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Corporate social responsibility INTRODUCTION

11, WLPRO

You need to think of CSR simply as ensuring that your business is aware of its simpacts, is accountable
for its actions, and that it undertakes these actions in a responsible manner. Furthermore, a well-run
business is transparent in its decision-making and processes and this makes for good governance.

CSR can be described as an approach by which a company does the following:

• Recognises that its activities have a wider impact on the society in which it operates, and that
developments in society in turn impact on its ability to pursue its business sustainably.

• Actively manages the economic, social, environmental and human rights impact of its activities both
locally and across the world, basing these on principles which reflect both international values and the
organisations own values (ethics), reaping benefits for both its own operations and reputation as well as
the communities in which it operates.

• Seeks to achieve these benefits by working closely with other groups and organisations — local
communities, civil society groups, other businesses and home and host governments. ;•

• Where did it come from?

In the 1970s and 80s environmental concerns such as loss of the rainforest and the effects of pollution
led to a recognition that something had to be done to change the way we were using the planet
resources. As a result, heads of state came together at Rio, Brazil in 1992 for what was called the Earth
Summit.

At Rio, governments pledged action to stop the unsustainable use of resources and to promote
sustainable development. Put simply, sustainable development is about society growing in such a way
that future generations are not compromised and have access to the same resources that we have.

For this to happen social, environmental and economic considerations should be assessed together and
not in isolation. The Earth Summit produced various United Nation conventions including conventions
on biological diversity and climate change. CSR is now sometimes considered as the business response
to the challenge of sustainable development. the 1990s saw social concerns come to the fore. Poverty
and disease became global concerns, as did examples of poor business practice in dealing with social
issues such as child labour, bribery and corruption that were exposed by the media. Society began to
recognise that governments alone could not solve these problems. Indeed the outcomes from the Earth
Summit's successor - the World Summit fur Sustainable Development in 2002 - focused on partnerships.
There appeared to be a role for everyone - governments to provide fair and socially just laws, business
to behave responsibly and consumers to think about their actions by reducing waste or asking questions
about how and where their goods came from.

How and why is it relevant As CSR is all about values and accountability then it is also about the
behaviour of your people and the behaviour of your suppliers. In this sense virtually everything that is
found within the HR remit - from training, recruitment, staff retention, policies, procedures and strategy
- involves CSR. Traditionally HR and CSR have been led by the need for compliance and keeping up with
new laws on employment as well as environmental, ethical and social issues. Increasingly HR managers
are crucial to the delivery of training to deal with these issues in terms of organisational objectives and
strategy.

Equally important is the importance CSR has to recruitment: 75% of UK professionals take social or
ethical considerations into account when changing employment. Whilst over half of graduates will not
work for companies they believe to be unethical.

Corporate governance is a board level hot topic - you only have to look at how much publicity the Higgs
report on the role of non-executive directors received —and it will continue to develop, as there is
increased recognition that how an organisation is run is key. This can cover many areas such as financial
integrity, transparency and accountability, leadership from the board and being employer of choice.

It is central to the implementation of policies and programmes. Having good corporate governance
means that these areas are embedded in the organisation and deliver to the business and to stakeholder
objectives, and are not just nice-to-have. The HR manager has become central to this role in helping
deliver culturally open and transparent organisations where dialogue is celebrated not feared. For a
business being CSR compliant is also an exercise in future-proofing its business as risks and opportunities
are identified. Quite often changes lead to performance improvements such as increased staff retention
and customer satisfaction. Adding this value is one of the main reasons why CSR is of increasing
relevance to the HR manager.

CSR is a crosscutting topic under which numerous issues can be grouped including training and
education, capacity building, leadership, health and safety, working conditions, human rights,
stakeholder engagement and corporate governance. Large multi-national companies were the first to
identify CSR as a potential tool to improve performance and now through their supply chain they are
asking suppliers to comply to their standards.

It is here to stay. In the UK there is a minister responsible for CSR within the Department for Trade and
Industry and there are a plethora of guidelines, indices, benchmarks, standards and legal codes. The HR
function is becoming central in the delivery of CSR and governance in organisations, and this series will
help you understand why.

