SUMMER TRAINING REPORT ON

ORGANIZATIONAL STUDY OF MRF TYRES

Undertaken at

“MRF TYRES(D.D. TYRES)”

Submitted in partial fulfillment of the requirements

for the award of the degree of

BACHELOR OF BUSINESS
ADMINISTRATION
to

Guru Gobind Singh Indraprastha University, Delhi

Under the Guidance of Submitted by

Dr. Namita Mishra Lakshay Gupta
Faculty Guide BBA - V Semester, Evening Shift
01221301714

Session 2014 – 17

1
 To Whom It May Concern

I Lakshay Gupta, Enrolment No. 01221301714 from BBA-V Semester, Evening

Shift of the Tecnia Institute of Advanced Studies, Delhi hereby declare that the
Summer Training Report & Viva Voce (BBA-311) entitled
“ORGANIZATIONAL STUDY OF MRF TYRES at D.D. TYRES is an original
work and the same has not been submitted to any other Institute for the award
of any other degree. A presentation of the Summer Training Report & Viva Voce
was made on ORGANISATIONAL STUDY OF MRF TYRES and the
suggestions as approved by the faculty were duly incorporated.

Date: Signature of the Student

Certified that the Summer Training Report & Viva Voce submitted in partial
fulfillment of Bachelor of Business Administration (BBA) to be awarded by
G.G.S.I.P. University, Delhi by Lakshay Gupta, Enrolment No. 01221301714 has
been completed under my guidance and is Satisfactory.

Date: Signature of the Guide

Ms. Namita Mishra
Associate professor

2
3
 Summer Training Appraisal Form (STA)
Summer Training Appraisal form to be filled by the respective industry guides on the
format prescribed by the GGSIP University which is as follows:

Summer Training Appraisal

Student’s Name: Lakshay Gupta
Programme: BBA V Sem , Evening Shift

You are requested to provide your opinion on the following parameters.

Outstanding Good Satisfactory Unsatisfactory
A B C D
1. Technical knowledge gathered about the industry and the job he/she was involved.
2. Communication Skills: Oral / Written / Listening skills
3. Ability to work in a team
4. Ability to take initiative
5. Ability to develop a healthy long term relationship with client
6. Ability to relate theoretical learning to the practical training
7. Creativity and ability to innovate with respect to work methods & procedures
8. Ability to grasp new ideas and knowledge
9. Presentations skills
10. Documentation skills
11. Sense of Responsibility
12. Acceptability (patience, pleasing manners, the ability to instill trust, etc.)
13. His/her ability and willingness to put in hard work
14. In what ways do you consider the student to be valuable to the organization?
Consider the student’s value in term of: (a) Qualification
(b) Skills and abilities
(c) Activities/ Roles performed
15. Punctuality

Any other comments__________________________________________________.

Assessor’s Overall rating

Assessor’s Name:
Designation:
Organization name and address:
Email id:
Contact No:

4
 ACKNOWLEDGEMENT

I offer my sincere thanks and humble regards to Tecnia Institute of Advanced Studies,
GGSIP University, New Delhi for imparting me very valuable professional training in
BBA .

I pay my gratitude and sincere regards to Ms. Namita Mishra , my project Guide for
giving me the cream of his knowledge. I am thankful to him as he has been a constant
source of advice, motivation and inspiration. I am also thankful to her for giving his
suggestions and encouragement throughout the project work.

Secondly , I am thankful to D.D. Tyres and every person there who helped me
regarding my internship and research purposes.

I take the opportunity to express my gratitude and thanks to our Computer Lab staff
and library staff for providing me opportunity to utilize their resources for the
completion of the project.
I am also thankful to my family and friends for constantly motivating me to complete
the project and providing me an environment which enhanced my knowledge

Student’s Signature

5
 EXECUTIVE SUMMARY

The objective of this study entitled “An Organizational Study of MRF LTD.,
Kottayam” is to highlight the real life situations under the domain of business and
organizational world of MRF LTD., Kottayam.

The report covers the overall organizational structure and policies of the company.
The functional areas, products, services of the company have been well studied and
documented in the report. The study also includes the present situation which is an
output of the 6week observational study at the company. It is intended to analyze
comprehensively and understand thoroughly the various departments, services,
functions and company`s approach towards using technology, Corporate Social
Responsibility and work environment.

