A STUDY ON CONSUMER AWARENESS TOWARDS SERVICES OF

APSRTC IN VIJAYAWADA

Proposal for Management Thesis

Submitted to
K L University Business School

Submitted by
K. VEERASWAMY
Reg No: 09101959

Under the Guidance

Dr.M.RAMESH BABU.
Associate Professor, KLUBS,
GUNTUR Dist.
 A STUDY ON CONSUMER AWARENESS TOWARDS SERVICES OF
APSRTC IN VIJAYAWADA

Proposal for Management Thesis

Submitted to
K L University Business School

Submitted on: Evaluated by:

Signature of the Student Signature of Faculty Supervisor

Marks Allotted: Attested by HOD. KLUBS

 Title and Proposal Approval Form
The MBA Program (The Class of 2009 - 2011)
Part – A
Enrollment No. 0 9 1 0 1 9 5 9

Name of the Student K.VEERA SWAMY.

Semester II Semester III

1. Security analysis & portfolio 1. Financial derivatives
management
2. International financial
2. Financial services & markets
Management
3. Consumer behavior
Elective courses selected
4. Sales & Distribution 3. Brand Management
management
4. International
Marketing

Sectoral Elective Course Banking

Sector: Finance
Company Name: ICICI DIRECT , Guntur branch
SIP Details SIP Title: Selling of life insurances, general insurances and demat
accounts.
Achievement: Achieved the given targets successfully.

Name of the Faculty M. Ramesh Babu

Supervisor

Functional Area of the MARKETING

Supervisor

Rationale for Proposed Research Project (min. 500 words) – (Enclose Separate sheets)
 Part B
A study passenges awareness towards services of APSRTC
Title of Management Thesis
in Vijayawada.

Relevant Functional Area Finance

1. Proposal of the Management Thesis (1,500 – 2,500 words) – (Enclose

Separate Sheets):
Proposal is submitted in next page

2. Schedule for implementation of Management Thesis: (Enclose in Separate Sheets along with
proposal)

Date: Signature of the Student

(For Office Use Only)

Review by Faculty Supervisor (Detailed comments of Faculty Supervisor on the Proposal and the
title are documented here.) (Enclose separate sheets if necessary)

Faculty Supervisor Head of the Department Director

Date: Date: Date:
 A Study on passenger awareness towards services of APSRTC in
Vijayawada

Introduction:
Transport in the Republic of India is an important part of the nation's economy. Since
the economic liberalisation of the 1990s, development of infrastructure within the country has
progressed at a rapid pace, and today there is a wide variety of modes of transport by land, water
and air. However, the relatively low GDP of India has meant that access to these modes of
transport has not been uniform. Motor vehicle penetration is low with only 13 million cars on the
nation's roads. In addition, only around 10% of Indian households own a motorcycle. At the same
time, the Automobile industry in India is rapidly growing with an annual production of over 2.6
million vehicles[3] and vehicle volume is expected to rise greatly in the future. In the interim
however, public transport still remains the primary mode of transport for most of the population,
and India's public transport systems are among the most heavily utilised in the world. India's rail
network is the longest and fourth most heavily used system in the world transporting over 6 billion
passengers and over 350 million tons of freight annually.

Despite ongoing improvements in the sector, several aspects of the transport sector are
still riddled with problems due to outdated infrastructure, lack of investment, corruption and a
burgeoning population. The demand for transport infrastructure and services has been rising by
around 10% a year with the current infrastructure being unable to meet these growing demands.
According to recent estimates by Goldman Sachs, India will need to spend $1.7 Trillion USD on
infrastructure projects over the next decade to boost economic growth of which $500 Billion
USD is budgeted to be spent during the eleventh Five-year plan.
Consumer awareness:

The need for empowerment of consumers as a class cannot be over emphasized and is
already well recognized all over the world. The advancement of technology and advent of
sophisticated gadgets in the market and aggressive marketing strategies in the era of
globalization have not only thrown open a wide choice, for the consumer but all the same also
rendered the consumer vulnerable to a plethora of problems concomitant to such rapid changes.
There is an urgent and increasing necessity to educate and motivate the consumer to be wary of
the quality of the products, and also the possible deficiencies in the services of the growing
sector of public utilities. In short, the consumer should be empowered with respect to his rights
as a consumer. He should be equipped to be vigilant with a discerning eye so as to be able to
protect himself from any wrongful act on the part of the trader.

