NO.

AUTORS AND year TITLE CONCLUSION

YEAR
1 HAMEED ABDUL 2014 IMPACT OF TV Today,
ADVERTISMENT
ON CHILDREN companies
BUYING spend massive
BEHAVIOUR
amount of
their earnings
in advertising
TV
advertising not
only change
emotions but
give
considerable
message
exerting a far
attainment
influence on
the daily lives
of people

2 1.FATIMA SAMAR Oct 2105 IMPACT OF Results tell

2. LODHI ADVERTISEMENT
SAMREEN ON BUYING that
BEHAVIOURS OF advertisements
THE
CONSUMERS: are useful in
STUDY OF coating the
COSMETIC
INDUSTRY IN awareness
KARACHI CITY. among the
consumers.
TVCs and
billboards are
widely used
by the
 different
marketing
departments of
the cosmetic
companies
which are
targeting
above the line
through these
medium.
3 FACULTY OF Feb 2010 AN EVALUATION By virtue of
BUSINESS OF THE IMPACT
ADMINISTRATION OF ADVERTISING this study, it
UNIVERSITY OF ON CONSUMER has been
NIGERIA ENUGU BEHAVIOUR
CAMPUS discovered
that
advertising
shapes a
consumer’s
perception
about a
product.
However,
there should
be a system of
checks and
balances as
regards the
impact of
advertisement.

4 1. AGBEJA, 2015 ANALYSIS OF there is a

OYEDOKUN, THE EFFECT OF
ADVERTISING significant
 2. ADELAKUN ON SALES AND relationship
O.J., PROFITABILITY
3. AKINYEMI OF COMPANY between
DARAMOLA marketing
expenses and
profitability of
the firm.
There is a
significant
relationship
between
turnover and
marketing
expenses of
the firm. Also,
there is a
significant
relationship
between
inventory and
profitability of
the firm.
5 1. JURA TELEVISION The results
LIAUKONYTE, ADVERTISING
2. THALES AND ONLINE showed that
TEIXEIRA, SHOPPING television
3. KENNETH C.
WILBUR advertising
influences
online
shopping 26
and that
advertising
content plays a
key role
This aligns
with prior
work showing
that
advertisements
that sell
effectively
result in fewer
website
visitors, but
those who do
visit are more
inclined to
make a
purchase.