Professional Documents
Culture Documents
Choosing
A Modern
DAM
TIFF
AI
DOC
—Introduction
2 Introduction
According to the IDC, the amount of digital content created
and replicated in the world will grow to almost
35 zettabytes
By 2020
Terabyte
Zettabyte
1 Billion Terabytes
marketing
Believe it or not, DAM-like systems have
Landscape Cloud
been around since the 80’s — think FTPs
photos
Caribbean Water Island (File Transfer Protocols), zip drives, local
Automated data entry, where the Analytics to help your team understand
system instantly captures metadata how your content is being used.
when an asset is uploaded.
Powerful integrations with other
A flexible system for organizing files, software your team uses on a daily basis.
including a visual asset hierarchy,
intelligent search and tagging. Methods to quickly and securely
distribute content inside and outside of
Editing tools that allow users to your organization.
resize, reformat, and manipulate
images and videos without creating
duplicate assets.
your customer A lot has changed over the last decade. Both the number of
marketing channels and the volume of assets needed to support
experience strategy these channels have multiplied. Digital assets must now be
personalized and support the entire customer lifecycle, from
awareness and consideration, to purchase and advocacy.
Companies also collaborate with more people across time zones
and languages. Lastly, approval processes have become more
complex, involving internal and external stakeholders, and more
complicated compliance regulations.
6 Revenue growth
Does your technology support this rapid
advance of the digital world? At its core,
modern DAM platforms create a centralized
and efficient way for teams to store, share and
manipulate creative assets. They empower
teams to deliver the right assets to the
appropriate channel, at the optimal time and in
a compliant way. The right DAM platform will
help you manage all of these new use-cases,
leading to a strong brand experience for all of
your customers and stronger revenue growth.
Phew! That’s a lot to handle, but the evolution
of DAM has certainly come a long way.
When choosing a DAM platform, ensure the #1 in customer satisfaction. Not bad, huh?
software is easy to use and doesn’t require
extensive training. Learn more about our G2 Crowd report here.
G2 Crowd Review
Ease of Use
integrations here.
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Companies typically manage licensed
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assets that all have unique expiration
dates, usage rules and copyright laws.
For enterprise companies, this can mean
thousands or even millions of licensed Sonata Logotype Black 4
assets, each with a different set of
permissions — and remembering all of Require asset approval from any administrator
this manually is virtually impossible. When
looking for a DAM, ensure the platform
offers workflow capabilities such as
Require asset approval from each of the following selected administrators
permissioning, expiration and approval
features to mitigate risks and avoid any fees
Sonia Wilson Todd Castillo
associated with misuse of an asset.
Ryan Tran Marta Fletcher
Forrester Research, “The CMO and CIO Must Accelerate on Their Path to Better
Collaboration,” October 2013.
Online
Storage
—Shared drives vs. Online storage vs. DAMs
DAM
File storage
Enterprise search
Folder hierarchy
Collaboration
Version control
Security
Rich media
Custom tags
Custom integration
Metadata management
Rights management
Asset utilization
Need help convincing your colleagues that your organization needs a DAM platform? Here are a few questions and
considerations for making a business case to your organization:
• Do you struggle to locate assets, even when it’s • Can your marketing team easily create new versions of assets to
centralized on a shared drive? support different platforms and devices?
• Can your entire organization and external partners • Are your marketing campaigns executed on time, and can you keep
easily access and use finished assets? up with consumer demand?
• Do you capture metadata that makes it easy to • Can you dynamically adjust creative or copy in real-time when
find assets? customers interact with your content?
• Do you have streamlined review and approval • Do you measure asset utilization by internal stakeholders, internal
processes that create a historical record of assets? teams and external partners?
• Do you struggle with managing version control on • Do you measure your asset engagement by channel?
creative assets? • Have you violated a creative license in the last 12 months because
an asset was accidentally available on a production drive?
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