Professional Documents
Culture Documents
AN
ASSIGNMENT
ON
“SAM”
1- Business function
To create awareness about the product.
To create demand of the product.
To maintain the created demand of the product.
Pre selling of the goods and services.
Brand positioning and patronize.
Searching middle men or intermediaries.
To help to support dealer to sell products.
It creates immediate response or impact by sales promoting ads.
(e.g.-buy one get two free)
2- Social functions
4- Economical function.
Quality maintenance.
Expanding market area.
Increase the volume of sale and earn more revenue.
Product differentiation.
Price stabilization.
o It also effect children to force there parents for purchase the same
product .