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CORPORATE SOCIAL RESPONSIBILITY

MEANING Corporate Social Responsibility is the continuing commitment by business to behave ethically
and contribute to economic development while improving the quality of life of the workforce and their
families as well as of the local community and society at large.

Corporate Social Responsibility is the continuing commitment by business to behave ethically and
contribute to economic development while improving the quality of life of the workforce and their
families as well as of the local community and society at large

CSR is a concept whereby large organizations consider the interests of society by taking responsibility for
the impact of their activities on customers, suppliers, employees. shareholders, communities and other
stakeholders, as well as the environment. As the world continues to analyze energy availability and the
long-term effects of climate change.

DEFINITION

CSR is a set of actions of a company that changes business operations to improve, maintain, or mitigate
a company's impact on society and the environment.

Corporate social responsibility (CSR) is a business approach that contributes to sustainable development
by delivering economic, social and environmental benefits for all stakeholders

Corporate Social Responsibility is defined as operating a business that meets or exceeds the ethical,
legal, commercial and public expectations that society has of business.

Corporate social responsibility (CSR) is also known as corporate citizenship, corporate philanthropy,
corporate giving, corporate community involvement, community relations, community affairs,
community development, corporate responsibility, global citizenship, and corporate social marketing.

HISTORY OF WIPRO

Vim Hashim Premji was horn in BombaN trim Mumbai), India on 24th July 1945 to businessman
M.H.Premji. He came from a Shia-Muslim family. His father was the owner of Wipro I.td, at that time
Western India Products, a vegetable fat manufacturer.

As a child. Premji went to St Mary's School in Mumbai, and went on to start an engineering degree at
the world renowned Stanford University in California, USA. At age 21, his father sadly passed away and
he returned from the States to take over his father's business.

Thirty years after returning to India to take over the family business, Azim Premji completed his
engineering degree.
He is married to Yasmeen Premji, and together they have 2 sons, Rishad and Tariq Premji. Rishad is now
the Chief Strategy Officer of IT Business for his father's company.

Under Premji's management, Wipro Ltd expanded and progressed to new heights, and the business
began developing to manufacture other products. This included light bulbs with GE, and later personal
care consumables such as soap and baby care.

His vision was different to others, and he used eye-catching packaging to entice his

consumer audience, pushing his inherited company ahead of the competition and used other intelligent
tactics such as cutting out the middle man to further boost the company's profits.

II was very clear at this time that he was extremely business minded, as instead of employing family
members in his business, he opted for graduates in management and engineering as he knew this would
ensure the success of his company.

In 1975, he founded Wipro Huid Power, a manufacturer of hydraulics and truck tippers. But his thirst for
success drove him to continue his search for a niche.

In 1979, when IBM were left without permission to continue business in India, he saw an opportunity
and turned his attention to the computer industry. Very soon allerwards, his business became one of the
world's leading computer producers.

This then led to software development, which to this day accounts for a huge proportion of Wipro
Corporation's profits. The technology arm of the business now also expanded to manufacturing medical
computer systems and office technology products worldwide.

Within a short period, the Wipro name grew to $662 million and is now worth much more. Wipro now
has many branches including Wipro Products Ltd, Wipro Technologies and Wipro Corporation.

According to Forbes who produce the world billionaires list, he is India's second richest man with a
fortune of $17 billion. In spite of his fortune, Premji has never let his success and fortunes go to his
head. He is reported to stay in standard hotels and travel econotny class.

In 2001, Premji contributed a significant amount of funding to initiate the set up of the Azim Premji
Foundation which is a non profit organisation that focuses on improving education for children in India.

,,1:802/7 31'1:PRO
WIPRO is one of the largest IT services companies in India. Established in 1980 as subsidiary of WIPRO
limited listed on New York Stock Exchange. WIPRO was initially set up in 1945 with main product of
producing sunflower Vanaspati Oil and different soaps. At that time Company was called Western India
Vegetable Products limited with representative offices in Maharashtra and Madhyapardhesh states of
India. During 1970s and 1980s it shifted its focus and begin to look into business opportunities in IT and
computing industry which was at nascent stages in India at that time. WIPRO was the first company
which marketed the first indigenous homemade PC from India in 1975.

