Organising Committee Student Organisers

Sheetal Kakkar (Commerce President)

Patron Arpita Chawla (Commerce VP)
Sr. (Dr.) Rosily T. L. r.j.m Gayatri Khanna
Principal, Jesus and Mary College Bhavya Dua
Devyanshi Agarwal
Head of the Department Neeti Oberoi
Dr. Jyotsna Sethi Shubhangi Aggarwal
Ridhima Singh
Conveners Department of Commerce
Dr. Sunita Kaistha Dr. Rekha Dayal For Further Information
Email: 2019jmccom@gmail.com Jesus and Mary College,
Co-convener Phone: +(91) 9871714174 (Ms. Monica S. Chhabra) (NAAC Accredited ‘A’ Grade)
Ms. Monica S. Chhabra +(91) 8130254600 (Ms. Sheetal Kakkar)

Members
+(91)-(011)-26110041, 26875400 (College Landline) University of Delhi
Website: http://www.jmc.ac.in
Academics Finance http://www.jmc.ac.in/conference/conferences/
(Printing and Publishing) http://www.jmc.ac.in/conference/icsmm19/
Dr. Vibha Mathur Dr. Renu Gupta
organizes
Dr. Nishwan Bhatia Dr. Jyotsna Sethi Registration Fee International Conference
Ms. Saloni Arora Dr. Ruhi Ghai Indian Delegates Foreign Delegates
Ms. Priyanka Marwah
on
Corporate/Academicians ₹ 2000 US $ 100
Dr. Ruhi Ghai
Ms. Kashnie Singh Research Scholar ₹ 1000 US $ 50 Social Media Marketing –
Hospitality Registrations/ Website
Student ₹ 200 US $ 50 Opportunities & Challenges
Registration Fee to be paid online by NEFT/Online Transfer
(Hall Arrangements)
Dr. Gurmeet Bakshi
Dr. Savita Rastogi
Dr. Mani A. Nandhi
Ms. Kiran Sachdeva
March 28-29, 2019
Registration form link: https://bit.ly/2Q86M4M
Dr. Ameeta Motwani Ms. Lissy Jose
Dr. Nishwan Bhatia Ms. Monica S. Chhabra
Ms. Trisha Chowdhry Ms. Charu Sarin Important Last Dates
Ms. Vrinda Moda Ms. Priyanka Marwah Submission of Abstract February 1, 2019
Ms. Gurpreet Kaur Submission of Business Plan February 1, 2019
Notification of Acceptance February 15, 2019
Sponsorship Student Activities Submission of Full Paper March 15, 2019
Dr. Ameeta Motwani Dr. Rekha Dayal Submission of Registration Fee March 24, 2019
Dr. Renu Gupta Dr. Sunita Kaistha Request for accommodation March 1, 2019
Ms. Lissy Jose Ms. Monica S. Chhabra (Paid accommodation can be facilitated)
Ms. Charu Sarin Ms. Saloni Arora
Ms. Kashnie Singh
Ms. Vrinda Moda Conference Dates March 28 & 29, 2019 Jesus and Mary College
Venue Jesus & Mary College, Chanakyapuri, New Delhi-110021. India
Technical Support Mr. Gaurav Verma Chanakyapuri, New Delhi.
About the College
The Jesus and Mary College is run by the Sisters of Jesus and
Mary Congregation that originated in France in 1818. It was
founded by a noble lady St. Claudine Thevenet. The
Congregation has spread far and wide covering all
continents. In 1842, the Sisters of CJM came to India
and in July 1968, the Jesus and Mary College was established
as a constituent college of the University of Delhi, and has
been imparting higher education in the fields of Arts and
Commerce.
The motto of the College is “THOU ART LIGHT, FILL ME
WITH THY LIGHT.” The College focuses mainly on the
intellectual, cultural, social, aesthetic and spiritual
development of its students to make them compassionate and
committed human beings. JMC is constantly striving to
achieve high academic standards by regularly organizing
seminars, talks, conferences, symposiums and workshops for
teachers, students and non-teaching staff.
Today, the College caters to 2500 students – with 10 Honours
Programs and B.A. Restructured Program with 13 subject
combinations and Post-graduation programs in English and
Hindi. The year 2017-18 was particularly significant as
it commemorated the Golden Jubilee of the College.
About the Department
The Department of Commerce was started in the year 1972
with one faculty and 30 students at a time when Commerce
as an educational choice was a distant one for women.
However, today when women have scaled new frontiers in
education, the commerce department has a prime place in
Jesus and Mary College in terms of both student’s strength and
faculty size.
Commerce department provides an enabling
environment to help its students stand out both academically
and in shaping them to an overall balanced personality both in
Terms of the college’s vision and today’s competitive environment.
The faculty of commerce specialised in varied aspects of Commerce
and Management - in areas like Accounting, Finance, Marketing,
Human Resource Management, Taxation and Corporate/Business
Laws and International Business-hone the academic skills of
studentsenrolled in its undergraduate courses. Additionally, the
department places emphasis on hands on learning through projects,
internships, sminars and workshops of field level experts drawn
From both academia and industry.
About the International Conference
“The entire world is just a touch away”, this statement in the true
sense reflects the kind of world we live in today. Anything, that we
need in any sphere of life, whether personal, social, industrial or
commercial, is technologically driven. The revolution in
