A PROJECT REPORT

ON
Page | 1
A Study On Online Shopping Behaviour
Of Youth

BACHELOR OF BUSINESS ADMINISTRATION

TO
2016-2019

Amity Youth
Page | 2
 PREFACE
Page | 3

As an essential and obligatory part of my course i undertook a research project on

“Online Shopping Behaviour Of Youth ”

The research has helped me to get a practical knowledge about to analyse environment
stimulus, changes, and current requirements as an important suffix to the theoretical
knowledge into the business environment.

One cannot merely depend on the theoretical knowledge, classroom lectures make the
fundamental concepts but the research facilities the help in learning of the practical situation.
It is in the sense that the research has significant role to play in the subject of business
management. To develop healthy managerial and administrative skills in potential knowledge
of real environment.

4
 TABLE OF CONTENT

Page | 4

S. No. CONTENT Page No.

1 OBJECTIVES 6

2 INTRODUCTION 7-8

3 RESEARCH METHODOLOGY 9-12

4 REVIEW OF LITERATURE
6 DATA INTERPRETATION AND ANALYSIS 13-41

7 FINDINGS 42-44

8 SUGGESTIONS AND RECOMMENDATIONS 45

9 CONCLUSIONS 46

10 LIMITATIONS 47

11 BIBLIOGRAPHY 48
 OBJECTIVES OF THE STUDY

Page | 5
1. To study the Online Shopping behaviour pattern amongst Youth .

2. To study the factors affecting the Online Shopping behaviour of Youth .

3. To identify their preferences towards different e-shopping websites and the features
of websites in general.

4. To study perception of Youth and their satisfaction level towards online shopping.

6
SAMPLING PLAN:
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Sample Size : 75
Sampling Unit : Youth (belonging to the age group of 18-
25)
Sample Procedure : Random Sampling
Sampling Method : Questionnaire
Research Design : Descriptive research design
Survey Area : Youth

8
 INTRODUCTION

Online buy conduct among youth in Bharat Today web attempting is getting down to
business. As we tend to square gauge discourse correspondence that the adolescent is in
greater part among web customers. It is so on the grounds that adolescent suspected that
on-line attempting is helpful Partner in has partner just access to extra stock and Page | 7

data 24 hours step by step and 7 days hebdomadally. today youth has turned out to be
reasonable customers and utilize sound judgment while attempting on-line and
effectively move and thrive in their on-line attempting background. Youthful client's

fulfillment depends apparent execution and conveying cost to their desires.

more than five hundred million web clients, Bharat is that the second biggest on-line
showcase, hierarchal exclusively behind China.

By 2021, it's measurable that there'll be concerning 635.8 million web clients in Bharat
and it's not stunning any more extended that portable is responsible for a gigantic piece
of this development. In Urban Bharat, the portable web client base developed by 65
percent over a year ago to prevail in 197 million in October 2015. In Rustic Bharat, the
versatile web client base stretched around one hundred million by Dec 2018 and 109
million by Gregorian date-book month 2019.

Ninety-four percent of clients get to the Web through their cell phones in Urban India. In
any case, 64 percent additionally utilize the work area or workstation to get to the Web.
However, 90 percent of the individuals who utilize the portable to get to the Web think of
it as their essential gadget for perusing.

The measurement demonstrates the quantity of cell phone clients in India from 2013 to
2019. For 2017 the quantity of cell phone clients in India is relied upon to ascend to
730.7 million. In this equivalent year the quantity of cell phone clients in India is
anticipated to achieve 340 million and could achieve right around 468 million by 2021.

An agitating disclosure is the sex hole with regards to access to Web. Men represent 71
percent of Web clients, while ladies represent only 29 percent.

The statistic information in the report likewise point to some intriguing patterns. In
country India, 75 percent of the clients fall in the 18– 30 years age section, while 11
percent are more youthful than 18 and 8 percent are in the 31– 45 years gathering. In
Urban India, 32 percent of month to month dynamic clients are school going
understudies.

