Running head: ASSECING A CARRER IN BUSINESS 1

Term Project Paper: Assessing a Career in Business

Alondra Hernandez

Tyson Riskas - Business 1010

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Abstract

In this assignment I will be analyzing the career path of women in a high positions. I will

be specifically looking into what our marketing director Jaquelynn Judd does on a day to day

basis. Whipple service champions is about a medium sized company where we have about 100

employees. That being said, I understand that this position in a bigger company, may be very

different from this one. I will also be exploring what it means and what it is like to be a women

in positions that may be commonly stereotyped to be a man’s job.

Job description

As a marketing director, you are responsible for overseeing all marketing campaigns.

They need to be continuously looking at marketing trends and what their target audience is

doing. This is a very important job because they play huge role on whether or not the company is

successful. A company may have great products and customer service, but if the marketing isn’t

right. Then they won’t succeed. They also are looking at what kind of reputation the company

has. The marketing director at our company is constantly looking at what people say about us

online whether it is good or bad. Their job is to highlight what is good and put it out there, and

resolve the bad so our customers don’t have a bad impression on us before they even get the

chance to try us out (“What does a marketing Director do?” 2017). Especially at a time like this

where people go on websites like google and yelp before they call anyone, the marketing director

wants to make sure those calls are coming in.

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General career path

It is hard to get a job on marketing when you first get your degree, so many companies

allow you to do an intern and give them ideas on how to benefit the company. Both parties

benefit from this because students can get great experience, and companies can get great work

without paying as much. Another way is to get into a small company. Those companies are

usually the ones that are willing to help an entry level marketer get a chance, because they don’t

have too much on the line.

General education experience

Although people can get into marketing by a variety of different ways, most people look

for certain degrees when looking for a new marketing hire. Bachelor’s degree in marketing,

business, journalism, and communications can be very helpful in the day to day tasks. However,

business administration, accounting, business law, management, and economics degrees can be

very helpful. Along with all of the following degrees, employers are usually always looking for

experience in marketing, management, and technological knowledge (“How to become a

marketing Director|job description|Salary,” 2010). Without experience, it can be very difficult to

be able to get a high paying job from the start.

Average salary

A marketing director on average makes about $114,950 a year, but it can be anywhere

from 72 thousand to 164 thousand a year (“Marketing Director,” 2019). On Glassdoor it gives

you an average of what people say they make, so this include women. However, it is known that

we have a wage gap where many women aren’t getting paid fairly. Right now women are earning
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about 80 cents for every dollar a man makes, and this gap is even bigger for women of color like

myself (Carpenter, 2018). Unfortunately, I also did learn that only 61% of men actually believe

that a wage gap exists. That is very frustrating because that is why the wage gap is effecting

women. I believe that once everyone comes to an understanding and acceptance that the wage

gap is true and effecting many women. We will be able to begin to reverse those effects put on all

of us.

Career outlook

In this career choice you can be as optimistic as you want to be. This is one career where

you don’t have to worry about your job as long as you are doing a great job in marketing your

company or product. You decide how great you want to be, by putting in the work. I also like

this career, because you are able to see if you are doing a good job or not. This is highly

rewarding job, as you are able to directly view your successes.

Bio of someone in profession

I was able to interview the marketing director for the company that I work for. Her name

is Jacquelynn Judd, she was born in Provo but moved out to Salt Lake City when she was 20

years old. She studied marketing and business management at Utah Valley University and the

University of Utah. After graduating, she worked for a marketing coordinator in park city that

did jobs for loan companies all over the west coast. I found it really interesting that nice years

ago she attempted to work here at Whipple service champions as a CSR, which is my position,

but wouldn’t get hired. Then two years later they opened up a position for a marketing director

and she was running up against 15 other potential employees. She got the job and worked here
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with the accounting manager and the owner Kent Whipple. Just one year after she was hired, the

owner decided to retire and Jacquelynn had to step up to the plate and take help to keep the

company afloat. She said that because she kind of took the role of all positions, the owner

eventually made her the COO. She expressed how it was rare for someone to move up so

quickly, but it happened to be the right time and place. Jaquelynn plans to be at Whipple for as

long as possible, but does admit the marketing is the most stressful part of her job even more

than being the COO. “When the company isn’t doing well, all fingers are pointed to me” she

said.

Pros and cons

One huge advantage in being a marketer, is being able to directly see how well you are

doing. You are a big part of a company’s success, but that is also where a disadvantage comes

because you have a lot on your shoulders. Whether the companies is doing good or not is a

reflection of yourself as a marketer. Of course, there are some outside forces that have nothing to

do with the marketing, but the marketing of a company is vital. It is a highly stressful round the

clock job. You need to constantly be thinking of new innovative ways to market your company or

product.

Your “fit” with this career

After really getting to understand what marketing really means, I’m not 100 percent sure

this is the career with me. This is a position that could make or break a company and something

that comes with a lot of pressure on your performance. I do see a lot of aspects of this position

that I would actually really love though. Being able to be creative and getting immediate
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satisfaction from a job well done would be two big reason as to why I would go into this career.

As long as I am doing my job, I don’t have to be worried. It is definitely a career choice I would

have to put more thought into.

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Citations

What Does A Marketing Director Do? (2017, April 26). Retrieved April 15, 2019, from Career

Igniter website: https://www.careerigniter.com/questions/what-does-a-marketing-director-do/

How to Become a Marketing Director | Job Description | Salary. (2010). Retrieved April 15,

2019, from Marketingcareeredu.org website: https://www.marketingcareeredu.org/marketing-

director/

Marketing Director. (2019). Retrieved April 15, 2019, from Glassdoor website:

https://www.glassdoor.com/Salaries/marketing-director-salary-SRCH_KO0,18.htm

Carpenter, J. (2018). Why men need to believe in the wage gap. Retrieved from CNN website:

https://www.cnn.com/2018/09/30/success/gender-belief-gap/index.html