In the present business world, manufacturing industry has grown significantly since
last few decades and is also faced by cutthroat competition in every area. MRF,
established in 1946, is one of the largest tyre manufacturing companies in the world.

During the study information was gathered relating to Organizational structure,

various departments, and their functions, products, quality policies, procedures. The
study is based on the relevant data and materials obtained from the organization. Also
direct interviews were held with high authorities and staff members to get more
accurate and up to date information. Each activity of the company was studied
carefully with the available data and material.

Nowadays the competition in tyre industry has increased. Foreign and domestic
players have come into picture. The management of MRF is concerned with keeping
in touch with the customers and non-customers expectations and provides better
quality of services.

Four main attributes like Quality, Cost effectiveness, responsiveness and being
customer centric/sensitiveness are the major attributes one considers to identify ones
attitude towards the company.

The report basically covers the satisfaction level of the employees in the present
organizational structure.

6
 CONTENTS

S No Topic Page No

1. Certificate 2

2. Summer Training Appraisal 4

3. Acknowledgement 5

4. Executive Summary 6

5. Chapter I: Introduction 8

6. Chapter II: Review of Literature 28

7. Chapter III: Research Methodology 30

8. Chapter IV: Data Reduction, Presentation & Analysis 33

9. Chapter V: Data Interpretation 36

10. Chapter VI: Summary & Conclusions 39

11. References/ Bibliography 43

12. Appendices 44

7
 CHAPTER 1 - INTRODUCTION

INTRODUCTION

MRF Tyres was established in the year 1946 by a young entrepreneur, K. M.

Mammen Mappillai, opened a small toy balloon manufacturing unit in a shed at
Thiruvottiyur, Madras (now Chennai). On its start, the company had no machines in
the unit but it just had an employee bubbling with great enthusiasm, innovative ideas
and great vision, the owner himself. Any product that could be produced out of rubber
without any machinery was produced. From toy balloons to latex cast squeaky toys,
industrial gloves, contraceptives, the list is very long. The company name is an
acronym for “MADRAS RUBBER FACTORY”. Since 1946 MRF has emerged as
the largest tyre manufacturer in India and 13th largest in the world with a turnover of
Rs.5000 crores. It has a built capacity of six million tyres from six production
facilities in India. MRF Ltd. was incorporated towards the end of 1960 and was
converted into a public limited company in 1961. The company caters to all the
vehicular segments from commercial vehicles and passenger cars to two-three
wheelers and tractors and tractors. It has its strong presence in both the radial and
cross ply segments. MRF TYRES, India's No. 1 tyre manufacturing company
manufactures an extensive range of superior quality tyres in six production facilities
in India. It boasts of 68 sales centers and 2500 distributors and exports its products to
over 75 countries worldwide - a standing testimony to MRF's outstanding leadership.

The main quality objective of the company is to “attain global standards through the
continuous improvement in the quality of products and services and also to maintain
market leadership.”

The main strategy of this company in today`s competitive world is to:

“Cut Cost and Win the Battle”

OBJECTIVES OF THE STUDY

 To study the satisfaction level of employees towards their current

remuneration system and facilities being provided.
 To study the satisfaction level of employees regarding their working hours.

8
  To study the satisfaction level of employees regarding their working
conditions.
 To study the overall experience of customers in the organization.
 To make a SWOT analysis of this organization to understand and suggest
measures to overcome the weaknesses and threats within the scope of this
study.

SCOPE OF THE STUDY

 Useful for academic purpose and further reference.

 Provides information about the employee satisfaction level in the organization.

COMPANY PROFILE

 Name of the firm - Darbar Tyres (MRF)

 Address - Sheohar Raj Infrastructure Pvt. Ltd,

Near Bairiya Bus Stand,
Muzaffarpur – 842001
 Tel - +91 – 9386347072
 Email - nandan.aadya@gmail.com
Just one year before the attainment of independence by our country in the year 1946, a
young entrepreneur Mr.K.M.Mammen Mappillai opened a small toy balloon
manufacturing unit shed at Thiruvottiyur, Madras (now Chennai). Over the year it
started manufacturing a variety of products.