Online correspondence, informal communication, and amusement are the best purposes
behind getting to the Web. Just 24 percent of urban clients and 5 percent of provincial
clients got to the Web for internet shopping. The web based business has changed the
manner in which business is done in India. The Indian web based business showcase is
relied upon to develop to US$ 200 billion by 2026 from US$ 38.5 billion starting at
2017. Much development of the business has been activated by expanding web and cell
phone infiltration. The continuous computerized change in the nation is relied upon to
expand India's complete web client base to 829 million by 2021 from 560.01 million as
of September 2018. India's web economy is relied upon to twofold from US$125 billion
as of April 2017 to US$ 250 billion by 2020, significantly upheld by web based business.
With regards to e-following hardware and clothing are the greatest classifications in wording

Of offers. Online travel represents about 71 percent of the web based business in India.

E-following, then again, represents just 8.7 percent of sorted out retail and an infinitesimal
0.3 percent of all out retail deals. Page | 8

Web based shopping (some of the time known as e-tail from "electronic retail" or e-shopping)
is a type of electronic trade which enables customers to straightforwardly purchase
merchandise or administrations from a dealer over the Web utilizing an internet browser.
Elective names are: e-web-store, e-shop, e-store, Web shop, web-shop, web-store, online
store, online retail facade and virtual store. Versatile trade (or m-business) depicts buying
from an online retailer's portable enhanced online website or application.

The year 1991 noticed another part in the historical backdrop of the online reality where web
based business turned into a hot decision among the business utilization of the web. Around
then no one would have even believed that the purchasing and moving on the web or state the
internet exchanging will turn into a pattern on the planet and India will likewise share a
decent extent of this achievement.

Type of E-commerce

Popular E-commerce sites/companies In India:

Flipkart:
Flipkart Pvt . Ltd. is an internet shopping brand whose headquater is arranged in Bengaluru,
India. It was established by Sachin Bansal and Binny Bansal in 2007. This organization right
off the bat, concentrated on book deals however a while later it ventured into other item
classifications like buyer gadgets, style and way of life items.
Amazon:
Amazon.com, Inc. regularly alluded to as basically Amazon, is an American electronic

trade and distributed computing organization with central station in city, Washington.

It is the most essential Web based merchant in the U.S. . Amazon.com began as partner online Page | 9
book shop, later expanding to move DVDs Blu-beams, Albums, video downloads/gushing,
MP3 downloads/spilling, book recording downloads/spilling, programming, computer games,
physical science, attire, furniture, sustenance, toys and adornments. The Organization
furthermore creates quite, Amazon, Encourage, digital book perusers, Flame tablets, Flame
television and Flame Telephone and is the world's biggest supplier of cloud

framework administrations Amazon furthermore moves bound low-end stock like USB links
underneath its in-house total Amazon Rudiments. Amazon has separate retail sites for Joined
States, Joined Kingdom , France, Canada, Germany, Italy, Spain, Kingdom of The
Netherlands, Australia, Brazil, Japan, China, India and Mexico. Amazon moreover offers
worldwide transportation to bound extraordinary.

Snapdeal:
Snapdeal is Partner in Nursing on the web commercial center, New Delhi, India. The
organization was begun by Kunal Bahl , an Edith Wharton graduate as half of the double
qualification M&T Designing and Business program at Penn, and Rohit Bansal, Partner in
Nursing former of IIT city in February 2010. Speculators in the Organization grasp Softbank
house, Ru-Net Property, Tybourne Capital , PremjiInvest, Temasek Possessions, metallurgist
Adventure Accomplices, IndoUS Adventures, Kalaari Capital, Saama Capital, Nexus
Adventures, Intel Capital, and switch Tata\. once Snapdeal

procured Energize in Partner in Nursing value bargain, speculators cypress Capital Asian
nation, gallant Capital, Sofina , Ru-Net Possessions, and Tybourne Capital progressed toward
becoming investors in Snapdeal.

Myntra:
Myntra is AN Indian design web based business organization headquartered in Bengaluru,
Karnataka, India. The corporate was situated in 2007 to move altered blessing things.

In might 2014, Myntra.com was noninheritable by Flipkart.

Myntra might be a one stop purchase the majority of your design and style wants. Being
India's biggest online business store for style and design stock, Myntra goes for giving an
inconvenience free and wonderful looking aptitude to customers the nation over with the
largest change of brands and stock on its entryway. The total is making a mindful exertion to
convey the office of design to customers with A variety of the latest and trendiest stock
offered inside the nation.
 RESEARCH METHODOLOGY

Research strategy is an approach to take care of the examination issue. It might be Page | 10
comprehended as investigation of concentrate how inquire about issue is done
experimentally.