Information Technology that the world has experienced since the
1990s has made a huge impact on mankind. From desktops to
.
laptops and smartphones, the world has experienced many changes
including online marketing and social media marketing. Media has shifted
from traditional to digital leading to new marketing environment which is
full of challenges and also offering great opportunities.
Today, people specially the youth use information technology and engage
with media for different purposes, at varying degrees of intensity and with
a myriad of motives. By its nature, social media plays important promotional
roles in the marketplace. Now active consumers have the ability to
communicate with hundreds, thousands or even millions of other consumers.
As a consequence, more consumers are led by other consumers than by
advertising and hence consumers take control. This has created new issues
and challenges because companies cannot directly control consumer-to-
consumer conversations, but they can make efforts to shape the nature and
direction of conversations and discussions.
While technology has advanced and social media is one of the positive
outcomes, there are also several dangers lurking with this innovation. The
dangers of internet trolling and being trolled or the act of trolling, is
something all have to deal with increasingly as the internet becomes more
social. There are reports that there is continuing harassment, death and
suicides which has resulted in the abuse of social media. Fake news has
become prevalent affecting many today. The big providers like Facebook,
Google and others have come out saying that they still do not have
effective measures or checks and balances built in their systems to avoid
social media being used by those who use them for criminal activities
including terrorism. While many enjoy the technological advances, the work
force behind the scenes who are supporting the engine of social
media are invisible and their issues and challenges are not addressed.
We should also give due consideration to the role of the Governments
in this regard. How can ordinary citizens feel safe in using social
media and how could they trust what is being produced by social
media.
Activities during Conference
 Panel Discussion
 Debates and Dialogues
 Master Class/ Workshop for students
 Paper Presentation
 Poster Presentation
 Business Plan Competition
Participants
The various stakeholders, including Students, Researchers, Educators,
Information and Media Professionals and Private and Public sector
organizations, Social organizations, Government and policy makers
(including libraries and audio-visual authorities etc.) would be
part of the debates and discussions. An audience of 600-800
participants is expected to attend this conference.
Focus Areas
Social Media: The New Age Communication Tool
 Millennials Captivated by the Social Media!
 Social Media and Workplace Culture
 Future of Artificial Intelligence in Social Media
Marketing
 Convergence of IT & Social Media
 The New Czars of the World – Tech Gurus!
Social Media as a Tool for Empowerment
 Bridging the Gender Divide Through Social Media
 Social Media – Enabler for Women ’Working World!
 Women’s World & The Role of Social Media.
Social Media: Intrusion & Privacy
 Privacy shield in Social Media Marketing
 Cyber security
 Surveillance of anti-social and unlawful activities
 Role of social media platforms such as Google,
Twitter, Facebook etc. and their governance
 Social Media – Open to Abuse Sexual Harassment
on the social media platforms
 The new age trend of “trolling”.
The Economics of Social Media
 Entrepreneurial social marketing
 Impact of Social Media Marketing on Company’s
Policies and Strategies.
 Challenging traditional markets
 Start Ups – A world of possibilities
 Strategies and tactics in Social Media Marketing
and their Ethics
Call For Abstracts
Abstracts are invited for presentation of papers and posters in
the International Conference based on research in the above
mentioned themes from academicians, research scholars,
students and corporates. These abstracts, not exceeding 250
words should be submitted by mail to 2019jmccom@gmail.com on
or before 1st February, 2019. Details and registration form are
available at the conference webpage. On acceptance of the
Abstract, author(s) will be invited to present their paper / poster.
Business Plan Competition
Business plans are invited for innovative business ideas in the form of a
new product or service in any field of operation or sector through social
media. This competition is open to students from all streams or courses.
Cash prize of Rs 15,000 will be presented to the winning team. Runners
up shall be awarded cash prize of Rs 10,000. All participants reaching
the 3rd round will awarded a Certificate of Participation. It is mandatory
for each member of the team toregister. Details of the B-Plan are
available at the conference webpage.