DIGITAL MARKETING

A REPORT ON BUILDING A WEB PRESENCE FOR

PROMOTING THE MASTER DEVELOPERS

WWW.MASTERDEV.IN

BY
Manoj Shankar .S
Surya .M
Francis .A
1
 INDEX

S.No. TITLE PAGE.NO.

1 Conceptualize an Online Business 3

2 Defining Your Business 4

3 Domain Selection 5

4 Web hosting 8

5 Creating Website Content 10

6 Creating social presence 15

2
 1. CONCEPTUALIZE AN ONLINE BUSINESS

1a. understand the business

1b. competition
1c. cost to set up
1d. Method of promotion

1a. Understand the Business

The primary objective of our project is that the we are targeting the persons who are
in addition of mobile, computers and other electronic gadgets. We are making our own easy
customization on the things of technology. In this internet world no one is without a single
electronic gadget so we are finding the different solutions for the easy made of our life So
following our webpages.
There are more internet users in the world so that our type of website would definitely
have the traffic.

In this modern world every person are utilizing the internet so there is the chance of
internet users who is finding the solutions for some of their problems in internet With these
help of internet users, I can utilize my website by giving google ads, promoting my websites
in social-media.

1b. COMPETITION
Online competition is booming meanwhile the demand also, we feel that it’s a right approach
of promotion since the reach is global.

3
 1c. COST TO SET UP
The cost that will be incurred to set up the website initially will be the cost to buy a domain
name and hosting the web, since we will run this on experimental basis, we planned a total
cost around 2000/- just for promotion alone.
1d. METHOD OF PROMOTION
To get in terms of numbers we planned to create option for sharing the content to social media
like Facebook, Twitter, WhatsApp and email. We too planned to have a greater number of
enquires through comments and followers. We create a likes option. This is what we planned
to do online.

2. DEFINING BUSINESS
2a. Type of Website
2b. Target audience
2d. Marketing plan

2a. TYPE OF WEBSITE

Ours is a blog type of website where people can find the solutions for their problems in
technological side.
2b. TARGET AUDIENCE
We are actually targeting all the audience who loves technology, since this will be more
helpful for the persons who is findings for the problems. More over they can able to follow
the tips which we post in our page in a regular basis.
2c. MARKETING PLAN
 Our marketing plan is since out primary Target audiences are internet users, we
decided to initially start from them the main function of us is to promote and market
our web pages on social media like Facebook. YouTube, Instagram, Twitter etc
 Posting videos and images in Facebook page on daily basis
 Posting videos and images in Instagram pages to gain larger number of followers.

4
 3. DOMAIN SELECTION

On a basic level, domain names are important because the Internet’s addressing scheme is not
very effective without them.

Each computer on the Internet has an Internet protocol (IP) address: a unique string of four
numbers separated by periods, such as 165.166.0.2. Since remembering the IP addresses of all
of your favourite Web sites would be nearly impossible, a group of computer scientists created
the domain name system to assign a unique name to each numeric IP address.

But domain names are much more than just a technical shortcut. A short, memorable domain
name can make the difference between creating a successful Web presence and getting lost in
cyberspace.
A domain name adds credibility to your small business. Having your own domain name
makes your company look professional. If you publish your site through an ISP or a free Web
hosting site, you’ll end up with a URL such as www.yourisp.com/-yourbusiness. This generic
address does not inspire confidence in a customer like a www.yourcompany.com domain name
does. And since many people don’t yet trust the Internet and e-commerce, you’ll want to do
what you can to prove that your small business deserves their money. If you’re not willing to
pay the money to register an appropriate domain name, why would consumers think you’d put
any effort into creating valuable products or services?

A domain name says you’re forward-thinking. Having your own domain name indicates
you are a part of the Digital Revolution, and it implies that you’re up-to-date on emerging
technologies. Whether this is true or not, having your own domain name might just put you
ahead of your competitors.

A domain name adds mobility to your Internet presence. Owning your own domain name
lets you take that name with you if you transfer Web hosts or switch to your own in-house
server. If you don’t own your domain name, you’ll have to take a new URL, which will destroy
the branding that you built up with your first address.

The right domain name can attract walk-in business. If you decide to register a domain
name that matches the concept of your business (instead of your exact business name), you
might draw Web surfers in search of that topic. For instance, a hardware store that registered
Hammers.com might get visitors looking for hammers on the Internet. Also, although search
engine results are hard to predict, Hammers.com could show up more frequently in search
results when someone searches for information about hammers.

A domain name builds your brand. More than anything else, a domain name can increase
awareness of your brand. If your domain name matches your company name, it reinforces your
brand, making it easier for customers to remember and return. It will also be easier to win
business via word of mouth because customers will remember your name and pass it along to
friends. To learn more about the value of branding.

5
STEPS FOR CREATING A DOMAIN REGISTRATION
Step 1: Go to GoDaddy.com and type your chosen domain name.

Step 2: When you see that your domain name is available, select the $2.99 option. Then,
select “Continue to Cart” on the top right.

Step 3: On the next screen, select “No Thanks” under “Select plan”.

6
Step 4: Scroll down and select “Continue with these options”.

Step 5: Select the term and proceed to checkout.

You can select the term (i.e. the number of years) to register your domain. The longer the
term, the cheaper it will be.

We select name our shop as domain name “masterdevelopers”

7
 4. WEB HOSTING

Web hosting is basically where our website lives. website’s data and files are stored on a
remote server, or a host, where our content is made available to our customers through a web
browser. Reliable web hosting is a critical part of building a website, and the company we
choose to host our website matters. Customers want the ability to access every part of our
website at any time of the day or night, so make sure it’s in the right hands.

STEP 1

STEP 2

8
STEP 3

STEP 4

STEP 5

9
 5. CREATING WEBSITE CONTENT

STEP 1: Enter the admin panel by using the user name and password created
www.masterdev.in/wp-admin

STEP 2: Dashboard

10
STEP 2: Select the theme

STEP 3: Customize the select theme. Set the widgets options and appearance in the web.
Add menu pages that are essential for website.

11
HOME PAGE

CONTUCT-US

12
VIDEOS IN WEBSITE

13
Step by step process of pictures added

MENUS CREATED

After creating the pages menu part is created as shown below

14
 6. CREATING SOCIAL PRESENCE

Social media: Social media platforms know a lot about each user because users divulge a lot
of personal information. If advertisers can use this information to more effectively target likely
customers, the platform will earn more from advertisers.

Digital marketing will be more appropriate to build awareness than social media.

Social media is a must of every product, brand or service - wide audience or not. How often
have you wanted to find out more about a brand only to figure out that they don't have a
presence on social? Accessing what people are saying about the brand, what kind of things are
important to the brand (content curation on their channels) helps to paint a broader picture of
what the organisation is like.

we can use social media as a resource to find out more about the products. To know where your
audience 'hang out' in order to share the most effective messages, across the most important
channels.

FACEBOOK

15
YOUTUBE:

16
STAT :

17