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DEMAND
By M. BROKFENBRKNNER
Introduction
A STANDARD problem in the theory of income distribution has long been
the determination of the elasticity of the derived market demand for
productive services (factors of production) and for intermediate products.
Under the possible impression that this problem was solved, attention
has, however, shifted in the past generation to the allied problem of modify-
ing the so-called 'fundamental equation of value theory'—the Slutsky
equation of 1915—to show how the quantities of services demanded by
individual competitive firms vary with their prices and with the charac-
teristics of the production function.1 These notes will return to the
historically prior and more obviously policy-relevant problem of the.
market elasticities of derived demand.
These and later writers have shown that the demand for xi varies with its price p, according
to the equation: ~_ n
zE* == _ «
0P< D'
In elasticity terms, denoting by \ the elasticity of demand for x<, and equating each
faotor price pi with its marginal product Fi:
For a textbook presentation and derivation, consult James M. Henderson and Richard E.
Quandt, Microeconomic Theory (New York: MoGraw-Hill, 1968), pp. 74 f.
M. BRONFENBRENNER 255
of the market elasticity of derived demand. Worked out in the text for
a productive service (plasterers' labour) and in the appendix for an inter-
mediate good (knife-handles), Marshall's development resulted in four
'laws' of the elasticity of derived demand. These laws were perhaps stated
more clearly by Marshall's disciple and successor A. C. Pigou than by
Marshall himself.1 We shall quote Pigou's statement, rearranging it so
as to present the four laws, rules, or propositions in Marshall's original
order:
Marshall's first law: 'The demand for anything is likely to be more
elastio, the more readily substitutes for that thing can be obtained.'
Marshall's second law: "The demand for anything is likely to be more
elastio, the more elastio is the demand for any further thing which it
contributes to produce.'
Marshall's third law: "The demand for anything is likely to be less elastic,
the less important is the part played by the cost of that thing in the total
cost of some other thing, in the production of which it is employed.'
Marshall's fourth law: 'The demand for anything is likely to be more
elastic, the more elastic is the supply of the co-operant agents of pro-
duction.'
As occasionally happens in Marshall, the literary statement transcends
the mathematical proof. The latter is given in note xv of the Mathematical
Appendix. The elasticity of derived demand of this note may be rendered
in modern dress:
dk 0+7,(1-i)] 2 '
dX_ k7)*(l-k)
de~ f
The first and third of these derivatives have the correct positive sign,
confirming Marshall's second and fourth laws. The middle derivative,
relating to Marshall's third law, is another matter. It will have the
'wrong' negative sign whenever e, the elasticity of supply of co-operant
factors taken together, is negative but smaller in absolute value than 17,
the elasticity of demand for the product.
We cannot at this late date guess the reason for Marshall's slip in his
third law. Conceivably, skilled mathematician though he was, he neglected
to test the signs of his derivatives against the language of his text. More
probably he thought the matter unimportant, particularly since it is
difficult if not impossible to give felicitous literary meaning to our excep-
tional case, either in our terminology or in Marshall's. Possibly also
Marshall felt himself protected sufficiently by the characteristic diffidence
with which he stated the general principle in his text. At any rate, diffi-
culty with Marshall's third law inheres in his own algebraic formulation
of the elasticity of derived demand, and foreshadows the difficulty en-
countered by J. R. Hicks with a fuller and more general statement forty-
two years after the first edition of the Principles.
The Hicks Solution
Part I of Hicks's Theory of Wages may be regarded as in large part an
extension of the marginal productivity analysis of Marshall and J. B. Clark
to take explicit account of measurable substitution, Hicks himself having
developed a convenient measure in the elasticity of substitution a.1 In
1
In the notation of n. 1, p. 264, above, the elasticity of substitution between inputs 1
and 2 (denoted by olt) is defined as:
djxjxj (pJPl)
=
"
The reduction to the conventional symmetric form:
dqdq
requires that the production funotion q = F(xl, x j be linear homogeneous. See the develop-
ment in B. G. D. Allen, Mathematical Analysis JOT Economists (London: Macmillan, 1935),
p. 343.
M. BRONFENBRENNER 257
his Appendix iii, devoted specifically to the elasticity of derived demand,
Hicks retraces Marshall's steps with the elasticity of substitution as an
additional determining variable. If more general than Marshall in this
regard, Hicks limits himself (as Marshall does not) to cases of long-run
competitive equilibrium where the production function is linear homo-
geneous and production is at constant cost.1^ Hioks's expression for the
elasticity of derived demand, or A, is: s
A (2)
The falling marginal productivity of labour implies rising marginal labour and total cost
while average cost is constant. At the same time the Cobb-Douglas function is linear
homogeneous in that multiplication of L and C by a common faotor m will increase P by
the factor m as well. Compare Paul H. Douglas, Theory of Wages (New York: Macmillan,
1934), p. 156.
1
The unwary reader is warned that the mathematics of Appendices iii—iv of Hicks's
Theory of Wages is elliptical and difficult to follow. In checking it througli—and finding it
correct—the writer acknowledges the assistance of Professor Hicks himself, as well as of
Professor Marcel K. Richter of the University of Minnesota.
4620.3 S
258 THE ELASTICITY OF DERIVED DEMAND
demonstrated convincingly or even completely in literary terms. Hicks
and D. H. Robertson have made attempts.
Hicks, considering a hypothetical case of a factor price increase brought
about by supply restriction, translates his mathematics into English:1
. . . if technical change is easy, while the product has an inelastio demand, the rule
works the other way. For example, a factor may find it easier to benefit itself by
a restriction in supply if it plays a large part in lie process of production than if it
plays a small part. It ia 'important to be unimportant' only when the consumer can
substitute more easily than the entrepreneur.