In 1966 Azim Premji, still the majority shareholder in WIPRO, took over as the chairman of the company
at the age of 21 and with the passage of time transformed it into one of the finest and largest IT
outsourcing services provider of the world. It is now considered the world's largest independent R&D
service provider. It offers different technology driven services all over the globe with 46 development
centers. Azim Premji is still the Chairman of the WIPRO along with other top class professionals heading
different wings of the business

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Wipro Tech is an information technology service company established in India in 1980. It is the global IT
services arm of Wipro Limited (in operation since 1945, incorporated 1946). It is headquartered in
Bangalore and is the third largest IT services company in Indialcitation needed). It has more than 78,000
employees as of September 2007, including its business process outsourcing (BPO) arm which it
acquired in 2002.

Wipro Technolo ies has over 300 customers across U.S., Europe and Japan including 50 of the Fortune
500 companies. Some of its customers are Nortel, Boeing, BP, Cisco, Ericsson, IBM, Microsoft,
Prudential, Seagate, Sony, Win driver and Toshibalt is listed on the New York Stock Exchange and is part
of its TMT (technology media telecom) index testing. With revenue in the excess of US $3 billion, Wipro
is one of India's major IT companies. It has dedicated development centers and offices across India,
Europe, North America, Latin America and Asia Pacific. The current Chairman, Managing Director and
majority stake owner is Azim Premji, who has headed the software and hardware divisions since Wipro's
inception. Examples of Wipro's product design work include developing an Internet-browsing phone for
a Japanese telecom company in 1998, helping chipmaker Texas Instruments produce digital signal
processing software, and creating an automotive display unit for Italian manufacturer Magneti Marelli
that combined functions including cell phone capability, global position system technology, a navigation
system and a CD player.

Wipro was set up in 1945. Primarily an edible oil factory, the chief products were Sunflower Vanaspati
and 787 laundry soap (a by-product of the Vanaspati operations). The company was called Western
India Vegetable Products Limited; it had a minor presence in Maharashtra and Madhya Pradesh. In the
1970s and 1980s, it began to expand and made forays into computing. In 1975, Wipro marketed India's
first homegrown PC.

Wipro was the sole representative for Sun Microsystems in India, before the Sun
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wison office was set up in India, in the early 1990s. Wipro is the highest-ranked Indian IT provider by
International Association of Outsourcing Professionals.

Wi

ro Technolo ies deals in followin businesses:

• IT Services: Wipro provides complete range of IT Services to the or anization. The range of services
extends from Enterprise Application Services (CRM, ERP, e-Procurement and SCM) to e-Business
solutions. Wipro's enterprise solutions serve a host of industries such as Energy and Utilities, Finance,
Telecom, and Media and Entertainment. • Product Engineering Solutions: Wipro is the largest
independent provider of R&D services in the world. Using "Extended Engineering" model for leveraging
R&D investment and accessing new knowledge and experience across the globe, people and technical
infrastructure, Wipro enables firms to introduce new products rapidly. • Technology Infrastructure
Service: Wipro's Technology Infrastructure Services (TIS) is the largest Indian IT infrastructure service
provider in terms of revenue, people and customers with more than 200 customers in US, Europe, Japan
and over 650 customers in India. • Business Process Outsourcing: Wipro provides business process
outsourcing services in areas Finance & Accounting, Procurement, HR Services, Loyalty Services and
Knowledge Services. In 2002, Wipro acquiring Spectramind and became one of the largest BPO service
players. • Consulting Services: Wipro offers services in Business Consulting, Process Consulting, Quality
Consulting, and Technology Consulting

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COMPANY PROFILE

Date of Establishment- 1945 juvenue-5920.88 ( USD in Millions )Market Cap 903426.17551335 ( Rs. in
Millions ) corporate Address - Doddakannelli,Sarjapur Road,Bengaluru-560035, Karnataka