The strategy utilizing, which scientists approach their work of depicting, clarifying and
foreseeing marvels, is called Technique. Strategies bargain the systems utilized for producing,
gathering, and assessing information. Strategies are the methods for acquiring data helpful for
surveying clarification.

RESEARCH DESIGN:

Descriptive Research study is done for the study of consumer buying behavior.

RESEARCH INSTRUMENT:

Questionnaire is the research instrument used here.

METHODS OF DATA COLLECTION:


PRIMARY DATA

Essential information are those, which are gathered out of the blue, and they are unique in
character. An appropriate mix of Survey methods, and discourse with the respondents was
utilized to gather the required essential information. Essential information gives higher
exactness and realities, which is exceptionally useful for any examination and its discoveries.
The essential information has been gathered through organized poll.
SECONDARY DATA

The optional information are those, which are now gathered by somebody for some reason
and are accessible for the present examination. Auxiliary information was gathered from the
magazines, sites, papers, and other such sources.
 Page | 11

Review of Literature

In this Research study the attempt has been made by the researcher to identify the
previous literature pertaining to the topic to draw a deeper insight into the concept. The
study of previous related literature related to consumer‘s attitude towards online
shopping behaviour helped the researcher in understanding the contributions made by
others and creating a link to the chosen topic by the researcher.
This also helped the researcher to identify the research gap which made possible in
designing the framework of the study and the formulation of the questionnaire for data
collection and conducting the research.

7
DATA INTERPRETATION AND ANALYSIS

Frequency of online shopping preferences

Page | 12
S.No Name of college Online Traditional Both online
shopping habit shopping habit Traditional

1 Amity Youth 57% 40% 3%

2 Babu Banarasi Das Youth 60% 10% 30%
3 Shri Ramswaroop Youth 70% 5% 25%
4 Lucknow Youth 40% 55% 5%
5 Integral Youth 32% 60% 8%
TOTAL 51% 34% 14%

1. Do you like to shop online?

a)Yes 70%

b)No 5%

Boys and Girls s who like to shop

Shopping Online No
online
Female( 7%
yes)
44%
Male
(yes) Yes
56% 93%

Interpretation:

93% hostel s like to shop online.

Out of the total females 44% shop online and out of the total boys 56% shop online.
2. If yes, how often do you make online purchase?

Total Male Female

Once in a month 13 9 4
Once in 2-3 months 19 9 10
More than once in 6 months 3 2 1
1-3 times in a year 10 5 5
As & when required 25 14 11

How frequently are people purchasing online?

Once in a month
19%
As & when required
36%

Once in 2-3 months

27%

1-3 times in a year

14%

More than once

in 6months
4%

14
 14

11
10
9 9

5 5
4
2
1

F M F M F M F M F M
Once in a month Once in 2-3 moths More than once in 1-3 times a year As & when required
6months

Interpretation:

• 36% of s do online shopping whenever its needed or required. Out of girls 32% girls
shop once in 2-3 months compared to 23% of boys in the same category.19% of s
“shop once in a month”.

• Only 4% of s fall in category of online shoppers who shop “More than once in
6months”.

• :Most Frequently visited & used e-commerce website

SI.No Name of college E-Commerce sites

Myntra Flipkart Amazon Other

1 Amity Youth 10% 20% 50% 20%
2 Babu Banarasi das Youth 12% 18% 40% 30%

3 Shri Ramswaroop Youth 40% 20% 30% 10%

4 Lucknow Youth 20% 20% 20% 40%

5 Integral Youth 15% 18% 32% 35%

TOTAL 19% 19% 34% 27%

3. What is the average amount that you spend per purchase while shopping online?

Up to Rs 500 6

Rs 500-1000 30

Rs 1000-5000 33

Above Rs 5000 1

Average amount that people spend on

e-shopping
Above Rs 5000
1% Up to Rs 500
9%

Rs 1000-5000
47%
Rs 500-1000
43%

Interpretation:

• 47% of spend an average amount of Rs1000-Rs5000 per purchase while shopping online
followed by 43% who like to spend Rs500-Rs700 per purchase.

16
4. Generally when do you prefer making online purchase?

