SOURCE: http://fernfortuniversity.com/term-papers/pestel/nyse4/2964-marriott-international--inc-.php?

REFLECTION BOX
On PESTLE ANALYSIS

1. KNOWLEDGE
PESTLE analysis is a business marketing tool that PESTLE
stands for Political,Economic,Social,Technological,
Legal and Environment

2. SKILLS
PESTLE analysis involve being cost effective,providing a deeper
understanding of business,alertness to threats,
and on method to exploit oppurtunities.

3.ATTITUDE
This tool helps to identify all of the various external factors

that might affect a business.The goal is to figure out just how the
difference factors influence business performance
SOURCE: http://fernfortuniversity.com/term-papers/porter5/analysis/2964-marriott-international--inc-.php

REFLECTION BOX
On PORTER`S FIVE FORCES FRAMEWORK

1. KNOWLEDGE
Porter's five forces is a model that identifies and analyzes
five competitive forces that shape every industry,and helps
determine on industry's weaknesess and strenghts.

2. SKILLS
Porter's five forces framework is a tool for analysing competition
of a business.It draws from industrial organization
economics to derive five forces that determine the competitive
intensity and , therefore, the attractiveness of an industry
in terms of it profitability.

3.ATTITUDE
Porter's five forces analysis is an important tool for understanding
the forces that shape competition within an industry.It is also
SOURCE: http://fernfortuniversity.com/term-papers/swot/1433/195-marriott-international.php

REFLECTION BOX
On SWOT ANALYSIS

1. KNOWLEDGE
SWOT analysis( strenghts,weaknesses,opporunities and treats analysis)
is a frameworks for identifying and analyzing the internal and external
factors that can have an impact on the viability of a project,product,
place or person

2. SKILLS
SWOT is to promote the identified strenghts,reduce weaknesses,
exploiting the opportunities and having contingency plans to minimize
threats.It is good for our success and betterment.

3.ATTITUDE
SWOT anlysis can help to identify opportunities that our business could take
advantage of to make greater profits and to help to understand the
the internal factors that will influence our ability to take advantage
of a new opportunity.
SOURCE: https://www.academia.edu/25811108/Ansoff_Matrix_Marriot_Hotel

REFLECTION BOX
On ANSOFF'S MATRIX

1. KNOWLEDGE
ANSOFF's matrix is a strategic planning tool,developed by
Igor Ansoff,to help firms chalk out strategy for product and
market growth.It is a business analysis technique
that is very useful in identifying growth opportunities.

2. SKILLS
Ansoff Matrix is used in the strategy stage of the marketing planning
process. It is used to identify which overarching strategy
the business should use and then informs which tactics should
be used in the marketing activity.

3.ATTITUDE