Chairperson - Azim Premji

MD - Azim H Premji

Directors - Anurag Behar, Ashok Ganguly, Azim H Premji, Azim Premji, B C Prabhakar, Bill Owens, Girish S
Paranjpe. Henning Kagermann. Jagdish N Seth. Jagdish N Sheth, M K Sharma. N Vaghul, Narayanan
Vaghul, P M Sinha, Pratik Kumar, Priya Mohan Sinha, Shyam Saran, Suresh C Senapaty, Suresh Senpaty.
Suresh Vaswani, T K Kurien, V Ramachandran, Vineet Agrawal, William Arthur Ownes

Business OperationIT - Software Background Wipro Ltd., the flagship company of the Azim II Premji
group was incorporated in the year 1945. The company started off originally as a manufacturer of
vegetable gheeivanaspati, refined edible oils etc. Gradually the company has diversified into various
other businesses.
Today Wipro Limited is the first PCMM Level 5 and SEI CMM Level 5 certified IT Services Company
globally. Wi

FinancialsTotal Income - Rs. 269038 Million ( year ending Mar 2011)

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set Profit - Rs. 40437 Million ( year ending Mar 2011) Company SecretaryV g
'amachandrannankersAuditorsf3Sit & Co OR AREAS THAT WIPRO CARES-: y Education Y Disaster Relief >
Environment Y Healthcare y Women

1) Education

Wipro strongly believes that education is the basic enabler and through Wipro Cares, it work with NGO5
who in turn work with underprivileged children. Wipro offer them opportunities for holistic
development, run bridge schools and also train them in vocational skills. While supporting these
education activities Wipro

-----..-..-_.

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also train teachers to engage with children who come from struggling backgrounds.

Providing Basic Infrastructure at the School For a child to come regularly to the school and stay
interested in school activities, it is necessary hat the school is equipped with proper infrastructure.
Moreover, research has shown that lack of toilets facilities for girls is the main reason for the high drop
out rates among students.ln the Government School in Veveknagar, Bangalore-India, Wipro Cares has
constructed toilet blocks to cater to e student population. Along with that, we have provided a gate,
which will ensure that the kids will not run out of the school to the roads, which may be dangerous.
Small but thoughtful contributions from

Education Proiects conducted by Wipro Back to the Future — A learning center for children. Supporting
girls to complete their high school. Teachers Training Center — Parivartan.

projecti Back to the Future — A learning center for children

Wipro work through an NGO called "Towards Future" to provide learning oPportunities and bridge
schooling. Its primary objective is to prepare the children to go to regular schools

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prOjeCt2 Supporting girls to complete their high school Wipro work through an NGO called Rockfund
that encourages and enables girls to pursue their education till 10th standard by providing them
financial support. This is done through close interactions with the child's parents and the schools. The
parents have to commit their support in allowing the child to study.

Impact r The girls are motivated to pursue their education further. r They are also encouraged and
prompted to perform better in their studies because if they do not achieve the required goals then the
funding may be stopped.

project3

r Teachers Training Center - Parivartan

Wipro work through an NGO called Door Step School to educate, train and equip teachers to educate
migrant children.

Impact If the teachers are trained, then the children get comfortable with them thus reducing drop-out
rate. e The trained teachers have successfully taken the number of beneficiary children up to 600 per
year.

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Wipro Cares launched Project Sanjeevani, its first rural healthcare project, on the 6th of November
2009, in Aurangabad district. It was launched in partnership with Savitribai Phule Mahila Ekatma Samaj
Mandal (SPMESM), a reputed NGO, which has extensive experience in working in rural healthcare. The
project has covered nine small villages, all situated in and around Wipro's Waluj factory. Project
Sanjeevani aimed to build a sustainable Primary Healthcare system with the involvement of the local
population. Towards this aim, the project : Provided quality primary health services by operating a
Mobile Health Clinic. Strengthened the local Anganwadi institutions to improve the attendance of
children so as to ascertain and improve their health.

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