During Festive Season 3

During heavy discount period offers (online shopping festival) 17

Depends upon mood or desire 32

As & when required 18

Online Shopping preference period

During Festive During heavy
Season discount period
4% offers(online
shopping festival)
As and when 24%
required
26%

Depends upon
mood or desire
46%

Interpretation:

46% of s prefer to shop online depending upon their mood or desire,26% of s

shop as and when required followed with 24% of s who only shop during heavy
discount period offers (like-online shopping festivals, big billion day etc) .

17
5. How do you make payments mostly when shopping online?

Debit Card 8
Credit Card 7
Cash On Delivery 54
Third Party 0

Third Party (e.g.

Paypal , Paytm
Wallet etc)
0%
Credit Card
Debit Card 10%
12%

Cash On Delivery
78%

Preferable Payment Mode For E-Purchase

Interpretation:

73% s would make C.O.D payments when shopping online and 12% would do using
debit card and 10% with credit card and 0 % with third party i.e. pay tm wallet or
PayPal.

18
6. What purchase(s) do you usually make when you shop online?

Apparels 26
Electronics Goods 28
Accessories 34
Books 24
Beauty and Personal Care Products 8
Footwear 25
Tickets (railways or airways) 16
Luggage/Bags 6
Other (sports accessories etc.) 2

Other (sports
Luggage/Bags accessories)
Tickets (Railways or 4% 1%
airways)
9% Apparels
15%
Footwear
15% Electronic Goods
17%

Beauty And Books Accessories

Personal Care 14% 20%
Products
5%

Usually Made Online Purchases

19
 Usually Made Online Purchase
male female

24

20

17
16
14 14
13 13

8 8
6
4 4
2 2 2 2
0

Interpretation:

20% prefer accessories, 17% prefer electronic goods and 30% prefer apparels and
footwear.14% like to shop for books.

A lot more boys are preferring electronics goods compared to girls.

20
7. Which of the following websites do you prefer for online shopping?

a) Flipkart.com 53
b) Amazon. In 12
c) Jabong.com 6
d)Snapdeal.com 19
e) Others (Homeshop18, Lens cart etc.) 4

Others (Homeshop
18, Lenscart, etc) Most preferred E-shopping Sites
4%

Snapdeal.com
20%

Flipkart.com
57%
Jabong.com Amazon.in
6% 13%

Interpretation:
57% population prefer flipkart,20% like snap-deal and 13
% prefer amazon.

21
8. Which medium do you prefer for online shopping?

Male Female
a) Laptop/P.C 43 29 14
b)Smart phone 27 10 17
c) Tablet 0 0 0

Preferred Medium For Online Purchase

Tablet
0%

Smartphone
39%

Laptop/P.C
61%

22
 Preferred Medium For Online Purchase
Male Female

29

17
14
10

0 0

Laptop/P.C Smartphone Tablet

Interpretation:

Laptop is a preferred medium over smart phones as 61% are using laptops
and 39% are using smart phones.

23
9. What is/are the reason(s) for e-shopping?

a) Saves Money 23

b) Saves time 31

c) Convenient 16

d) Range & Availability of Products 30

e) Others (ease, fast, reliable etc.) 0

Common Reasons To Shop Online

Others (lease,fast
etc.)
0%

Saves Money
Range &
23%
Availablity Of
Products
30%

Convenient Saves Time

16% 31%

24
 Common Reasons To Shop Online
Male Female

20
19
18

12
11
9

0 0

Saves Money Saves Time Convenient Range & Others (lease ,etc)
Availability Of
Products

Interpretation:

31% find e-shopping time saving,23% find it money saving and 16% find it
convenient.

25
10. Have you felt any problem in online purchasing?

a) Yes 21

b) No 49

if yes, what kind of problems(s)?

a) Delay in delivery 12
b) Cheap Quality 4
c) Damaged Product 2
d) Non-Delivery 5
e) Others (fake) 1

Problems Faced In Online Shopping

Yes
30%

No
70%

26
 Problems Faced In Online Shopping
Others(fake)
4%

Non-Delivery
21%
Delay In Delivery
50%

Damaged
Cheap Quality
Product
17%
8%

Interpretation:
70% people have never faced any problem in e-shopping and out of 30% people
who have faced some problems in e-shopping 50% say the problem was “delay in
delivery”.
Non-delivery has 21% and cheap quality has 17% share.

