NARENDRA MAHESHWARI
(MBA)/ 13+ Yrs. SALES, MARKETING & BUSINESS DEVELOPMENT
Experience with ability to generate Business in fiercely competitive markets)
(10/ NOV/ 1981)
UDAIPUR
CAREER.NARENDRA@OUTLOOK.COM
96100-00096, 90999-77390
https://www.linkedin.com/in/Narendra-
maheshwari-65721a18
@Neeru1981
EDUCATION CREDENTIALS
 MBA - ICFAI UNIVERSITY (2006)
 B. COM - MLSU UNIVERSITY (2004)
 SR. SECONDARY - AICBSE BOARD
( 1st- DIVISION -77%)
 SECONDARY - AICBSE BOARD
( 1st- DIVISION -77%)
SALES & MARKETING PROFESSIONAL
ACCOLADES MOST PROUD OF..
PREETHI – PHILIPS BEST MERCHANDISER AWARD, for 2016.
VIDEOCON BEST ACHIEVER AWARD, for month of April, 2011.
VODAFONE HERO AWARD, for month of Dec, 2008.
VODAFONE SUPER STAR RECOGNITION.
Represented Rajasthan at National Level in Chess Championship.
KEY SKILLS
❖ SALES
 CHANNEL SALES  RETAIL SALES  CORPORATE SALES
 CAPABILITY BUILDING  BUSINESS CREATION & ROLLOUTS
 NEW BUSINESS DEVELOPMENT  PRODUCT MANAGEMENT
 STRONG ROI ORIENTATION SELL IN - SELL OUT CREATION
 PROCESS- POLICY & SYSTEM CREATION  SALES FORCE
AUTOMATION  360 DEGREE TEAM DEVELOPMENT
❖ MARKETING
 BRAND MANAGEMENT & ACTIVATIONS TRADE MARKETING
 DIGITAL MARKETING  PROMOTIONS (ATL/ BTL ACTIVATION)
CAREER AT A GLANCE
❖ SALES: 13+Yrs Sales experience in 4 different Industries FMCG,
CONSUMER DURABLES, APPLIANCES & TELECOM.
❖ CHANNELS MANAGED: All Kind of Push and Pull Channels-
Distribution, Retail (Exclusive & Multi Brand) Franchise, Wholesale
Corporate, DST/DSA/CSA.
❖ BUSINESS SIZE: Handled Max. Turnover Business 50 Crore
(Annual) & Max. SKU Handled 200+.
❖ TEAM MANAGEMENT: Provided Leadership to Max Team Size
150 subordinates.
❖ REGION HANDLED: Worked in Majority part of North & West India
(GUJARAT, RAJASTHAN, MP, MAHARASHTRA, DELHI).
❖ GENERAL MANAGEMENT: State, Branch & Zonal Sales,
Marketing & Customer Service Operations.
❖ MARKETING: Conceptualized & executed various Brand
Promotional Activities/ ATL/BTL Techniques / Promotions,
Participation in Events and Exhibitions, Digital Marketing,
Merchandising, Designing & Tracking of Trade Schemes and
Consumer offers, Product Rollouts and Launches.
 BRANCH MANAGER
(BUSINESS DEVELOPMENT FOR NEW MARKETS)
FEB, 2015 – TILL DATE

GOAL AND CHALLENGES:

➢ Core Responsibilities:
1) Business Development for PREETHI-PHILIPS in New Markets (GUJARAT/ MAHARASHTRA).
2) Formulation of Channel (S&D) Strategy & Infra. Development, Team Recruitment & OJT.
3) Business/ Revenue Generation and Ensure delivery of margins in all the Categories & SKU’s.
➢ Add on Responsibilities: Marketing Activations for Brand Development, Budget Allocations (ATL/BTL),
Product/ Trade Schemes/ Consumer Offers Rollout’s & Executions.

