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To conclude author believes, Firms can get competitive advantage over its
domestic firms and firms’ market share will not be stagnated to one country if
they move on to international markets. It will also help the firms position in the
long run. For example Sidhalepa is a product which available in allover Sri
Lanka but now it is not only available in Sri Lanka it also available in 35 other
country of the world, hence even Sidhalepa was refused by Sri Lankan market
it could be sustained in its business. Operating in other countries would be
beneficial for firms to exchange technology and access to each other
strengths. Sometimes for firms, to operate in another country would be cost
effective than operating in it’s home country because of cheap labor and
availability of raw materials. When operating in another country biggest
challenge is to operate firm’s activities and people in an international level.
Though, firms tend to staff it’s host country firm with expatriates Initially it
costs for the firm. In order to minimize the cost and to transform the firm in to
localization, firms got to staff the host country firm with host country people or
third county people. This creates diversity among the work force. Instead of
working and managing people in one country HR managers have to provide
solutions which satisfy most of the individuals in the global territory. There is
no argument that diversified workforce benefited firms in many ways, specially
if the managers can get diversified workforce involved to make suggestion
and in the process of making dictions, it will help the management to look at a
issue in different angles and make correct dictions which will answer to the
problems of the majority. Finally I think firms should operate in international
level to take the competitive advantage but firms internal strengths should be
there to face the challengers which exist in the global environment otherwise
firms could get in to huge trouble.
Notes and References
http://smallbusiness.chron.com/manage-diversity-workplace-3038.html
www.businesstoday.lk
www.utebox.com