MRF Ltd. was incorporated towards the end of 1960 and was converted into a public
limited company in 1961. Additional shares were offered to the public, in order to
raise fund for manufacturing automotive tyres and tubes in collaboration with US
based Mansfield Tyre and Rubber Co. Since then it has emerged as the largest tyre
manufacturer in India and 13th largest in the world with a turnover of Rs.5000 crores
and also built capacity of six million tyres from six production facilities in India. With
a profit margin of approximately 1.3% in the tyre manufacturing sector, MRF holds
more than 20% of the market share. The company caters to all vehicular segments
from commercial vehicles and passenger cars to 2-3 wheelers and tractors and has a
strong presence in both radial and cross ply segments. It hosts 68 sales centers, 2500

9
distributors and exports to over 75 countries: A standing testimony of MRF`s
outstanding leadership.

MRF enjoys of manufacturing the largest range of tyres in India and it has the highest
brand preference for superior quality, appearance and wears ability. It manufactures
the largest range of tyres in the country and is the market leader with the largest
market share in almost every segment of the tyre industry.

MRF Ltd. is the first Indian company to export tyres to the US, the very birthplace of
tyre technology. It is the first company in India to manufacture and market Nylon
tyres passenger tyres commercially. The company was given the title of most ethical
company by 'Business World' magazine after a survey conducted in 1999.

COMPANY’S VISION

MRF TYRES Ltd. has a vision- a vision to be a significant player in the global tyre
industry and a brand of choice providing customer delight and enhanced stakeholder
value. And in order to make empower vision, they have strived to meet the needs of
the customers through:

To be most admired Tyre Brand – Globally by 2010.

 Error- free service delivery

 Innovative products and services

 Cost efficiency

 Loved by more customers

 Targeted by top talent

 Benchmarked by more business

COMPANY’S MISSION

MRF `s mission statement is as follows: “We will meet global standards of the tyre
industry that delights customers through customer service focus, empowered
employees, innovative services & Cost efficiency.

PRODUCT RANGE OF COMPANY

10
  Automotive Tyres
 Truck tyres – tube type and Tube less type
 Light Truck Tyres
 Special Tyres for Defense
 Tyres for industrial application
 Agricultural Tractor and Tilling tyres
 Off the road tyres- solid tyres and earth mover tyres
 Passenger tyres- bias ply and radial
 Two/Three wheeler tyres
 Specialized tyres for motor rallies

Major Tyre Brands of MRF

 Superlug - Country`s largest selling Truck Tyre.

 Shakthi- Country`s largest selling Tractor Tyre.
 Zigma- Country`s largest selling Radial Car Tyre.
 Nylogrip- Country`s largest selling Two Wheeler Tyre.
 Legend- Country`s largest selling Conventional Car Tyre
 Paint and Specialty Coating
MRF manufactured speciality coating for a wide range of application. The
revolutionary 100% polyurethane finishes are available in formulation for
application to metal, wood, plastic, paper, vinyl, textile, ceramics and glass.
These coatings have been developed for color and gloss retention, strong
adhesion and durability.
Major MRF Paints and Speciality Coatings
 MRF Metal Coat
 MRF Wood Coat
 MRF Glass Coat
 MRF Vapocure
 MRF Brass Coat
 MRF Auto Coat

 Funskool Toys
Funskool India Limited is a joint venture between MRF and Hasbro Inc.,
USA, the world`s largest toy company. Since late 1991-1992 Funskool` s Goa

11
 plant has been making its own moulds for a number of its products, the most
popular of which are Pipsqueaks, a range of low priced baby toys. These soft
colorful animal toys have their sound built into their internal construction,
doing away with the traditional whistle that breaks easily.
Funskool` s range of board games has catalyzed the phenomenal growth of
this segment in the Indian toy market. Games like Scotland Yard, Battleship,
The Game of Life, The Memory Game, and the recently launched Go to the
Head of the Class have made Funskool the undisputed market leader in the
board games segment. The G. I. Joe series of army action figures and vehicles,
which has taken the children`s world by storm has gone up to a collection of
30 figures and 20 vehicles. Two new toys, the racing jeep and the Street Hawk
motorcycle are based on MRF ads. The latest to the Funskool range of toys are
the WWF characters.
 MRF Muscleflex Conveyor Belt
MRF`s collaboration with PIRELLI came at a time when Indian Conveyor
belting industry was seeking technological momentum.MRF Muscleflex offers
several advantages to buyers of belting in India.
The MRF Conveyor Belt plant is in Arakonam, Tamil Nadu, with an annual
capacity of 3000 tonnes, is the most modern belting plant in India and is
dedicated to the development or manufacture of the finest Conveyor and
Elevator Belting products. The plant integrates a high degree of polymer
/textile technology with definitive standards in process control/product testing,
employing the latest in conveyor belt manufacture. MRF Muscleflex conveyor
belting brings international expertise and reliability.
 MRF Pretreads
MRF Pretreads is the most advanced Pre cured Retreading system in India.
MRF made a foray in retreading as far back as 1970. Today, MRF has
perfected the art of pre cured retreading with their extensive knowledge in
tyres and rubber.

