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What Factors Motivates and Demotivates Adult Students within the Online Classroom?
Patrick Watson
May 6, 2018
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Table of Contents
ABSTRACT .......................................................................................................................................................... 3
AREA OF FOCUS AND PROBLEM STATEMENT.......................................................................................... 4
LITERATURE REVIEW .................................................................................................................................... 5
ONLINE LEARNING CHALLENGES ..............................................................................................................................6
INFLUENTIAL FACTORS ..............................................................................................................................................7
CONCLUSION .............................................................................................................................................................8
RESEARCH QUESTIONS ..............................................................................................................................................9
RESEARCH METHODS ................................................................................................................................... 10
INFORMATION ON PARTICIPANTS .............................................................................................................................10
GATEKEEPERS .........................................................................................................................................................11
DATA COLLECTION..................................................................................................................................................12
RESULTS ........................................................................................................................................................... 14
PARTICIPANTS .........................................................................................................................................................14
QUALITATIVE DATA ................................................................................................................................................16
DISCUSSION ..................................................................................................................................................... 20
CONCLUSION................................................................................................................................................... 25
REFERENCES ................................................................................................................................................... 26
APPENDIX A ..................................................................................................................................................... 27
APPENDIX B ..................................................................................................................................................... 28
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Abstract
This research study was aimed at learning the details of the what motivates and what
demotivates students. Specifically, the target population for this research was adult students
engaging in graduate studies online. As online graduate programs continue to grow we should
have a better understanding of how adult students accomplish their goals within continued
education. A combination of qualitative and quantitative methods was used in the research
process to arrive at a conclusion. A total of nine participants were surveyed on how motivation
influences their online learning. The main attributes that were taken into account for the
competence. Students were asked to respond to various questions in a survey format on how
these four attributes contribute to their motivation to learn. It became apparent that online
students are truly motivated individuals who are able to sustain that motivation throughout
finds its inception from the lack of motivation. When it comes to adult learners seeking formal
opportunities to learn, they often start with the motivation of earning a degree or for personal
development (Hubackova & Semradova, 2014). With the use of technology as a medium to
access education, new factors are playing into the role of sustained motivation that can affect the
overall learning process. When students are no longer required to physically attend class but
instead digitally commute to class, one might suggest that motivation might be affected.
Knowles (1980) inclined that “adults are mostly driven by internal motivation, rather than
Literature Review
Online education continues to grow within the adult education community. As this
community of online learners grow so are the programs that they are enrolling into (Yoo &
Wang, 2013). Within this growing field of education each student has their own set of
circumstances of which affect their education. One could argue that every aspect of their life
plays into their motivation, which can have an effect on that student’s education. Essentially any
event in a student’s life could be a motivating factor or a demotivating factor. This motivation
can therefore affect the students education in a positive or negative way, which can be crippling
or uplifting. Hubackova and Semradova (2014) recognize that for adult learners to continue their
education, outside factors play an important role in that dynamic including, “person’s
characteristic features, society’s climate and its relations with learning, environment and its
relationships, and life situations” (p. 2). Motivation can be affected by countless factors which
This idea that motivation plays an important role in engagement among adult online
learners and how to increase motivation has been under investigated (Yoo & Wang, 2013). With
this poor understanding in online learner’s behaviors their performance in these classes may have
been comprised (Yoo & Wang, 2013). With little research being conducted on this topic there is
essentially no significant answer to the problem of why students lose motivation. There are many
different aspects as to what effects motivation and this research will attempt to gain a better
There is still a lot of discussion as to what variety of students are successful in online
classes. Some research presents information stating that older students might be more suited for
that the adult student and younger student are different in this regard (Hubackova & Semradova,
2014). Online education is still relatively new, especially when compared to a traditional
classroom setting, with that comes a possible disconnection between the students and their
learning. Theories that apply to the traditional classroom setting might not be appropriate to
impose on a student who is an online learner. This distinction is significant, as this literature
review will explore what previous studies concluded on motivation and how it affects adult
As online learning requires more motivation provided by the learner, assuming an adult
student is more mature, adults have a higher ability to be self-motivating (Ransdell, 2010). Adult
students are steadier when it comes to being responsible and self-aware, essentially stating that
adult learners should be able to sustain their self-motivation. This higher level of self-motivation
can lead to deeper critical thinking, analysis, and discussion (Randell, 2010). On the contrary,
“there is some evidence that online learning requires even more learner motivation and self-
direction than traditional classroom-based instruction” (Randell, 2010, p. 1). This particular
study finds that adults have a high potential to be self-motivated and highly engaged, but some
Online learning might be a more suitable option for adult students with busy lives, as
external factors can play such a critical role in sustained motivation. One study in particular
demonstrated from their research that adult learners use technology to their advantage to support
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their learning (Hashmin & Tan, 2015). It is also important to note that the same research also
concluded that adult learner’s intention to adopt online learning can originate from their attitude.