DELIVERIES & RESULTS:

➢ S&D Infra./ Channel Developed (Distribution & Retail) all across Region with Dealer Network of 800+
Active Dealers.
A) 100%+ OP Primary / Secondary Sales Achv. From last 4 consecutive Yrs. (For 2018 - 105%, For
2017 -107%, & For 2016 -105%).
B) Avg. 60% Monthly Dealer Reach extraction over base of 800+ Active Dealers.
C) Consistently Year on Year growth over 50% + over last yr. Active base and Business.

ACCOLADES MOST PROUD OF

WITH ….
KEY SKILLS LEARNT & EXPERTIZED
“BEST MERCHANDISER AWARD for 2016”.
Promoted as Branch Manager from Sr. ASM role
in just one Yr of joining.
ORGANIZATION STRUCTURE
✓ CHANNEL SALES – DISTRIBUTORS & DEALERS.
✓ 360 DEGREE DEVELOPMENT OF TEAM.
✓ BUSINESS REVIEW (VALUE / VOLUME/ DEALER
REACH & NEW DEALER ACTIVATIONS).
✓ SET & MONITOR TEAM PJC’s (BEAT PLAN.)
✓ RETAIL MARKETING PLAN (ATL/ BTL)
✓ TRADE SCHEME & CONSUMER OFFERS..
✓ STRONG ROI ORIENTATION.
✓ MONTHLY CLAIM SETTLEMENT
✓ ADHERENCE TO SFA SYSTEM.
✓ MERCHANDISING.
✓ CREDIT CONTROL & COLLECTIONS.
✓ FORECASTING & STOCK INDENTING.

NEW INITIATIVES
➢ Innovative BTL Initiatives for Brand Building like Live
Demonstrations in Kitty Party Events, Cookery Classes
etc.
➢ Developed First Brand Store of INDIA – “PREETHI
GUARANTEE SHOP” in Ahmadabad.

2
HINDUSTAN UNILEVER FIELD SERVICES (AUG, 2012 – JAN, 2015)
REGIONAL FIELD MANAGER

KEY SKILLS LEARNT & EXPERTIZED :

❖ FIELD FORCE CAPABILITY BUILDING & BUSINESS
DEVELOPMENT
✓ Sourcing, Recruitment, Training / Coaching, Capability
Building & Talent Development of Field Sales Team.
❖ SALES FORCE AUTOMATION SYSTEM:
✓ Implementation of Field Monitoring Technologies, SFA’S and
Beat Route Application to Field Sales Team.
❖ SALES REVIEWS:
✓ Business Reviews, RAG Analysis of Team, and Joint Market
working with Team subordinates falling in Red category.

BUSINESS OPERATIONS MANAGER

FEB, 2011 – JULY, 2012

KEY SKILLS LEARNT & EXPERTIZED :

“VIDEOCON BEST ACHEIVER
AWARD” for Month of APRIL
2011.
✓ RETAIL SALES – BRAND SHOPS DIGIWORLD
✓ MONTHLY CLAIM SETTLEMENT
✓ MONTHLY BUSINESS REVIEWS
✓ CN WORKING
✓ RETAIL MARKETING PLAN
✓ COLLECTIONS
❖ NEW INTIATIVES & ACHIEVEMENTS:
➢ Infrastructure Developed for DIGIWORLD stores all across region in
just 2 months of joining.

BRANCH POSTPAID LEAD

FEB, 2006 – FEB, 2011

KEY SKILLS LEARNT & EXPERTIZED :

“ VODAFONE HERO AWARD”,
for Month of DEC, 2008.
❖ NEW INTIATIVES & ACHIEVEMENTS:
“VODAFONE SUPER STAR
RECOGNITION”
✓ CHANNEL MANAGEMENT - FRANCHISEE (VMS,) CSA, DSA &
DST.
✓ CORPORATE (HNI) BUSINESS SCOURCING
✓ LEAD GENERATION
✓ CORPORATE FUNNEL MANAGEMENT
✓ SCHEME ROLLOUTS
✓ FIELD FORCE CAPABILITY BUILDING
✓ TEAM MANAGEMENT
➢ Clinched biggest Corporate Postpaid acquisition deal of entire circle
from Rajasthan Government (1000 Postpaid connections).
➢ Got an opportunity to handle Retail and Corporate sales as well for
Branch in just 6 months of joining.