A STUDY ON EFFECTIVENESS OF ADVERTISEMENT IN

AYURVRDIC PRODUCTS OF ASHTAMGAM AYURVRDA

CHIKISTALAYAM, VAVANOOR
PROJECT REPORT
Submitted to the

UNIVERSITY OF CALICUT
In partial fulfilment of the requirement for award of degree of
BACHELOR OF COMMERCE
Submitted by
SHYAMJITH. I
REG NO: AGAPBCM055
Under the guidance of
ASST. PROF: Mrs. SOUMYA
Department of commerce and management studies

ASPIRE COLLEGE OF ADVANCED STUDIES

(Affiliated to university of Calicut)
2015-2018
 ASPIRE COLLEGE OF ADVANCED STUDIES

THRITHALA

CERTIFICATE FROM GUIDE

This is to certify that the project report title A STUDY EFFECTIVENESS OF

ADVERTISEMENT IN AYURVEDIC PRODUCTS OF ASHTAMGAM
AYURVEDA CHIKITSALAYAM-VIDYAPEEDHAM, VAVANOOR,
KOOTTANAD submitted in partial fulfilment of the requirement for the award of
degree of Bachelor of Commerce in Computer Application of university of Calicut was
carried out by SHYAMJITH. I under my guidance.

PLACE: TRITHALA Asst. Prof SOUMYA .P

DATE: DEPARTMENT OF COMMERCE &

MANAGEMENT

ASPIRE COLLEGE OF ADVANCED

STUDIES, TRITHALA
 ASPIRE COLLEGE OF ADVANCED STUDIES
THRITHALA

CERTIFICATE FROM HEAD OF DEPT

This is to certify that the project report A STUDY EFFECTIVENES OF

ADVERTISEMENT IN AYURVEDIC PRODUCTS ASHTAMGAM AYURVEDA
CHIKITSALAYAM-VIDYAPEEDHAM, VAVANOOR,KOOTTANAD submitted in
partial fulfilment of the requirement for the award of Degree of Bachelor of Commerce in
Computer Application of University of Calicut as carried out by SHYAMJITH. I

DATE: Mrs. SOUMYA.P

PLACE:TRITHALA H.O.D and Asst. Prof.

DEPARTMENT OF COMMERCE &

MANAGEMENT STUDIES

ASPIRE COLLEGE OF ADVANCED

STUDIES, TRITHALA
 DECLARATION

I Mr. SHYAMJITH I ﴾Reg. NO: AGAPBCM055﴿, sixth semester BCOM (CA)

student of ASPIRE COLLEGE OF ADVANCED STUDIES THRITHALA hereby declare
that this project report titled A STUDY ON EFFECTIVENESS OF ADVERTISEMENT IN
AAYURVEDIC PRODUTS OF ASHTAMGAM AYURVEDA CHIKITSALAYAM-
VIDYAPEEDHAM, VAVANOOR, KOOTTANAD was carried by me in partial fulfilment of
the requirements for the award of degree BCOM of the University of Calicut and this report has
not been previously presented for the award of any other degree, diploma or similar title.

PLACE: TRITHALA SHYAMJITH. I

DATE: AGAPBCM055
 ACKNOWLEDGEMENT

My first and foremost thanks goes to the god, almighty without whose help this would not
have been complete.

I express sincere and heart full thanks to MUHAMMED SHAFEER, Principal of ASPIRE
COLLEGE OF ADVANCED STUDIES, THRITHALA, for permitting me to undergo the
project study.

I express my sincere gratitude to SOUMYA Head of the department of commerce and

management studies for her encouragement and assistance throughout the study.

I wish to take opportunity to express my hearty gratitude and profound thanks to my

project guide SOUMYA Assistant professor in commerce management studies who gave me
helpful suggestion and valuable guidance throughout the study.

I also express my deep sense of gratitude to managing director of ASHTAMGAM

AYURVEDA CHIKITSALAYAM-VIDYAPEEDHAM, for following me to do this
project in their firm. I am also thankful to all other staffs ASHTAMGAM AYURVEDA
CHIKITSALAYAM-VIDYAPEEDHAM, giving the helpful advice and direction for
completing my project work in spite of their busy job schedule and engagement.

