Malou Mangahas is a co-founder and current executive director of the Philippine Center
Malou has worked for various newspapers and news agencies based in Manila and
Until recently, she was the first editor in chief of gmanews.tv, while working as Vice
President for Research and Content Development of GMA News and Public Affairs, on
Atty. Salma Pir T. Rasul , a council member of National Citizens’ Movement for Free
the Philippines as well in the states of New York and Maryland. She is currently the
Programs Director of the Philippine Center for Islam and Democracy. She is also the
Director for the Islamic Law Studies of the University of the Philippines Law Center
(UPLC) and likewise serves as the Programs Development Consultant of the Institute
of Administration of Justice of the same center. She currently lectures for the Mandatory
Continuing Legal Education (MCLE) program of the UPLC and at the Lyceum of the
Philippines College of Law. Atty. Rasul is part of the study group on Federalism,
organized by the Local Government Development Foundation and the Konrad Adenauer
Stiftung.
Atty. Rasul is a member of the Integrated Bar of the Philippines and the Philippine Bar
Association.
References
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