If the learner has a good attitude toward online learning, then they are more inclined to be
Influential factors
It is often believed that adult students engage in education opportunities with the goal of
working toward a promotion, but one study in particular discovered this to be baseless. The study
found that many students where engaged in online learning for a “sense of achievement, personal
satisfaction, a general love for learning, a deep interest in the course subject, and immediate
benefit in the workplace, not in terms of promotion or financial rewards but in having more
confidence would make studying worthwhile, despite time and work pressure” (Arthur & Tait,
2004, p. 9). By going back to school, students are attaining goals to reach their full potential
which could have been their initial motivation to engage in adult education to begin with. One of
the intriguing aspects of this particular study is how goal-oriented learning can have such a
profound effect on sustained motivation. Those students who identify something to work toward
achieved a higher level of self-motivation than those who did not, regardless of outside varying
factors (Arthur & Tait, 2004). In this study in particular the way a student coped with outside
stressors was a significant attribute in attaining motivation for learning. The research exhibited
that students who were raising children had the most difficult time coping (Arthur & Tait, 2004).
The researchers also identified that is was important for students who had full support of their
partner/ husband/ wife to be fundamental to any successful activity which involved learning
(Arthur & Tait, 2004). This puts extra emphasis on how extrinsic motivation can be a factor into
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the equation. This would be consistent with the research, that presented information which
indicated that the main influential factors of adult learners in higher education included;
emotional support, self- efficacy, time management, and learner autonomy (Yoo & Wang, 2013).
All these mentioned factors play an intricate role in the student’s motivation. As it has also been
noted that these outside factors influence the student’s engagement with the class which in turn
Wlodkowski (2017) states that the four motivational conditions include; “inclusion,
attitude, meaning, and competence.” Adults will continue to be motivated to learn if these four
attributes are present in their education. All four of these attributes weigh on the fact that the
student must maintain responsibility for their learning if the motivation is to become consistent.
Wlodkowski presents that the learner is also, to a degree, dependent on the instructor for their
own motivation. As the learner’s engagement is often influenced by the instruction itself
(Wlodkowski, 2017). If the instructor does not foster an exceptional environment for learning it
can become very difficult for the learner to have continued motivation.
Conclusion
The focus of this research is to better understand how adult learners are either losing,
growing, or sustaining motivation. There are a lot of variables in play for upholding motivation,
therefore it is apparent that research using qualitative methods can come closer to seeing the
parallel between the learner and their intrinsic/ extrinsic motivation. As the research attempts to
conceptualize contributing factors of the adult learner for how motivation may be affected.
Research has already been conducted with the intention to identify variables based on hypothesis
that can relate to motivation fluctuations, but qualitative research as to why this occurs is not as
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prevalent. Administrators of these formal learning opportunities can use this data and analysis to
better incorporate learning objectives to sustain adult motivation to learn, with the goal of
continued motivation throughout the students learning experience. To better develop course
material that will keep the learners engaged on that such material, as well as possible strategies
Research Questions
The questions that this research will try to answer include; What motivates and
demotivates online students in regard to their education as an adult student? How important are
significant reason as to why students lose or maintain motivation, what is that reason?
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Research Methods
A quantitative research method was utilized to represent the data for this research study.