Finally intends to all my family members and friends for their encouragement I got from them
and also/ well-wishers for their sustained help and prayers

SHYAMJITH. I

AGAPBCM055
 INDEX

CHAPTERS TITLE PAGE NO.

NO
1 INTRODUCTION 1-8
1.1 Introduction 2
1.2 Statement of the problem 3
1.3 Significance of the study 3
1.4 Scope of the study 4
1.5 Objectives of the study 5
1.6 Research Methodology 6
1.7 Limitation of the study 8
2 REVIEW OF LITERATURE 9-13
3 INDUSTRY PROFILE &COMPANY 14-22
PROFILE
4 DATA ANALYSIS AND 23-37
INTERPRETATION
5 FINDINGS, SUGGESTIONS, 38
CONCLUSION
BIBILIOGRAPHY 42
APPENDIX 44

LIST OF TABLES

SL. TITLE PAGE

NO NO.
4.1 COMPONENTS OF ADVERTISEMENT IN 24
ASHTAMGAM
4.2 OPINION ABOUT THE ADVERTISEMENTS OF 25
ASHTAMGAM
4.3 IMPROVEMENTS NEED IN THE 26
ADVERTISEMENTS OF ASHTAMGAM
4.4 SOCIAL MEDIA IS AN EFFECTIVE TOOL FOR 27
ADVERTISEMENTS
4.5 WHICH TYPE OF ADVERTISEMENT IS MORE 28
 HELPFUL TO AWARE ABOUT ASHTAMGAM
4.6 THE ADVERTISEMENT OF ASHTAMGAM 29
CONTRADICT IT THAT OF REALITY
4.7 ADVERTISEMENT OF ASHTAMGAM IS 30
EFFECTIVE
4.8 EVER SHIFTED CHOICE FROM OTHER 31
PRODUCT TO ASHTAMGAM AFTER SEEING
THE ADVERTISEMENT
4.9 SATISFIED ON YOUR ADVERTISEMENT 32
STRATEGIES
4.10 ADVERTISEMENTS ARE ESSENTIAL 33
4.11 THE ADVERTISEMENTS INFLUENCE THE SALE 34
OF PRODUCT
4.12 ADVERTISEMENTS HELPS THE PEOPLE TO 35
REALIZE THE QUALITY OF PRODUCT
4.13 MOST REACHABLE ADVERTISEMENT MEDIA 36
4.14 EFFECTIVENESS OF ADVERTISEMENT 37

LIST OF CHARTS

SL. TITLE PAGE

NO NO.
4.1 COMPONENTS OF ADVERTISEMENT IN 24
ASHTAMGAM
4.2 OPINION ABOUT THE ADVERTISEMENTS OF 25
ASHTAMGAM
4.3 IMPROVEMENTS NEED IN THE 26
ADVERTISEMENTS OF ASHTAMGAM
4.4 SOCIAL MEDIA IS AN EFFECTIVE TOOL FOR 27
ADVERTISEMENTS
4.5 WHICH TYPE OF ADVERTISEMENT IS MORE 28
HELPFUL TO AWARE ABOUT ASHTAMGAM
4.6 THE ADVERTISEMENT OF ASHTAMGAM 29
CONTRADICT IT THAT OF REALITY
4.7 ADVERTISEMENT OF ASHTAMGAM IS 30
EFFECTIVE
4.8 EVER SHIFTED CHOICE FROM OTHER 31
PRODUCT TO ASHTAMGAM AFTER SEEING
 THE ADVERTISEMENT
4.9 SATISFIED ON YOUR ADVERTISEMENT 32
STRATEGIES
4.10 ADVERTISEMENTS ARE ESSENTIAL 33
4.11 THE ADVERTISEMENTS INFLUENCE THE SALE 34
OF PRODUCT
4.12 ADVERTISEMENTS HELPS THE PEOPLE TO 35
REALIZE THE QUALITY OF PRODUCT
4.13 MOST REACHABLE ADVERTISEMENT MEDIA 36
4.14 EFFECTIVENESS OF ADVERTISEMENT 37