In the MRF Pretreads system, the tread rubber is pre cured from MRF's
factory under carefully controlled conditions, thereby ensuring you get world
class quality. Today, MRF Pretreads has emerged as the Mileage leader in Pre

12
 cured Retreading and also has the specialized expertise required for retreading
Radial Tyres.

 Tyres Product Range

13
14
15
16
17
18
SIZE OF ORGANISATION (IN THE YEAR 2013)

 TURNOVER (In Crore) : 13482.15

19
  NET PROFIT (In Crore) : 802.21

 MANPOWER (Skilled and Unskilled) : Over 17,000

Fig 1.1 : ORGANIZATIONAL STRUCTURE OF COMPANY

Plant 1: Thiruvottiyur unit

Plant 2: Arkonam unit

Plant 3: Pondicherry unit

Plant 4: Kottayam Unit

Plant 5: Medak Unit

20
Plant 6: Goa Unit

MARKET SHARE AND POSITION

INDIAN MARKET MAJORS

 MRF
 Ceat
 Apollo
 Good Year
 J K Tyres
 Modi
 Bridgestone

The Indian Tyre Industry produced 736 lakh units of tyres (11 lakh tonnes) garnering
Rs. 19,000 crores in FY 13. MRF Ltd. was the market leader (22% market share)
followed closely by Apollo Tyres Ltd. (21%). The other major players were JK Tyre
& Industries Ltd (18%) and Ceat Ltd.(13%).

Market Share OF INDIAN TYRE

INDUSTRY- FY 13

22% MRF
26%
Apollo Tires
13% 21% J K Tires
Ceat
18%
Others

Fig 1.2 : Market Share of Indian Tyre Industry

21
INDUSTRY PROFILE

TYRE INDUSTRY

Robert W Thompson a Scottish Engineer invented the pneumatic tyre in 1845. In

1970 the first solid rubber tyre appeared in England. Hon Dunlop, a Scottish
veterinary surgeon improved on Thompson`s invention in 1988.

Till 1960`s foreign companies dominated the tyre industry. During late 60`s and early
70`s Indian Industrial Entrepreneurs entered the market with foreign collaborations.
As automobile sector began to take its roots in the country, the tyre industry witnessed
the entry of many players and with the waves of liberalization sweeping the land in
1922; the industry saw the same as a part of joint ventures.

GLOBAL MARKET MAJORS

 Bridgestone
 Michelin
 Good Year
 Continental
 Sumitomo
 Pirelli
 Yokohama
 Kumho
 Cooper
 Toyo
 Oust
 Hankook
 MRF
 Shangai
 Chinghi
 Gajab Tungsad

The tyre industry in India came into existence with an established trading outfit by US
based Fire Stone Tyre and Rubber Co. in 1922 followed by Dunlop Rubber Co. of UK
in 1926. Initially they were trading companies but subsequently diversified into

22
manufacturing sector with plants in West Bengal by Dunlop and in Mumbai by Fire
Stone in the year 1932.

This Rs.19000 crore industry fully depends on agricultural and industrial performance
of the economy, the transportation needs and the production of vehicles in the
country. Indian tyre industry is one of the largest in the world with more than 100
million motor vehicles on the Indian roads.

SALIENT FEATURES OF INDIAN TYRE INDUSTRY

 Adaptability and absorption

 Innovativeness
 Exports
 Technology progression
 Wide product range for diverse usage

Market of Tyre can be classified into 3 categories

 Original Equipment Manufacturer (OEM)

 Replacement Market
 Export Market

Globally, the OEM segment constitutes only 30 per cent of the tyre market, exports 10
per cent and the balance from the replacement market. In India the major demand comes
from the replacement market accounting for around 48.70 per cent. It is followed by 42.80 per
cent from the Original Equipment manufacturers (OEM) and 8.50 per cent from the exports.
Retreading is looming over the tyre industry as a colossal threat. Simply put,
rethreading is replacing the worn-out tread of the old tyre with a new one. The
popularity of rethreading stems from the fact that it costs only 20 per cent of a new
tyre but increases its life by 70 per cent to 80 per cent. Most of the transporters in
India retread their tyres twice during its lifetime, while a few fleet owners even
retread thrice. Though retreading has penetrated 25 per cent of the tyre market, it has
not made much of a dent in the rapidly growing two-wheeler and passenger car
segments.

