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Rubrics for the Digital Media Project (Product, Presentations, and Reflective response)
*Marks below than 65% are subject to review and redo.
Category Exemplary (85-100)
A A-
Storyboarding The storyboard
demonstrates the detailed
planning of the included
content, media, texts,
special effects, and sound.
Notes about proposed
dialogue/narration text
are included.
All the sketches and
Resources/materials
graphics are included.
Content The content includes a
Organization clear statement of
Citations purpose and is creative,
Copyrights compelling and well
written and the
information contributes to
the understanding of the
project's main idea.
Events are presented in a
logical order.
Includes all sources
properly cited and no issue
of copyright.
Proficient (80-84)
The storyboard shows
satisfactorily the planning
of the included content,
media, texts, special
effects, and sound.
Some notes are included
about proposed
dialogue/narration text.
Major sketches and
graphics are included.
Information is presented
as a connected theme with
accurate, current
supporting information
that contributes to
understanding the
project's main idea.
Details are logical.
Most of the sources are
properly cited but there is
no copyright issue.
Partially Proficient Weak**(below 65) Points
(65-79) B+, B, B- C+, C, C-
The storyboard lacks There is less/no /10
planning and does include evidence of a
the required content, storyboard.
media, texts, special
effects, and sound.
Missing some of major
dialogue/narration text.
The included sketches and
graphics are not logical
and sequential.
The content lacks a clear The content lacks a /20
theme and the message is central theme and
vague. logical sequence of
Some of the supporting information.
information does not Much of the
seem to fit the main idea. supporting
information is
irrelevant to the
Includes few citations overall message.
Some sources of photos, No citations are
graphics, and music are included and there is
not clearly referenced. no reference to
copyright materials.
RUBRICS FOR THE DIGITAL MEDIA PROJECT | EDEC 262/W19

Introduction The introduction is very
catchy and compelling that
provides motivating
content to hook the
audience's attention.
Media The video includes very
Video high-quality shots.
Images, The video moves smoothly
Music, from shot to shot.
Voice over, & A variety of transitions are
Graphics used to communicating
the main idea.
Shots and scenes flow
seamlessly.
Digital effects are used
appropriately for the
Production quality
emphasis.
The animation assists
overall to enhance the
theme appeal.
All multimedia elements
work well together and
demonstrate excellent
synthesis.
Graphics explain and
reinforce key points during
the presentation.
Audio The audio is clear and
effectively supports the
message.
Enthusiasm, proper voice
projection, appropriate
The introduction is clear
and coherent and evokes
interest in the topic and
response from listeners.
Shots are taken properly.
The video is edited
throughout to improve its
quality.
A variety of transitions are
used.
Good pacing and timing.
The animation assists the
audience in understanding
the flow of content.
Images are proper size and
resolution.
Multimedia elements are
appropriate and enhance
the presentation.
The audio is clear and
supports the intended
message.
The introduction shows
some structure but fails to
keep audience’ s
attention.
Overly detailed or
incomplete.
The video shots need
more editing work.
Transitions from shot to
shot are choppy.
Transitions do not assist in
communicating the main
idea.
Digital effects are
overdone and distract
from the content.
Some of the graphics
and/or animations seem
unrelated to the message.
Images are too large or
small.
Images are poorly
cropped, or the
color/resolution is fuzzy.
Multimedia elements
support the presentation
occasionally.
The audio is inconsistent
with clarity (too loud/too
soft/garbled) at times and
does not support the
message.
RUBRICS FOR THE DIGITAL MEDIA PROJECT | EDEC 262/W19
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The introduction does /10
not disclose what
comes next.
The sequencing is
unclear, description is
vague, and irrelevant
to the audience.
The video is poorly /30
edited as many poor
shots remain.
No transitions appear
between clips.
The animations are
unrelated to the
content.
Graphics do not meet
the purpose and
distract the attention
mostly.
Audio is cutoff and
inconsistent.
Poor voice projection
and unplanned script.
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language, and clear Proper voice projection, Weak voice projection lack
delivery are present. adequate preparation and of preparation.
Background audio is kept delivery are present. The background audio
in balance and does not overpowers the primary
overpower the primary Background audio is audio.
audio. included.

Language No typos or grammatical Includes 1-2 grammatical Includes 3-4 grammatical Includes more than 5 /5
Mechanics

Grammar errors. errors. errors. grammatical errors.

Spellings

The group documented The group demonstrated Some individuals One person /5
clearly how the members how the members divided documented the issues documented the
brainstormed, discussed, tasks, assigned roles based regarding poor problem of
and design the artifact on the skills of individual communication, coordination that
members. unresolved conflict, or hampered the group
failure to collaborate on work. The group
Teamwork

The group demonstrated Showed how they shared important aspects of the required teacher
clearly division of labor the workload and work. assistance with
and described how the managed problems in a dividing tasks and
individuals capitalized on way that advanced the The group required resolving differences.
strengths of each team group goal. teacher assistance to The group plagued
member in the group resolve differences. with rider’s effect.

/80

RUBRICS FOR THE DIGITAL MEDIA PROJECT | EDEC 262/W19

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Individual Reflective Responses (20%)

Instructions: Please respond the following five questions in a simple and concise manner based on your experience as a learner
and a group member of the project (400-450 words max).

Questions Reflective responses Points

Identify the technical skills required for /4

your project?
Reflections (Individual)

Describe your creation process – how did /4

you make, create and revise your project?

RUBRICS FOR THE DIGITAL MEDIA PROJECT | EDEC 262/W19

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Describe the potential applications of /4

your creative media project for education.
How would you adapt this media project
as an educational lesson/activity?

What were the main challenges you faced /4

during the production of this product?

What did you learn? /4

/20

RUBRICS FOR THE DIGITAL MEDIA PROJECT | EDEC 262/W19