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Wrayan Ayala

Jacky Sandoval
Business and Marketing Period 5
Target Market
What is Target Market?
- It is a specific group of consumers that an
organization selects.

Who are we targeting?


▫ Female
▫ 12 year olds
▫ Middle income
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Product
Our product is Kawaii
There are different types
Slime. This product is a
of products
want and not a need. It's
1. Needs affordable and kids want
- Lack of basic it. It's a kid friendly
necessities product and it’s also
2. Wants pleasing to the eye.
- Things people desire
based on experience,
personality, or
3 information
Features :
Variety - There are 8 types of slimes :
❏ Unicorn Slime - Comes in various scents
❏ 2 slimes in one - Comes with supplies
❏ Butter slime - Also has gifts
❏ Clear slime - Colorful - makes it appealing to the eye
❏ Colored clear slime Packaging :
❏ Cloud slime ● Slime comes in plastic containers
❏ Glossy slime ● Other products can come in plastic bags
❏ Retired slime

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“If you don't build your own

“ dreams someone else will hire


you to help them build theirs.”

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Price

Kawaii Slime product price ranges


from $4 to $20.
Kawaii Supplies range from $2 to
$23.
Kawaii Gifts range from $5 to 20$.
Sales Cosmic
Slime
Brownie Creamy Butter Sunny Bear Fishbowl
Slime

Pop & Dazzle Charms


Sunkiss Crush Velvet Butter
Assorted Styles
Slime
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Place
These products are
only sold online.
https://www.kawaiislim
ecompany.com/pages
/location

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Promotion
They promote their products by
https://www.youtube.com/watch?v=
having ads on youtube. When
stDJb6-ur0w
other people promote their items
it increases their sales and https://www.youtub
popularity. e.com/watch?v=a22
Y7q-YN8Q
As of now, they do not do personal
selling because they are an online
company.

Kawaii slime does not have ties


with any public relation.
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