The Tyres produced in India are

 Cross Ply

23
 Radial

Cross ply tyres have been used in India for several years. The cross ply trestle pooly
cords run across each other or diagonally to the outer surface of the tyre. Rayon and
Nylon cords are used as the reinforcing medium. These tyres can rethread twice
during their lifetime and hence preferred by the Indian transporters who normally
overload their trucks. In India 90-95% tyre is sold of this type.

Radial tyre have their cord running radially from bead at 90* angles to their rim or
along the outer surface of the tyre. The reinforcing mediums used in these tyres are
polyester, nylon, fiberglass and steel. Hence it provides for a longer life time and
lower fuel consumption, with better consumption, better control over vehicle and road
holding.

Radial tyre usage has shown has shown significant increase in usage every year. In
India almost all automobile segments have shifted to radial tyres and the usage of
cross ply is restricted to trucks and buses only.

The Indian tyre industry is mainly dominated by the organized sector and consists of
four major players who together account for almost 85% of the industry`s turn over-
MRF Ltd., Apollo Tyres Ltd., JK Tyre &Industries Ltd. and Ceat Ltd.

Unlike the international tyre industry where passenger car radials dominate the
market, in the Indian tyre industry commercial vehicle tyres take the lead and account
for approximately 70% of the industry`s turnover. As a result, the growth of the tyre
industry depends upon primary factors like agricultural growth, industrial production,
growth in vehicle demand and secondary factors like infrastructure development,
prevailing interest rates and financing options.

The tyre industry is highly raw material intensive and a major consumer of rubber.
With raw material costs accounting for 70% of the cost of production, any change in
the price of rubber or the crude basket has a direct impact on the cost of production.
The comparatively stable raw material prices in the first half of FY 2007-08, coupled
with price rises undertaken by the industry in FY 2006-07, resulted in all major
players reporting improved operating profit margins. This was after a four consecutive
years of raw material cost push, both for natural rubber and crude oil linked raw

24
material basket. The second half of FY 2007-08, saw an upward trend for all major
raw material prices and the same is anticipated in the year ahead. As a result margins
are once again under pressure, even while the demand-supply situation continues to
be in favor of the industry.

The industry, already bogged by over capacity, is facing a severe threat of dumping of
cheap tyres by South Korea. Under the Bangkok agreement, signed between India and
South Korea in 1976, import of tyres from the latter into India would attract a
concessional duty of 33 per cent as against the normal tariff of 40 per cent. Two years
ago, the industry estimated the growth in the passenger car radial demand at 20 per
cent per annum. However, the auto recession has hit them badly. But South Korea
made a killing by dumping cheap car radial tyres and walked away with 11 per cent of
the tyre market.

Another threat to the industry is the price of its raw materials, most of which are
petroleum by-products. Carbon, synthetic rubber and nylon tyre cord are offshoots of
petrochemicals. Thus, the future of the industry will swing with the supply of crude
oil.

The biggest threat, however, is yet to fully materialize. It will be from global majors
like Bridgestone and Michelin, which control 36 per cent of the global tyre market.
These players have set up their bases in Southeast Asia and the slump of the markets
in this region, coupled with the vast growth potential of the Indian market, is
beckoning them towards India. Bridgestone has tied up with ACC for a 100 per cent
radial tyre unit and Michelin is also marketing its products through retail outlets. The
industry is driven more by volumes than by margins and each of the big five in the
global tyre industry Continental, Michelin, Goodyear, Pirelli and Bridgestone
generate an annual tyre production equivalent to the total demand of the Indian
market. These MNCs have deep pockets and can easily withstand losses for 2-3 years.
Their financial muscles also permit them to invest in R&D, which is beyond the reach
of the average Indian tyre manufacturer.

25
 CHAPTER 2 – REVIEW OF LITERATURE

In a competitive marketplace where businesses compete for customers, employee

satisfaction is seen as a key differentiator and increasingly has become a key element
of business strategy.