A survey research design was instituted to properly identify interrelationship of variables to learn
about a particular population (Creswell, 2015). Within the survey itself the use of general open-
ended and closed ended interview/ questionnaire inquiries geared toward understanding the
motivation of students indicates that a quantitative research method is most appropriate. The
research study will be looking at the intangibles of motivation within graduate students, more
Information on Participants
The participants used in this study comprise of graduate students at Colorado State
University. More specifically the classes included, EDAE 624: Adult Teaching and Learning and
EDAE 520: Adult Education. With the focus being on graduate student’s motivation in particular
this sample perfectly represents the population the study seeks to research. More specifically,
these graduate students partaking in this research will be online students. With the growing
popularity of online learning, especially for graduate programs, it makes sense to identify this
These students vary in age, gender, location, and years of experience related to their
profession. Every student in the study at least has completed their bachelor’s degree, but no
uniform background or bachelor’s degree exists among students. With this diverse background
the research will be able to widen the scope to many different personalities within just two
Before entering the official questionnaire, participants were asked permission for the
purpose of participating in this study (see Appendix A for survey permission prompt). The
course instructors will disperse the questionnaire to the students, once they open the
questionnaire they must agree to release their answers to the researcher for data collection
purposes. All answers given by participants will remain anonymous. Course instructors will be
able to disperse the link which includes the survey to the class. With the student’s permission
they will then be able to proceed to the official questionnaire, where their responses to the
Gatekeepers
Participants for the research where selected with the aid of a gatekeeper who provided
initial information on who to contact. This initial gatekeeper I contacted is my current professor
at Colorado State University who provided contact information for the professors of students
whom I was interested in researching. I then contacted that second round of gatekeepers and
To help gain access to the students the gatekeepers of this research included two
professors within the Adult Education and Training Graduate Program at Colorado State
University. By contacting the professors of two particular classes within this graduate program
the access to homogeneous sampling could take place (Creswell, 2015). The study requires that
graduate students take part in a questionnaire like survey and this process can only take place
Permission was gained through an email sent to both professors, within the email was a
description of the study, who the sample of the study included, and formal permission to access
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the students (see Appendix B for email). Both professors did grant access to these students in
their respected classes for the study by replying to my email, the professors also graciously
Data Collection
An online questionnaire utilizing quantitative methods has been identified as the most
appropriate method for data collection. This questionnaire will be distributed using Google
Forms, to build the survey and to collect the data. Although there is no time limit to complete the
survey, participants on average should take no longer than 10-15 minutes to fully complete. At
the same time this questionnaire will take the mold of an interview, using open ended and closed
ended questions that should be thought provoking. This questionnaire essentially takes the place
of either an in-person interview or an interview over the telephone. Answers from the
questionnaire will be collected and reviewed by the researcher for patterns, differences, and
unified answers between students to help answer the research question. There are many different
variables to what motivates and what demotivates students, so correlating these variables would
Closed ended questions are important to include within this research to “net useful
information to support theories and concepts in the literature” (Creswell, 2015, p. 219). To
elaborate on the close ended questions, an open-ended question will follow to explore those ideas
more thoroughly. The process of the questionnaire will be to start with a closed ended question
which will establish a theme, that will then be followed up by an open-ended response that
should shed more light on that theme. For these questions to elicit a reaction from the participant
they must “ensure clarity of meaning, avoid possible misinterpretations, and determine whether
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the items elicit sufficient variance in responses” (Moy & Murphy, 2016, p. 21). Data will be
collected from these questions where overlapping similarities will be identified to then be
analyzed. Depending on how detailed the responses are to questions will determine how long a
The survey will be focused around the four attributes as described by Wlodkowski (2008)
that expresses motivation in adult students which include; how inclusion fosters involvement,
how attitude influences behavior, how meaning sustains involvement, and how competence build
confidence. These four-motivational condition’s will be the framework for the survey questions.
Participants will be asked on a 5-point scale is they agree or disagree to a statement, from there
they will then be asked to explain their reasoning. These scores will be tallied up to assess the
motivational level of the student when it comes to their education. With the open-ended
response, the participants will be able to explain their reasoning and what factors play into their
motivational status.
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Results
Participants
Out of 24 possible participants, a total of n=9 students participated in this research study.
All nine participants were students in the Adult Education and Training Master Program at
Colorado State University, all of the participants were first year students. Every participant had
previous higher education, as a requirement to enter the graduate program is a bachelor’s degree.
Qualitative Data
There were three sections within the survey where students were asked to elaborate on
specific details entailing those questions. The purpose of these open-ended questions was to gain
a better perspective on what may or may not motivate a student. The responses by each
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participant where analyzed and major themes from these responses were identified. Answers that
Question 1:
Please explain how not being able to engage with your instructor (in the traditional sense)
affects your motivation to learn? If it does not then please explain, why it does not?
Question 2:
What would be the determining factor(s) as to why I do/ do not have a good attitude
Question 3:
What outside contributing factors play the largest role in becoming uninvolved with the
class as a whole?
Discussion
The goal of this research was to better understand what motivates and demotivates online
students. To better quantity the attributes of a motivated online learner the results of the research
study will be analyzed and discussed to better understand the implications to the problem. For
the research study four distinct attributes where recognized and students where asked questions
regarding the following four attributes; inclusion, attitude, involvement, and competence. Each
motivated learner. With 44.4% of the participants selecting “agree” and 55.6% of participants
selecting “strongly agree” when asked if they would describe themselves as motivated or not.