27
11. How do you rate your experience of Online Purchase?

a) Very much satisfied 13

b) Satisfied 50
c) Not satisfied 1
d) Can’t say 5

Satisfaction Level Of s
Not Satisfied
1%
Can't Say
7% Very Much
Satisfied
19%

Satisfied
73%

Interpretation:
73% s are satisfied and 19% say they are very much satisfied with their online
purchasing experience.

28
12. Do you feel secure while shopping online?

a) Yes 60

b) No10

Secure While E-Shopping

No
14%

Yes
86%

Interpretation:

86% feel secure while e-shopping and 14% of the population is insecure.

29
13. Does cash on delivery option influences you to do online shopping?

a) Yes 63

b) No 7

Influence Of C.O.D option on e-

purchase
No
10%

Yes
90%

Interpretation:

90% of the population says C.O.D option plays an influencing role in e-shopping and 10%
think it doesn’t.

30
14. How do you like to do online shopping?

a) Through E-shopping websites or using browser 49

b) Through E-shopping Apps 21

Preferred Mode Of Shopping

Through E-
shopping Apps
30%
Through E-
shopping
Websites or using
Browsers
70%

Interpretation:

70% s prefer Websites/browsers to shop online whereas 30% prefer using apps.

31
15. Features you think are necessary for an online shopping website to have?

a) Social Networking Integration 7

b) Multiple Payments 23

c) Privacy & Secure Checkout 19

d) Customer Friendly 30

e) Credibility 9

f) Customer Care Service 23

g) Comparison Between Sites 19

h) Others (review/feedback) 3

32
 Others (Review. Feed Social Networking
back etc) Integration
2% 5%

Comparison
Between Sites Multiple Payment
14% Gateways
18%
Customer Care
Service
Privacy & Secure
17%
Checkout
14%
Credibility
7%
Customer Friendly
23%

Important Features For An E-Shopping Site

Interpretation:

Customer friendly feature has a % share of 23% ,18% is of multiple payment gateways and
31% is for customer care service and privacy checkout followed by 14% is for comparison
between sites.

33
16. Rank the factors which you consider important in refraining/stopping you from shopping
online? (Ranking is to be done numerically like 1, 2, 3, 4…..)

a) Risk Of Identity Theft(Hacking)

b) Risk Of Not Getting What You Paid For

c) Difficulty In Returning Products/Items

d) Waiting To Receive The Product (delivery issues)

e) Complex Compared To Traditional Shopping

f) Lack Of Trust Worthiness Of Vendors

g) Not Being Able To Touch Or See Products

h) More Expensive Than Sold In Retail Stores

34
 Rank 1 Rank 2 Rank3 Rank 4 Rank 5 Rank 6 Rank 7 Rank 8
Categories

Risk of identity 18 8 10 2 9 11 7 10
theft (hacking)

Risk of Not 12 19 13 4 15 2 6 3
Getting What
You Paid For

Difficulty in 9 18 9 11 13 4 7 4
Returning
Products/Items

Waiting to 5 8 6 20 11 9 8 8
Receive the
Product (delivery
issues)

Complex 2 10 4 8 7 19 15 10
Compared To
Traditional
Shopping

Lack of Trust 5 8 14 7 11 10 8 12
Worthiness of
Vendors

Not Being Able 13 10 7 7 13 12 9 4

To Touch & See
Products

More Expensive 12 0 6 5 6 8 15 23
Than Sold In
Retail Stores

35
 25

Risk Of Identity Theft(hacking)

20
Risk Of Not Getting What You Paid
For
Difficulty In Returning Products/Items
15
Waiting To Receive The
Product(delivery issues)
Complex Compared To Traditional
10 Shopping
Lack Of Trust Worthiness Of Vendors

Not Being Able To Touch & See

5 Products
More Expensive Than Sold In Retail
Stores

0
Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Rank6 Rank 7 Rank 8

Interpretation:
st
Out of the various reasons for refraining/stopping people for shopping online the 1 rank is
nd
occupied by “Risk of identity theft”,2 rank by “Risk of not getting what you paid for and
rd
3 by “Lack of trust worthiness of vendors”.

36
17.Do you think the feature of “Track The Order” is an important factor influencing the
online shopping decision?

Yes 62

No 8

Does The "Track The Order" Feature

Influences To Shop Online?
No
11%

Yes
89%

Interpretation:

89% think “Track the order” is an influencing factor in e-shopping.

37
18. Does “free shipping” option motivates you to shop online?

a) Yes 62

b) No 8

Does "free shipping" option

motivates to shop online?