Organizations are increasingly interested in retaining existing employees; measuring

employee satisfaction provides an indication of how successful the organization is at
fulfilling the needs of its employees.

Employee satisfaction is an ambiguous and abstract concept and the actual

manifestation of the state of satisfaction will vary from person to person. The state of
satisfaction depends on a number of both psychological and physical variables which
correlate with satisfaction behaviours such as return and recommend rate. The level of
satisfaction can also vary depending on other options the employees may have and
other organisational policies against which the employees can compare the benefits
being provided in other organisations.

Because satisfaction is basically a psychological state, care should be taken in the

effort of quantitative measurement, although a large quantity of research in this area
has recently been developed. Work done by Berry (Bart Allen) and Brodeur between
1990 and 1998 defined ten 'Quality Values' which influence satisfaction behavior,
further expanded by Berry in 2002 and known as the ten domains of satisfaction.
These ten domains of satisfaction include: Quality, Value, Timeliness, Efficiency,
Ease of Access, Environment, Inter-departmental Teamwork, Front line Service
Behaviors, Commitment to the Customer and Innovation. These factors are
emphasized for continuous improvement and organizational change measurement and
are most often utilized to develop the architecture for satisfaction measurement as an
integrated model. Work done by Parasuraman, Zeithaml and Berry (Leonard L)
between 1985 and 1988 provides the basis for the measurement of employee
satisfaction with a service by using the gap between the employees’ expectation of
performance and their perceived experience of performance. This provides the
measurer with a satisfaction "gap" which is objective and quantitative in nature. Work
done by Cronin and Taylor propose the "confirmation/disconfirmation" theory of
combining the "gap" described by Parasuraman, Zeithaml and Berry as two different

26
measures (perception and expectation of performance) into a single measurement of
performance according to expectation. According to Carbrand, employee satisfaction
equals perception of performance divided by expectation of performance.

The usual measures of employee satisfaction involve a survey with a set of statements
using a technique or scale. The employee is asked to evaluate each statement and in
term of their perception and expectation of performance of the organization being
measured

27
 CHAPTER 3 – RESEARCH METHODOLOGY

To achieve the stated objective a survey was conducted at Muzaffarpur city regarding
“Organizational Study of MRF Tyres” provided by D.D. Tyres showroom in
Muzaffarpur.

Primary Data:

Primary data is collected by the random sampling method. Here I have randomly
interviewed 10 employees through Questionnaire and collected the primary data.

Secondary Data:

These are generally published sources which have been collected originally for some
other purpose, they are not gathered specially to achieve the objectives of the
particular research project hands but already assembled.

Survey Techniques:

Once I had decided to use survey method for collecting data. I have to make a
decision to adopt any one of the following survey techniques.

1. Personal interview
2. Telephone survey
3. Mail survey
4. Questionnaire
Out of the above 4 options, I chose Questionnaire method. Comparing all of them,
Questionnaire method was best for my research purposes.
Questionnaire

It is the most commonly used instrument in collecting primary data. A questionnaire

consisting of set of questions presented to a respondent for his/her answer. The
questionnaire is very flexible in the sense that there are many ways to ask questions.

Data Collection
Method used to collect data for the study was through survey. Survey is a systematic
collection of information directly from the respondents, survey was through personal

28
interview which involves collection of data through face to face communication with
the help of questionnaire.

Method of Sampling:

Simple Random Sampling method was used for sampling as it suited the most
according to my sampling needs. In a simple random sample (SRS) of a given size, all
such subsets of the frame are given an equal probability. Furthermore, any
given pair of elements has the same chance of selection as any other such pair (and
similarly for triples, and so on). This minimizes bias and simplifies analysis of results.
In particular, the variance between individual results within the sample is a good
indicator of variance in the overall population, which makes it relatively easy to
estimate the accuracy of results.

Universe:

The universe includes all the employees and workers (skilled or unskilled) who works
in D.D. Tyres.

Sample Size:

Sample size for the study consisted of 10 employees of D.D. Tyres.

Sample Unit:

Employees of D.D. Tyres showroom.