In order to be able to position the consumer in such a state, there is every need not only to
evolve legal remedies but also provide reliable and exhaustive information, which he can access
without much effort and expense. Recognizing the importance of the problem, the Government
of India and State Government have initiated steps to introduce dispute redressal mechanism by
way of Consumer Protection Ac, but a lot more has to be done in the area of creating awareness
on the part of the consumer to facilitate his seeking suitable remedy wherever there is a need.
This becomes more important in the rural areas, where there is wide spread illiteracy.

The following plans are given by the APSRTC.

 COUPLE GIFT CARD

 JET TICKET
 CAT CARD
 SEASON TICKET
 TAYL (travel as you like)
 ON-LINE RESERVATION
COUPLE GIFT CARD:

o The Couple Gift Card is aimed to introduce the Gifting of bus travel and to offer a
safer, reliable and cheaper mode of transport to the loved ones.
o The card is designed to facilitate the travel of Any Two persons in any non A/c bus
of the Corporation for 96 hrs continuously throughout the state of AP with in the
period of 6 months
o The tariff of the card is Rs.1200/-.
o The card enables newly married couples, retired couples and Any Two persons to
make unrestricted journey as per their own convenience in a period of 6 months.
o This card can be given as gift on occasions like marriages,anniversaries, birthdays
etc.,

JET TICKET

This scheme was launched on the eve of Golden Jubilee celebrations of Indian's
Independence i.e., 15th Aug. 97. There are two types of JET Tickets i.e., Express (valid in all
types of Express and ordinary services) and Hi-tech (valid in all Hi-tech, Luxury, Express,
Ordinary & Mofussil services) with validity for 7 days to travel any where in Andhra Pradesh .

CAT CARD

It provide the 10% concession on travelling.

Cat card provide to us,

Additional compensation Rs 1.50 lakhs (on fresh card) and 2 lakhs (on renewal cat card)

SEASON TICKET

To provide concessional travel to the daily commuters in mofussil area, SEASON

TICKET SYSTEM was introduced. Under this system, a commuter can pay fare for 20 days and
travel for entire month. These tickets are made available on all days throughout the month and
valid for 30 days from the date of purchase. Thus, giving a concession of 33.33%.

Concession given on Bus Passes extended to various sections of society are:

i) Students below 12 years of Age extended 100% concession.

ii) Free travel bus passes to girl students studying up to class x and below are extended
100% concession.
iii) Student passes in cities/towns - slab rate concession working out to 75% fare
concession.
iv) Students of High-schools/colleges - slab rate concession working out to 75% fare
concession.
v) Special general bus tickets - slab rated passes - concession working out to 40%
concession.
vi) Exclusive trips to special schools - slab rated bus passes - working out to 60%
concession fare.
vii) Physically handicapped bus passes - 100% concession extended on city routes,
whereas 50% concession only on mofussil areas.
viii) Greater Hyderabad Pass - 75% concession extended only to students.

Travel As You Like Tickets:

Travel as you like tickets are available in Twin cities, Vijayawada, Visakhapatnam and
Warangal. This ticket is valid for one day. Sale of TAYL Tickets are also entrusted to
peripheral district depot service conductors (touching the above cities) besides city service
conductors. The fare details are as follows:
 TAYL - ORD CITY SUBURBAN
ADULT 40.00 35.00 40.00
CHILD 20.00 18.00 20.00
TAYL - METRO For Metro/Jnnurm Buses in VSP and VJA
ADULT 50.00 the TAYL tariff fixed for Hyd metro
services is applicable and there is no
CHILD 25.00 separate Metro TAYL tariffs for city/sub
services of VSP, VJA & WL

Objectives:

 To know the passengers’ awareness towards services of APSRTC.