Adult learners have the ability to be self-motivating, as they are often steadier when it comes to
being responsible and self-aware (Ransdell, 2010). When asked if their motivation had decreased
since the start of graduate school, 44.4% of respondents “strongly disagreed”. This to go along
with 22.2% of respondents who “agreed” and 22.2% of respondents who identified that they
struggled to complete the assigned work in on time. This would represent a trend toward students
who generally are consistently motivated and showing no significant signs of fatigue, as 77.8%
The learner’s engagement is often influenced by the instruction itself, which can have
influence over a student’s motivation if they do not feel that the classroom is an inclusive
environment (Wlodkowski, 2017). Not one participant in the study believed that the classroom
was disrespectful or unfriendly, toward both classmates and instructors. Every participant
believed that they had a voice within the class that could be heard, which allowed them to
One significant difference between online and a traditional classroom setting is in the
way a student communicates with their instructor. Participants who responded did not look at the
learning. 44.4% of participants disagreed and 11.1% of participants strongly disagreed that they
were concerned about the difference in communication between a student and the instructor. This
would lead to the acknowledgement that students who participate in online learning are not
feeling the physical distance of distance education. Online learners still are being engaged with
the material and with each other regardless of the fact that the actual classroom is virtual.
Arthur & Tait (2004) identified that students who were engaged with online learning did
so for an “immediate benefit in the workplace, not in terms of promotion or financial rewards but
in having more confidence would make studying worthwhile, despite time and work pressure”
(pg. 12). The research conducted would agree with that statement as 88.9% of participants
“strongly agree” that they apply their own experiences to their education and 88.9% of
participants believe that their graduate program is relevant to their professional career. Not only
are students being motivated by their own learning, they are also being motivated by each other’s
positive attitude toward learning. As 75% of participants “agree” that other students in class
effect their attitude toward learning and 88.9% of participants have a positive attitude toward
learning when actively engaging in the material. Students enroll in graduate programs with the
correlation of being relevant to their professional career. Not to mention how other student’s
positive attitude toward learning effects the general class as a whole. Each other’s individual
motivation can have a profound effect on a group of learners who are collectively working
toward a common goal within their own professional lives. This can create a domino effect of
positive attitudes toward learning that is created by relevancy to the student’s professional career.
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There is no doubt that one of the more important factors that can influence motivation is
involvement. Participants in the research displayed that even though their own personal
responsibilities may affect their education, it does not limit their involvement on a daily basis
with the material. 66.7% of participants engage with the material on a daily basis and believe this
to be vital to their success in regard to their learning. At the same time, 55.5% of participants feel
that their personal responsibilities get in the way of their education. This all adds up to students
not losing interest in the class material, which feeds their involvement and in turn their
motivation.
Participants in the study purposefully selected their graduate program for the purpose of
their studies being relevant to their professional careers. This would be an indication for the
initial motivation of the student. Now as the student becomes more involved with the material
they begin to apply this newly acquired knowledge to their professional career, creating a
reciprocal equilibrium. 88.9% of participants feel that they are confident in their work, 62.5% of
participants actively use the material they are learning in their professional career. If a student
does not feel confident in their own work, then they will not apply that work in a professional
setting. Students not only are feeling confident in their work but are also feeling more confident
One specific finding the research was able to identify from the study could have
implications on instructors as well. Only 44.4% of participants in the study “agreed” that
instructors help work through problems experienced within the material. This along with the
possible impersonal setting of online education might indicate that more value should be stocked
in the development, facilitation of the course, and the environment in which instructors create
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rather than the instructors own expert knowledge on the subject. More specifically when it comes
to online education instructors might not be as valuable when physically lecturing the course, but
more so in how the course is designed. Expertise of the instructor within the course work was
identified as a motivating factor for students by Raymond J. Wlodkowski, but this might be a
moot point in terms of online education. Students are not as inclined to ask questions in an online
class in comparison to a traditional classroom. In essence the actual physical design of the class
might have a larger presence in student motivation than the actual instructor. It is not understood
if the expertise in the subject matter and the design of the course go hand in hand, as this might
be different when conducting research on students who are not enrolled within a Master of
Education program. This would lead to the implication for a future research and a limitation
One of the disadvantages of a survey design is how “considerable variance can exist in
the degree to which respondents comprehend, retrieve, judge, and respond accurately” (Moy &
Murphy, 2016, p. 19). Some participants in the study were more involved with the questions than
others and provided more considerable answers. The online nature of this survey also did not
guarantee a high volume of participant involvement. These limitations were indeed a factor when
analyzing the data, as there was a limited number of participants. When conducting future
research, a larger outreach for student participation should be taken into account.