29
CHAPTER 4 – DATA PRESENTATION AND ANALYSIS

Working conditions and facilities

Highly Satisfied

Satisfied

Netiher Satisfied nor

dissatisfied
Dissatisfied

Highly Dissatisfied

Fig 4.1 : Satisfaction level regarding working conditions and other facilities

Working hours

Highly Satisfied

Satisfied

Netiher Satisfied nor

dissatisfied
Dissatisfied

Highly Dissatisfied

Fig 4.2 : Satisfaction level regarding working hours

30
 Relationship with others

Highly Satisfied

Satisfied

Netiher Satisfied nor

dissatisfied
Dissatisfied

Highly Dissatisfied

Fig 4.3 : Satisfaction level regarding interpersonal relationship with others

Current Benefits

Highly Satisfied

Satisfied

Netiher Satisfied nor

dissatisfied
Dissatisfied

Highly Dissatisfied

Fig 4.4: Satisfaction level regarding current benefits being provided in the
organization

31
 Overall Experience

Highly Satisfied

Satisfied

Netiher Satisfied nor

dissatisfied
Dissatisfied

Highly Dissatisfied

Fig 4.5 : Satisfaction level regarding the overall experience in the organization

32
 CHAPTER 5 – DATA INTERPRETATION

5
Highly Satisfied

4
Satisfied

3
Neither Satisfied nor
Dissatisfied
2 Dissatisfied

1 Highly Dissatisfied

0
Working Working Relationship Current Overall
Conditions Hours with others Benefits Experience

Fig 5.1 : Overview of the data presented in the previous chapter.

Interpretation:

I. Working Conditions
a) Highly Satisfied – 3
b) Satisfied – 5
c) Neither Satisfied nor Dissatisfied – 1
d) Dissatisfied - 1
e) Highly Dissatisfied – 0
II. Working Hours
a) Highly Satisfied – 0
b) Satisfied – 4
c) Neither Satisfied nor Dissatisfied – 3
d) Dissatisfied - 2
e) Highly Dissatisfied – 1

33
III. Relationships with others
a) Highly Satisfied – 5
b) Satisfied – 2
c) Neither Satisfied nor Dissatisfied – 3
d) Dissatisfied - 0
e) Highly Dissatisfied – 0
IV. Current Benefits
a) Highly Satisfied – 1
b) Satisfied – 2
c) Neither Satisfied nor Dissatisfied – 4
d) Dissatisfied – 1
e) Highly Dissatisfied – 2
V. Overall Experience
a) Highly Satisfied – 2
b) Satisfied – 4
c) Neither Satisfied nor Dissatisfied – 3
d) Dissatisfied - 1
e) Highly Dissatisfied – 0

34
 S.W.O.T. Analysis

Strengths
 The working conditions of the employees are very good and satisfy most of
the employees.
 Same is with the interpersonal relationships. According to study, employees
have good relationships with others in the organization

Weaknesses

 There is a huge dissatisfaction level when it comes to the working hours or the
current working schedule of the employees
 Also the current benefits that the organization is providing to the employees
are either not enough for them or are unable to satisfy their needs.

Opportunity

 The strong points can work as an opportunity. They should be paid more
attention which will attract other people too and due to this, the organization
will get the better workforce.

Threats

 The weak points of the organization can de-motivate employees.

 The weaknesses stated above could also lead to the decreased efficiency of
employees.
 These weaknesses will also increase the Employee Turnover Rate (E.T.R.).

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 CHAPTER 6 – SUMMARY AND CONCLUSIONS

Results of the study:

a) The satisfaction level of the employees regarding the studies aspects of

the organization is 56%.
b) The dissatisfaction level of the employees regarding the studied
aspects of the organization is 16%.
c) The neutral level, i.e., neither satisfaction nor dissatisfaction stands at
28%.
d) The highest dissatisfaction is seen in the working hours and the current
benefits employees are receiving, which means, these 2 areas are to be
improved
e) Employees are really satisfied with working conditions in the
organization and their interpersonal relationships with others in the
organization.
f) Besides, having above weak and strong points, employees are satisfied
when it comes to the overall experience but the weak points need
emphasis and they should be corrected.

Limitations of the study:

a) Due to respondents busy schedules, the interests shown by respondents to

answer the questionnaire may be less. This may have resulted in collecting
inaccurate information.
b) Due to time and cost constraint the sample size selected is 10.
c) Since the study was done in the showroom , that’s why due to the small
universe, sample size selected was also small and study was done only on 10
employees.
d) The selected sample size is small as compared to the total number of
employees. Hence the obtained result may not be accurate as it may represent
the whole population.

36
 e) The project is open for further development of the work.