No
16%

Yes
84%

Interpretation:

84% believe “free shipping” motivates them to shop online.

38
19. Do you visit retail stores before purchasing a product online?

a) Yes 15

b) No 55

Visiting Retail Stores Before

Purchasing Online

Yes
21%

No
79%

Interpretation:

21% say they visit retail stores before purchasing anything online.

39
20. Do you search for complete information about the product on the net before making
online purchase?

a) Yes 60

b) No 10

Getting Complete Information On Net

Before E-purchase

No
14%

Yes
86%

Interpretation:

86% of the population search for complete information on net before e-purchase.

40
21. Do you want to add any new category of your choice in the list of e-shopping categories?

a) Yes 3

b) No 67

Addition of any new category in e-

shopping category
Yes
4%

No
96%

Interpretation:

96% say they don’t want to add any new category to the list of e-shopping category as they
get everything they want.
 Variable and categories N=100 %
Online shopping and Freque ncy
Once in a month 37 37%
Once in a 6 month 55 55%
Once in a year 8 8%

Source of idea about online shopping

Referred by Friend/colleges/Family member 60 60%

Saw on Online advertising 40 40%

Product Rating 0 0

Motivating factor of online shopping

Wide variety of Product 62 62%

Shop at any time of the day 29%

29
No need to travel to the shop 9 9%

Mode of payment after Demonetization

Cash on delivery 78 78%

Credit/Debit card 18 18%

Bank Transfer 4 4%

Source: Primary Data

41
 FINDINGS

I found following Online shopping behaviour pattern amongst Youth :

• Out of total s (boys and girls) 93% likes to do online shopping which is a large
majority. Boys contribute 56% and Girls 44% in the total figure of respondents doing
online shopping.

• 36% of s, a large chunk of population do online shopping whenever its needed or

required. Out of girls 32% girls shop once in 2-3 months compared to 23% of boys in
the same category.19% of s “shop once in a month”.

• 47% of s are willing to spend an average amount of Rs1000-Rs5000 per purchase

while shopping online followed by 43% who like to spend Rs500-Rs700 per
purchase.

Out of boys 2% of boys would spend up to 500 per purchase when they shop online
and 2% would spend above Rs 5000 per purchase compared to 16% of girls who
would spend up to 500 per purchase and 0% on purchase above Rs 5000

• 46% of s prefer to shop online depending upon their mood or desire,26% of s shop as
and when required followed with 24% of s who only shop during heavy discount
period offers (like-online shopping festivals, bigbillion day etc)
.
• 77% s would make C.O.D payments when shopping online and 11% would do using
debit card and 10 with credit card and 0 % with third party i.e. Paytm wallet or
Paypal.

42
 II. Preferences Of Hostel s While Making Online Purchase

• Accessories and Electronic Goods are the two most preferred online shopping
categories amongst all.
• Preferences of apparels, footwear and books taken in descending order of sequence
are the other three popular choices amongst s.
• In the category of online Ticket purchase, we have 88% boys and only 12% girls and
similarly for Electronic goods we have 86% boys and only 14% girls.
• Beauty/Personal Care products and luggage/bags are the two least preferred
categories.
• The most preferred online shopping website amongst s is Flipkart.com with a share of
57% votes in its favor then its snapdeal.com followed by Amazon. In.
• s rarely look for any other alternatives like- Jabong , Shopclues, lenscart , voxpop etc.

• Laptop/P.C is preferred by 61% s as a medium for online shopping whereas 39% use
Smartphone to get the online shopping experience.
• 55% girls and 26% boys out of the total respective categories chose smart phones.
• 45% girls and 74% boys went for laptop/p.c.

III. Satisfaction And Overall Perception Level Towards E-shopping:

• 70% hostelers have never encountered any sort of problem in their online purchase.
• Delay in delivery is the main issue with the remaining 30% after that its non-delivery
and cheap quality of products.

• 71% s are satisfied with their online shopping experience.

• 86% feel secure when they shop online.

43
 IV. Factors That Affect Online Shopping Behaviour Of s:

• Three main reasons that influence hostelers to go for e-tailing in the order of
preference are:
time saving, range and availability of products and economical (saves
money). Relatively less s find convenience as an influencing factor.
“Online shopping saves money” is surely not the mantra for girls as only 17% support
this on the other hand 83% of boys find it really money saving.