Research questions that where presented at the start of the research study were affectively
answered, as discussed above. More research can be done to better understand students who are
engaging with an online classroom. Such as how students digest the material and how students
can better recognize what is important to them. As this classroom setting continues to grow it is
important for the student’s voice to be heard and not get lost in the shuffle. It has become clearly
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apparent that each of the four attributes of motivation that where studied in this research affect
one another. At times it can be difficult to separate and give distinctions to each, which was why
questions concerning each attribute where not asked separately but as one collective unit.
Themes that were identified as contributing factors that played a role in the student’s engagement
with the course material should be taken into consideration for future research. Understanding
specific qualities of what effects students outside the classroom might lead to indications for
enhanced facilitation of the material. The specific purpose of this research was to better
understand what motivates and demotivates adult online learners and the research was able to
determine such factors. Each student is different in their own respect, but trends in motivation
Conclusion
In reference to the data there is very little evidence that online students are unmotivated
or even losing motivation throughout the course. One of the goals of the research was to identify
contributing factors that play a role in a student losing motivation to learn. Once the data was
collected it was apparent that daily aspects of life for an adult might get in the way of their
education, but it is not a reason for a decrease in motivation. In fact, there was no evidence that
this hindered students from completing their course work on time. When analyzing the data, it
became apparent that if students where to lose motivation it would be attributed to a student’s
performance suffering within the class or if they did not deem the course work relevant to their
professional career.
Adult online learners have been proven to be highly motivated individuals who apply
their growing knowledge to their professional career. In the end the research identified this to be
the largest contributing factor to motivation for adult students. Another significant aspect of
online learning is how the class as a whole can motivate each other. A large percentage of the
participants in the study identified that the class environment was important to them being
engaged with the learning. When other students have a positive attitude toward learning and a
high drive to learn it can create an infectious environment between the students. Which leads to
the aspect of how important the design of the course can become. With a strong infrastructure,
students are able to engage with the material more effectively which undoubtedly effects the
student’s engagement with the learning. For adult students engaging in post graduate studies,
research would indicate that there is no significant factor that plays into universal demotivation
and there are significant factors that play into universal motivation for students as discussed.
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References
Arthur, L., & Tait, A. (2004). Too little time to learn? Issues and challenges for those in
work. Studies in the Education of Adults, 36(2), 222-234.
doi:10.1080/02660830.2004.11661498
Hashim, K. F., Tan, F. B., & Rashid, A. (2014). Adult learners intention to adopt mobile
learning: A motivational perspective. British Journal of Educational Technology, 46(2),
381-390. doi:10.1111/bjet.12148
Kasworm, C. E., Rose, A. D., & Ross-Gordon, J. M. (2010). Handbook of adult and continuing
education. Los Angeles: SAGE.
Merriam, S. B., & Bierema, L. L. (2014). Adult learning: linking theory and practice. San
Francisco: Jossey-Bass.
Moy, P., & Murphy, J. (2016). Problems and prospects in survey research. Journalism & Mass
Communication Quarterly, 93(1), 16-37. doi:10.1177/1077699016631108
Ransdell, S. (2010). Online activity, motivation, and reasoning among adult learners. Computers
in Human Behavior, 26(1), 70-73. doi:10.1016/j.chb.2009.09.002
Yoo, S. J., & Huang, W. D. (2013). Engaging online adult learners in higher education:
motivational factors impacted by gender, age, and prior experiences. The Journal of
Continuing Higher Education, 61(3), 151-164. doi:10.1080/07377363.2013.836823
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Appendix A
Introduction Permission Page for Research Survey
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Appendix B
Gatekeeper 1,
Good evening, my name is Patrick Watson and I am a grad student here at CSU. I am currently
enrolled in EDU 600 where we are in the middle of conducting our research study.
I am emailing you this evening to ask permission to survey your students in EDAE 624 for the
purpose of this research.
The specific focus of this research is to understand the motivation of adult learners participating
in an online masters program and what keeps adults motivated or demotivated to continue/
discontinue there education.
I hope this email finds you well! And I look forward to hopefully working with the students of
EDAE 624!
Thank you!
---------------------------------------------------------------------------------------------------------------------
Gatekeeper 2,
Good evening, my name is Patrick Watson and I am a grad student here at CSU. I am currently
enrolled in EDU 600 where we are in the middle of conducting our research study.
I am emailing you this evening to ask permission to survey your students in EDAE 520 for the
purpose of this research.
The specific focus of this research is to understand the motivation of adult learners participating
in an online masters program and what keeps adults motivated or demotivated to continue/
discontinue there education.
I hope this email finds you well! And I look forward to hopefully working with the students of
EDAE 520!
Thank you!
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