Suggestions:

a) The organization has some level of dissatisfaction in every aspect. Thus it

should find those loopholes and should work on to correct them.
b) The main emphasis should be on the working hours and the current benefits
they are receiving.
c) The agenda of the working hours of the employees who are not satisfied with
current arrangement should be rescheduled in order to utilize the maximum
efficiency of those employees.
d) The benefits that employees are receiving should be improved and especially
of those employees who are not satisfied with the current benefits.
e) The needs of the employees are to be identified according to which corrective
measures should be taken.

Conclusion of the study:

According to the study I conclude that the MRF TYRES CO. satisfies the employees’

need and the purpose, but only problem is with the working hours and current benefits

that employees are receiving. So, as per study in my opinion based on project I can

say that MRF TYRES should think about the satisfaction of the needs of employees in

order to fully utilize the efficiency of the employees.

Other aspects that I studied in the project were also having some levels of

dissatisfactions. Thus the loopholes are to be discovered and to be cured in order to

get the maximum level of satisfaction of employees. After all satisfied employees will

be able to satisfy customers.

Although, the company is able to maintain a good climate when it comes to the

interpersonal relationships of the employees with other whether it is the immediate

supervisor, colleagues, sub-ordinates, organization itself, etc.

37
Also the satisfaction of needs helps in motivation of employees. Higher the level of

satisfaction of employees is higher will be the level of motivation of employees.

The organizational study of MRF LTD. pointed out the above strong and weak points.
And thus I can conclude that “Satisfied employees will serve the Customers better.”

38
 BIBLIOGRAPHY

 Basu, C. R., Business Organization and Management, McGraw Hill

Education.

 Gupta, C.B., (2010) Modern Business Organization and Management,

Dhanpat Rai & Sons.

 Mirza, S., Organizational Behavior, McGraw Hill Education.

 Mcshane, Steven, Von, Glinow and Sharma, Radha, Organisational

Behaviour, McGraw Hill Education.

 http://www.mrftyres.com/products/tyres

 http://www.mrftyres.com/services/tyredome

 http://www.mrftyres.com/overview

 http://www.mrftyres.com/milestones/1946-1970

 http://www.mrftyres.com/shareholder-info

 http://www.dalalstreetjournal.com/PublicationDetails.asp

 http://www.prlog.org/10083560-report-on-indian-tyre-industry.html

39
 ANNEXURES

Questionnaire:

(Please tick ( ) appropriate answer in the box / space)

1. Customer Information:

a) Name : ______________________________________
b) Address :_______________________________________
_______________________________________
c) Contact no. : _______________________________________

2. What is your opinion about working condition and other facilities

provided by your organization?

Highly Satisfied ( ) Satisfied ( )

Neither Satisfied nor Dissatisfied ( ) Dissatisfied ( )
Highly Dissatisfied ( )

3. What is your satisfaction level regarding working hours?

Highly Satisfied ( ) Satisfied ( )

Neither Satisfied nor Dissatisfied ( ) Dissatisfied ( )
Highly Dissatisfied ( )

40
4. What is your opinion about the Interpersonal relationship with others in
the organization?

Highly Satisfied ( ) Satisfied ( )

Neither Satisfied nor Dissatisfied ( ) Dissatisfied ( )
Highly Dissatisfied ( )

5. Are you satisfied with the current benefits provided by your

organization?

Highly Satisfied ( ) Satisfied ( )

Neither Satisfied nor Dissatisfied ( ) Dissatisfied ( )
Highly Dissatisfied ( )

6. Overall experience and satisfaction level in the organization?

Highly Satisfied ( ) Satisfied ( )

Neither Satisfied nor Dissatisfied ( ) Dissatisfied ( )
Highly Dissatisfied ( )

7. Give your suggestion(s) if any

_______________________________________________________________

_______________________________________________________________

____________________________________________________________________

____________________________________________________________________

41
LIST OF FIGURES

Figure No Title Page No

1.1 Organizational structure of the company 21

1.2 Market Share of Indian Tyre Industry 22

4.1 Satisfaction level regarding working conditions and other 33

facilities.

4.2 Satisfaction level regarding working hours. 33

4.3 Satisfaction level regarding interpersonal relationship 34

with others.

4.4 Satisfaction level regarding current benefits being 34

provided in the organization.

4.5 Satisfaction level regarding the overall experience in the 35

organization.

5.1 Overview of the data presented in Chapter 4. 36

42