• 90% s think C.O.D option influences them to shop online.

• 70% hostelers like to use e-shopping websites or browser to do online shopping and
rest 30% use e-shopping apps.
• A large chunk of s think that an e-shopping website should be customer friendly first.
Approximately 25% want it to be customer friendly.
Multiple payment gateways, customer care service are the other two necessary
features which s look for in an e-shopping website as 35% have chosen these two
features.

• Risk of identity theft, Risk of not getting what you paid for, difficulty in returning
products and lack of trust worthiness of vendors are the four important factors which
would stop or refrain or discourage s from online shopping (the factors are in the
order of priority)
• 89% s think tracking the order is an important factor which influences their online
shopping decision
• 23% girls out of the total girls don’t consider “tracking the order” feature so
important.

• 84% of s find “free shipping” option as a motivating factor to shop online.

• 79% of s do not visit a retail store before making an online purchase.
• 86% s search for complete information about the product on the net before making
online purchase.
• 96% of s do not wish to add any new category in the list of e-shopping categories.

44
 SUGGESTIONS AND RECOMMENDATIONS

On the basis of the findings of my research I would like to give the following suggestions:

E-commerce websites should come up with lucrative offers on quarterly basis to girls since
they shop more (compared to boys) during this period.

E-tailing websites should also work considerably in building trust and friendly relationship
with customers by coming with better privacy policies as this would encourage shoppers to
use other mode of payments like debit cards, credit cards etc as well.

• Since Amazon has got a strong hold in e-commerce market as the majority prefers it
over other e-shopping websites so it should keep on delivering good and other
websites like Snap deal and Flipkart should work on their delivery services, range and
availability of products especially in electronic goods and accessories segment and
making better connect with potential customers to stay in race and make the
competition tougher.

• Around 70% of online shoppers prefer e-shopping websites or browsers over e-

shopping apps so e-tailors should come up with ideas to improve the shopping
experience using browsers. (Flipkart has already made an entry with Flipkart lite)

• E-commerce sites should take the privacy issue really serious as well as the
deliverance of authentic products with better return policies to make themselves
credible before the eyes of customers.

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 CONCLUSION

 A effective webstore isn't the only an attractive site with the dynamic specialized
highlights but at the same time is accentuation on building the association with clients
with profiting. Right off the bat, understanding the client's needs and needs is basic for
building a relations with the clients staying faithful to organization's obligations gives
a client motivation to return and meeting the desires gives them motivation to remain.
 It demonstrates the organization esteem towards its clients over the site
correspondence. Clients needs and the desires are the not a similar age, sex,
understanding, culture are all the vital variables. Clients with increasingly online
impact center around the factors that specifically impact the undertaking.
 To increment the online buys business must utilize the huge time and cash,
characterize, plan, advancement, test, execute and keep up the webstore. It is
exceptionally simple to lose the client yet hard to pick up the client.
 To remain in the online business a webstore should responding the customers emails,
notifying the customers problems and always being honest towards the customer.
 Price factor and after deal factor assume a critical job in web based business so online
advertisers should give due significance to it just as work on fulfilling the current
client each time and offer new plans step by step to draw in new ones.

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 LIMITATIONS

1.The Investigation was kept just to the lodging understudies of College so the examination
may not be summed up in a more extensive point of view.

2.As not all respondents would have possessed the capacity to comprehend the poll accurately
or misread the inquiries so there is somewhat possibility of stamping incorrectly answers or
mistaken decisions.

3.The investigation is confined to just young people so as to make increasingly summed up,
dependable and noteworthy decisions an examination utilizing bigger example measure is
required.

4.Time-imperative has likewise been one of the constraints.

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 BIBLIOGRAPHY/ REFERENCES

1. Online and upcoming the Internet’s Impact on India by McKinsey & Company

2. Google India Study reports numbers about online shopping in India; ‘Electronics’ Top
Search but ‘Apparels’ most bought by Team YS January 29 2013.

3. Indian E-Commerce statistics in Wikipedia.

4. Chalam, G. (2014). e - Commerce and its structural Development in India - An

Analysis. The IUP Journal Of Information Technology.

5. Dahiya, D. B. (2013). Challenges in online shopping in India. International journal

of Scientific & Engineering Research.

6. Indian E-commerce companies on Wikipedia.

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