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BU_JOBCODE Position AD
(i.e.,
420_193J03)

BU =
42000 Executive Director
Job Code Jobcode = Communication
193J03
 Job Summary Job Duties/Responsibilities Title

Oversees all marketing and communications

aspects of the university web site, with a direct
responsibility for the content of the top-level
areas (About VSU, Admissions, Academics and
Campus Life). Oversees all communications for
university social media accounts, with a direct
responsibility for the content of the top-level
social media accounts representing the 10 % Consultation and Training
university as a whole.

Responsible for working conjointly with various

University constituencies in creating, developing
and executing the marketing strategies and
activities of VSU which focus on enhancing
student recruitment.

25 % Managing social networks and online

communities

10 % Management of marketing plan

15 % Content Production

20 % Supervision and Leadership of Unit

15% Other duties as assigned

05 % Professional Development
 Preferred
Required
Job Duties/Responsibilities Required Qualifications Title Qualificatio
Qualifications ns Title

Consultation and training for other VSU

departments as it pertains to media use, visual
identity, marketing, and other related topics.

Preferred
Qualificatio
Bachelor's Degree ns
in communications,
marketing or
related field
required.

Management of social networks to include 2 or more years of

answering questions, engaging users, searching experience
for information, posting content, managing Required Qualifications managing social
campaigns. media and web
content required.
Performing assessment of social media
programs by developing and implementing 2 or more years of
analytics, measurement and process reviews. diverse video
production
experiences are
required.

Under the direction of the Vice President,

identify overarching marketing goals and then
design and implement a comprehensive plan to
strengthen VSU's image with prospective and
current students and parents; faculty and staff;
alumni and friends of the University. The plan
will contain the necessary strategies, action
steps, and metrics required to effectively meet
those goals.

Responsible for designing and executing a

dynamic and imaginative branding and
marketing plan, including working with vendors
and suppliers to develop and place advertising in
strategically appropriate markets.
Including supervision of producing, concept
development, writing, directing, recording,
editing and distribution of content. Work with
unit administration to manage visual identity
through web content, publications, and
promotional materials, including radio and
television promotional programming.
Trains and coordinates departmental content
managers for university internal and external
web sites and social media.

Supervises Digital Media employees and team of

student assistants. Supervises video services for
the University including single and multiple
camera recordings, studio and field production,
video editing, webcasting, and distribution.

Recruits, supervises, and trains staff. Administers

scheduling and budgets.

Duties commensurate with the level of

responsibility and tasks outlined in your position
description, as designated by your supervisor in
order to meet the needs of the unit. This may
NOT include supervisory or financial
responsibility unless it currently a part of your
base duties.

Additional duties beyond the scope of your

Profile in responsibility, supervisory, or financial
management need prior approval by Human
Resources and may necessitate revisions to the
classification or Profile of the position.
Participate in educational and/or professional
activities that foster your training or
development in your discipline.
 Preferred Competencies Competencies
Qualifications Title

The extent to which

employee is proficient and
Master's Degree in professional in oral and
communications, written communication.
marketing or related This includes listening,
field preferred. understanding,
Communication remembering, and
Experience with Skills following oral or written
Adobe Creative instructions; asking for
Suite, specifically clarification when
Adobe Premiere, is necessary and providing
preferred. information to others in a
clear, complete and concise
manner.

The extent to which

employee demonstrates
proper judgment in
decision-making and
displays effective problem-
Critical Thinking solving skills. He/she draws
appropriate conclusions
from relevant data and
solves short-and long-term
problems by generating
alternative solutions and
contingency plans.