Robertson explains the same result along different lines 25 years later:2
. . . if the demand for coal is very inelastic, while hewers can fairly easily be replaced
by coal cutting machinery, it pro tanio strengthens the position of hewers that their
wages should be a large part of total costs. This is not at all easy to see by common
sense, but can perhaps be put in this way. In the case supposed, the weak element
in the position of the miners is their liability to substitution. But this element of
weakness will be the less serious in its consequences the larger is the field over
which it has to be applied in order to do them any serious damage, i.e. the larger
is the proportion which, to start with, their wages-bill forms of the whole cost of
production.
' Common sense' appears to suggest that a high elasticity of demand for
the product and a high elasticity of substitution between services should
reinforce rather than offset each other in increasing the 'importance of
being unimportant'. Hicks, translating his mathematics impeccably, does
not come to grips with common sense. The passage from Robertson, which
has no direct connexion with the Hicks formula, is more difficult to
interpret. It may be appealing against common sense to some deus ex
machina (such as a shortage of finance) which somehow prevents substitu-
tion from operating over a wide field as readily as over a narrow one, or
as readily as at the margin. Or more legitimately, Robertson may be
implying that the mixed second partial derivative (d2X/dkda) is negative,
in which case a high k operates technically to reduce the value of a. In
other words, a negative mixed derivative makes it possible for the total
derivative (dX/dk) to be negative even though the partial derivative (8X/dk)
is not. (The negative mixed derivative is a possible but not a necessary
outcome, unless the elasticity of supply e of co-operant factors is very
large.3) Neither Hicks nor Robertson considers in this connexion the possi-
bility of a negative e.
1
Hicks, op. cit., p. 246 (italics in original).
• D. H. Robertson, Lectures in Economic Principles, vol. ii: Staples, 1968, p. 31.
* To differentiate (dXjda) of (2) with respect to £ is a formidable task as it stands. Let
us reduce it to a simpler form: ^^
where u and x are positive, and where u and y are functions of another variable (. In this
— = — It/ 2u—I.
dt y*\ dt dxl
We can Bay nothing definite about the sign of {dzjdt) even when (as here) we know (dujdi)
M. BRONFENBRENNER 259
The Allen Solution
Whereas both Marshall and Hicks concerned themselves directly with
the market demand for productive serives, R. G. D. Allen developed a
model of individual demand for these services by a single competitive
entrepreneur with a given production function and a given production
indifference map.1 His results are considerably simpler in form than
either of the others we have considered:
(3 a)
where hy and ka are the respective shares of factors 1 and 2 in total cost.
If we continue to regard factor 2 as the composite of all co-operant and
substitute services, ks becomes (1—f^) or simply (1—4) and we have:
A = kr)+(l-k)o. (3b)
Partial differentiation of (3 b) as a test of Marshall's laws yields simple
results:
ex , , ex , d\
Co orj ok
Marshall's first two laws stand confirmed as in the Hicksian case, while
the validity of the third depends again upon the relative sizes of r\ and o-.
Since the elasticity of supply of co-operant factors does not appear in (3),
Marshall's fourth law cannot be tested.
An advantage of the Allen formulation (3) is that it permits of literary
translation. The elasticity of derived demand for a productive service
under competitive conditions depends upon the elasticity of demand for
the product and the elasticity of substitution between productive services.
The weights of the two determining variables are the respective weights
in total cost of the service under consideration and all other co-operant
services taken together. The variation of the elasticity of derived demand
(A) for a productive service with the relative weight (k) of that service
in total cost is only a side issue. The important role of A; is in determining
the relative weights of 77 and a.
The Allen and Hicks solutions are further related in the following way.
Hicks assumed that long-run equilibrium on the product market required
is negative. As s approaches infinity, however, (2) becomes an indeterminate form reducing
for which the mixed derivative (d'Xjdkdo) is necessarily negative. (This point will come up
again in the next section.)
1
Allen, op. cit., ppl 372 f. In addition to the result we have cited, Allen also derives the
cross-elasticity of demand for factor 2 in response to a change in the price of factor 1.
This cross-elasticity, which we can denote by A', is in our notation:
X' = k(o-V).
From Allen's mathematical development can also be derived a third elasticity, which we
denote by A*, of the product price with respect to the price of factor 1:
A * - = k.
260 THE ELASTICITY OF DERIVED DEMAND
factor price p% to move in the opposite direction from p1 to maintain
average cost equal to product price. This assumption requires considera-
tion of the supply elasticity of the second factor. Allen, on the other hand,
maintains long-run equilibrium when px changes by a change in the
product price. The other factor price p2 is held constant and the supply
elasticity of factor 2 is not involved.
This constant-price assumption for co-operant factors is applicable not
only for the competitive firm (where Allen invokes it) but also for the
competitive industry, if the co-operant factors are unspecialized to it.
For suoh a competitive firm or industry the elasticity of supply of factor 2
is in fact infinite. As a test of the consistency of the Hicks and Allen
solutions, the Hicks equation (2) reduces to the Allen equation (3 b) when
e approaches infinity in (2) and the result is evaluated as an indeterminate
form.
In connexion with the Robertson explanation of a negative (dX/dk), it
should be noted that in the Allen solution the mixed derivative (^X/dkda)
is —1. This necessarily negative number adds to the possible pertinence
of Robertson's point.
University of Minnesota.