 To study the passenger preferences towards APSRTC services.

Significance of the study:

Actually APSRTC introducing no of plans. But most of the passengers are not aware to
it. Every policy should be reach the entire market which are introduced by the RTC. So that
reason I opt this topic to know To know the passengers’ awareness towards services of APSRTC.
To study the passenger preferences towards APSRTC services.

Methodology

1. Sampling procedure: The researcher must decide the type of sample he use i.e., he
must decide about the technique to be used in the selecting the items for the sample. In fact, this
technique or procedure stands for the sample design itself. There are several sample designs out
of which the researcher must choose one for his study. Obviously, he must select that design
which, for a given sample size and for a given cost, has a smaller sampling error.

Size of sample: This refers to the no of items to be selected from the universe to
constitute a sample. For this research 200 passengers have to be considered through the
questionnaires.
 Specific target population: Here, the main target population is passengers.to asses only
the passenger awareness.

Sample design: Finite universe i.e., convenience sampling in Vijayawada city.

2. Data collection methods:

Collection of Primary data: We collect the data during the course of doing experiments
in an experimental research of the descriptive type and perfume surveys, whether sample
surveys or census surveys. Here the data is collecting only by the sample survey. sample
survey is conducted by the questionnaires.

Secondary data: Additional required information is gathering from the websites ,

magazines and also met some higher authorities of APSRTC.

Data analysis:

Statistical testing: The role of statistic in the research is to function as a tool in

designing research, analyzing its data and drawing conclusion therefrom. Most research studies
result in a large volume of raw data and it must be suitably reduce so that the same can be read
easily and can used for further analysis. Only after this we can adopt the process of
generalization from small groups to population. if fact there are 2 major areas of statistics viz.,
descriptive statistics and inference statistics.

Procedure used to interpret: The important statistical measures that are used to
summarise the research data are: 1. measures of central tendency 2. Measures of dispersion. 3.
Measures of skewness. 4. Measures of relationship.

Hypothesis formulation
 Therefore, the hypothesis to be tested in the research can be stated as follows:
Ho: The passengers are not aware about the services of APSRTC.
H1: The passengers are aware about the services of APSRTC.

Research plan: The research plan is

PHASE I
S.No Activity Dead Line Submitted To
1 Title finalizing 6/10/10(Wednesday) MT coordinator
2 8/10/10 (Friday)
Company sponsored titles MT coordinator
3 14/10/10 (Thursday)
Title & Proposal Submission MT coordinator
4 Evaluation of title & Proposal 18, 19, & 20 th of October MT coordinator
5 Review of Literature Submission of
MT coordinator
Articles 18/10/10 (Monday)
6 Director Sir,
Results of Tile and Proposal
20/10/10(Wednesday) HOD madam

PHASE II
7. Submission of interim thesis: 8/11/10 (Monday) MT coordinator
8 Presentations 15 & 16 Of MT coordinator
November(Mon, Tue)
9 Evaluation of interim thesis 17/10/10 (Wednesday) MT coordinator
10 Results : 18/10/10 (Thursday) Director Sir,
HOD madam

PHASE III
11 Submission of Final Thesis 29/11/10 (Monday) MT coordinator
12 Presentation: 1,2,3,&4 Of December MT coordinator
13 Evaluation of Final thesis 8/12/10 (Wednesday) MT coordinator
14 Results: 31 9/12/10 (Thursday) Director Sir,
HOD madam

References/appendices:

Books and journals:

1. C.R.Kothari, Research Methodology Methods and Techniques, New Age

International Publishers, 2009

2. Tendon,B.C.,Research methodology in social sciences,Allahabad:chaitanya publishing

house,1979

3. D.M. and Nelson, P. (2006). Adding consumer behaviour insights to category

management.

Web references:
www.Social sciences research network.com
www.Social publication.com
www.apsrtc.gov.in
www.brammo.com
www.all-biz.info