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FLEXAGON

Business Strategy
Pricing Strategy and GTM
Segment & Related Licensing
strategy
  S e g m e n t

Educational BFIC & NBFC Large tech institutions Start-up Incubators


Institutes
L i c e n s i n g  

Enterprise License  Enterprise licensing Enterprise licensing Per user license


Training Consultancy Per user license  Per user license
Consultancy
Flexagon - Business Strategy
Global Market distribution - BPM platforms
7.0%

22.0%

45.0%

26.0%

North America 45.0% Europe 26.0% APAC 22.0%


ROW 7.0%

Flexagon - Business Strategy


      Competitive Landscape
Product AXON IQ Cost OUTSYSTEMS Cost

User Licensing  No - -

$ 65,000 - $ 144,000
Enterprise License  No - YES
Annual 100users <

Training Yes 2000 EUR / DAY YES NA

Executive consultancy Yes 2700 EUR / 3 DAYS YES NA

Remote support  Yes 3250 EURO / MONTH YES NA

Remote resource support  Yes 1000 EUR / DAY YES NA

Server Licensing Yes 750 EUR / MONTH YES NA

Flexagon - Business Strategy


Phase 1 - Pricing strategy - Keeping pricing Simple!

Standard Consultancy & Enterprise Core -


Enterprise Remote support Bundle ( Yearly)
license (Yearly) irrespective of User
Up to 10 users - $10,000 
base. < 50 Users - $45,000
< 100 Users $90,000
Up to  50 users - $35,000  
$3000  / MONTH > 100 Users $120,000  
50 users < $500 PER USER
 Includes Platform license
PER ANNUM
and Remote support
bundled.

Flexagon - Business Strategy


Phase 2 - Pricing strategy - Product roadmap 

Flexagon - Customer Success enablement

1 FLEX Application Development Service - Flexagon experts deployed on Site - Charged per day basis.
Customer Success enalblement may entail complete life cycle support, Flex dev staff added as per need.

Flexagon Marketplace

2 With increased penetration, Flexagon roadmap must include its own MarketPlace,
Enabling modules such as GDPR as a simple plugin in Enterprise applications developed on
the platform.

Flexagon - Business Strategy

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